This document is a media kit for Corporate Wellness Magazine that provides information on advertising opportunities. It summarizes the magazine's reach of over 150,000 readers through its online and print publications as well as over 500,000 members through social media groups. The kit outlines the magazine's editorial calendar, sizes and rates for online banner ads, and specifications for print advertising. It also describes various branding opportunities such as sponsored webcasts, white papers, and social media campaigns. The goal is to connect advertisers with the magazine's large audience of corporate wellness professionals.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Do you want your wearables device to be the center of attention at the 2015 Employer Healthcare and Benefits Congress? Check out the brochure for unique sponsorship opportunities.
Rise of Influencer Communications: Changing the Face of PR and MarketingJessica Fast
3% of people generate 90% of the impact online. With the evolution of PR and marketing, the power of influencer marketing is undeniable and unavoidable. Here I share the presentation I delivered at the 2018 PRSA Maryland Annual Conference, which gives insights and "rules of road" for engaging and leveraging relationships with influencers.
If you have questions, feel free to reach out: jfast@abelcommunications.com
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Do you want your wearables device to be the center of attention at the 2015 Employer Healthcare and Benefits Congress? Check out the brochure for unique sponsorship opportunities.
Rise of Influencer Communications: Changing the Face of PR and MarketingJessica Fast
3% of people generate 90% of the impact online. With the evolution of PR and marketing, the power of influencer marketing is undeniable and unavoidable. Here I share the presentation I delivered at the 2018 PRSA Maryland Annual Conference, which gives insights and "rules of road" for engaging and leveraging relationships with influencers.
If you have questions, feel free to reach out: jfast@abelcommunications.com
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Social Media Marketing for Geriatric Care Managers: Using Social Media as a P...LTC Expert Publications
Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010
social media and care management, geriatric care management, elder care management, social media for caregiving families
Order 465290 veteran′s organization pt 2 revision 1Kimberly Williams
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and women toward a better life after retirement. It is particularly important for veterans who participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life approaches. The veteran’s organization will take part in honoring veterans. This pioneering program focuses on raising respectful questions, listening with compassion, and recognizing veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached the highest level of association. Collaboration in the care of the family will allow them to reduce the effort and time spent minimizing stress and improving the quality of life of the family group. This business plan details the principles necessary for the implementation of a veteran care organization centered on dependents and studies their economic viability. The main feature that differentiates the proposed company from its competitors is that it can provide basic services with a lower price.
2 optional Library sources1)Yelp, kaiser permanente and priori.docxeugeniadean34240
2 optional Library sources
1)
Yelp, kaiser permanente and priority health leverage social media to enhance healthcare marketing and communications strategies. (2010, Jun 08). Business Wire. Retrieved from http://search.proquest.com/docview/366118850?accountid=13931
IQPC and Healthcare IQ's Strategic Social Media for Healthcare conference will provide an interactive forum for healthcare professionals to leverage social media channels such as Twitter, Facebook, Yelp, blogs, internet radio and other Web 2.0 tools. The event will be held from July 26th-28th in New York City.
"Social media presents a unique approach - and opportunity - for healthcare marketing, communications and public relations professionals to capitalize on," comments Christopher Boucher, Senior Program Director for Healthcare IQ. "Even with so much uncertainty in the industry right now, we know the power and impressionability of social and online communities to change public mindsets and attract new patient-consumers. The time is now to elevate our online presence to be more strategic."
Participating organizations at the event include:
-- Holly Potter, Vice President, Public Relations, National Media and Stakeholder Management, Kaiser Permanente
-- Paul Cebulak, Account Executive, Yelp, Inc.
-- Bradley Jobling, Social Media Manager, Columbia University Department of Surgery, New York, NY
-- Kevin Dean, eCommerce
Solution
s Manager, Priority Health
-- Mark Miller, Director of Philanthropic Marketing Communications, Children's National Medical Center, Washington, DC
In addition to ample networking time, social interaction and learning, the meeting will also feature a "Brilliance Bar" where attendees can receive an opportunity to receive custom-tailored advice to your unique challenges around social media.
