SlideShare a Scribd company logo
c h a p t e r
twelve
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
Prepared by: Fernando & Yvonn Quijano
Monopolistic Competition:
The Competitive Model in a More Realistic Setting
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
2 of 19
After studying this chapter,
you should be able to:
Explain why a monopolistically
competitive firm has a
downward-sloping demand
curve.
Explain how a monopolistically
competitive firm decides the
quantity to produce and the
price to charge.
Analyze the situation of a
monopolistically competitive
firm in the long run.
Compare the efficiency of
monopolistic competition and
perfect competition.
Define marketing and explain
how firms use it to differentiate
their products.
Identify the key factors that
determine a firm’s profitability.
Starbucks: Growth through Product Differentiation
LEARNING
OBJECTIVES
1
2
3
4
5
6
…the coffeehouse market is
monopolistically
competitive, rather than
perfectly competitive.
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
3 of 19
Monopolistic Competition:
The Competitive Model in a More Realistic Setting
Monopolistic competition A
market structure in which barriers to
entry are low, and many firms
compete by selling similar, but not
identical, products.
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
4 of 19
The Demand Curve for a Monopolistically Competitive Firm
12 - 1
The Downward-Sloping Demand
for Caffe Lattès at a Starbucks
Demand and Marginal Revenue for a Firm
in a Monopolistically Competitive Market
LEARNING OBJECTIVE
1
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
5 of 19
Demand and Marginal Revenue for a Firm in a
Monopolistically Competitive Market
Marginal Revenue for a Firm with a Downward-Sloping Demand Curve
Demand and Marginal Revenue
at a Starbucks
12 – 1
CAFFÈ LATTES
SOLD PER WEEK
(Q)
PRICE
(P)
TOTAL
REVENUE
(TR = P x Q)
AVERAGE
REVENUE
(AR – TR/Q)
MARGINAL
REVENUE
(MR = ΔTR/ΔQ)
0
1
2
3
4
5
6
7
8
9
10
$6.00
5.50
5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
$0.00
5.50
10.00
13.50
16.00
17.50
18.00
17.50
16.00
13.50
10.00
-
$5.50
5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
-
$5.50
4.50
3.50
2.50
1.50
0.50
-0.50
-1.50
-2.50
-3.50
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
6 of 19
Demand and Marginal Revenue for a Firm in a
Monopolistically Competitive Market
12 - 2
How a Price Cut Affects a Firm’s
Revenue
Marginal Revenue for a Firm with a Downward-Sloping Demand Curve
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
7 of 19
Demand and Marginal Revenue for a Firm in a
Monopolistically Competitive Market
Marginal Revenue for a Firm with a Downward-Sloping Demand Curve
12 - 3
The Demand and Marginal Revenue
Curves for a Monopolistically
Competitive Firm
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
8 of 19
LEARNING OBJECTIVE
2
12 - 4
Maximizing Profit in a
Monopolistically Competitive
Market
How a Monopolistically Competitive Firm
Maximizes Profits in the Short Run
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
9 of 19
What Happens to Profits in the Long Run?
LEARNING OBJECTIVE
3
How Does Entry of New Firms Affect the Profits of Existing Firms?
12 - 5
How Entry of New Firms Eliminates Profits
Don’t Confuse Zero Economic Profit with Zero Accounting Profit
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
10 of 19
What Happens to Profits in the Long Run?
How Does Entry of New Firms Affect the Profits of Existing Firms?
The Short Run and the Long
Run For a Monopolistically
Competitive Firm
12 – 2
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
11 of 19
The Rise and Fall of Apple’s Macintosh
Computer
12 - 1
Macintosh lost its
differentiation, but still has a
loyal – if small – following.
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
12 of 19
The Short Run and the Long Run for the Macintosh
12 - 2
LEARNING OBJECTIVE
3
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
13 of 19
What Happens to Profits in the Long Run?
A firm’s profits will be eliminated in the
long run only if the firm stands still and
fails to find new ways of differentiating
its product or fails to find new ways of
lowering the cost of producing its
product.
Is Zero Economic Profit Inevitable in the Long Run?
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
14 of 19
Staying One Step Ahead of the Competition:
Eugène Schueller and L’Oréal
12 - 2
Unlike many monopolistically
competitive firms, L’Orèal has
earned economic profits for a
very long time.
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
15 of 19
Comparing Perfect Competition
and Monopolistic Competition
12 - 6
Comparing Long-Run
Equilibrium under Perfect
Competition and
Monopolistic Competition
LEARNING OBJECTIVE
4
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
16 of 19
Comparing Perfect Competition
and Monopolistic Competition
The profit-maximizing level of output for a
monopolistically competitive firm comes at a level
of output where price is greater than marginal
cost and the firm is not at the minimum point of
its average total cost curve.
Excess Capacity under Monopolistic Competition
Consumers benefit from being able to purchase
a product that is differentiated and more closely
suited to their tastes.
How Consumers Benefit from Monopolistic
Competition
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
17 of 19
Abercrombie and Fitch: Can the Product Be
Too Differentiated?
12 - 3
Did Abercrombie and
Fitch narrow its target
market too much?
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
18 of 19
How Marketing Differentiates Products
LEARNING OBJECTIVE
5
Marketing All the activities necessary
for a firm to sell a product to a
consumer.
Brand Management
Brand Management The actions of
a firm intended to maintain the
differentiation of a product over time.
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
19 of 19
What Makes a Firm Successful?
LEARNING OBJECTIVE
6
12 - 7
What Makes a Firm Successful?
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
20 of 19
Midnight Snack
Figure 1: Product differentiation shifting the demand
curve for a monopolistic competitor
Figure 2: “Spreading the overhead”
© 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed.
CHAPTER
12:
Monopolistic
Competition:
The
Competitive
Model
in
a
More
Realistic
Setting
21 of 19
Brand management
Marketing
Monopolistic Competition

More Related Content

Similar to HOch12_instructor monopolistic competition.ppt

microeconomics - princ-ch15-presentation.ppt
microeconomics - princ-ch15-presentation.pptmicroeconomics - princ-ch15-presentation.ppt
microeconomics - princ-ch15-presentation.ppt
PhamThanhVinh1
 
Unit 2 3 4 And 2 3 5 Mc And Oligopoly
Unit 2 3 4 And 2 3 5 Mc And OligopolyUnit 2 3 4 And 2 3 5 Mc And Oligopoly
Unit 2 3 4 And 2 3 5 Mc And Oligopoly
Corey Topf
 
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competitionIIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
Bhaskar Nagarajan
 
IIIE SECTION A ECONOMICS NOTES Monoploistic competition
IIIE SECTION A ECONOMICS NOTES Monoploistic competitionIIIE SECTION A ECONOMICS NOTES Monoploistic competition
IIIE SECTION A ECONOMICS NOTES Monoploistic competition
Bhaskar Nagarajan
 
Ekonomi mikro ch08-2.ppt
Ekonomi mikro ch08-2.pptEkonomi mikro ch08-2.ppt
Ekonomi mikro ch08-2.ppt
BagasMikolaAnelka1
 
Ppt econ 9e_one_click_ch13
Ppt econ 9e_one_click_ch13Ppt econ 9e_one_click_ch13
Ppt econ 9e_one_click_ch13
Muhammad Attique Shah
 
R. GLENNHUBBARDEconomicsFOURTH EDITIONANTHONY PATRI.docx
R. GLENNHUBBARDEconomicsFOURTH  EDITIONANTHONY PATRI.docxR. GLENNHUBBARDEconomicsFOURTH  EDITIONANTHONY PATRI.docx
R. GLENNHUBBARDEconomicsFOURTH EDITIONANTHONY PATRI.docx
catheryncouper
 
