I worked with the Human Resources and Executive Teams to create new titles and roles at IIR for the creative teams. It now looks like this...

1. CREATIVE TEAM TITLES AND RESPONSIBILITIES
This document is an overview of the titles and responsibilities
of the members of IIR’s creative teams. It was created as a joint
effort between the Human Resources and management teams.

2. CONTENTS
General Skills pg 3
Junior Designer Requirements pg 4
Designer Requirements pg 5
Senior Designer Requirements pg 6
Creative Services Manager Requirements pg 7
Creative Director Requirements pg 8

3. GENERAL Designing for the Conference Industry:
The broad field known as “design” is transforming rapidly. The conference industry, like almost any other
SKILLS is ever-changing in its approach to create, maintain and present better designs to its consumers. Being a
designer at IIR demands a constant knowledge of what is happening in the field of design and how it
pertains to the conference industry.
Task Execution:
In order to execute tasks as a member of one of IIR’s design teams, designers are required and/or trained
to execute any of the projects that present themselves in the department’s project pricing list. This in-
cludes a full spectrum of design capability from basic content editing to the creation of advanced designs
over extended periods of time. Designers are also expected to “perform up” which means to demonstrate
some of the qualities of the title tier immediately above their own.
Talent:
All designers are expected to bring a level of skill to their position that is unique in that it requires an
interpretation of what a client asks into some form of visual communication. Therefore the success of a
designer at IIR is at least partially determined by the feedback from their clients.While clients may judge
the “raw talent” of any member of the design team there is a list of general skills that enable the deisgner
to perform on IIR’s staff in the first place which clients are almost totally unfamiliar with. The skillsets are
listed below:
WEB DESIGN TEAM PRINT DESIGN TEAM
Technical Sklllset: Technical Sklllset:
Web desingers are required to have at the very least a Print desingers are required to have at the very least a
broad understanding of the following: broad understanding of the following:
• Adobe Creative Suite application package
• Adobe Creative Suite application package
• IIR’s custom-made Content Management System
• Branding and logo design
(Rainforest) • Production and prepress
• Relevant coding approaches (CSS, Javascript,
HTML, etc.)

4. EXPERTISE | Depth and breadth of skills/experience required to perform the role
• 0-2 yrs. experience
• general understanding of how the department contributes to the success of
each division
• portfolio should show examples of creative talent as well as the ability to use
the appropriate software applications
BREADTH OF RESPONSIBILITY | Degree of responsibility for impacting other roles
• proficiency in appropriate design software applications
• executes all basic design assignments
NATURE OF WORK
• ability to demonstrate basic design skills on a professional level
• ability to complete design assignments from start to finish
JUNIOR
COGNTITVE THINKING
DESIGNER • basic understanding of work requirements
• executes tasks
COMMUNICATION | Type of communication and to whom the role communicates on
a regular basis
• strong visual communication skills required
• appropriate communication skills for a professional environment
SCOPE OF IMPACT | How responsible the role is for the successful performance of
other roles, the department, division and/or company
• impacts team’s results regarding deadlines and quality
LATITUDE FOR DECISION MAKING
• managerial control
• executes basic tasks for self

5. EXPERTISE | Depth and breadth of skills/experience required to perform the role
• 3-5 yrs. Experience
• general understanding of how the department contributes to the success of
each division
• knowledge of the divisional structures and how creative acts as a service team as
well as a partnering team
BREADTH OF RESPONSIBILITY | Degree of responsibility for impacting other roles
• ability to demonstrate a mastery of the relevant software applications to ensure
client satisfaction
NATURE OF WORK
• creates and manages their own designs autonomously
• execute advanced design projects from start to finish
COGNTITVE THINKING
DESIGNER
• understands well-defined goals and sets priorities to reach goals
• ability to quickly learn, adapt and contribute to projects effectively
COMMUNICATION | Type of communication and to whom the role communicates on
a regular basis
• strong visual and verbal communication skills required
SCOPE OF IMPACT | How responsible the role is for the successful performance of
other roles, the department, division and/or company
• impacts results regarding deadlines and quality
• handles advanced design projects from start to finish autonomously
LATITUDE FOR DECISION MAKING
• managerial control
• executes advanced tasks for self

