Case Study On Marriott

Case Study On Marriott
1) Introduction
. Hospitality is one of the largest growing industries in the world. Past two decade word has
witnessed booming growth of hospitality industry. Three are different category of service offers to
different Clients like luxury to budget etc. This sector play very important role in countries GDP
growth and employment growth. There are lot issues facing this industry these are different
sustainable issues like social, economical and environmental issues which increase coast .another
one is increasing operating cost and labor cost problem one of the major problem facing nowadays
because shortage of skilled labors, highest staff turnover etc. another problem is increasing
competition many companies force to cut down their prices ... Show more content on
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Marriott have 55% franchised hotels in the worldwide. Marriott's main brands are divided in to eight
segments these are asfollowing, 1) signature brand is Marriott hotel& resorts 2) Luxury Brands are
Ritz –Carlton, Bulgari Hotels and Resorts, JW Marriott Hotels & Resorts. 3) Life Style Collection;
are Renaissance hotels, Autograph Collection Hotels and Resorts, AC hotel by Marriott, EDITIONS
Hotels and Moxy Hotels. 4) Destination Entertainment; are Gaylord Hotels, Marriot Vacation Club
(MVC) , JW Marriott Desert Spring In door Boating parking Foyer .5)Select– Service Lodging:
Courtyard by Marriott, Fairfield Inn by Marriott ,Spring Hill Suites By Marriott, Protea Hotels.6)
Extended –stay Lodging; Residence Inn by Marriott, Town Place Suite by Marriott ,Marriot
Executive Apartment .7)Timeshare ; Frenchman Cove ,USVI a Marriot Vacation Club Resort,
Marriott Grand residence Club, The Residence at the Ritz –Carlton, The Ritz Carlton Destination
Club 8)Conference centers; Marriott Conference centers.(WWW.Marriots.com). In 2014 to 2015
Marriott's planning open 26000 new rooms in 5 continent which makes strong pipeline in this brand
portfolio and also around 25% luxury brand all ready have in this company account. In this report
analyze and discuss about the Marriot Selected Service Lodging brand Courtyard by Marriott. It is
mainly targets on business travelers and families, mainly its design for competes other midlevel
business oriented hotels like Hilton Garden inn etc. its operates 900 Hotels in 38 countries .As sub
brand of Marriott it is 12th largest hotel brand in the world which operates Regions include the
U.S.A and Canada, The Caribbean &Latin America, The Middle East and Africa and Asia Pacific.
This
... Get more on HelpWriting.net ...

Disney World Resort History
Walt Disney World Resort is made up of theme parks, water parks, hotels, shopping, restaurants,
golf courses, and a sports complex. Walt Disney Resort is on 47 square miles of land located in
Central Florida. Walt Disney World Resort is a continuously growing a Walt Disney set up dummy
corporations and started purchasing land and by 1965 had acquired 27,000 acres (Mongello).
According to "Walt Disney World History Digest" construction began on the Magic Kingdom Park
along with two hotels in the spring of 1969. Construction continued on for two years. The Magic
Kingdom Park, Disney's Contemporary Resort, and Disney's Polynesian Resort opened on October
1, 1971 (Brady). This was the beginning of the Walt Disney World Resort. In 1970, while
construction

Hyatt Hotels Corporation
W14443
GLOBALIZATION OF HYATT PLACE1
Gevork Papiryan wrote this case solely to provide material for class discussion. The author does not
intend to illustrate either effective or ineffective handling of a managerial situation. The author may
have disguised certain names and other identifying information to protect confidentiality.
Copyright © 2014, Richard Ivey School of Business Foundation
Version: 2014–09–11
In August 2006, Global Hyatt Corporation opened the world's first Hyatt Place hotel just outside
Chicago in Lombard, Illinois. The Lombard location was the first Hyatt Place–branded hotel to open
following
Global Hyatt Corporation's recent acquisition of AmeriSuites, an upscale chain of all–suite
business–class ... Show more content on Helpwriting.net ...
As the CEO since
2006, he also shepherded the company through its late 2009 initial public offering and oversaw its
subsequent growth into a multi–brand lodging firm.6
In 2006, Global Hyatt Corporation created two select–service brands, Hyatt Place and Hyatt
Summerfield
Suites. In 2007, Hyatt introduced its Andaz brand and opened its first hotel without the Hyatt name
– the
Andaz Liverpool Street in London, England. Despite its brand awareness, the company was 10th in
the list of the top worldwide hotel groups with the greatest number of rooms (see Exhibit 1).
As of the beginning of 2011, Hyatt Hotels Corporation managed, franchised, owned and developed
Hyattbranded hotels, resorts and residential and vacation ownership properties around the world.
The company's worldwide portfolio consisted of 453 properties in 45 countries, under brand names
that ranged from the ultra–luxury Park Hyatt and upscale Grand Hyatt and Hyatt Regency to the
lowercategory Hyatt Place and Hyatt House. The company's net income was $66 million (see
Exhibits 2–7).7
China and India were the second– and third–largest markets for Hyatt Hotels Corporation, after the
United
States. Hyatt opened its first overseas hotel, the Hyatt Regency Hong Kong, in 1969. Before 2011,

Hyatt had 11 hotels in China in first–tier cities such as Beijing, Hong Kong, Macau, Shanghai,
Shenzhen and
Taipei. In 2010, Hyatt had

Industry Hotel
MarketLine Industry Profile
Hotels & Motels in the United States
October 2012
Reference Code: 0072–0520
Publication Date: October 2012
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE
PHOTOCOPIED
United States – Hotels & Motels © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT
AND IS NOT TO BE PHOTOCOPIED
0072 – 0520 – 2011 Page | 1
EXECUTIVE SUMMARY
Market value
The United States hotels & motels industry grew by 7.7% in 2011 to reach a value of $137.5 billion.
Market value forecast
In 2016, the United States hotels & motels industry is forecast to have a value of $179.5 billion, an
increase of 30.6% since 2011.
Market volume
The United States hotels & motels industry grew by ... Show more content on Helpwriting.net ...
9 Category segmentation
.............................................................................................................................................. 9
Geography segmentation
......................................................................................................................................... 10 Market
Outlook
.............................................................................................................................................................
11 Market value forecast
............................................................................................................................................... 11 Market

volume forecast
............................................................................................................................................ 12
Competitive
Landscape................................................................................................................................................
13 Leading Companies
..................................................................................................................................................... 16
Hilton Worldwide
...................................................................................................................................................... 16
Marriott International,

Lake Nona Essay
What's Coming to Lake Nona Despite so many thoughtful, new amenities for those living in Lake
Nona, Florida – one of the state's fastest–growing residential areas – much more is yet to come. The
Lake Nona lifestyle – peace and quiet paired with 21st–century perks and convenience – is in
demand. The area continues its strong growth in residential and commercial construction, with new–
home buyers seeking sanctuary on the less hectic side of Orlando. Tucked near Orlando
International Airport and the eastern beltway, State Road 417, which can connect Lake Nona
residents to anywhere they want to go, the area might be exactly where you might need to be, too.
Along with that new home you're seeking, you need to know what else might surround ... Show
more content on Helpwriting.net ...
The eateries are Chili's Grill & Bar, PDQ, Dunkin Donuts and Pollo Tropical. The businesses are
Lee Nails & Spa, Sport Clips and AT&T. Lake Nona Landing is located on the Lake Nona's eastern
side. What's Being Discussed Spa lovers should keep their eyes and ears peeled for fresh news, but
the Orlando Business Journal has reported that a new luxury resort and/or spa is being discussed for
Lake Nona. It would be located between the Orlando City Soccer training facility and the USTA
"home of American tennis" site in the Sports & Performance District. The location is deliberate; this
potential new resort would service both the tennis and soccer facilities. If you're looking for a new
home base from which to enjoy some or all of the above, ICI Homes has you covered. As Florida's
Custom Home Builder, we're part of Lake Nona, too. Our Live Oak Estates offers serene, one–acre
lots in a gated community that's only five miles from all that Lake Nona offers. You can customize
your dream home amid the surrounding natural beauty of forests, lakes and ponds, yet be no more
than 10 minutes from one of the most innovative new towns in the U.S. Click here to begin your

The Business Operations Of Marriott International Became...
Before Marriott International became the largest hotel company in the world, it began as root beer
stand in Washington D.C. in 1927. Young newlyweds, J. Willard and Alice Marriott, found instant
success by offering good food at good prices. Soon, they added hot food items to their menu and
restaurant, "Hot Shoppes", was born (Marriott, p. 2). From there, they ventured into airline catering,
and in 1957, made history by opening the first hotel in Arlington, Virginia (Marriott, pp. 2–3). By
1982, Marriott became a global phenomenon and revolutionized the hospitality industry through its
creativity and constant innovation. Today, the company is known for its work environment and
excellent business operations, which are based on five core values: "put people first, pursue
excellence, embrace change, act with integrity, and serve our world" (Marriott, p. 5). As of 2015, the
company had 20 brands running 4,175 hotels in 80 countries and occupies 15% of the hospitality
market share (Matthews, 2016 , p. 1).
CUSTOMER SATISFACTION & CUSTOMER LOYALTY
Marriott International understands that high customer satisfaction is directly linked to success. With
so many options available to consumers, brand loyalty and repeat purchases are crucial to survive.
In 2011, Marriott introduced the Marriott Rewards program (Marriott, p. 8). The loyalty program
lets travelers earn points by booking a hotel room, shopping with partners, booking meeting rooms,
referring friends, and more. Any amount

Marriot vs Fairmont
Contents Introduction and Background 2
Industry 2
Fairmont 2
Marriott 2
Why These Two Companies? 3 Environmental Analysis 4
General Factors 4
Specific Factors 4
Customers 5
Environmental Uncertainty 5
Shareholders/Stakeholders and their Interests 5
Hotel Industry Changes in 3 to 5 years 5 Organizational Culture 6
How Is Company Culture Established? 6
How is Culture Developed? 6
How is Culture Maintained? 7 Social Responsibility and Ethics 8
Reputation 8
Ecological Footprint 8
Employee Treatment 9
Financial Fit 9 Planning and Strategic Analysis 9
Current Strategies 9
Companies' Future 10 Organizational Structure and Design 10
Operation of Organization 12 Alignment 12
Fairmont 12
Marriott 12
Who's the ... Show more content on Helpwriting.net ...
The Marriott family owns approximately 30% of MI, controlling roughly 14% of MI's outstanding
stock (Rosenwald, 2011). MI's executive council is fairly similar to many other companies. Their
executive council consists of 17 people, with a recent change due to J.W. Marriott stepping down
from his CEO position. (Appendix 1.2) J.W. Marriott Jr. was CEO of MI from 1972 up until March
2012; though he has stepped down as CEO he is still an active and vocal contributor to MI. The new
President and CEO of the company Arne M. Sorenson, is the first person without the Marriott name
to take on a large role in the company. MI has nearly 3,800 properties in 74 countries and territories,
3,100 properties being in North America. There are over 275 properties in Europe, 65 in the
Caribbean and Latin America, 40 in the Middle East and Africa and 29 in the Asia–Pacific. MI made
up 4.8% of the market share in 2011, making it the number one ranked hotel globally (Marriott,
2013). Currently, MI has approximately 300,000 employees (Marriott, 2013).

Why These Two Companies?
FHR's and

Essay Marriot vs Hyatt
Mission, Vision, Social Responsibility, Strategic Planning: Marriott and Hyatt
Lori Scholl
University of Maryland, University College
Business Management 364, Section 4015
May 24, 2012
I. Mission and Vision Statements Mission Statement Organizing the direction of a business or
corporation is essential because it can increase profitability and provide broad guidelines for how to
accomplish the organization goals. This is where a mission statement becomes useful. A mission
statement should be short, concise, and to the point. Employees should be able to remember it and
make it part of their everyday work culture. Marriott and Hyatt are two of the largest hospitality
providers in the world. Marriott has over 3,700 ... Show more content on Helpwriting.net ...
Ultimately, Hyatt and Marriott do not seem to be heading in the same direction, and due to the
differences in the size of their current business portfolios, it is realistic. II. Social Responsibility
Activities In the business world, social responsibility refers to accountability. There is the
accountability of the company to itself, and to the communities where they have a presence.
Especially when a business is as large and far reaching as Marriott, they have a responsibility to give
back and help to improve society. It is also believed that by engaging in socially responsible
activities, the company will improve its image and increase profit. Marriott has done a great job of
participating in a diversified collection of charitable initiatives, events, and organizations. Their
main area of focus has been the environment because that is where their business has the most
impact. They have given and raised money for the preservation of 1.4 million acres of rainforest in
the Juma Reserve in Brazil, glad to aid in the conservation effort that can save species and improve
the global climate (http://www.marriott.com). Additionally, Marriot "launched "Nobility of Nature,"
a $500,000 commitment to help protect the source of fresh water for more than 2 million people in
Asia" (http://www.marriott.com). In addition to their external practices, Marriot is concerned about
the effect their businesses have on the environment and for this reason

The Case Of Marriott International
In the case of Marriott it started evaluating using a controlled group of customers up to the stage of
acquiring an enterprise tool known as One Yield to automate business processes and make better
decision [12]. Lastly analytics takes a devoted group of people and infrastructure, according to
Davenport the "most successful analytical competitors take an enterprise approach to analytics" [7]
In the last 20 years Marriot has adopted a drudgery incursion into its revenue management, the
reason is simple if a hotel still maintain profit and charge customer at a high rate if the hotel decides
to reduce price it will lead to more unoccupied room thus giving more money to its customers [5].
This recent change has made the system to act speedily ... Show more content on Helpwriting.net ...
Marriot is able to sustain competitive advantage because it possesses the following attribute: [5]
Hard to duplicate: Marriott was able to identify its needs, for instance what is the best way to reward
a customer? Successful organisation need to bridge the gap between their needs and the strategy to
become successful.
Unique: Marriott implemented the right approach to market its position. For example using the data
generated from its reward program and surveys, it modified the experience for every user based on
his/her hobbies, rewards points and other data source [17].
Adaptable to many situations: Thomas H. Davenport & Harris, 2007 states that organizations should
be able to integrate analytics capability, brand management, call centre across their internal and
external operations. For example Marriot uses a formalized approach to manage sales, call centre,
revenue management, marketing department and IT operations under one single unit known as
Brand Sales and Consumer services [17]
Better than many competitors: While Marriott is moving their core IT systems to the cloud is
because they want to deal effectively with customers across the globe regardless of the time zones
and the geographies [17].A typical example is Marriott moving its point –of –sale to the oracle
cloud. Based on this success of moving its POS to cloud, they are planning on moving its property
management system to an

Visit Charlotte, North Carolina 's Queen City
Visit Charlotte, North Carolina 's Queen City
Welcome to Charlotte, North Carolina's big city with small–town charm. This bustling financial
center is a major draw for business travelers, while the city's sports teams and cultural facilities
attract countless leisure travelers each year. Get to know this Southern city, and find the ideal hotel
for your trip.
Luxury Hotels in Charlotte
With its strong financial industry, numerous cultural pursuits, and vibrant nightlife, Charlotte has a
strong luxury hotel market. Choose from sleek contemporary lodging or well–appointed classic
properties in the city's Uptown core.
With spacious suites, complimentary Wi–Fi connections, and in–room coffee makers, the Courtyard
by Marriott Charlotte City Center has everything you need for a great stay in the center of the city.
Stay on–site and grab a bite at the hotel's restaurant and bar, or go out on the town just by stepping
outside the hotel's front door.
Located just a half–mile from the Time Warner Cable Arena and the Charlotte Convention Center,
Le Meridien Charlotte is ideal for both leisure and business travelers. Enjoy the plush beds and relax
in the complimentary bathrobes, or relax with the premium cable channels and Wi–Fi connections.
Take a swim in the indoor pool or spa tub, and fuel up with a meal at the hotel's restaurant. Whether
you're planning a day of sightseeing or a night out on the town, you can take advantage of Le
Meridien Charlotte's complimentary shuttle, which

