View from the Trenches: Lessons Learned in the Enterprise, Ken Durand, Atlant...Lean Startup Co.
Ken Durand, Head of Innovation at the Atlanta Ideas Factory (Ericsson) talks about hitting the ground running with a Lean Startup program only to find that the results were (shall we say) mediocre. In this honest talk, he’ll discuss what it took to get the necessary (continued) support, why it was imperative for the team to do an honest self-assessment of what was going right, and more importantly, what was going wrong. He’ll lead a participatory discussion with the audience on how to hire and lead for innovation.
How to Build an Intrapreneurial CultureStefan Hoch
When your employees have taken in the entrepreneurial spirit, then you are not far from an intrapreneurial culture. In this workshop we show effective methods, tools and best practices, such as the Culture Map, Design Thinking, Corporate Case Studies and the Factor10 academy approach to support and promote this transition. The aim is that the entire organization thinks and acts entrepreneurially. In the workshop we support this process not only in theory but work effectively in small groups to create custom prototypes for designing a intrapreneurial culture. Touching, feeling and experiencing is extremely important in times of digitization, therefore we will provide „the-future-is-now“ exhibits, which are exemplary to the presented proceedings.
Workshop material from Corporate Startup Summit 2016, Zürich
View from the Trenches: Lessons Learned in the Enterprise, Ken Durand, Atlant...Lean Startup Co.
Ken Durand, Head of Innovation at the Atlanta Ideas Factory (Ericsson) talks about hitting the ground running with a Lean Startup program only to find that the results were (shall we say) mediocre. In this honest talk, he’ll discuss what it took to get the necessary (continued) support, why it was imperative for the team to do an honest self-assessment of what was going right, and more importantly, what was going wrong. He’ll lead a participatory discussion with the audience on how to hire and lead for innovation.
How to Build an Intrapreneurial CultureStefan Hoch
When your employees have taken in the entrepreneurial spirit, then you are not far from an intrapreneurial culture. In this workshop we show effective methods, tools and best practices, such as the Culture Map, Design Thinking, Corporate Case Studies and the Factor10 academy approach to support and promote this transition. The aim is that the entire organization thinks and acts entrepreneurially. In the workshop we support this process not only in theory but work effectively in small groups to create custom prototypes for designing a intrapreneurial culture. Touching, feeling and experiencing is extremely important in times of digitization, therefore we will provide „the-future-is-now“ exhibits, which are exemplary to the presented proceedings.
Workshop material from Corporate Startup Summit 2016, Zürich
Let's discover strategies and techniques for creative innovation that will help to bring innovation culture in your workplace.
To know more details, visit us at : https://mitidinnovation.com/recreation/discover-strategies-techniques-for-creative-innovation/
Strategic Management models and diagrams for professional business presentation.
More downloadable business diagrams on
http://www.drawpack.com
your visual business knowledge
If you want to keep up with the market pace, you need to learn to innovate at every step. Therefore, business model innovation involves the use of new technologies, different processes, unique ideas, and futuristic products.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-is-business-model-innovation-important/
Dr Lee Ng - COO, Innovation Management Office leader at LumenLab | Metlife Innovation Centre.
Topic: 6 key questions when building products
Product Camp Singapore Volume 5 - Keynote Speaker 2
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
Here are different Types of Innovation in Business, you can use for boosting the company's conversion rate or brand value.
To know more details, visit us at : https://mitidinnovation.com/recreation/types-of-innovation-in-business/
Delivering more effective marketing through the right technologyJeffrey Evans
ADMA Whitepaper looks at;
What comprises the technology stack
How to define the stack for your organisation
How planning ahead can help drive successful implementation
Choosing the best way of implementing your technology stack
Future developments in products and providers
Addressing the skills gap
Conclusions for marketers
Digital Strategy is an intensive ten-session learning journey for working professionals who aspire to sharpen their strategic mind with a focus on digital.