6. EXPERTISE | Depth and breadth of skills/experience required to perform the role
• 5+ yrs. design experience
• detailed understanding of how creative contributes to the success of the company
BREADTH OF RESPONSIBILITY | Degree of responsibility for impacting other roles
• Provides leadership to less senior designers and to clients
• Aids in overall departmental efficiency by multi-tasking through others
NATURE OF WORK
• creates and manages their own designs autonomously
• execute advanced design projects from start to finish
• should be able to execute multiple advanced design projects from start to finish in a
proficient manner
• can manage others who are assigned more basic tasks
COGNTITVE THINKING
• understand group’s direction to set and align personal goals
SENIOR • ability to aid in the lead of multiple projects
DESIGNER • ability to understand basic strategic thinking
COMMUNICATION | Type of communication and to whom the role communicates on
a regular basis
• Strong verbal communication skills and written skills required
• Should be able to contribute to the improvement of the overall process of the group
at some level
SCOPE OF IMPACT | How responsible the role is for the successful performance of
other roles, the department, division and/or company
• Impacts team and company results regarding quality and overall efficiency
• Should be able to understand basic business goals behind the execution of
design tasks
LATITUDE FOR DECISION MAKING
• Basic managerial direction
• Makes process decisions independently

7. EXPERTISE | Depth and breadth of skills/experience required to perform the role
• 5-10 yrs. client facing design experience preferably within the conference industry
• detailed understanding of how team functions on a project management level and how
this contributes to the success of each division
• ability to resolve client facing project management challenges
BREADTH OF RESPONSIBILITY | Degree of responsibility for impacting other roles
• provides leadership to creative team
• develops and facilitates workflow solutions
• plays a central role in design projects
NATURE OF WORK
• provides leadership to creative and divisional teams regarding workflow
• creates successful and exciting designs
COGNTITVE THINKING
• understands both team and divisional direction, sets and aligns personal and team goals.
CREATIVE • strategic creative thinker
SERVICES • understands role of creative as it aligns with the overall business vision
MANAGER COMMUNICATION | Type of communication and to whom the role communicates on a
regular basis
• strong verbal and written communication skills required
• communicates with designers and divisions regarding project management
• must be able to validate communication with “numbers” (reports, budget, feedback, etc)
SCOPE OF IMPACT | How responsible the role is for the successful performance of other
roles, the department, division and/or company
• impacts team and company results regarding quality and overall efficiency
• ability to communicate to upper management in “dashboard” fashion to report on overall
condition and activity of the creative teams
LATITUDE FOR DECISION MAKING
• managerial direction and review
• predominantly self-managing with strategic input from upper management
• executes plans for self team
• informs strategy on needed process/policy adjustments

8. EXPERTISE | Depth and breadth of skills/experience required to perform the role
• 10+ yrs. Experience in the field of design
• understanding of the conference Industry
• ability to manage form development on a strategic level
• strong negotiating relationship building skills
• strong team management skills
• stratregic creative thinker
BREADTH OF RESPONSIBILITY | Degree of responsibility for impacting other roles
• leadership responsibility for one or more department (s)
• supervises creative teams
• skills are to be consistently applied on a strategic business level such as working on design language
over multiple product categories
• the design work often spans over multiple products that also show how consistent brand language was
successfully applied throughout
NATURE OF WORK
• provides vision, leadership and innovation to design and divisional teams
• ability to use external influences like branding or business goals and turn them into relevant design
proposals that drive concept design
CREATIVE
COGNTITVE THINKING
DIRECTOR
• understands the creative teams’ goals to develop, evaluate modify goals to meet its objectives
strategic needs
• inderstands how brand creates value
COMMUNICATION | Type of communication and to whom the role communicates on a regular basis
• sophisticated communication skills required to inform and influence internally and externally within
the company, as well as dealing with partners
• responsible for providing the ‘right form for the product’ – for IIR this means content, layout, function
and language suggestions
• has good methodologies on how design language initiatives are derived from strategic business
requirements
SCOPE OF IMPACT | How responsible the role is for the successful performance of other roles, the
department, division and/or company
• responsible for all fundamental creative and design across teams and divisions
LATITUDE FOR DECISION MAKING
• broad managerial guidance
• self-managing
• establishes policies and goals for teams and divisions based on company’s goals and direction.

9. THANKS.