Segmentation and Target Market
MKT/571June 09, 2014Erica Hayes
Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a
leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and
associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of
nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses
the market segmentation, targeting and positioning strategies of Marriott – Marriott Hotels &
Resorts, Courtyard by Marriott in the Asia–Pacific marketplace. Asia–Pacific is expanding
exponentially for the hospitality industry and Marriott has ... Show more content on Helpwriting.net
...
Psychographic, Behavioral and Demographic Characteristics
Developing a marketing strategy is an important tool to understand the company's target customers.
This helps to understand and communicate with the customer base and translate their needs
effectively. The two major strategies of segmentation are concentration and multi–segment strategy.
Concentration strategy focuses or concentrates on a set group of consumers who are limited and will
use that brand. For example the manufacturers of BMW cars are concentrating on customers who
prefer high–end cars and will focus their energies in the luxury segment of the car market. They will
give complete attention to customers who prefer to buy the car for the status symbol and brand
image that BMW carries and so the manufacturer will choose to focus all of their efforts on a single
segment. If BMW chose to use a multi–segment strategy they would be marketing to every car user
not for brand image alone but purposes such as cars that are used on a daily basis by the working
class for mileage, reasonable pricing and other such practical aspects, this will not help BMW
maintain their brand value which may be affected and diminish in value. BMW has defined its
market and it's product as a luxury brand, high–end car and that is the strategy they continue to
concentrate

Swot Analysis Of Marriott
1) Price Elasticity, demand and revenue
Price is one of the important factors in any industry; price and demand are interrelated to each other
and moves in to opposite direction. Rational pricing encourage consumers to purchase the goods and
service increase the demand other hand high price will decrees the demand .price elasticity can be
define as responsiveness of quantity demanded when the price change .it measure by Percentage of
quantity change in demand divided by Percentage quantity of price change. When elastic demand is
less than one it is inelastic and one is unit elastic infinite is completely elastic , Zero is completely
inelastic .availability of substitute affect the demand of particular product elasticity or in elasticity
.case of hospitality sector demand is fluctuate time to time compare to other retail industries this
fluctuation happened because of the in flexibility e.g. for industrial manufacture industries demand
fall ... Show more content on Helpwriting.net ...
Marriott pricing structure closely linked with distribution. Marriott follow a ethical price tactics it is
guideline it's called Look No Further Best Price Guarantee Marriott ensure that all the employees
has follow this and guest get best price in any of the Marriott booking channels. Price
integrity/parity one of strategy for Marriott guaranty best available rate of booking through any
Marriott web site or any Marriott branded website, direct in the hotel .more or less customers get not
only internet rate but also available room rate any online or offline Marriott booking channel. So
Marriott provide same rate or better than the travel agencies rate .Marriott pricing system change to
fixed rate to dynamic price. As a international operator and franchisor major problem Marriott do
pricing strategy day by day basis because most the franchisor show to move to the low price
category to gain more

A Report On Starwood Hotel And Resort Worldwide Inc.
This report will provide information obtained through ratio analysis, regarding the profitability ,
liquidity and financial stability of Starwood hotel and resort worldwide inc. and Marriott group of
hotels for the years 2011–2013 and compare both the hotels. Starwood hotel and resort worldwide
inc. founded 1991, is an american hotel company with more than 1,200 properties in 100 countries
and 180,400 employees at its owned and managed properties. In 2013 it grew same store worldwide
RevPAR by 5% in constant dollar. (Starwood hotels company overview 2013) Recognised as one of
the world's largest hotel and leisure companies, Starwood Hotels & Resorts Worldwide, Inc. is
composed of nine internationally renowned brands and the ... Show more content on Helpwriting.net
...
It had $12 billion in annual revenue in 2012 with more than 3,700 locations in 73 countries and
territories worldwide. Its brand are : The Ritz–Carlton Bvlgari Hotels & Resorts ,JW Marriott
Hotels, Edition, Autograph Collection ,Renaissance Hotels ,AC Hotels,Marriott Hotels & Resorts
,Gaylord Hotels ,Courtyard by Marriott ,SpringHill Suites ,Fairfield Inn & Suites ,Residence Inn by
Marriott Towne Place Suites ,Marriott Executive Apartments ,Marriott Vacation Club ,Grand
Residences by Marriott ,The Ritz–Carlton Destination Club. (Marriott international 2012) This
report will pay particular attention to the earning power, liquidity and credit management, inventory
management and debt management, and will highlight major strength and weakness while offering
some explanation for observed changes. The report will comment on the prospects of the company
and make recommendation that would improve Starwood and Marriott performance. This report will
explain how cash flow statement could enhance analysis. STARWOOD VS. MARRIOTT REVIEW
OF FINANCIAL / OPERATING RESULTS AND FINANCIAL POSITION One of the most
effective ways to compare two businesses is to perform a ratio analysis on each company's financial
statements. A ratio analysis looks at various numbers in the financial statements such as net profit or
total expenses to arrive at a relationship between each number. Using ratio to compare two business
gives us a

Larceny: A Case Study
On November 6, 2017 I (Probationary Police Officer James Harris III, DSN 0513) manning vehicle
2422 received a call for a "Larceny from a building prior" at 2340 Market Street (Courtyard by
Marriott Hotel Room 308). Upon arrival, I was met by victim Valerie Sims, witness Ashley Myrick,
and Hotel Manager Marvin Savage, who advised me of the following: Sims stated she was last in
possession of her white and yellow gold loop earrings on November 6, 2017 at approximately
9:45am. Sims said she and Myrick exit and secured their hotel room at approximately 10:00am.
Sims said she returned to the hotel room at approximately 8:30pm. Sims stated she entered their
hotel room to discover her phone charger wire placed on top of her luggage bag. Sims advise

Marriott Case Analysis
Marriott Corporation and Project Chariot The Marriott Corporation (MC), had seen a long,
successful reign in the hospitality industry until the late 1980s. An economic downturn and the 1990
real estate crash resulted in MC owning newly developed hotel properties with no potential buyers
in sight and a mound of debt. During the late 1980s, MC had promised in their annual reports to sell
off some of their hotel properties and reduce their burden of debt. However, the company made little
progress toward fulfilling that promise. During 1992, MC realized that financial results were only
slightly up from the previous year and their ability to raise funds in the capital market was severely
limited. MC was left with little choice, as they had to ... Show more content on Helpwriting.net ...
Evaluating Project Chariot There are a several items MC must consider prior to making the ultimate
decision of whether or not to accept Project Chariot. The first of which is the potential advantages
and disadvantages of the company undergoing a spinoff. While the concept of getting smaller or
breaking–up might seem counterintuitive for MC, the action has the potential to benefit the
company and its shareholders. The idea of Project Chariot is to split the parent company, MC into
two entities, HMC (existing company) and MII. The potential benefits of the de–merger are the
following: (http://www.investopedia.com/university/mergers/mergers4.asp):
1. Equity holders benefit from the emerging profitable operations of Marriott (MII)
2. Both companies are able to generate additional equity funds
3. Corporate valuation is improved by providing strong incentives to employees who work in MII.
For example, publicly traded stock options are available for employees of MII, which should
provide motivation and reward.
4. The division enables management of HMC focus on core operations.
5. Shareholders are better informed due to separate financial statements.
6. Internal competition for corporate funds is reduced.
On the other hand, there are also disadvantages to consider
(http://www.investopedia.com/university/mergers/mergers4.asp):
1. Debt holders are saddled with HMC's struggling

