Optum is a healthcare company owned by UnitedHealth Group that aims to help people live healthier lives and improve the healthcare system. It integrates various healthcare services under one umbrella. Optum has strengths in vertical integration through acquisitions and large data analytics capabilities. However, its ownership by UnitedHealth limits independence and client trust. It has opportunities in international expansion and new technologies like telehealth. Threats include imitation by competitors and political/legal factors affecting the industry.

1. OPTUM
ANALYSIS REPORT
INDUSTRY: HEALTHCARE

2. COMPANY
PROFILE
To help people live
healthier and
To facilitate better working
of the healthcare system
Encompass the wide
range of healthcare
services into one.
To provide solution to
every healthcare
related problem of
every individual
Mission Vision Goals

3. S W O
Strengths
Vertical integration
Acquisition of
companies such as
MedExpress (urgent
care), DaVita Medical
group (primary care).
Data analytics gives
them access to the
largest databases and
this sets them apart
from their
competitors.
Weaknesses
Completely owned by
UnitedHealthGroup
which makes
UnitedHealthcare as their
main client which
dissuades other potential
clients questioning their
working relationship.
Former executive in talks
to start a joint health
venture with JP Morgan
and Berkshire Hathaway,
Opportunities
Expansion to different
countries
Tele-mental health
and virtual
counseling
Successful acquisition
of rumored virtual
care provider AbleTo
T
Threats
Possible imitation of
their merged
business strategy
with UnitedHealth

4. PORTER'S FIVE FORCES
THREAT OF
SUBSTITUTES
INDUSTRY RIVALRY
THREAT OF NEW
ENTRANTS
Services involving
technology is at a low
risk since technological
inputs get
Experience and trust
play a key role, thereby
limiting intense rivalry
in this industry
Require trust, accuracy,
speed, lower charge,
better healthcare
solutions than year long
establishment
BARGAINING POWER
OF SUPPLIERS
Health insurance is the
common mode of
payment. Manufacturers
require large consumer
base to generate
substancial revenue
BARGAINING POWER
OF BUYERS
Can be eliminated but
the efficiency of
operation will be
compromised

5. SOCIAL
With racial bias getting intolerable
in the modern day society,
organisations need to tread
carefully through this path. Even
algorithm-provided racially biased
data cant be justified.
Covid19 pandemic has bought
Orders from legal authority to
set a price limit on healthcare
products affects the entire
chain of the industry and also
enhances competition.
Machine learning and artificial
intelligence are the hot topic
today. Huge potential to
provide faster and more
accurate data analysis.
ECONOMIC
POLITICAL
Healthcare and politics, share
their market which are people.
Bad limelight or mass criticism
can create room for political
agendas to creep in.
Discussions on how healthcare
shouldn't be a capitalist industry,
middlemen must be removed.
TECHNOLOGICAL ENVIRONMENTAL LEGAL
Nowadays with direct
consequence of environment
destruction, by and on humans,
the level of environmental
awareness of a firm is a key player
towards building a reputation in
the industry and market.
The Covid19 pandemic has bought
the economy to a standstill.
Healthcare rates are being kept in
check. People's purchasing power
has also decreased. The pandemic
makes the economic situation
unpredictable.

6. Potential to extract great deal of important
informations using their huge database.
The court cases against their former executive in
leakage charges of trade deal secrets exposes the
potential imitation but the time and experience
in the industry makes it difficult to achieve
Not an autonomous body thereby reducing
reliability and trust of potential clients
RARITY
1
2
3
IMITABILITY
ORGANISATION
1 VALUE
One stop to all your healthcare needs. Trust,
innovation and performance. Data analysis
to predict future healthcare needs

7. A. How many cheese burst pizzas were sold in India during the COVID-19
pandemic?
(Consider the past 2 years in your response.)
No. of outlets in india = 1500
post-covid19 lockdown there was a boom in demand, people were craving for outside food
400 pizza daily from each outlet in an average in 2020
total pizza in 2020 = 219,600,000
10% increase in the no. of pizza sold
total pizza in 2021 = 240,900,000
total pizza in 2 years = 460,500,000
Considering the popularity of cheese amongst people of all age
Major sales of their pizza mania range
Higher price might be an inhibitor in the tier 2 cities and under
People interested in buying costly pizza look out for pizza hut or restaurants mostly
10-15% cheese burst pizza orders = 460,50,000-690,75,000

8. January February March April May June July August September
total
participati
on
=10130 * (4/5
of 26)
~ 210700
170180 218810 340370 202600 202600 267430 291740 218810
B. How many teams register for case competitions
on the D2C (now known as Unstop)
website every month?
Provided Data: 4/5 corporate competitions were
mandatory to participate by 20% colleges
No. of MBA colleges in India = 5065
1/5 of 5065= 1013
On an average from every college 10 teams register
Participation = 10 * 1013 = 10130

9. https://en.wikipedia.org/wiki/Optum
https://www.unitedhealthgroup.com/content/dam/UHG/PDF/investors/
2020/UNH-Q3-2020-Release.pdf
https://www.optum.com/
https://bschool.careers360.com/colleges/list-of-mba-colleges-in-
india#:~:text=There%20are%20total%206738%20MBA%20colleges%20i
n%20India%20under%20private%20ownership.
REFERENCES