The Strategic Social Media for Healthcare event is an extremely interactive platform that will allow attendees to influence the subject matter by tweeting their questions and concerns prior to the event directly to the speakers and Healthcare IQ. Use the hashtag #SocialHC to join in the conversation before, during and after the event.
For more information on the Social Media for Healthcare Summit please visit www.socialmediahc.com or contact Christopher Boucher, Senior Program Director at [email protected]
Network with Strategic Social Media for Healthcare:
Twitter: www.twitter.com/HealthcareIQ
Facebook: Strategic Social Media for Healthcare
About IQPC
IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto
2)
Leading health communicators to share best practices, practical tips at kaiser Permanente/Ragan communications summit. (2010, May 19). PR Newswire. Retr.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
DEVENEY is a lifestyle marketing leader in New Orleans, along the United States' Gulf coast, and throughout the United States. Our work with the Louisiana Office of Tourism post-Katrina and during and after the BP oil spill has earned us the top awards in our industry.
Led by award winning public relations professional John Deveney, we are independent, self-directed, result-driven, and clear in our priorities. We’re a full-service marketing and public relations company. One unlike any other. We work in partnership with smart, demanding clients who are similarly inspired to lead, to win, to stamp their identity on their markets.
Our people. Our culture. Our way. All that defines us makes us one unlike. It’s what John Deveney always knew a communication company could be.
One unlike: What we are and why we’re proud to be Deveney.
Healthcare services with essential medical care and the necessity for capable, competent healthcare persons to guide and treat people is universal need.
Marketing Strategy
Introduction
Health Care Options and Our Audience
Highest ethnicity groups: Hispanic and African American
Highest age group: 65 – 74 and 75+
Low Income families are the highest social group
(Ohio Diabetes 2011 Fact Sheet,” 2011)
Hospitals
Clinics
In-home care
Assistance Programs
The targeted audience for our new Diabetes Program is minority groups aged 65 and older with a low family income. The statistics in Ohio reflect that this audience is the highest social group to be affected by diabetes. (Ohio Diabetes 2011 Fact Sheet, 2011)
Given this market, the marketing campaign must have a wide stretching plan. Social Media, radio, and television will all have to be incorporated into this campaign as the targeted audience has an eclectic skill set for gathering information.
3
Information Sharing
Verbal communication
Technology
Observance of commercials
Group outings.
The mature consumer shares information in a multitude of ways. Verbal communication such as party conversations and small talk are a common way they share information, even about health. Also, more adults in their 60’s are using cell phones and are transitioning into some basic forms of social media. This implicates the mature audience still uses classic forms of information sharing like speaking and writing to each other. This also brings to light that the mature audience also is becoming more aware and utilizing modern technology. Television and radio commercials are a standard and should also be used as the mature audience still rely on classic methods of gathering information.
4
Health Care Reform
Federal health reform that uses “building blocks” approach to build off of the current health insurance system we have today in the United States. While building off of it to provide people with access to health insurance coverage, establish legal protections for consumers, and set up mechanism for consumer to shop knowledgeably for insurance
Effect on new diabetes program
Here is information on what the health care reform is doing for consumers who are looking to pick up insurance or get improvements in their current plans.
The health care reform will not have a very big impact on the consumers who are looking to participating in the new diabetes program that is being promoted by Southern Ohio Mercy Hospital. The primary goal would be that this diabetes program would be covered by insurances as a preventative service for the patient.
5
Health Care Reform Continued
Targeted Audience
Marketing to targeted audience
The targeted audience for the new diabetes program being offered by Southern Ohio Mercy Hospital would be mature adults. The program has been developed to help monitor patient care, admissions and re-admissions that are concerning diabetes health.
With the Health Care Reform and marketing to the targeted audience of mature adults it is essential that they under that that the program is going to be covered ...
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
More Related Content
Similar to Corporate Wellness Magazine - Media Kit
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Social Media Marketing for Geriatric Care Managers: Using Social Media as a P...LTC Expert Publications
Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010
social media and care management, geriatric care management, elder care management, social media for caregiving families
Order 465290 veteran′s organization pt 2 revision 1Kimberly Williams
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and women toward a better life after retirement. It is particularly important for veterans who participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life approaches. The veteran’s organization will take part in honoring veterans. This pioneering program focuses on raising respectful questions, listening with compassion, and recognizing veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached the highest level of association. Collaboration in the care of the family will allow them to reduce the effort and time spent minimizing stress and improving the quality of life of the family group. This business plan details the principles necessary for the implementation of a veteran care organization centered on dependents and studies their economic viability. The main feature that differentiates the proposed company from its competitors is that it can provide basic services with a lower price.