Marriott International
Analysis of Marriott International:
A closer look
Marriott International was founded on May 15, 1927 by J. Willard Marriott in Washington D.C. It
started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott
International Inc., 2013). Now Marriott International has around 3,150 properties for lodging in the
United States and 67 in other countries (Marriott International Inc, 2012). The Executive Chairman
is Bill Marriott and the President and CEO is Arne Sorenson. Marriott International was also ranked
217 in the Fortune 500 in 2012 but ranked number one in the fortune 500 for its industry (hotels,
casinos, resorts) (Cable News Network, 2012). The organizational structure of Marriott International
is ... Show more content on Helpwriting.net ...
Using SWOT analysis is a good way to analyze the product make up of Marriott International. One
of the main strengths for this company is the brand name. Marriott International is a strong brand
name and is known for their mid to higher end hotels. All of the nicer hotels bear the Marriott name
while the lower end hotels have only the specific hotel name on them (Pashia, 2012). Marriott
International has many different brands including: the Ritz–Carlton, Renaissance hotels, AC hotels,
JW Marriott, Bulgari hotels and resorts, Edition, Autograph collection, Marriott hotels and resorts,
Courtyard by Marriott etc. (Ersayar, 2012). Because of Marriott's diversified brands and all types of
hotels, from luxury and high end to the lower end, it has a strong market presence. Good employee
retention is also a strength of Marriott International. The total workforce for this company is over
150,000 with a good promotion program from within (Pashia, 2012). IT solutions are a large way to
bring in business and are another one of their strengths. According to Christy Pashia in her Marriot
overview article, "Marriott International is upgrading its properties with technology that responds to
the needs of business and leisure travelers. It has transformed its public areas to encourage guests to
work and socialize through the adoption of the latest design, technology, food and beverage
offerings" (Pashia, 2012). With the new

Analysis Of Marriott International Inc.
In any company, the primary objective is to see the company reach its pinnacle in the industry. The
company 's success is directly related to its pay packages and bonuses as well as its standing of
importance in the industry. In this paper, we will discuss the intended learning outcomes including
the diversity in the workplace & how it affects the performance of a company; the problems along
with the opportunities in relation to diversity and lastly the ways in which employee engagement
affects the growth of a company. Another imperative point of focus will be how employee morale
can remain elevated and how to encourage consistent employee engagement at work in order to
attain positive business results. Ultimately it comes down to the ways in which leaders are assigned
roles and how their proper reinforcement will influence employees to be further engaged in their
positions.
Marriott International Inc. is a globally leading lodging company which is based in Bethesda,
Maryland, USA. Marriott has 146,000 employees from different nations, speaking more than 50
languages and working for Marriott in 66 countries around the globe. (18) Marriott has more than
4,300 properties in 81 countries and territories. The company operates and franchises hotels and
licenses vacation ownership resorts under 19 brands, including The Ritz–Carlton, (24) BVLGARI,
EDITION, JW Marriott, Renaissance Hotels, Marriott Hotels, AC Hotels, Courtyard, Residence Inn,
SpringHill Suites, Fairfield Inn &

Marriott Corporation Cost Of Capital
Harvard Business School 9–298–101 Rev. March 18, 1998 Marriott Corporation: The Cost of
Capital In April 1988, Dan Cohrs, vice president of project finance at the Marriott Corporation, was
preparing his annual recommendations for the hurdle rates at each of the firm 's three divisions.
Investment projects at Marriott were selected by discounting the appropriate cash flows by the
appropriate hurdle rate for each division. In 1987, Marriott 's sales grew by 24% and its return on
equity stood at 22%. Sales and earnings per share had doubled over the previous four years, and the
operating strategy was aimed at continuing this trend. Marriott 's 1987 annual report stated: We
intend to remain a premier growth company. This means ... Show more content on Helpwriting.net
...
Lodging generated 41% of 1987 sales and 51% of profits. Contract services provided food and
services management to health care and educational institutions and corporations. It also provided
airline catering and airline services through its Marriott In–Flite Services and Host International
operations. Contract services generated 46% of 1987 sales and 33% of profits. Marriott 's restaurants
included Bob 's Big Boy, Roy Rogers, and Hot Shoppes. Restaurants provided 13% of 1987 sales
and 16% of profits. Financial Strategy The four key elements of Marriott 's financial strategy were
the following: 2 Manage rather than own hotel assets. Invest in projects that increase shareholder
value. Optimize the use of debt in the capital structure. Repurchase undervalued shares. Marriott
Corporation: The Cost of Capital 298–101 Manage rather than own hotel assets In 1987, Marriott
developed more than $1 billion worth of hotel properties, making it one of the 10 largest commercial
real estate developers in the United States. With a fully integrated development process, Marriott
identified markets, created development plans, designed projects, and evaluated potential
profitability. After development, the company sold the hotel assets to limited partners while
retaining operating control as the general partner under a long–term management contract.
Management fees typically equaled 3% of revenues plus 20% of the profits before

Introduction:. This Report Talks About The Future...
Introduction:
This report talks about the future methodologies for Marriott to go up against its opponents
particularly Airbnb. It highlights different techniques which Marriott ought to embrace to endeavor
in future with reference to future procedures so as to contend up with Airbnb. It concentrates on the
issues confronted by Marriott and what steps should be taken to take care of these issues with a
specific end goal to develop a notoriety like Airbnb. Marriott International is a cabin industry which
is an administrator, franchisor, and licensor of inns and timeshare properties in around 90 nations.
Airbnb is substantial group for the general public who needs to discover, book world class lodging
and wide on the web or from a PDA or ... Show more content on Helpwriting.net ...
Interestingly, Airbnb which is estimating US$900 million in incomes in 2015.
Airbnb currently owns more than 2 million listings in more than 190 countries around the world. By
studying we found that Airbnb implies better strategies by ensuring hosts safety by investing $1
million of insurance coverage per booking. Airbnb attracted customers by offering additional
benefits to the travelers by just paying an extra amount of money. Travelers pay less than a regular
hotel & enjoy the same facilities which another hotel provides.
It is found that Marriott revenues are growing by 5.88% as of 2015. According to 2015, Marriott
reported revenues of $ 14.22 billion. As of 2016 Marriott runs 30 brands worldwide. The recent
acquisitions by Marriott have significantly expanded its portfolio which will reduce costs and
overheads. Marriot is accessing a wider customer range to increase its market share. It is found that
Airbnb is employing its strategies efficiently when it comes to cost saving. Fig (A) shows the
revenues generated by Airbnb in different parts of United states. New York leads all the states
touching up revenue up to 500million, with Los Angeles making up 200million.
Fig A Source: AIRDNA Posted on January 7 2016, by Scott Stafford
b. Problems with Marriott
– Phocuswright, the travel explore firm, noticed that one in three recreation voyagers in 2015
utilized private convenience. This is an all the more difficult occasion in the historical

