Digital Marketing presentation, City University London - lifestyle

1. Abrar Alsharif
Christeena Saadalla
Zuzana Greplova
H
M
E
Sweet
Never too old to be happy

2. o About us
o Our services
o Our staff
o Our partners
o Marketing plan
o Offline marketing
o Online marketing
o Q&A
Outline

3. SweetHome is an exclusive residential care home, which
provides self-sustaining social care to clients, who do not
require complex care and whose health condition and age
allow them to lead relatively independent lives.
We are located in the countryside in the village of Lilley,
north of London.
Who we areAboutus

4. We provide seniors with the chance to build new relationships,
socialize with people from different backgrounds, and get engaged
in various activities.
We offer customized packages based just on your needs.
Why should you choose us?
Target group
Senior people
Age range from 75 to 85 years.

5. o Accommodation (singles and couples)
o Customized meal plan
o Connections to social consultants (legal and financial
matters)
o Beauty salon and spa
o Physiotherapeutic treatment
o Personal shopper/assistant
o First aid clinic
Our services
Activities offered:
o Fitness programs (yoga and dancing classes,
gym)
o Meditation classes
o Library
o Arts and crafts
o Trips
o Cultural events
o Gardening
o Bingo evenings

6. We have an experienced, dedicated, and
caring team on duty 24 hours a day to
ensure we are maintaining the highest
standards of care.
We provide extra training for our staff
members to ensure they are up to date with
all new methods.
Doctors are visiting the home periodically.
Our staff

7. o UK Senior Golf Association
o National Activity Providers
Association
o International Federation of
Associations for Elderly People
o British Geriatrics Society
o Royal Voluntary Services
Ourpartners

8. Marketing plan
Offline marketing Online marketing
o Public and partner events
o Direct mail
o Refer a friend
o Flyers distribution
o Website
o Email communication
o SMS communication
o Social media communication
– Blog, Facebook, YouTube

9. Offline marketing
o Create public events
o Participate in events held by our partners
o Send direct mail
o Offer a „refer a friend“ discount
o Distribute flyers

10. Online MarketingWebsite

11. • Tabs at the bottom
of the page to all
“related links”
• Use of social
media channels
(Facebook,
YouTube, blog)
Internal
links
• Put links of our
website on our
partners sites and
vice versa
• Make adverts on
websites related to
our business field
External
links
Search Engine Optimization

12. Google Analytics

13. Email campaigns
o Send monthly newsletter with latest offers, events
and articles.
o Send emails – early registration campaign (20% off
vouchers).
o Send automated email response after registration.

14. Mobile campaign
o Buy a database from a reputable source.
o Send sms to potential clients inviting them to join our
public or partner events which will be held on monthly
basis.
o Send a confirmation sms after registration.
Do you feel Christmas is all
around? Please join
SweetHome for Christmas
Concert on Thursday, 11th
December at 18 p.m.
Village Hall
40 East Road
Lilley, Hertfordshire

15. o Quick medical tips:
• How to meditate
• Yoga tips
o Post testimonials
from our clients
o Post our business
and partners
o Tell everyone about
our latest
accomplishments &
awards
o Put tags (keywords)
to improve our
SEO“
o Article exchange: to
the website of our
partners
Blog

16. Facebook advertisements
Create a fan page (private
page)
Saturday night free
events: open a chat with
all our audience to
suggest how they want to
spend their Saturday
Post birthday wishes to
our clients on their
birthday day
Create a home page:
photo gallery, connection
to our blog/YouTube,
share our blog, business
insight, partners, events,
pictures with texts
Engaging clients with
activities such as
Competitions in photo,
writing, etc.

17. A video showing photos of the
interior and exterior and virtual
tour.
Videos with feedbacks from our clients.
Videos from any events we will hold in or
outside the house.