2 optional Library sources1)Yelp, kaiser permanente and priori.docxeugeniadean34240
2 optional Library sources
1)
Yelp, kaiser permanente and priority health leverage social media to enhance healthcare marketing and communications strategies. (2010, Jun 08). Business Wire. Retrieved from http://search.proquest.com/docview/366118850?accountid=13931
IQPC and Healthcare IQ's Strategic Social Media for Healthcare conference will provide an interactive forum for healthcare professionals to leverage social media channels such as Twitter, Facebook, Yelp, blogs, internet radio and other Web 2.0 tools. The event will be held from July 26th-28th in New York City.
"Social media presents a unique approach - and opportunity - for healthcare marketing, communications and public relations professionals to capitalize on," comments Christopher Boucher, Senior Program Director for Healthcare IQ. "Even with so much uncertainty in the industry right now, we know the power and impressionability of social and online communities to change public mindsets and attract new patient-consumers. The time is now to elevate our online presence to be more strategic."
Participating organizations at the event include:
-- Holly Potter, Vice President, Public Relations, National Media and Stakeholder Management, Kaiser Permanente
-- Paul Cebulak, Account Executive, Yelp, Inc.
-- Bradley Jobling, Social Media Manager, Columbia University Department of Surgery, New York, NY
-- Kevin Dean, eCommerce
Solution
s Manager, Priority Health
-- Mark Miller, Director of Philanthropic Marketing Communications, Children's National Medical Center, Washington, DC
In addition to ample networking time, social interaction and learning, the meeting will also feature a "Brilliance Bar" where attendees can receive an opportunity to receive custom-tailored advice to your unique challenges around social media.
The Strategic Social Media for Healthcare event is an extremely interactive platform that will allow attendees to influence the subject matter by tweeting their questions and concerns prior to the event directly to the speakers and Healthcare IQ. Use the hashtag #SocialHC to join in the conversation before, during and after the event.
For more information on the Social Media for Healthcare Summit please visit www.socialmediahc.com or contact Christopher Boucher, Senior Program Director at [email protected]
Network with Strategic Social Media for Healthcare:
Twitter: www.twitter.com/HealthcareIQ
Facebook: Strategic Social Media for Healthcare
About IQPC
IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto
2)
Leading health communicators to share best practices, practical tips at kaiser Permanente/Ragan communications summit. (2010, May 19). PR Newswire. Retr.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
DEVENEY is a lifestyle marketing leader in New Orleans, along the United States' Gulf coast, and throughout the United States. Our work with the Louisiana Office of Tourism post-Katrina and during and after the BP oil spill has earned us the top awards in our industry.
Led by award winning public relations professional John Deveney, we are independent, self-directed, result-driven, and clear in our priorities. We’re a full-service marketing and public relations company. One unlike any other. We work in partnership with smart, demanding clients who are similarly inspired to lead, to win, to stamp their identity on their markets.
Our people. Our culture. Our way. All that defines us makes us one unlike. It’s what John Deveney always knew a communication company could be.
One unlike: What we are and why we’re proud to be Deveney.
Healthcare services with essential medical care and the necessity for capable, competent healthcare persons to guide and treat people is universal need.
Marketing Strategy
Introduction
Health Care Options and Our Audience
Highest ethnicity groups: Hispanic and African American
Highest age group: 65 – 74 and 75+
Low Income families are the highest social group
(Ohio Diabetes 2011 Fact Sheet,” 2011)
Hospitals
Clinics
In-home care
Assistance Programs
The targeted audience for our new Diabetes Program is minority groups aged 65 and older with a low family income. The statistics in Ohio reflect that this audience is the highest social group to be affected by diabetes. (Ohio Diabetes 2011 Fact Sheet, 2011)
Given this market, the marketing campaign must have a wide stretching plan. Social Media, radio, and television will all have to be incorporated into this campaign as the targeted audience has an eclectic skill set for gathering information.