Case Study Of Marriott
. Hospitality is one of the largest growing industries in the world. Word witnessed booming growth
of hospitality industry. There is different category of service offers to different Clients like luxury to
budget etc. This sector play very important role in countries GDP growth and employment growth.
Nevertheless there are lot issues facing this industry these are different sustainable issues like social,
economical and environmental issues which increase coast .another one is increasing operating cost
and labor cost problem one of the major problem facing nowadays because shortage of skilled
labors, highest staff turnover etc. another problem is increasing competition many companies force
to cut down their prices because of this which ... Show more content on Helpwriting.net ...
competitors are another important threat, because hospitality industry operate in highly competitive
environment. According Porter competetion mainly based on Five Forces which control the market
these are 1) Threat New Entrees; hospitality is most attractive industry which attracts lot of
investors. which may affect the profitability in the case of courtyard they differentiate their product
as established brand loyalty and make high initial cost for new investment create high barrier for
new entry.2) Threat of Substitute the Product; there is no substitute of luxury hotel brand and in
house activities and one day travels moderate 3) Bargaining power of Suppliers; mainly with Airline
and Food Suppliers and Travel Agencies, low bargaining power 4) Bargaining power of Customers :
in this scenario this brand concern about the price sensitivity and quality seeking and also well
informed and display brand loyalty , high bargaining power .5) rivalry among the competitors ; in
this case Marriott operates in oligopolistic competitive market. Oligopoly is small number of firms
they controls the supply of specific goods in order do that they control the market pricing .it can be
perfect they produce identical product or in perfect produce different name but the similar product .
Main

Business Strategy Assignment
Generic Competitive Strategy Model
I choose the Hospitality Industry in the line of Accommodation. As we all know, there are many
rivals in this industry line, and many of them are the large companies that have many chains along
the line. Therefore, I would like to focus on one big company, and categorize its chains in each
competitive strategy, Marriott. 'Marriott' is a worldwide operator and franchisor of a broad portfolio
of hotels and related lodging facilities. It has more than 3,000 lodging properties located in the
United States and 67 other countries and territories. Each of them has its own strategy to run the
business as they have different positioning and target different types of customers.
I decide to select some of ... Show more content on Helpwriting.net ...
'Courtyard by Marriott' is another hotel that I choose to place in this category because of its high
quality service at reasonable price. Courtyard is the place where offers travelers the choices and
options that let them make the most of their time on the road. It competes with other mid–priced
business–oriented hotels like Wingate Inn and Hilton Garden Inn. With its full–services at affordable
price, the customers are both the normal travelers and the business travelers as they are viewed as
the best place with good services at the price they can afford. * Focused Low–cost Strategy –
concentrating on a narrow buyer segment and outcompeting rivals by serving niche members at a
lower cost than rivals
'Marriot Conference Centers' is a Quality–tier brand specializing in highly effective small– to mid–
sized meetings at reasonable price. It focuses on the critical details, so their customers can
concentrate on the business, meetings, and the results. As it clearly stated its position, it is no doubt
to classify it in this category as their focus its on the business people who have the business at a
hand to negotiate or the meetings to conduct; therefore, it tends to provide all other facilities in order
to let their customers focus on only their business.
Another hotel that I think it fits with the

Case Study Of Selection Process Of Marriott
4. Selection
(9) Marriott puts a lot of attention to hiring the best talent and based on the results they have
achieved so far, we can conclude that their assessment center and the selection process work very
well. The selection process includes several steps. Each step provides Marriott with valuable
information about a candidate including information about his skills and experiences. The length of
the selection process depends on the position, location and number of applicants. Marriott ranks
several preferred candidates and if the first one denies the offer, it proceeds with the offer to the
second one, and so on until one of the candidates accepts the offer. This saves a lot of time for the
company.
At the first stage, Marriot shortlists candidates based on their resumes and information provided in
the application form. Then the shortlisted candidates are invited to an interview or a set of
interviews depending on the position and need. Usually, ... Show more content on Helpwriting.net ...
Of that amount, $68,900 is the base salary. On average, this position receives around $7,000 in cash
bonus and around $5,600 from profit sharing. Marketing coordinator receives on average $18 per
hour, or around $42,800 in annual total compensation. Housekeeper at Marriott starts with a base
hourly wage of $9. However, on average, a housekeeper receives around $10 per hour. $9 hourly
wage transfers to around $19,230 of total annual compensation. From the annual salary, on average
$1,323 is coming from tips. Nevertheless, the normal range of annual salary is somewhere from
$20,000 to $30,000. Generally, compensation of full time employees is higher than that of hourly
part time workers. In addition, retention rate between these two categories is quite different. The
upper acceptable limit of retention rate for part time workers is around 60%, while for full time
positions is only 20%

Marriott Case Study
History of Marriott
Marriott was founded in 1927 by the married couple of J. Willard and Alice Marriott. Their
company started off as A&W root beer stand in Washington D.C. While in the restaurant franchise
business, they introduced two major ideas with the Eastern Coast's first drive in capable restaurant
and airline catering for passengers to consume boxed lunches mid–flight. Later in 1953, Hot
Shoppes, Incorporated transitions to public by selling out in two hours of trading at $10.25 per
share. Five years later, Marriot makes a quintessential move into the hotel business by opening the
earliest motor hotel in Arlington, Virginia. Over the next quarter century, the brand opens its first
international hotel, becomes the first hotel company to enter the cruise business, and announces the
first Courtyard hotel for high–level business travelers to lodge with. Marriot offers multiple brands
in the late 1900s that span over Europe and Africa, along with other countries and continents.
Finally, Marriott becomes the #1 hospitality company in the world with more than 5,700 properties
across the world.
Evaluation of Marriott
Marriott is undoubtedly a thriving business in the top tier of the hospitality industry. Any person
does not have to look any further than their stock price of over 100 dollars per share or their market
cap worth around 39.79 billion dollars. In class, we discussed customer service as an important part
to every company's success, and I can attest to this fact

Essay on Marketing for Marriott
MARKETING FOR MARRIOTT INTERNATIONAL
Introduction:
Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within
many market segments. This report will discuss briefly Marriott's Portfolio of hotels, what they do,
briefly examine a number of their key marketing strategies and examine how they are implemented,
measured and ask the question does this make them market leaders?
The final part of this report will try to identify if there are services or products that can be improved
upon or a marketing strategy that can be approved or changed.
THE BRAND
Marriott International within their respective market segments are one of the largest hotel groups
globally.
The Marriott brand ranges from 5 ... Show more content on Helpwriting.net ...
Training is important to this segment to ensure that the revenue discipline have the most up to date
knowledge of technical and revenue management function such as, Revenue Strategy/ Analysis,
Business Evaluation and Inventory Management.
Marriott use trend analysis that allows them to make better business decisions. An example of trend
analysis would be the monitoring of market conditions on a local and regional basis that will affect
demand in a positive or negative way. For example a weekend concert will increase demand to the
area, which in turn will show an increase in rate to ensure maximum revenue is achieved during this
period,
In order to drive and capture demand needs, Marriott use specific distribution and sales Channels, an
example of these are:
Global Accounts – responsible for the entire portfolio of hotels on a global scale. Account Managers
are responsible for driving partnerships and joint initiatives that will give Marriott market share in
key business segment and transient, business.
Global Sales and Support Services – these provide Marriott with the necessary programmes,
products and services that position Marriott within the industry as a leading provider. An example of
these are, Hotel booking agent training programmes – Hotel Excellence and Wholesaler Support
Desk.

E–Channels– Develop sales and educational programmes by providing incentives to drive
preference for Marriott Brands within phone centre

Embarcadero Conference Center Case Study
The Division of Risk Management Supervision (RMS) and the Division of Depositor and Consumer
Protection (DCP) of the San Francisco Region request your approval to hold the 3rd quarter Field
Supervisor meeting from August 21 – 23, 2017. We are requesting to hold this meeting offsite due to
all of the construction and noise surrounding the Ecker Square building. We have checked with the
Special Services Unit to see if there is any availability at V ASQ and there is not. We have
researched several public venues in the proximity of the Regional Office and most are booked for
several months throughout the year. We have found the Embarcadero . Conference Center, San
Francisco, California which is located within five to six blocks and a ten minute ... Show more
content on Helpwriting.net ...
We are also inviting RMS/DCP representatives from the Washington Office. Case managers and
other professional staff located in the Regional Office will also attend portions of the meeting. There
will be a total of 89 attendees, of which 31 are travelers and 58 are non–travelers. The total cost of
the meeting is estimated at $51,868.89. The majority of the cost is related to travel and lodging and
these expenses will be paid for by employees utilizing their individual travel cards. The daily per
diem rate for San Francisco is $74. Food costs are estimated at $3,366.87 which includes two
morning and two afternoon breaks and a no–host reception offsite after the meeting on Tuesday,
August 22, 2017. The Embarcadero Conference Center will allow us to cater our breaks as long as
we use one of the establishments located within the center. We have researched their menu prices
and will not have a problem utilizing one of these establishments. The no–host reception will be
held at Uno Dos Tacos as they are the only reasonably priced establishment in the area that can
accommodate us. These charges will be paid using a purchase card. The cost for the facility is
estimated

Mcdonald International Marriott International Hotels
In this report I will be comparing two different hotel companies. The first brand will be Marriot and
the Second will be Hilton. Both brands have several hotels under their corporate umbrella and both
brands have an array of different options at different price points. I will compare the hotels in a table
form though out the paper to make it easier to see the comparisons as they line up next to each other.
CATERGORIES Marriott International Hilton WorldWide
Brief History – Opened in 1927 J.Willard Marriott opened a rootbeer stand which later evolved into
Marriott International Hotels.
– Has over 4,000 properties across 72 countries and 18 different brands under the Marriott name.
– Courtyard by Marriott was built in 1983 in Atlanta GA ... Show more content on Helpwriting.net
...
They thrive on Innovation.
–Integrity: They believe that how they do business is just as important as the business they partake
in.
–Serving the world: Marriott International helps the Community by focusing on five global issues,
poverty, the environment, the workforce, wellbeing of children, and global diversity and inclusion. –
Hiltons driving force is hospitality.
– Hilton believes that we should "fill the earth with the light and warmth of hospitality."–Conrad
Hilton.
– Hilton developed an acronym for its brands name that encompasses where the brands core values
lye: Hospitality, Integrity, Leadership, Teamwork, Ownership, Now.
–There mission: "To be the preeminent global hospitality company – the first choice of guests, team
members, and owners alike."
Financial Status and Forcast – As of 2013 Marriott has more than 4,100 properties across 79
countries.
– They reportedly have nearly $13 billion in revenue over 18 different brands. There are
approximately 330,000 employees.
– –the company sold 195,000 rooms in the 2013 year
– For 2014 they expect a 4–6% increase in RevPar
– Marriott added 47 new properties ( 7,681 rooms) to its company in 2013.
BRANDS INDIVIDUAL FINANACIAL STATS:
–Marriott:
BRAND PERFORMANCE
Occupancy(1,3) 68.3%
ADR(1,3) $143.43

RevPAR(1,3) $97.89
RevPAR Index(1,3) 108.5%
Channel Contribution(2,3) 58.5%
Marriott Rewards Paid Room Nights(2,3) 62%

A Case Study of Marriott International
EXECUTIVE SUMMARY Marriott International envisions itself to be the world's lodging leader.
Its mission is to provide the best possible lodging services experience to customers who vary in
backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to
environmental preservation through using environment–friendly technology and engages in social
responsibility and community engagement. We value our shareholder's so we will only take steps
that will ensure our growth. Most importantly, through our "spirit to serve", we emphasize the
importance of Marriott's people and recognize the value they bring to the organization's growth and
success. It aims to increase revenues by 9% every year, to increase ... Show more content on
Helpwriting.net ...
Accor – This is a private French Company and of the largest employers in the lodging industry. It
employs 168,600 employees working in 4,000 properties in 90 countries. It is ranked second with
the revenues of $9.03 billion in 2005. It is well known for its upscale brands, Len and Sofitel. Accor
also operates and owns stakes in several hospitality and food services. Hilton Hotels Corporation –
Hilton was founded in 1946 and headquartered in Beverly Hills, California. It has 2,838 hotels
worldwide under the brands Conrad, Doubletree, Embassy Suites etc. HTL operates upscale full–
service and limited service hotels in urban, airport, resort and suburban locations. It ranks third in
the number of employees (105,000) and revenues ($8.6 billion) but second in net income of $552
million. Intercontinental Hotels Group – It is British company and the most profitable among the
four industry leaders. It owns, manages, leases and franchises approximately 3,741 hotels in
approximately 100 countries as of 2006. It ranks number one in gross margins (54%), operating
margins (24.7%) and earnings per share ($2.10) even if it's smallest in the strategic group. It appears
to be the cost leader among the big four companies in the industry. II. CPM and EXTERNAL
FACTOR EVALUATOR Table 1 Competitive Profile Matrix | | |Accor

Mariot Market Segmentation and Targeting
1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance
travelers' value by segmenting the market and then targeting selected segments, each with a different
brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott's
overall brand identity – a commitment to superior customer service – and train employees to have a
passion for service. Marriott's flagship brand continues to target customers needing fine restaurants,
meeting rooms, athletic facilities, and other upscale amenities. But Marriott added seven additional
brands according to its view on market segments – Courtyard by Marriott, Fairfield Inn, Residence
Inn, TownePlace Suites, SpringHill Suites, ... Show more content on Helpwriting.net ...
main interstate highway system. Specific services: – Spacious guest rooms – Daily complimentary
continental breakfast – Swimming pool – Future plans include a selection of Fairfield Inn & Suites
properties offering exercise rooms and enhanced amenities Residence Inn: Target market: Customers
who require an extended–stay hotel for reasons like job relocation, job assignment, and government
contracting. Ideal for travelers staying 5 or more nights. Specific services: – Evening hospitality
hour – Swimming pool – Sport Court® – Personalized grocery shopping – Daily housekeeping –
Fully equipped kitchen TownePlace Suites: Target market: It is similar to Residence Inn, but was
launched for customers who would like to pay a lower price. Provides all the conveniences of home
in a residential atmosphere SpringHill Suites: Target market: If customers want an all–suites hotel
and are willing to pay an upper–moderate price that this is solution for them. Specific services: –
Self–serve business center – Indoor pool – Whirlpool/spa (most locations) – High–speed internet
access – Exercise room Renaissance Hotels and Resorts: Target market: Quality–tier full–service
brand providing guests with the ambiance of

Bethesda, Maryland Is The Headquarters Of Marriott...
Bethesda, Maryland is the headquarters of Marriott International Incorporate. This unique
organization transpired from a root beer stand in 1927 into a world–renowned hospitality hotel chain
in 1957. Information provided will focus on the evolution of the root beer stand into the Marriott
International Incorporate vast hospitality empire. Today, the Marriott hospitality industry has 5,756
hotels with 30 brands in 118 countries with 1.1 million rooms. Additionally, the Marriott generated
$14 billion in revenue during 2016 and had over 85 million combined loyalty members between the
Marriott and Starwood Preferred Guest reward programs. Furthermore, Marriott partnered with
Universal Music Group to bring their rewards member's additional ... Show more content on
Helpwriting.net ...
Actions through the corporate social responsibilities subsequently enhance the Marriott brand. This
evolutionary hospitality organization, grows and developed different brands to accommodate
customers increasing demands through visionary thinking.
Organization Overview J. Willard Marriott and Alice, his wife, started their entrepreneurship in
1927 by opening an A&W root beer stand with nine seats in Washington D.C. (Marriott, 2017).
Seizing an opportunity, the Marriott's decided to diversify the A&W root beer menu by
incorporating hot food items, thus creating Hot Shoppes. When the business strategy called for
expansion in 1928, two additional Hot Shoppes opened creating the first East Coast drive–in
(Marriott, 2017). Concentrating on other areas of development, Hot Shoppes delivered boxed
lunches to the Hoover Airport in Washington D.C. in 1937. During the mid–1960s, Hot Shoppes
reached its pinnacle with approximately 75 stores in roughly a dozen states (Ambrose, 1999).
Changing times caused the Marriott to re–examine the restaurant strategy and realized that they
should sell off the profitable, slow–growing family restaurant that included the Roy Rogers Family
Restaurants and Bob's Big Boy (Ambrose, 1999). Sadly, the last Hot Shoppes closed in December of
1999, which ended the Marriott restaurant experience. However, long before Hot Shoppes closed,
the couple discerns that the hospitality industry is the new corporate focus. The Marriott's opened
the

