Automobile Industry, industry that produces automobiles and other gasoline-powered vehicles, such as buses, trucks and motorcycles. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides jobs for millions of people, generates billions of dollars in worldwide revenues, and provides the basis for a multitude of related service and support industries. Automobiles revolutionized transportation in the 20th century, changing forever the way people live, travel, and do business.
Automobile Industry, industry that produces automobiles and other gasoline-powered vehicles, such as buses, trucks and motorcycles. The automobile industry is one of the mostimportant industries in the world, affecting not only the economy but also the culturesof the world. It provides jobs for millions ofpeople and also generates billions of dollars in worldwide revenues
Nissan’s Mission provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with RenaultNissan Motor Company Ltd (Nissan) is Japanese Company engaged in theautomotive industry worldwide.The company and its brands designs, produces and sells more than 3.7 millionpassenger cars and commercial vehicles in more than 190 countries
STRENGTHS Global Brand: - The popularity of the brand name results in brand loyalty. This in turn helps to drive away other rivals of the same industry. It reduces the pressure created by other competitors. Global Financial position: - One of the biggest strengths of Nissan. This can indicate that Nissan will be able to survive tough economic conditions since its businesses are spread around the world. Renault-Nissan Alliance: -The alliance has provided advantages to both companies. The companies can spread out to new markets with low costs since they don’t have to build new plants. E.g. Renault builds cars in Nissans Mexico plants and Nissan uses Renaults Brazil plant and distribution networks. Now they have increased purchasing power too excuse now there are two big companies working together, not Nissan alone. The alliance has so far enhance the profitability, market capitalization and sales in 192 countries for both partners
WEAKNESSES Dependence in overseas market: - Product Innovation time lag; - Nissan produces more vehicle There have been time lags for their abroad than at home. Increase new innovation, especially in the US market. The company was a relative dependent on overseas late-comer to the countrys high- production indicating their pace profit margin and high-volume of globalization. However in case pick-up markets. Nissans late entry of a global economic crisis or a meant that it has suffered from the change of government policy in decline in the sector as a result of rising fuel prices in the United other countries it could mean the States. home industry could also be affected since it is not stable by its Lack of Diesel Technology: - Diesel own but dependent on overseas technology has been increasingly markets. popular throughout the world as it is said to be reducing fuel emissions and cost. However Nissan lacks the technology and experience to produce diesel engines of comparative quality since demand for diesel engines is low in Japan...
Potential Opportunities Asia market: - Lower penetration coupled with strong rise in income levels, led to continuous jumps in car sales in markets like china and India. Hence it is necessary for global player to be present in these countries. In India in year 2004-05 domestic sales of car and utility vehicles has crossed the 1 million mark. Therefore Asia market will create a huge demand. Relocate its manufacturing unit to reduce cost: - China, India and Thailand have been regarded as the Low Cost Production bases with their unique offering to the outsourcers. Low cost country will provide them the global clientele and technology and also have synergetic operation. Area of opportunity for India lies in the products which have high level of design and engineering requirements, low level of automation and significant assembly requirement. Renault-Nissan Purchasing Organization (RNPO): - The RNPO, was one of the main ways in which Renault-Nissan would combine their resources to create a more competent organization. This has led Nissan to achieve greater purchasing power and has served to reduce costs and reduce the bargaining power of suppliers
Potential ThreatsCross-Cultural Disharmony: -When the two companies integrate morecross cultural disharmony occurs. If so, overall company performancemay be reduced and the current strengths that the Alliance provides maybecome instabilities. Rising Commodity Prices: - The price of steel used in car productionhas risen by nearly 30%. As this increase in cost has been passed on tothe consumer, demand for new vehicles has reduced Market saturation: - Due to overall market saturation, the individualcompany new product development strategy towards market expansion ischanging from iterative year on year model changes to drastic innovation.The emergence of SUV market few years back is an evidence of howproduct and market innovation has changed the very composition of USauto market.
This service will assist drivers to become more conscious of their vehicle’s fuel- efficiency performance by providing them with the average fuel-consumption data according to their day-to-day driving habits, and allows the driver to track and monitorimprovements to their eco-driving skills over a period of time.
“Nissan we believe our people are the most valuable asset” - Carlos Ghosn President and Chief Executive Officer Nissan Motor Co., Ltd .The nature of the organizationNissan works under the theme “We call it the Nissanway”. They believe in expanding in their horizons. Theyclaim that Nissan is more than just a great car company.Its a way of doing things thats designed to bring the bestout of every employee
Nissan offers a strong career development plan to help employees achieve their goals and reach their career aspirations. They provide ample opportunities for the workers to work on your their initiative as well as cross-functionally and within an international environment. Life at Nissan presents exciting new challenges every day for those who are keen to grow and who are hungry to learn. To meet our ambitious targets, we need highly motivated people with drive and commitment to thrive in a fast- moving environment
Company expects all type of diversity from their workers. Diversity isn’t limited to gender issues nationality, age, personal values and lifestyle are all areas of continuing interest to us, and addressing the issues surrounding them can produce great value for the organization. Naturally, we felt that tackling gender issues was a logical first step.
The new business plan, known as Nissan GT 2012, begins in fiscal year 2008. The “GT” name stands for growth and trust. Duringthis five year plan Nissan GT 2012 will focus the company’s efforts on long-term performance and their responsibilities tostakeholders as Nissan becomes truly global business.
Nissan motor manufacturing in UK relies heavily on Information Technology to function.Computer-controlled robots and other machinery, particularly in the Body Shop, are vital to production. These machines are maintained and controlled by specialist engineering teams.