3
Information Sharing
Verbal communication
Technology
Observance of commercials
Group outings.
The mature consumer shares information in a multitude of ways. Verbal communication such as party conversations and small talk are a common way they share information, even about health. Also, more adults in their 60’s are using cell phones and are transitioning into some basic forms of social media. This implicates the mature audience still uses classic forms of information sharing like speaking and writing to each other. This also brings to light that the mature audience also is becoming more aware and utilizing modern technology. Television and radio commercials are a standard and should also be used as the mature audience still rely on classic methods of gathering information.
4
Health Care Reform
Federal health reform that uses “building blocks” approach to build off of the current health insurance system we have today in the United States. While building off of it to provide people with access to health insurance coverage, establish legal protections for consumers, and set up mechanism for consumer to shop knowledgeably for insurance
Effect on new diabetes program
Here is information on what the health care reform is doing for consumers who are looking to pick up insurance or get improvements in their current plans.
The health care reform will not have a very big impact on the consumers who are looking to participating in the new diabetes program that is being promoted by Southern Ohio Mercy Hospital. The primary goal would be that this diabetes program would be covered by insurances as a preventative service for the patient.
5
Health Care Reform Continued
Targeted Audience
Marketing to targeted audience
The targeted audience for the new diabetes program being offered by Southern Ohio Mercy Hospital would be mature adults. The program has been developed to help monitor patient care, admissions and re-admissions that are concerning diabetes health.
With the Health Care Reform and marketing to the targeted audience of mature adults it is essential that they under that that the program is going to be covered ...
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Similar to Corporate Wellness Magazine - Media Kit (20)
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Best Ayurvedic medicine for Gas and IndigestionSwastikAyurveda
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
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Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
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Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
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This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Corporate Wellness Magazine - Media Kit
1. CorporateWellnessMagazine.com
Official Publication of CHWA
2015 - 2016
MEDIA KIT
Connect to over 500,000+ members through our social media groups
Special Print Issue Delivered up to 1,000 of the Top C-Suites
Corporate Wellness Magazine Reaches over 150,000 Readers
2. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 1
TABLE OF CONTENTS
First Look at Dynamic Readership.......................................................................................................................... 2
The Era of Digital........................................................................................................................................................... 3
Corporate Wellness Magazine Goes to Print ....................................................................................................... 4
Our Readership/Reach................................................................................................................................................ 5
Online Editorial Calender............................................................................................................................................ 6
Online Advertising........................................................................................................................................................ 7
Print Advertising............................................................................................................................................................ 8
Branding Opportunities............................................................................................................................................... 9
Custom Webcast............................................................................................................................................................ 10
White Papers................................................................................................................................................................... 11
Social Media Campaign............................................................................................................................................... 12
Advertorials .................................................................................................................................................................... 13
Exclusive Industry Column.......................................................................................................................................... 14
Banner Advertisement in Release Issue/eBlast..................................................................................................... 14
Industry Updates............................................................................................................................................................ 14
3. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 2
First Look at Dynamic Readership
LEADING CORPORATE WELLNESS MAGAZINE
Corporate Wellness Magazine (CWM) publishes the leading, niche online and print magazine in the corporate health and
wellness industry.
ACCESSING CORPORATE WELLNESS MAGAZINE IS SIMPLE AND CONVENIENT
Wellness professionals seeking the information and resources from industry experts can turn to Corporate Wellness Magazine
for all of their news and insights in the employee wellness space. The brainpower behind Corporate Wellness Magazine was to
create one publication to streamline the process of getting news and insight in employee wellness.
SUPERIOR ONLINE RANKING
› Digital Editions deliver Engagement and Value to Advertisers.
96%
87%
83%
of Corporate Wellness Magazine readers say they trust the information they
read in our magazine
of readers state the diversity of our publication offers them insight on a wide
range of topics relating to the wellness industry
Over 150,000 readers
(print and online) of readers say they learn something new every time they read our magazine
81% of Corporate Wellness Magazine readers are the decision makers for corporate
wellness programs
4. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 3
The Era of Digital
NAVIGATING THE INTERNET
Internet traffic to online news sites has grown rapidly. Recent studies show that of the 3 billion annual internet users, 70%
receive their news from an online source. CWM has capitalized the digital space for employee wellness providers featuring
profitable advertising opportunities in an online presence. CWM is the only magazine dedicated to corporate wellness
products and services.