Monopolistic competition rev
Monopolistic competition revMonopolistic competition rev
Monopolistic competition rev
Kinnar Majithia
 
Pricing in Economics
Pricing in Economics Pricing in Economics
Market competitive and monopoly
Market competitive and monopolyMarket competitive and monopoly
Market competitive and monopoly
shasabbir
 
Economics slides
Economics slidesEconomics slides
Economics slides
mokotedi
 
Imperfect competition issues
Imperfect competition issuesImperfect competition issues
Imperfect competition issues
JoemarC2
 
case_micro08_ppt_13.ppt
case_micro08_ppt_13.pptcase_micro08_ppt_13.ppt
case_micro08_ppt_13.ppt
AnggyNovitasari1
 
Ch13
Ch13Ch13
Ch13
Ch13 Ch13
ECONOMICS
ECONOMICSECONOMICS
ECONOMICS
Ishtiaque Ahmed
 
Firms in competitive markets
Firms in competitive marketsFirms in competitive markets
Firms in competitive markets
Rossan Niraula
 
Perfect Competition
Perfect CompetitionPerfect Competition
Perfect Competition
Hannah Rain
 
A2 econ session 2
A2 econ session 2A2 econ session 2
A2 econ session 2
Matthew Bentley
 
Emdm monopolistic competition
Emdm monopolistic competitionEmdm monopolistic competition
Emdm monopolistic competition
Dipak Mer
 

Similar to HOch12_instructor monopolistic competition.ppt (20)

microeconomics - princ-ch15-presentation.ppt
microeconomics - princ-ch15-presentation.pptmicroeconomics - princ-ch15-presentation.ppt
microeconomics - princ-ch15-presentation.ppt
 
Unit 2 3 4 And 2 3 5 Mc And Oligopoly
Unit 2 3 4 And 2 3 5 Mc And OligopolyUnit 2 3 4 And 2 3 5 Mc And Oligopoly
Unit 2 3 4 And 2 3 5 Mc And Oligopoly
 
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competitionIIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
IIIE SECTION A ECONOMICS NOTES Copy of monoploistic competition
 
IIIE SECTION A ECONOMICS NOTES Monoploistic competition
IIIE SECTION A ECONOMICS NOTES Monoploistic competitionIIIE SECTION A ECONOMICS NOTES Monoploistic competition
IIIE SECTION A ECONOMICS NOTES Monoploistic competition
 
Ekonomi mikro ch08-2.ppt
Ekonomi mikro ch08-2.pptEkonomi mikro ch08-2.ppt
Ekonomi mikro ch08-2.ppt
 
Ppt econ 9e_one_click_ch13
Ppt econ 9e_one_click_ch13Ppt econ 9e_one_click_ch13
Ppt econ 9e_one_click_ch13
 
R. GLENNHUBBARDEconomicsFOURTH EDITIONANTHONY PATRI.docx
R. GLENNHUBBARDEconomicsFOURTH  EDITIONANTHONY PATRI.docxR. GLENNHUBBARDEconomicsFOURTH  EDITIONANTHONY PATRI.docx
R. GLENNHUBBARDEconomicsFOURTH EDITIONANTHONY PATRI.docx
 
Monopolistic competition rev
Monopolistic competition revMonopolistic competition rev
Monopolistic competition rev
 
Pricing in Economics
Pricing in Economics Pricing in Economics
Pricing in Economics
 
Market competitive and monopoly
Market competitive and monopolyMarket competitive and monopoly
Market competitive and monopoly
 
Economics slides
Economics slidesEconomics slides
Economics slides
 
Imperfect competition issues
Imperfect competition issuesImperfect competition issues
Imperfect competition issues
 
case_micro08_ppt_13.ppt
case_micro08_ppt_13.pptcase_micro08_ppt_13.ppt
case_micro08_ppt_13.ppt
 