For a better understanding of the importance of corporate innovation, we have enumerated the following points for you.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-corporate-innovation-is-important/
Presenters:
Kyle Hutchins, Senior Director, West Monroe Partners
Doug Marshall, Senior Vice President, Retail Banking, BECU
Sponsored By:
sponsor
Living in a digital world may come naturally for tech companies, but for companies in banking, healthcare, and insurance, building a strategy for a digital world – one that balances the human nature of a brand with a drive towards automation – is more systemic. Focusing digital as an enabler of your business strategy (not as a separate one), and starting with optimization versus transformation, the seeds the cultural and process shifts begin to prepare you for a digital world.
This workshop, led by Doug Marshall, SVP Retail Banking for BECU, and Kyle Hutchins, senior director of the digital practice at West Monroe Partners, will walk through how BECU used a process called a “digital storm” to build digital capabilities that improve front-line employee effectiveness and satisfaction. Attendees will understand how to apply this lightweight approach to develop clarity around a digital initiative, and create a business case, roadmap, and plan for execution.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
Let's discover strategies and techniques for creative innovation that will help to bring innovation culture in your workplace.
To know more details, visit us at : https://mitidinnovation.com/recreation/discover-strategies-techniques-for-creative-innovation/
Strategic Management models and diagrams for professional business presentation.
More downloadable business diagrams on
http://www.drawpack.com
your visual business knowledge
If you want to keep up with the market pace, you need to learn to innovate at every step. Therefore, business model innovation involves the use of new technologies, different processes, unique ideas, and futuristic products.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-is-business-model-innovation-important/
Dr Lee Ng - COO, Innovation Management Office leader at LumenLab | Metlife Innovation Centre.
Topic: 6 key questions when building products
Product Camp Singapore Volume 5 - Keynote Speaker 2
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
Here are different Types of Innovation in Business, you can use for boosting the company's conversion rate or brand value.
To know more details, visit us at : https://mitidinnovation.com/recreation/types-of-innovation-in-business/
Delivering more effective marketing through the right technologyJeffrey Evans
ADMA Whitepaper looks at;
What comprises the technology stack
How to define the stack for your organisation
How planning ahead can help drive successful implementation
Choosing the best way of implementing your technology stack
Future developments in products and providers
Addressing the skills gap
Conclusions for marketers
Digital Strategy is an intensive ten-session learning journey for working professionals who aspire to sharpen their strategic mind with a focus on digital.
For a better understanding of the importance of corporate innovation, we have enumerated the following points for you.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-corporate-innovation-is-important/
Presenters:
Kyle Hutchins, Senior Director, West Monroe Partners
Doug Marshall, Senior Vice President, Retail Banking, BECU
Sponsored By:
sponsor
Living in a digital world may come naturally for tech companies, but for companies in banking, healthcare, and insurance, building a strategy for a digital world – one that balances the human nature of a brand with a drive towards automation – is more systemic. Focusing digital as an enabler of your business strategy (not as a separate one), and starting with optimization versus transformation, the seeds the cultural and process shifts begin to prepare you for a digital world.
This workshop, led by Doug Marshall, SVP Retail Banking for BECU, and Kyle Hutchins, senior director of the digital practice at West Monroe Partners, will walk through how BECU used a process called a “digital storm” to build digital capabilities that improve front-line employee effectiveness and satisfaction. Attendees will understand how to apply this lightweight approach to develop clarity around a digital initiative, and create a business case, roadmap, and plan for execution.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
Accelerating and Sustaining Business Model InnovationInês Almeida
In depth guide to accelerating and sustaining business model innovation in the enterprise. Includes tools, models, frameworks, and references to thought-leaders, best selling books and research on the subject.
Learn how to go from traction to scale. The first stage is to understand your current team, your vision, and your long term goals. From there, you can start building and preparing your B2B SaaS team for growth.
Globalization creates many opportunities but also challenges for businesses today.
While some challenges may be particular to a country or sector, there are many challenges that SMEs around the world have in common.
Numerous barriers exist, so in order for SMEs to not only survive and grow, they must be armed with the correct tools and strategies to overcome these challenges and thrive.