• Almost 72% of Americans search for health information online
• It is estimated that over 1/3 of employers look for their health options on the
internet, and this number is growing. The majority of others gather information
from insurance agents
• Over 80% of insurance agents gather information about health programs online
• Most Americans now gather information online through search engines such as
Google and Yahoo
A PIECE OF THE DIGITAL TAKEOVER
The adoption of Digital Publications to tablets and smart phones
improves advertising performance.
› 96% of Corporate Wellness Magazine readers
stated that it is important to be able to read digital
publications on their smart phone
› 93% of readers said they receive their latest business
trends from CorporateWellnessMagazine.com
› 88% of readers say they do not like to wait to receive
magazines in the mail and prefer to get their news
instantly
5. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 4
Soaring digital success with Corporate Wellness Magazine’s online publication, a
loyal, enthusiastic following accompanied by thousands of new subscribers each
week – Corporate Wellness Magazine Media is pleased to expand its brand with a
quarterly print edition.
The inaugural print edition of Corporate Wellness Magazine set the stage for
what’s to come with its first printed release Spring 2015!
• An interview with the advisor to Michelle Obama’s Lets Move campaign
• A cover story discussing wellness ROI with Aetna CEO, Mark Bertolini
• Case Studies with Chipotle, IBM and Walgreens
• Dr. Dee Edington, author of Zero Trends, considered by many to be
one of the founders of the corporate wellness movement
CIRCULATION
• Promoted to our 500,000+ Social Media following
• PDF Visibility to 150,000+ of Corporate Wellness Magazine’s online readers
• Mailing of 1,000 Printed Copies to CEO’s and CFO’s of top 1,000 companies
• Distributed at insurance and benefits conferences throughout the year
FEATURED ARTICLES AND CASE STUDIES FROM PAST ISSUES:
Advertise With Us Today
ENERGIZE
YOUR
CAREER!
CALL 561.204.3676 ext. 825
or EMAIL: Seth@WellnessAssociation.com
GET YOUR
BUSINESS ON
THE ROAD TO
HEALTH!
Corporate Wellness Magazine
Reaches over 150,000 Readers
Corporate Wellness Magazine
Special Print Issue – Delivered
up to 1,000 of the top C-Suite
Reach over 500,000 + through
our social media groups
...and Much More!
Align Your Brand with the Leaders of Corporate Wellness
Corporate Wellness Magazine Goes to Print
6. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 5
Our Readership/Reach
Corporate Wellness Magazine Reaches over 150,000 Readers
READERSHIP
38% Human Resource Executives
22% Agents, Brokers & Consultants
19% CEOs, CFOs & other C-Suite
14% Insurance Companies, Health Plans & Service Providers
7% TPAs, MGUs & PBMs
SOCIAL MEDIA’S LARGEST INFLUENCER IN
CORPORATE WELLNESS
Corporate Wellness Magazine commands the largest
reach in the U.S employer wellness space. Our social
media groups, various websites and educational
programming target both businesses and consumers.
We reach over 1.5 million through our combined
database of HR, Wellness, Insurance Professionals
in the U.S., of which 500,000 is made up of social
media properties. By year-end, we are projecting
our social media database growth to over 750,000+.
500,000+
PROFESSIONALS
34,000+
in Healthcare
Reform Group
30,000+
in Benefits
& Health
& Wellness
Plus 30 More Targeted
Employer Healthcare &
Benefits Related Social
Media Groups
240,000+ in HR Professionals Group
*Ranked #74 out of 2.1 million
groups as largest group in social
media space
22,000+
in Corporate Health &
Wellness Group
300,000+
in Luxury Hotel
& Hospitalities
Group
35,000+
in Corporate
Health & Wellness
Association Group
7. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 6
Topics will be included in the “featured” section of the magazine. Other topics will also be covered in each issue.
