HoG Brightidea Presentation
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The document discusses innovation management and the challenges businesses face in innovating. It notes that adoption curves for new technologies are accelerating and failure to innovate poses a threat. It outlines an innovation management process from ideas to proposals to projects to products. It asks questions about what innovation means, what makes some companies more innovative, and whether crowdsourcing wisdom works for innovation.
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HoG Brightidea Presentation
- 1. Paul Tran Director, Emerging Markets ptran@brightidea.com
- 3. “automate the process of innovation”
- 6. Managing Innovation As A Business Process Maximize and Record Collective Knowledge Drive Idea Execution Deliver Measurable Results
- 7. Adoption Curves are Going Vertical Number of Years it took to reach an audience of 50M
- 8. Accelerating technology adoption is an irreversible trend that poses an opportunity and a threat to nearly every established business.
- 9. FAILURE TO INNOVATE IS A CRITICAL BUSINESS CHALLENGE
- 11. Innovation Management: From Concept to Cash IDEAS PROPOSALS PROJECTS PRODUCTS 5,000 100 10 3
- 15. What does innovation mean to you? What makes one company more innovative than another? Does wisdom of crowds work?
Editor's Notes
- At the highest level, managing innovation involves moving ideas, many ideas or groups of ideas, through a pipeline and developing the best into business proposals and projects. Companies don’t work around the concept of an idea. They work around projects. To deliver measurable results you must have the proper tools to properly vet, sort, and decide on a large numbers of all types of ideas, and transition them into actionable projects.
- “Consume”According to the new study put out by HP, 98 percent of business and government executives said that innovation will be critical to the success of their organizations over the next five years. Brightidea helps these companies excel at driving innovation and taking ideas from concept to cash.As I said, anyone can throw up a webform and gather ideas. And so then what? Throw them to an intern to sort through thousands of submissions and make crucial decisions about what to take action on? Brightidea helps our customers make sense of the ideas – organize them, prioritize them and provide intelligence to help evaluate which ideas should become proposals, and then which proposals should become projects or prototypes, and finally helps whittle the process down to which should become launched products.It’s not about “gathering ideas” it’s about getting to the RIGHT idea. That’s innovation, and our value is automating that process.Let me give you an example of Innovation in the R&D process.