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PS Lifestyle is a national leader in providing
exceptional amenity service and lifestyle solution
experiences within the senior living environment.
1
Launched in August 2008 with the simple goal of
transforming senior community “beauty shops” into
professional salons & spas, we’ve learned that every
service we provide has three customers: a senior, a
family member, and the senior community itself.
Today, PS Lifestyle’s expanded, innovative portfolio of
Salon & Spa, Shop, Magazine, and Enrichment
initiatives simultaneously caters to all three audiences,
boosting the marketability of our Partner Communities
and enhancing resident and family satisfaction.
Given the personal nature of the services we provide, our
650+ employees develop deep and sensitive connections
with our senior clients and, by extension, their families
and professional caregivers. Since our founding, we’ve
paid attention to and learned from our inimitable
experiences within the senior community environment,
and we’ve developed new innovations to complement
our trusted position as the largest amenity service and
lifestyle operator in the national marketplace.
60,000+
Senior Members
90,000+
Caregivers & Employees
180,000+
Census Senior for
each community
480,000+
Family, Friends and
Caregivers who are decision-makers
w/for a senior
PS Lifestyle’s portfolio of initiatives
simultaneously caters to the needs of
seniors, families, professional
caregivers, and senior communities.
2
PS Lifestyle’s operations energize the physical, intellectual, and emotional
wellness experiences of our customers, giving our Partner Communities an
unparalleled edge in the marketplace.
3
A Trusted Industry Leader
“What began as a third party operator and manager
of senior living salons is finding there’s potential
for a much larger niche in services that cater to
communities—outside of their operating companies.”
—Elizabeth Ecker
Senior Housing News
AT A GLANCE
2,000,000+
Services
Delivered
to Date
60,000+
Senior
Community
Residents
500+
Community
Locations in 31
States
SALON & SPA
4
An innovative, resource-supported, and trusted industry leader,
PS Salon & Spa dedicates unprecedented time, attention, and
resources to our national operating platform.
Attention, Quality & Service
•	70+ Corporate, Regional, District, and Local Managers
•	650+ Licensed and Alzheimer’s-Trained Beauty Professionals
•	Centralized National Supply Chain
•	National Recruiting, Training & Licensing Support
A Partner for Progress
•	$3.0 MM in Salon & Spa Renovations
•	400+ Community Partners Across 30 States
•	Community Web-Based Tools and Platforms
•	Organized Census-building Initiatives
•	Proprietary Line of Beauty & Wellness Products
Setting a New Standard
•	Ongoing Salon & Spa Events
•	Custom Equipment Designed for Seniors
•	CARES™ Dementia/Alzheimer’s Certification
5
Connecting Seniors and Their Families
PS Shop is the ONLY online destination where families
and friends can personally connect with community resi-
dents by purchasing personalized Salon & Spa service Gift
Certificates and lifestyle products for their loved ones.
Peace-of-Mind for Families and Friends
PS Shop customers appreciate the platform’s
ease of access and many communication features,
including the options to personalize a Gift Certificate with
a message and picture and to receive email confirmation
after each purchased service is delivered. PS Shop has
facilitated tens of thousands of connections between
senior residents and their loved ones to date.
SHOP
6
Amplified Marketing and Communications for our
Partner Communities
The PS Shop platform complements and amplifies the
marketing and communications efforts of our Partner
Communities, providing additional print and digital
touch points reaching the families and friends of senior
community residents.
PS Shop’s customer communications include
seasonal marketing campaigns, purchase and service
delivery confirmation emails, monthly featured
product emails, and more. With a wide array of salon &
spa products and services offered and marketing
capabilities, PS Shop serves as an invaluable
communication platform for our Partner Communities.
7
A Lifestyle Magazine
Designed For and About Seniors
PS Magazine is a pro-aging lifestyle magazine designed for
and about seniors. All 68 pages of each issue are printed in
large, easy-to-read font on non-glossy, grip-able paper.
Published bi-monthly and distributed for free to community
residents, PS Magazine features:
•	 Exclusive interviews with cultural icons
(recent examples include Dear Abby, Sir Roger Moore,
and Milton Glaser)
•	 Content from experts on aging
•	 Nostalgic, graphic look-backs on past pop culture
themes and events
•	 For the grandkids: puzzles and games provided
by our partner at Highlights for Children
MAGAZINE
8
Custom Publishing
PS Magazine is proud to offer custom publishing
opportunities and private-label print/digital issues to
our Partner Communities, giving them the freedom to
control their own content, message, and look and to
enjoy prominent placement and guaranteed distribution.
belly band
custom cover
9
Energy and Culture
To date, PS Enrichment has organized hundreds of
special events in collaboration with Life Enrichment
and Activities Directors.
Salon & Spa Parties
PS Enrichment invigorates the day-to-day operations of
our Partner Communities’ salons with special events
centered on key occasions for the salon and the
community as a whole. Past events include:
•	 Grand Opening Celebrations
•	 Salon Anniversary Parties
•	 Seasonal Events
•	 Salon & Spa Product and Service Raffles/Giveaways
ENRICHMENT
10
Digital and Print Marketing Opportunities
Together with our Partner Communities, we’ve
shared our success stories with thousands of
followers in our combined digital, print, and social
media audiences.
The opportunities for co-branded marketing are
vast. From targeted email and social media campaigns
to printed collateral and beyond, PS Lifestyle works
with our Partner Communities to amplify and
communicate our joint message to current and
prospective residents, families, caregivers, and
industry partners across the country.
PS has provided over
2,000,000salon and spa services,
and we keep growing!
To learn more about partnering with PS Lifestyle,
please find our contact information below or visit
us on Facebook, Twitter, and LinkedIn.
Phone: 440.600.0020
Email: info@pslifestyle.com www.pslifestyle.com

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2015.09.23 - Marketing Presentation

  • 1. PS Lifestyle is a national leader in providing exceptional amenity service and lifestyle solution experiences within the senior living environment.
  • 2. 1 Launched in August 2008 with the simple goal of transforming senior community “beauty shops” into professional salons & spas, we’ve learned that every service we provide has three customers: a senior, a family member, and the senior community itself. Today, PS Lifestyle’s expanded, innovative portfolio of Salon & Spa, Shop, Magazine, and Enrichment initiatives simultaneously caters to all three audiences, boosting the marketability of our Partner Communities and enhancing resident and family satisfaction. Given the personal nature of the services we provide, our 650+ employees develop deep and sensitive connections with our senior clients and, by extension, their families and professional caregivers. Since our founding, we’ve paid attention to and learned from our inimitable experiences within the senior community environment, and we’ve developed new innovations to complement our trusted position as the largest amenity service and lifestyle operator in the national marketplace. 60,000+ Senior Members 90,000+ Caregivers & Employees 180,000+ Census Senior for each community 480,000+ Family, Friends and Caregivers who are decision-makers w/for a senior PS Lifestyle’s portfolio of initiatives simultaneously caters to the needs of seniors, families, professional caregivers, and senior communities.
  • 3. 2 PS Lifestyle’s operations energize the physical, intellectual, and emotional wellness experiences of our customers, giving our Partner Communities an unparalleled edge in the marketplace.
  • 4. 3 A Trusted Industry Leader “What began as a third party operator and manager of senior living salons is finding there’s potential for a much larger niche in services that cater to communities—outside of their operating companies.” —Elizabeth Ecker Senior Housing News AT A GLANCE 2,000,000+ Services Delivered to Date 60,000+ Senior Community Residents 500+ Community Locations in 31 States SALON & SPA
  • 5. 4 An innovative, resource-supported, and trusted industry leader, PS Salon & Spa dedicates unprecedented time, attention, and resources to our national operating platform. Attention, Quality & Service • 70+ Corporate, Regional, District, and Local Managers • 650+ Licensed and Alzheimer’s-Trained Beauty Professionals • Centralized National Supply Chain • National Recruiting, Training & Licensing Support A Partner for Progress • $3.0 MM in Salon & Spa Renovations • 400+ Community Partners Across 30 States • Community Web-Based Tools and Platforms • Organized Census-building Initiatives • Proprietary Line of Beauty & Wellness Products Setting a New Standard • Ongoing Salon & Spa Events • Custom Equipment Designed for Seniors • CARES™ Dementia/Alzheimer’s Certification
  • 6. 5 Connecting Seniors and Their Families PS Shop is the ONLY online destination where families and friends can personally connect with community resi- dents by purchasing personalized Salon & Spa service Gift Certificates and lifestyle products for their loved ones. Peace-of-Mind for Families and Friends PS Shop customers appreciate the platform’s ease of access and many communication features, including the options to personalize a Gift Certificate with a message and picture and to receive email confirmation after each purchased service is delivered. PS Shop has facilitated tens of thousands of connections between senior residents and their loved ones to date. SHOP
  • 7. 6 Amplified Marketing and Communications for our Partner Communities The PS Shop platform complements and amplifies the marketing and communications efforts of our Partner Communities, providing additional print and digital touch points reaching the families and friends of senior community residents. PS Shop’s customer communications include seasonal marketing campaigns, purchase and service delivery confirmation emails, monthly featured product emails, and more. With a wide array of salon & spa products and services offered and marketing capabilities, PS Shop serves as an invaluable communication platform for our Partner Communities.
  • 8. 7 A Lifestyle Magazine Designed For and About Seniors PS Magazine is a pro-aging lifestyle magazine designed for and about seniors. All 68 pages of each issue are printed in large, easy-to-read font on non-glossy, grip-able paper. Published bi-monthly and distributed for free to community residents, PS Magazine features: • Exclusive interviews with cultural icons (recent examples include Dear Abby, Sir Roger Moore, and Milton Glaser) • Content from experts on aging • Nostalgic, graphic look-backs on past pop culture themes and events • For the grandkids: puzzles and games provided by our partner at Highlights for Children MAGAZINE
  • 9. 8 Custom Publishing PS Magazine is proud to offer custom publishing opportunities and private-label print/digital issues to our Partner Communities, giving them the freedom to control their own content, message, and look and to enjoy prominent placement and guaranteed distribution. belly band custom cover
  • 10. 9 Energy and Culture To date, PS Enrichment has organized hundreds of special events in collaboration with Life Enrichment and Activities Directors. Salon & Spa Parties PS Enrichment invigorates the day-to-day operations of our Partner Communities’ salons with special events centered on key occasions for the salon and the community as a whole. Past events include: • Grand Opening Celebrations • Salon Anniversary Parties • Seasonal Events • Salon & Spa Product and Service Raffles/Giveaways ENRICHMENT
  • 11. 10 Digital and Print Marketing Opportunities Together with our Partner Communities, we’ve shared our success stories with thousands of followers in our combined digital, print, and social media audiences. The opportunities for co-branded marketing are vast. From targeted email and social media campaigns to printed collateral and beyond, PS Lifestyle works with our Partner Communities to amplify and communicate our joint message to current and prospective residents, families, caregivers, and industry partners across the country.
  • 12. PS has provided over 2,000,000salon and spa services, and we keep growing! To learn more about partnering with PS Lifestyle, please find our contact information below or visit us on Facebook, Twitter, and LinkedIn. Phone: 440.600.0020 Email: info@pslifestyle.com www.pslifestyle.com