2015-2016 Editorial Calendar | Bimonthly Online
EDITORIAL GUIDELINES
MONTH FEATURED TOPICS SUBMISSION DEADLINE
January October 15th
January 15th
March 15th
May 15th
August 15th
October 15th
March
May
July
September
November
Corporate Fitness, Nutrition, and Total Well-being Program Design
Beyond Signing Up and Showing Up: Communication & Employee Engagement Strategies
The Digital Health Movement| Wearables, mHealth, Gamification, Telemedicine and more
Creating a Culture of Health | CEO Buy In
Outside the Box Check-Ups: Wellness Retreats, Executive Wellness, and Onsite Clinics
Big Data and Analytics…Is this the Future?
• Articles must be original and must not have been published previously or, be under consideration by, another publication.
• Articles must be educational and informative.
• Articles can be up to 2,000 words.
• Articles are due by the 15th of the month prior to publication.
• Advertorial, commercial or sales articles will not be accepted. While we appreciate cutting edge articles on topics which
can include new ideas and new marketing concepts, our readers wish to be educated and not sold. Articles should not
mention the author’s name or company’s name.
• Please include the company/personal 50 word bio at the end of the article. Do not send a separate bio or resume.
• Please include a high quality digital headshot with your article.
• Charts, graphs and other images may be included.
• If you would like to include your resources, citations, or point of reference in your article please place them just after the
article but before your bio.
• Articles submitted must be the final draft, no rough drafts please.
• Please use bullets for important facts.
• Provide a suggested title for your article.
• Individual articles are copyrighted by Corporate Wellness Magazine. Users are forbidden to reproduce, republish, redistribute,
or resell any materials from this publication with out written permission from the Corporate Wellness Magazine.
EDITOR’S TIP*
Readers of the Corporate Wellness Magazine have prior knowledge about the industry, so in the interest of presenting new
ideas to our readers, please do not submit generic articles about the overall corporate wellness industry. Please contact the
editor for more details. Please submit all articles along with a bio and headshot to: Daniel Pyne, Assistant Editor of CWM
info@CorporateWellnessMagazine.com, Ph: (561) 792-4418 x 805
8. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 7
Online Magazine Advertising
FILE SUBMISSION REQUIREMENTS
• Images should be 300 DPI and formatted as RGB
• Fonts should be converted to outlines and all images converted
• Images must be embedded
• All advertising materials must be submitted 30 days before ad is
requested to appear.
Unaccepted Formats
PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw
Top Leaderboard
Bottom Leaderboard
Right Ledger
Right Ledger
Top Leaderboard
Bottom Leaderboard
Right Ledger
Right Ledger
728 x 90
728 x 90
300 x 250
300 x 100
728 x 90
728 x 90
300 x 250
300 x 100
$4,000.00
$3,000.00
$3,000.00
$2,250.00
$2,000.00
$1,500.00
$1,500.00
$1,125.00
$10,800.00
$8,100.00
$8,100.00
$6,075.00
$5,400.00
$4,050.00
$4.050.00
$5,625.00
$20,400.00
$15,300.00
$15,300.00
$11,475.00
$10,200.00
$7,650.00
$7,650.00
$11,250.00
$38,400.00
$28,800.00
$28,800.00
$21,600.00
$19,200.00
$14,400.00
$14,400.00
$22,500.00
HOME PAGE AD SIZE 1x cost 3x(10%) 6x(15%) 12x(20%)
SECOND PAGES AD SIZE 1x cost 3x(10%) 6x(15%) 12x(20%)
ADVERTISING SPECS
Right
Ledger
300px
250px
Top Leaderboard
728px
90px
300px
100 px
Right
Ledger
Bottom Leaderboard
728px
90px
VIDEO PRE-ROLL (Varies 4:3) $4,500.00
9. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 8
Print Magazine Advertising
FILE SUBMISSION REQUIREMENTS
• Corporate Wellness Magazine requires all ad submissions to be
a high resolution PDF file at 300 DPI as CMYK
• Fonts should be converted to outlines and all images must be
embedded
• All advertising materials must be submitted 30 days before ad
is requested to appear
• Formatted submissions must contain document bleeds
Unaccepted Formats
PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw
ADDED ONLINE EXPOSURE
• Electronic version of quarterly print edition is also published online
(www.CorporateWellnessMagazine.com)
PRINT MAGAZINE AD SPECS
Inside
Front
Cover
Full
Page
1/2
H
FULL PAGE
Bleed: 8.75” x 11.25”
Trim: 8.375” x 10.875”
1/2 H PAGE
1/2 H: 8.5” x 5.5”
1/2 Page (H)
1 Full Page
2 Full Pages
Inside Front Cover
Inside Back Cover
8.5 x 5.5
8.5 x 11
17 x 11 (x2)
8.5 x 11
8.5 x 11
$2,500.00
$4,000.00
$6,000.00
$8,000.00
$8,000.00
$3,000.00
$6,000.00
$8,000.00
$12,000.00
$12,000.00
AD SIZE 1x Rate 2x Rate
* For front cover and back cover ads in the online magazine, we will also include a
small ad on the email announcing the release of the magazine.
10. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 9
Branding Opportunities Investment
Custom Webcasts
White Papers
Social Media Branding
Campaign
Exclusive Industry Column
Advertorials
Banner Advertisement in
Release Issue
Industry Updates
$12,000.00
$15,000.00
$20,000.00
$25,000.00
$25,000.00
$2,500.000
$8,000.000
MEET YOUR MARKETING AMBITION
2015-2016 advertising in Corporate Wellness Magazine encompasses an entire spectrum of branding and visibility to
take your marketing and advertising to new standards. Fresh digital advertising is the catalyst in an industry which
relies heavily on social media and instant news access for their tablets and smartphones. The branding opportunities
are unique and accessible to attract your target audience.
Branding Opportunities
11. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 10
WEBCASTS “POWERED BY” YOUR COMPANY
Corporate Wellness Magazine will create and develop webcasts on cutting edge topics in employee wellness. Webcast content
will be educational, with opportunities to feature case studies and spotlights from key industry professionals.
There is a substantial shift in the ROI from advertising and branding. Quality and quantity lead generation is stemming through
social media channels and CWM is at the forefront for designing campaign strategy and fulfillment through our own platforms.
When you participate in a CWM webcast, it’s a collaborative partnership to “power” the content and engage your target audience.
Custom Webcasts $12,000.00 BRANDING OPPORTUNITIES
Benefits of the webcast package include:
• Receive qualified leads of participants
• Webcast includes campaign strategy for promotion
• Educational webcast content can be provided by your company and
approved by the CWM or developed by CWM with guidelines provided
by your company
• CWM will create newsletter announcement/2x eblast promotion for
pre-webcast promotion
• Social media promotion of scheduled webcast including Facebook,
LinkedIn, iTunes, YouTube, and Twitter
• Pre-webcast giveaway promotion available
• Webcast can be added to your company website
• Opportunity to retrieve contact information of participants of the
LiveWebcast (includes: name, company, title, email and phone)
• Post-webcast, social media branding available
• The post-market for webcast viewing can be heavily marketed through
successful social media outlets
• Webcast replays published on landing page are a resourceful lead generator
throughout the year; thousands of leads can be accessed with the social
medial technology to view and share
Your organization would be showcased as a thought leader and expert
solution provider in the space, as well as acquire the direct face time
to your target audience.
12. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 11
White Papers $15,000.00
THOUGHT LEADERSHIP LEAD GENERATION
Corporate Wellness Magazine will compile case studies, surveys, reports and industry data to develop an industry white paper on a topic
in the corporate wellness space. CWM will write, edit and produce the white paper for your organization and co-brand it for marketing
and promotion. Through cross branding, your paper will be read by hundreds of human resource decision-makers and key insurance
professionals. Co-branded white papers aim to establish educational credibility and collateral for overall content marketing strategy.
Along with branding, you will receive a lead from each person who downloads the paper.
White paper will be available for download through CWM channels and presented exclusively to your target audience within the database
and social media distribution channels. CWM will officially release white papers as a co-branded launch with your company.
Imagine receiving a continuous flow of qualified leads throughout the year!
BRANDING OPPORTUNITIES
When you work with CWM on a co-branded white paper, it’s a collaborative
partnership to “power” the content and engage your target audience.