Marriott Essay
Evolution Marriott had a very colorful history and expanded and grew mainly through mergers and
acquisitions. For example, the first international expansion was the acquisition of an airline catering
service in 1966. In 1987, Marriott continued the expansion by acquiring Fairfield Inn and Residence
Inn and entered the lower–moderate lodging segment. The rapid growth and global acquisitions
fostered lots of powerful strategies. These strategies were vital for Marriott to sustain and be
successful in the competitive market. (ilovethjw, 2010) Marriott established six strategies to
compete with its rivals. The first strategy was the Next Generation travelers, which purpose was to
understand and attract Gen X, Y and future guests. The second strategy was the Brand distinction as
a way to invest in innovation and differentiation. The third one was the Portfolio power which built
loyalty with the most compelling family of brands. The fourth and fifth ones were the Technology
leadership which empowered connections for guests and associates and the Owner preference which
generated value for hotel owners and franchises. The sixth strategy was the Global Growth which
guided Marriott to expand their footprint and profitability. Other than these six strategies, Marriott
also developed a corporate social responsibility strategy known as the "Spirit to serve". (Marriot,
2014) Sources of its advantage 1. The Marriott Brands: Marriott has over 500 locations worldwide
and they see their

Marriott International, Inc vs Starwood Hotels & Resorts...
1 Executive summary
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and
Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside
the US. They have very strong brand names and are quite competitive. However they differ in their
strategies, like the market segment each one targets, the role of technology in the business, the
financial efficiency of their systems etc. The paper discusses the extent of globalisation that each
firm has taken and what is their strategy in terms of global expansion. The paper also analyses the
benefits and demerits each chain faces as a result of the individual strategy they had adopted. They
also analysed the effect the recent ... Show more content on Helpwriting.net ...
In 2009, 27.81% of its total revenue came from international markets.
5 Critical Factor Analysis
5.1 Critical Factors of Marriott's Global Success
5.1.1 High Brand Recognition
Marriott is well known for its strong brand portfolio in all the major markets around the world,
through its luxury brand like Marriott Hotels & Resorts, and mid–priced brands like Courtyard. As
global communication increases, these highly recognized brands are definitely the first choice for
many businessmen and travellers, for their global reputation and guaranteed quality.
5.1.2 Technical Factor
Marriott adopts a series of technical programs to support its customer service. One of them is
Marriott's' Automated Reservation System for Hotel Accommodations (MARSH), which include a
database of all its customers around the world.2 When a guest enters the Marriott in New York, the
system recognizes that she stayed in Courtyard Tokyo last month and then she would receive a
personalized service. This way Marriott can provide a better customer service through information
technology, which is better than its competitors.
5.1.3 Economy Factor
The hotel industry is highly dependent on the economic scenarios. In the past few years, the fast
developing economy in Asia had strong positive influence on Marriott's globalization. "The Asia–
Pacific hotels industry grew by 21.7% in 2008 to reach a value of $116.5 billion."4 While the hotel
industry in US is almost mature and

Industrialization Of Hotel Service And Processes Of...
Industrialization of hotel service and processes of globalization and integration which are typical for
global hotel industry led to the situation that hotel chains took an important and valuable position in
hotel industry because of perfect organization and because of the fact that they are technically and
technologically highly advanced.
Nowadays centralization and integration are common for hotel industry all over the world. Almost
all hotel chains regardless of ratings feel pressure of hard competition and try to find any ways to
increase their potential.
There are more than 300 hotel chains in the world, which started operating outside of national
boarders. That is about 7mln rooms among 13mln what is more than 50% of all hotel ... Show more
(ProHotelia, 2009)
As we all know, a hotel is regarded as an institution and/or a service provider 's establishment to
offer paid lodging facilities to customers on limited time or short–term basis. These facilities
provided include an accommodation consisting of a room with a bed and other furniture (limited to
the product bought), meals on room and board basis, attached bathrooms, air conditioning and
climate control facilities, as well as, telephone facilities, cable television, internet connectivity and
access plus the desirable mini bar. These are only some of the items included in a hotel room.
There is a definition of hotel chains given by Peng and Litteljohn (Gautman, 2012) which states:
"Hotel chains may be defined as, multi–unit service organizations in which units operate under a
system of decision–making permitting coherent policies and a common strategy through one or
more decision–making centers, and where hotel units and corporate functions are linked to add
value to each other by ownership or contractual relationships".
Hotel chain is an enterprise that administrates, through a unique management a number of hotels
located in different areas. They can be

Hospitality Business : Marriott International Inc.
1. Introduction Hospitality assumes an imperative part in the tourism area. The hospitality business
is the one, which influences the fulfillment of the clients straightforwardly furthermore influences
the nation 's picture. In the administration business lodgings are the most quickly extending field.
Here in this economic analysis we have taken one such firm, The Marriott. As indicated by the
world travel and tourism chamber (WTTC), the friendliness division has turned into a heading giver
to the world 's economy as far as quality included, charge, work, capital speculation and so on.,
Marriott is the lodging and resorts chain of Marriott International Inc., it is an United States based
firm which heads in cordiality area. It is one among ... Show more content on Helpwriting.net ...
As indicated by the tourism business worldwide exchange organization in the United States branch
of trade, the interior landings in United States has expanded to 37 % in this decade. Their target
business of our firm is the white collar class and upper working class individuals with solid
purchasing force. The hotels additionally focus on the businessmen. Their rivals ' primary rivals are
Starwood hotels, Choice hotels international, Hilton hotels, and Hyatt hotels. These hotels are
Marriott 's real rivals in more than seventy nations over the world. The opposition is as far as
offerings, brand picture, quality and so on. Marriott was first in advertising the remote brand
mindfulness in the hotel business. However now its rivals are doing likewise and picking up focal
point out of it. The accompanying table will give the Marriott global Inc 's. business catches (in $
million) information against their rivals. The conduct of a firm will positively rely on upon what
number of firms are there in that specific business and the techniques are shaped accordingly.
Because of comparability in administrations and qualities offered by its rivals, for example, Hilton ,
Starwood , Hyatt strengths Marriott into a wild competition. Basically, there are four separate
classes of business sector under which any firm will act, they are perfect competition market,
monopoly market, monopolistic competition market,

What Is The Brand Image In Hotel
Critically evaluate the role of the brand in International hospitality management
In the international hospitality, the brand is one of the important things in the marketing. The brand
is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or
services of one seller or group of seller and to differentiate them from those of competitors (Lisa,
2000; American Marketing Association, 1960) and it is a unique thing in the company and business.
It is maybe important on the role of the brand in international hospitality, the brand can make a
brand loyalty for customer, the brand image can give a great impression, but if the brand has many
brand extension, it will let the customer forget the original brand. In this essay, it will explain each
advantages and disadvantages of the role of the brand that how to affect in the international
hospitality.
The first role of the brand is brand image. The brand image is defined as the consumer memory hide
in the brand perception (Keller, 1993). It is mean how the customers see and the impression of the
brand. The company can use different ways to increase brand image, such as advertisement to show
the hotel can provide a high quality service let the customer feel relaxed, and the ... Show more
The brand loyalty reflects a customer's commitment to remain in a long‐term relationship with a
brand (Jing, Andrew and Sheau, 2013; Reichheld, 1996). This loyalty can attract customer re–buy
and re–patronize the same brand product again, no matter of convenience or price. The brand loyalty
is very important of the brand and company, it is because when the customer decision to buy this
brand, they will often loyalty to that brand, keep buying on future, recommend to friends and choose
this product to others, even other brand have more better features or lower price (Assael, 1991). So
if no customers to support the brand, it will decrease the brand

