Hopes Assignment
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The document discusses six types of retail store displays and fixtures: free standing displays located on aisles to attract customers; cash wraps where customers pay; end cap displays at the end of aisles with high visibility; promotional/seasonal aisle for time-limited merchandise; wall displays to utilize limited floor space; and window displays to draw customers inside with eye-catching views.
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Explain the importance of visual merchandising
Describe the two main areas of store layout
Summarize the aspects of merchandise presentation
Describe the components of in-store displays
List the advantages, disadvantages, and types of window displays
Visual merchandising is the physical display of products in the most attractive and appealing ways
Purposes are to sell products and promote store image
Should always try to be different, new, and creative
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Where merchandise is displayed and customers interact with salespeople
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