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pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director
 
The 2008 Honda Civic Hybrid “Building Bridges” Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems Facing the Civic Hybrid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Executions: “Building Bridges” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Magazine advertisement
Billboard advertisement
Evolution of the “Building Bridges” Campaign ,[object Object],[object Object],[object Object]
Placing Our Creative Messages ,[object Object],[object Object],[object Object]
Supporting the Creative Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
thank you. pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director

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Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch