This guide was made after reading the lengthy but extremely informative Content Marketing for Lead Generation guide made by Marketo and the Content Marketing Institute. We have summarize 12 pages of text into 18 simple slides, enjoy!

1. CONTENT MARKETING 101
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2. CONTENT = FUEL FOR CAMPAIGN

3. SHOULD DO
THINGS
ATTRACT
ACQUIRE
ENGAGE

4. CUSTOMERS ARE NO LONGER
FALLING FOR MARKETING BAIT

5. GENERATES BETTER QUALITY LEADS

6. SHOULD MAKE BOSS HAPPY

7. SHOULD MAKE CUSTOMER HAPPY

8. BUYERS GRAVITATE TO TRUST

9. THINGS
CTA BUTTONS
SHOULD DO

10. STAND OUT

11. WHAT YOUR
SHOULD DO

12. ESTABLISH URGENCY

13. THE CALL-TO-ACTION
SHOULD BE FRONT & CENTER

14. YOUR
CONTENT
MUST
HAVE A…

15. DEVELOP
BUYER PERSONAS

17. MAP
BUYING STAGES

18. REPURPOSE!
1 Idea
9 Assets…

19. NOW GO DANIELSON.

20. Content Marketing 101
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