While there are some that the individual business cannot control (at least for now) that does not mean they should sit back and do nothing.
A business that decides to understand the challenges and develop a program for finding solutions is a business that puts itself in a position to achieve success.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
Shifting to Hypothesis-Driven Dev at Scale by Squarespace Sr PMProduct School
Main takeaways:
- Start with hypotheses and measurable outcomes instead of features
- Make Personas data driven
- Celebrate the “landings," not just launches
Innomantra Viewpoint - Getting Bold innovation Right v1.0 Innomantra
Getting ‘BOLD INNOVATION’ Right
By Neelima Joseph & Lokesh Venkataswamy
The element ‘SUPPORT’ finds relevance in the innovation management system. To manage innovation effectively, the organization should jump in and facilitate the required resources for establishing, implementing, maintaining, and continual improvement of the innovation management system. The resources come in different forms such as Time, Knowledge, Financial resources, Infrastructure, and Human resources. For effective implementation of the standard, organizations are responsible for determining, providing, and managing the right people. Organizations must identify and develop teams with diverse backgrounds, to enhance cross-pollination and leverage the collective competence of the organization (ISO 56002:2019).
The element 'SUPPORT' encompasses the following sub-clauses, which are the different ways in which support could be extended:
The current business model of almost every organisation won’t survive the next 10-20 years.
How can you future-proof your organisation, and how do you transition?
Most of us know why business model innovation is essential. Not many know how to do it. These slides are from the webinar: Transform your Business Model to Stay Ahead of The Curve by Dr. Jeffrey Tobias, Managing Director of The Strategy Group. https://www.thestrategygroup.com.au/transform-your-business-model-to-stay-ahead-of-the-curve/7/
Business model tools of converting insights into enterpriseVikas Mahendra
Fundamental activity of any enterprise is to convert ideas & insights into products and services , measure how customers respond and then learn to pivot till a viable business model emerge.
Business Model Frameworks are visual way of presenting all the elements of an enterprise , these elements taken together determine viability of any business worth pursuing.
Similar to Design Thinking for Disruptive Business (20)
What is bitcoin? How does it work? How can you make money out of it? The bitcoin basics for Filipinos who want to understand and invest in the new digital currency.
Delivering Value: Designing and Managing Integrated Marketing ChannelsLeslie Bayona
This presentation talks about the evolution of marketing channels and how to deliver value to where your customers are now: Online.
Visual inspiration: quirkified version of Picasso's continuous line drawings
(Image credits: Be.net, ThinkwithGoogle.com, moovweb)
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3. WHY DESIGN?
USELESS DATA PROVIDES NO VALUE
INFORMATION OVERLOAD LEADS TO
MISCOMMUNICATION
= CHAOS
BROKEN INTERNAL PROCESS
CAN BE FELT OUTSIDE
CUSTOMER EXPERIENCE (CX)
5. DESIGN
INNOVATION
&
CUSTOMER EXPERIENCE (CX)
meaningful & relevant experiences add value
GOAL: craft this customer experience,
starting with your product
Design Thinking principles can be powerful
to adopt innovative new ideas and experiences.
14. Unique valuable perspectives on my market
Help me navigate alternatives
Help avoid potential risks
Educate on new issues and outcomes
CEB (CORPORATE EXECUTIVE BOARD)
CHALLENGER MODEL
What customers look for:
PERSPECTIVE
EDUCATION
RISK
ALTERNATIVES• Teach customers a new way to think about business
• Tailor approach to resonate
• Take control of the buying process
Constructive Tension TRIGGERS ACTION
15. FOR SALES TO CLIENT ENGAGEMENTS
Information toolkit
Encourage information that’s new
But how does the customer tie this up
with his business?
CHALLENGER PRESENTATION FORMAT
I. Background of the Company
II. Tailoring to the Individual - the advocate in
the company willing and able to help your
cause.
