Here is a digital version of our Hospitality Book. It's a laid back pictorial of our various work within the travel and tourism.

2. “As I stand along the shore, pictures begin to flood my mind like a tidal wave of
inspiration, and I am caught in the undertow of true creativity... I am free again.”
– Dick Whitman

3. WHY “THINK BEACH”?
Beaches have been a source of inspiration for millennia. So too for us, it isn’t just a backdrop to our day.
It’s our muse. It’s what propels our advertising, branding and marketing solutions from out of the box, to out of this world.
Because when we say “Beach,” we mean Miami Beach-an eclectic mix of old and new, cultures and languages,
of extraordinary cuisine and world-class living. It’s vintage. It’s modern. It’s bold and inspirational.
And from our vantage point, a one-of-a-kind source for endless creative possibilities.
Think Beach. Think Inspired Creativity.
THiNK
BOLD

4. WHY TRIMENTION?
BECAUSE WE CARE.
Because when it really comes down to it, it’s about relationships. Great relationships ensure that the results of all
efforts are far more effective. From your first encounter with us you will begin to feel a difference. A difference that says
“these guys are the ones”. A gut reaction to something primal and necessary. So when you are seeking greater success
and need the expertise of a seasoned group, Think Beach. Think Trimention.

5. Extensive,
In-Depth Travel
and Leisure
Know-how.
Proven.
Established.
Strategic.
Revenue-Driven.
Cross-
Disciplined
Diverse Team.
Over 4,000
Rooms Opened
Successfully.
Imaginatively
Charged.
Digitally Fluid.

6. OPENINGS RE-BRANDINGS / MARKETING
Conrad Miami Hiltons of the Caribbean Eleven Properties
Waldorf Astoria Panama Hiltons of Mexico Five Properties
Conrad New York New York Hilton Midtown
Hilton Garden Inn Liberia Airport Chicago - Conrad, Palmer House, Hilton, Embassy Suites
Hilton Garden Inn Tuxtla Gutierrez Hilton Papagayo Costa Rica Resort & Spa
Hilton Garden Inn Santiago Chile Doubletree Resort by Hilton Puntarenas - Costa Rica
Hilton Bogotá Doubletree Cariari by Hilton San Jose
Hilton Mexico City Reforma
Betsy South Beach
Grand Oasis Cancun
National Hotel
Z Ocean South Beach Hotel
Seminole Hard Rock Hotel & Casino
Some Highlights
LAUNCH
Eastern Air Lines
Aerolíneas Mesoamericanas

7. Development of critical pre-opening marketing paths.
Turnkey marketing plan development and execution.
Development of communication strategies and brand architecture
for park activities, regions, and lands.
Development and execution of website and landing pages.
Strategic development and execution of 3rd party
marketing campaigns.
Execution of international and local print/online marketing campaigns.
Social Media & Internet Marketing strategies and support.
Creation of pre-opening B2B & B2C campaigns, offers,
and promotions.
CORPORATE
TRAVELER
LEISURE
TRAVELER
MEETINGS &
GROUPS

8. HILTON NEW YORK MIDTOWN
WEBSITE STRATEGY & DEVELOPMENT
The New York Hilton Midtown has hosted everyone from presidents to celebrities and has built a reputation for not only being one of the most lavish hotels in New York
City—but one of the most welcoming. Trimention’s task was to reposition this beloved property amongst its many competitors, develop a multi-cultural website strategy,
and fully manage Hilton Hotel’s flagship property online presence.

9. SPA AT CONRAD MIAMI
BRANDING, LAUNCH & MARKETING
Singularly sophisticated. Completely Miami. The work developed for the SPA AT CONRAD MIAMI helped propel it to become one of the most luxurious spas in the city.
The campaign drove awareness and engagement, which led to unprecedented booking for this over-the-top sanctuary that doesn’t take pampering lightly.