The Management Team At My Hotel
After failing the Marriott audit on February 10th the management team at my hotel had a three hour
meeting about how to improve our score. Everyone was aware that a Marriott auditor would be
coming back anonymously within sixty days. The Bistro part of the audit was the area that failed
miserably, so that is where management concentrated almost all of their effort on improving their
score. The woman from the Bistro that made a score of zero was allowed to stay on with a warning.
The week after the audit she came into work and hour late for two of her shifts and just decided not
to show up for another shift. I would like to say that management fired her after she skipped her
shift without calling, but no she was given one more chance. The Bistro had a mandatory meeting
the next morning and she was going to be allowed to continue working at The Courtyard if she
decided to show up. She obviously did not show up for the meeting and finally management decided
to let her go. Every person in management had been warned about this woman by almost every
member of the front desk staff. They could have saved themselves from failing audit by listening. A
new employee was hired for the bistro, he has worked for a different Courtyard Bistro and is well
trained. Every morning after the manager's meeting a member of management would come in to
evaluate and monitor the Bistro. I was very impressed with Ashley Miller who is our head of sales.
She basically took the Bistro on as her baby. I

Maverick Lodging Case Analysis
Maverick Lodging Case Study Notes * 1/2000: VP of Asset Management (Cindy Baum) was
reviewing the 1999 balanced scorecard results for Maverick Lodging; she had developed &
implemented the balanced scorecard throughout 1998 * 1999: first full year of results using the
balanced scorecard approach * Designing a balanced scorecard had been a considerable challenge
because of the complicated nature of the hotel industry * Maverick Lodging: managed hotels on
behalf of 3rd party owners who had franchise agreements with Marriott * Maverick concentrated on
managing 3 specific types of Marriott properties: Fairfield Inns, Courtyards, & Resident Inns *
Fairfield & Courtyards: offered typical ... Show more content on Helpwriting.net ...
emedy this * The balanced scorecard was implemented at the hotel level, & was used as a
management control/ performance measurement system for each hotel's general manager (typically
25–35 years old w/a college degree but little management experience) * As a result, Baum felt that
the balanced scorecard needed to be comprehensive but not overly complex
Designing Maverick's Balanced Scorecard * Baum involved the 4 other VPs & 3 regional
managers in the balanced scorecard design process; there was considerable disagreement, but the
entire team agreed to create a scorecard with the following attributes: * Tracks financial
performance; * tracks non–financial measures important for LT growth & value creation; *
communicates franchisees'/owners' objectives for growth, profitability & physical maintenance;
* is understandable & acceptable to hotel general managers & it provides them w/useful
& relevant info; * is understandable, useful, & relevant to management
Balanced Scorecard as a Performance Measurement System * Prior to the introduction of the
balanced scorecard, the regional managers had a great deal of discretion in determining the amount
of each hotel manager's bonus * Average bonus ranged between 20–40% of the hotel managers
$40,000–$50,000 salary * Bonus depended on size of bonus pool, hotel profitability, & the
regional manager's assessment of the hotel

Marketing
International Journal of Educational Research and Technology Volume 3 Issue 2 June 2012: 86 – 96
ISSN 0976 – 4089 www.soeagra.com/ijert/ijert.htm © Society of Education, India
IJERT
Original Article
Marriott India: Managing Its Hospitality through Gearing Service Quality
Shikha Singh, Dinesh Kumar, Nilosha Sharma
Bahadur Shastri Institute of Management, Delhi Nurture Education Solutions Private Limited, MBA
College, Gujarat University, Ahmedabad Email: shikhabirsingh@gmail.com ,
dineshkumar.kumar02@gmail.com, niloshasharma05@gmail.com
3i1,2Lal
ABSTRACT The Marriot group of Hotels launched back in 1983 are one of the largest brand and
the world's 12th largest lodging chain.1 The Marriott had around 8,000 hotels worldwide. The ...
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It is claimed to be a process that creates benefits by facilitating a change in customer, a change in
their physical possession, or a change in their intangible assets. Intangible benefits are becoming
more important as they are the source of competitive advantage for many service businesses. Both
the technical and soft skills of service employees are instrumental in delivering such intangible
benefits through increasingly customized and complex services. However, such strategies may not
be sustainable as the demand for highly skilled service employees is threatening to outstrip the
supply. A service business is the one where the perceived value of offering is determined more in
terms of services rendered than the actual product offered. The growth and development of services
industry in India has been immense and has largely dominated the traditional primary and secondary
industries. The service industry now accounts for more than two third of the India's economy
(Finance Markets, June 2009). Amongst the services sector, the hotel industry is the fastest growing
industry and was valued at £511.5 billion 6 in 2008–09. The industry has grown significantly over
years both in terms of sales and number of rooms, however recently has been facing challenges both
in terms of lower occupancies7 and ARRs 8(Average room rates) (Indian Hospitality Association,
2010). Most consumers, due to the recent

Hilton And Hilton Hotel History Essay
Marriott
VS
Hilton
Hilton Hotel History: In 1919, a thirty–one–year–old banker by the name of Conrad Hilton traveled
to Cisco, Texas to franchise his bank. When he arrived, he went to the Mobley Hotel only to find it
was completely sold out. The owner felt awful and began to explain how he wanted to just retire,
and that is where it all began. Conrad Hilton purchased the hotel and changed the name to ?The
Hilton?. Hilton was growing his revenue through the roof and eight years later, Hilton decided it
was time to franchise his hotel business. He then opened a second hotel in Waco Texas, it was one of
the most elite hotels in the state where he offered small condiment products in all the guest rooms,
this grew interest from his high–end guests. Conrad Hilton and Hilton hotels became well
recognized, so throughout the thirties he continued to grow his business throughout the country
where his business came from high class bankers and owners who had not been hurt during the great
depression. In 1947, Hilton would revolutionize hotels forever, he had the idea of installing personal
televisions in all guest rooms at the Roosevelt Hotel in New York City. This attracted tons of guests
including famous movie stars and jazz players of the generation. Hilton hotels also became known
for their reservation systems as they became the first company in the business to offer multi – hotel
reservations in 1948. Businessmen at the time became to love Hilton hotels for this service, so

Hotel Offices : Marriott International Essay
Introduction
Marriott International, Inn is an American enhanced accommodation organization that oversees and
establishments a wide arrangement of inns and related hotel offices. Established by J. Willard
Marriott, the organization is currently driven by his child, Bill Marriott and Chief Officer Arne
Sorenson. Marriott International has more than 4,087 properties in more than 80 nations and regions
around the globe, more than 697,000 rooms (starting July 2014), and extra 195,000 rooms in the
advancement pipeline. In June 2014, Marriott International opened their 4,000th inn, the Marriott
Marquis in Washington, D.C. On November 16, 2015, Marriott said it would buy Starwood Hotels
and Resorts Worldwide for $12.2 billion. The arrangement would make the world 's biggest lodging
organization.
Security
At Marriott International we comprehend and value that today 's voyagers are more worried than
any other time in recent memory about their wellbeing and security. Security has dependably been
one of our top needs and in the course of recent years we have expanded our core interest.
Security methods and danger appraisals at our properties are investigated frequently. Our staff has
been prepared to evaluate and react suitably to debilitating circumstances and our inns work
intimately with nearby, state, government, and worldwide powers. Also, we work with the U.S.
Division of State in setting up security conventions for our inns. Since every property is

Case Study On Marriott

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