Benefits of the white paper package include:
• Campaign strategy for promotion
• CWM will create a newsletter announcement/eblast promotion for the release of the
white paper and opportunities to download
• Social media promotion of the white paper release including Facebook, LinkedIn,
iTunes, YouTube, and Twitter
• White paper can be added to your company website
• White papers are a resourceful lead generator throughout the year; thousands of
leads can be accessed with the social medial technology to view and share. White
paper download reports include: name, company, title, email and phone
White paper
lead retrieval
landing page
A recent CWM white paper download report
13. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 12
Social Media Branding Campaign $20,000.00
SOCIAL MEDIA STRATEGY
The rise of social media has created an unprecedented platform for
engagement and connection. Now, as one of the most prominent
advertising tools to promote brand identity, you must create a
strategic social media campaign.
With one of the largest social media presences in the Corporate
Wellness industry, we are uniquely situated to help you meet your
social media branding goals. Corporate Wellness Magazine’s reach
is over 250,000 people in our various social media platforms.
CWM will design and distribute posts through our LinkedIn groups,
Facebook and Twitter.
With exposure of an open group on LinkedIn, members can now
search specific content and all relatable searches from group
postings and topics. The design of a social media branding
strategy will reach millions through primary, secondary and group
connections.
CWM team will create a customized, year-long social media
calendar for your company:
• 100+ posts and strategic messages in managed & co-managed
LinkedIn and Facebook groups
• Tweet current articles, press releases and additional news &
insight to 1,300+ followers
• Promote webcasts, white papers and educational content
• Incorporate quarterly industry update eBlasts through our
e-mail distribution and include in your custom social media
calendar
•
BRANDING OPPORTUNITIES
14. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 13
Advertorials
$25,000
Eliminate the perception of selling. An advertorial does not focus on
predominately selling a product. The end result is a compelled reader
who is interested in the advertorial as a means to gather information.
ENHANCE THE PRODUCT IMAGE AND INCREASE YOUR SALES
The conveyed message of an advertorial is simple. Your product
and service is presented as a tool to benefit their business. You
are providing facts, statistics and educational results that set your
company at a higher standard in the marketplace.
Advertorials transform your brand building initiatives. The
contextual marketing is designed to work smarter rather than
harder. The end result is simplicity; and to exceed your goals.
• Advertorials increase the knowledge of Corporate Wellness
Magazine readers in an editorial environment
• Placing an advertorial increases your sales by enhancing
the image of your product and portraying it as a solution
MAKING THE SWITCH TO EDUCATIONALLY DRIVEN MARKETING
• Improve brand recognition while educating readers
• You are establishing yourself as an expert in the industry
when you select an advertorial for your target audience.
Advertorials $25,000.00 THE POWER OF ADVERTORIALS
Added Value Benefit
Customized Press
Releases for each
Featured Advertorial
in Corporate Wellness
Magazine
15. ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 14
Exclusive Industry Column $25,000.00
Your organization can design a dedicated column in CWM. The
12-month opportunity will include educational and informative
original articles, as well as Q&A Profiles and Features to diversify
the yearly content. CWM Staff Writers will develop content with
SEO best practices and keywords. Each month, CWM will create a
print-ready PDF of each issue to feature on your website and use for
marketing collateral.
Banner Advertisements in Issue
Release/eBlast $2,500.00
Advertisers will receive the exclusive banner advertisement in the
latest issue release eBlast for Corporate Wellness Magazine. The
issue release is distributed to the entire Corporate Wellness Magazine
& Corporate Health & Wellness Association database visibility and
exposure.
Industry Updates $8,000.00
CWM will design and distribute one industry update eBlast per
quarter to all members in the CWM database. The eBlasts will be
based on current industry information, trends, news & insights, and
healthcare reform. The updates will be powered by your organization
for strategic brand visibility.
YOUR TARGET AUDIENCE
16. CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410
info@CorporateWellnessMagazine.com
Official Publication of CHWA
SOLUTIONS
FOR YOUR WORLD
Give Your Business
A Healthy Jump Start!
ADVERTISE WITH US TODAY.CONTACT: SETH GOLBE Ph:(561) 792-4418 x 825 info@CorporateWellnessMagazine.com