10. HILTON ORLANDO
PROPERTY LAUNCH / F&B BRANDING
The Hilton Orlando features spectacular amenities including two pools, a lazy river, waterslide, spa & fitness center, 9-hole putting green, quarter mile jogging track, and
is consistently ranked on TripAdvisor as one of Orlando’s top hotels. Trimention has supported this venerable property with a variety of both on and off-line initiatives
including mobile applications and traditional media.

11. HILTONS OF CHICAGO
WEBSITE STRATEGY & DEVELOPMENT
Chicago is our kind of town. That’s why when Trimention was asked to help strategize and build the new family of websites, we were in...big time.
Bold imagery, infinity scroll, responsive technologies, and reduced textual content were some of the cutting edge tactics deployed in this powerful and successful
Hilton family of hotels project.
HILTON CHICAGO | CONRAD CHICAGO | EMBASSY SUITES | PALMER HOUSE | THE DRAKE

12. Z OCEAN SOUTH BEACH HOTEL
WEB DEVELOPMENT, SEO & INTERNET MARKETING
One of the most unique, romantic, and secluded South
Beach destinations, the Z Ocean South Beach Hotel
provides its guests with an incomparable experience in
Miami Beach. As one of ICH’s premium upscale properties,
Trimention was retained to implement a much needed
online marketing program that decreased CPA ten-fold.

13. HILTON MEXICO CITY
RELAUNCH & BRANDING OF PROPERTY
Hilton acquired this landmark Mexico City hotel and retained Trimention to develop a fresh new look and feel to showcase the stunning renovations that had recently been
completed. A bold, modern and sophisticated look was developed for this property to convey its landmark status, cutting-edge amenities, and luxurious design.

14. HILTONS OF MEXICO
INTERNET MARKETING & SOCIAL MEDIA PROGRAMS
We made it clear that we appreciate you! This three-phase campaign combined digital advertising, a retargeting campaign with customized landing pages, and an
integrated social media campaign - all culminating in a user generated online video contest integrated into a custom Facebook App. The campaign increased bookings by
32% for these properties, quadrupled social media followings, and helped The Hiltons of Mexico leverage the power of social media.

15. SEMINOLE HARD ROCK HOTEL & CASINOS
BRANDING, MARKETING & PROMOTION
In 2007, Florida Gov. Charlie Crist signed an agreement with the Seminoles allowing them to have Las Vegas-style slots, blackjack and baccarat at their seven tribal
casinos. The “Shop.Dine.Dance.” umbrella concept was developed to communicate Hard Rock’s strongest unique selling proposition–the ability to enjoy a variety of fun
activities at one central location- while still conveying Hard Rock’s unique rock-and-roll personality. This vibrant, fun, and edgy campaign rocked the market like a hurricane.

16. HILTON CARIBBEAN
CLUSTER SITE/PROPERTIES
WEBSITE STRATEGY & DEVELOPMENT
Secluded oceanfront hideaways, luxurious
accommodations, pampering amenities… the nine
Hiltons in the Caribbean are the ideal sanctuary,
whether traveling for business, leisure, or on a family
adventure. Trimention was retained to develop the
cluster site to support these properties, including
online architecture, messaging hierarchy, and an
optimized user experience.
CARIBE HILTON
HILTON CURACAO
HILTON BARBADOS
HILTON SANTO DOMINGO
EL SAN JUAN HOTEL & CASINO
HILTON ROSE HALL RESORT & SPA
HILTON PONCE GOLF & CASINO RESORT
BRITISH COLONIAL HILTON NASSAU HOTEL
HILTON TRINIDAD & CONFERENCE CENTER