INDUSTRY ( COMPANY ( ROLE (INDIVIDUAL)))
Reframe how the customer views their business
that inspires action to your solution .
NEW CONTENT FORMULA
70% CUSTOMER,
30% OWN PRODUCTS
FROM TRADITIONAL SALES
PITCH TO CHALLENGER
Insights
Make customer think different
Suggest action leading to your solution
16.
17. Step 1: Identify a pain point
Step 2: Educate customers on
associated costs for leaving issues
unresolved
AS A BUSINESS ADVISER:
Discover Opportunities ›
Align Vision ›
Implement and Grow
FROM TRADITIONAL SALES
PITCH TO CHALLENGER
Market Share, Profit, Growth, Stabilize, Improve,
Reduce, Expand, Ask, Report, Measure, Promote
Constructive Tension TRIGGERS ACTION
Begin: INSIGHT Raising a concern
Mid: IMPACT Identify true cost
End: Share unique SOLUTION leading to
your unique strengths
TRUST = VALUE Increase Product Benefits
while Reducing Cost
USE CASES: ENUMERATE SCENARIOS
TO SERVE AS MARKET INSIGHT
28. Blend Design Thinking And Agile
The goal of IBM Design Thinking is to create those links between problem solving,
execution, and release and to help cross-functional teams deliver experiences, not
just design them rethink existing project portfolios.
Drive: shiſt the company away from feature- and function- driven soſtware
development toward UX as a market differentiator.
29.
30. IBM’S DESIGN THINKING BUILDS ON:
HILLS
SPONSOR USERS
PLAYBACKS
The level of B2B product design
will continue to rise.
Users of B2B soſtware are becoming increasingly
accustomed to easy- to-use, effective, and
appealingly designed products. IBM’s focus on a
good user interface (UI) for B2B products increases
the pressure for other companies to follow suit or
perish.
THE INGREDIENTS: Adapted, Adopted, And
Improved Practices
31. CRAFTING A HILLS STATEMENT
IBM defines Hills as “user-centric statements that define the
mission and scope of a product release and serve to focus the
design and development work on desired market outcomes.”
WHO, WHAT, WOW!
EXAMPLE
“A growth market-based sales manager can assemble a response team
from around the world in 24 hours without management’s help.”
32. CATEGORY NAME Cloud
PRODUCT NAME Microsoſt Office 365
PRODUCT NICKNAME MS O365
WHO WHAT WOW
EDUCATION INDUSTRY
A university can allow its
faculty and students
to collaborate
seamlessly using best-
in-class productivity
tools
accessible anywhere,
even outside of the
classroom.
HILLS STATEMENT
A university can allow its faculty and students to collaborate seamlessly
using best-in-class productivity tools accessible anywhere, even outside of
the classroom.
Finance Department
X University can save up on Microsoſt Office soſtware licenses with TCO
savings up to 30% on the Cloud.
IT Department
X University’s IT department doesn’t have to worry about migrating their
data into the Cloud MS O365, as a MS CSP we can do this in 5 days.
DO THIS NOW
CRAFTING A HILLS STATEMENT
EXAMPLE
“A growth market-based sales manager can assemble a response team
from around the world in 24 hours without management’s help.”
33. CATEGORY NAME
PRODUCT NAME
PRODUCT
NICKNAME
WHO INDUSTRY INDUSTRY INDUSTRY WOW PRODUCT
HILLS STATEMENT
WHAT
Use Case / Workload
Use Case / Workload
Use Case / Workload
Use Case / Workload
CATEGORY
HILLS STATEMENT
DUE MONDAY NOV 30 12NN VIA EMAIL TO LESLIE
HILLS STATEMENT TEMPLATE
EXAMPLE HILLS STATEMENT
“A growth market-based sales manager can assemble a response team from around the
world in 24 hours without management’s help.”
34. “Your pitch should explain
what you are working on,
the technical insight that’s
driving it, how you are
measuring your success
(particularly customer benefit),
and perhaps how it fits into the
big picture.”
― Eric Schmidt, How Google Works