The horror movie poster for A Nightmare on Elm Street uses red font for the title to suggest danger and blood, with white font above drawing attention and indicating a threatening villain. The colors of red, black, orange and yellow resemble fire and sunset, implying a worsening situation.
The poster for Drag Me to Hell features a screaming woman on fire, showing she needs help against creepy hands that are trying to take her sacred necklace. A haunted house in the background is both dark and emitting light, suggesting it may help or harm the troubled woman.