17. HILTON ORLANDO WEDDINGS
WEBSITE STRATEGY & DEVELOPMENT
Extravagant, elegantly subdued, intimate or casual—Hilton’s Orlando hotels can make any engaged couple’s dream come true. Trimention was retained to develop a cluster
site for the eight premier Hilton properties in Orlando, displaying not only Hilton’s majestic facilities but also a user-friendly site that helps plan and arrange a bride’s very
special day, thereby helping Hilton grow an important revenue stream.
WALDORF ASTORIA ORLANDO | HILTON ORLANDO BONNET CREEK | HILTON ORLANDO | HILTON ORLANDO LAKE BUENA VISTA, LOCATED IN THE WALT DISNEY WORLD®
RESORT • DOUBLETREE SUITES BY HILTON
HOTEL ORLANDO - LAKE BUENA VISTA, LOCATED IN THE WALT DISNEY WORLD®
RESORT | EMBASSY SUITES ORLANDO AIRPORT | EMBASSY SUITES ORLANDO-INTERNATIONAL DRIVE SOUTH/CONVENTION

18. CONRAD NEW YORK
WEBSITE STRATEGY & MOBILE DEVELOPMENT
Elegance and style in Lower Manhattan. The Conrad New York is setting the standard for global sensibility and incomparable New York style. Trimention was retained to
develop many of the launch strategies, to help create buzz amongst the discerning Empire State traveler.

19. HILTON KEY LARGO
WEBSITE DEVELOPMENT & ONLINE STRATEGY
Nestled within 12.5 acres of tropical hardwoods and overlooking an azure blue bay, the Hilton Key Largo offers trails lined with majestic mangroves and unique private
beaches. The online user experience for this property was optimized to drive revenue and accommodate many of the spontaneous last-minute bookings this property
receives through its mobile presence.

20. EASTERN AIR LINES
AGENCY OF RECORD: 360º MARKET LAUNCH
How do you bring back an icon? We are in the process of re-launching this iconic brand, including an updated positioning and refreshed identity. We are tasked with the
development of a comprehensive strategic marketing plan, including complete digital, traditional, and beta-raid launch tactics. EAL will return to passenger service during
the latter half of 2015, servicing the Domestic, Caribbean, and Latin American markets.

21. HILTONS OF CHICAGO
INTERNET MARKETING & SOCIAL MEDIA
Chicago is a great place to visit when its 20 degrees outside. That’s why the ten Hilton properties in Chicago participated in the “Chillcation Chicago” promotion which
produced over $800k in revenue in less than three months during Chicago’s slowest tourism season. A cross mix of HHonors emails, demand generation (TravelZoo, etc.),
and localized efforts drew traffic to this very successful winter initiative.
2013Winner of the
State of Illinois
BESTWebsite,
Social Media Program
and Best of Show

22. MIAMI BEACH BOWL
BRANDING, MARKETING & PROMOTION
2014 marked the inaugural year of the Miami Beach Bowl. Trimention helped kick it off South Beach-style! The players were throwing the ball—but WE helped throw the
party with sleek, modern branding and engaging messaging that set the tone for what Sports Illustrated rated as one of the Top 25 Football Games of 2014. The game
generated $20 million for the shores of Miami Beach—and our branding work brought a whole new appeal to scoring big on the gridiron!

23. THANK YOU
LET’S SEE HOW WE CAN MAKE MAGIC TOGETHER.
So if you think like us and would like to get to know us better, just give
us a ring at 305.858.3155 or email ‘G-man’ at geheredia@trimention.com.
For your next project, Think Beach. Think Trimention.
On A Personal Note
THiNK
SMART

24. PROUD PARTNERS WITH

25. Let’s Play Some Football!
The players are ready. The bands are playing. The stadium is full. Now let’s get this party started!
Trimention would like to welcome everyone to the Inaugural Miami Beach Bowl.
We promise you’ve never experienced football... Quite. Like. This. Ready?
For Your Next Play, Visit Trimention.com
555 Washington Avenue • Miami Beach, Florida 33139
THiNK
MiAMi
THiNK
HOT
THiNK
SUN
THiNK
SEXY
THiNK
STYLE

26. 305.858.3155
geheredia@trimention.com
www.trimention.com
555 Washington Ave. Suite 310
Miami Beach, FL 33139
THiNK
PASSION