Ch13
Ch13Ch13
Ch13
 
Ch13
Ch13 Ch13
Ch13
 
ECONOMICS
ECONOMICSECONOMICS
ECONOMICS
 
Firms in competitive markets
Firms in competitive marketsFirms in competitive markets
Firms in competitive markets
 
Perfect Competition
Perfect CompetitionPerfect Competition
Perfect Competition
 
A2 econ session 2
A2 econ session 2A2 econ session 2
A2 econ session 2
 
Emdm monopolistic competition
Emdm monopolistic competitionEmdm monopolistic competition
Emdm monopolistic competition
 

More from RichaGoel44

demand& the elasticity and degrees of .PPT
demand& the elasticity  and degrees of .PPTdemand& the elasticity  and degrees of .PPT
demand& the elasticity and degrees of .PPT
RichaGoel44
 
govt budget and the economy for sust.ppt
govt budget and the economy for sust.pptgovt budget and the economy for sust.ppt
govt budget and the economy for sust.ppt
RichaGoel44
 
hubbard01_instructorppt01.ppt eco founda
hubbard01_instructorppt01.ppt eco foundahubbard01_instructorppt01.ppt eco founda
hubbard01_instructorppt01.ppt eco founda
RichaGoel44
 
EXIM procedures & documentation for.pptx
EXIM procedures & documentation for.pptxEXIM procedures & documentation for.pptx
EXIM procedures & documentation for.pptx
RichaGoel44
 
Business_Cycles working fiscal measures .ppt
Business_Cycles working fiscal measures .pptBusiness_Cycles working fiscal measures .ppt
Business_Cycles working fiscal measures .ppt
RichaGoel44
 
1. Concept of Business Env bvhjhkjljj.ppt
1. Concept of Business Env bvhjhkjljj.ppt1. Concept of Business Env bvhjhkjljj.ppt
1. Concept of Business Env bvhjhkjljj.ppt
RichaGoel44
 
Role of Government in organized society; Changing Perspective- government in ...
Role of Government in organized society; Changing Perspective- government in ...Role of Government in organized society; Changing Perspective- government in ...
Role of Government in organized society; Changing Perspective- government in ...
RichaGoel44
 
Musgrave theory of comparaitive advantage in public finance
Musgrave theory of comparaitive advantage in public financeMusgrave theory of comparaitive advantage in public finance
Musgrave theory of comparaitive advantage in public finance
RichaGoel44
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and education
RichaGoel44
 
Bdian session.pptx
Bdian session.pptxBdian session.pptx
Bdian session.pptx
RichaGoel44
 
Lecture01.ppt
Lecture01.pptLecture01.ppt
Lecture01.ppt
RichaGoel44
 
digital markt ppt.pptx
digital markt ppt.pptxdigital markt ppt.pptx
digital markt ppt.pptx
RichaGoel44
 
Sale_of_goods_act_913275503 (1).ppt
Sale_of_goods_act_913275503 (1).pptSale_of_goods_act_913275503 (1).ppt
Sale_of_goods_act_913275503 (1).ppt
RichaGoel44
 
INTERNATIONAL_MONETARY_FUND.pptx
INTERNATIONAL_MONETARY_FUND.pptxINTERNATIONAL_MONETARY_FUND.pptx
INTERNATIONAL_MONETARY_FUND.pptx
RichaGoel44
 
foreigntradepolicy 2015-2020.pptx
foreigntradepolicy 2015-2020.pptxforeigntradepolicy 2015-2020.pptx
foreigntradepolicy 2015-2020.pptx
RichaGoel44
 
Business_Cycles.ppt
Business_Cycles.pptBusiness_Cycles.ppt
Business_Cycles.ppt
RichaGoel44
 
NI.PPT
NI.PPTNI.PPT
NI.PPT
RichaGoel44
 
commercial bank.ppt
commercial bank.pptcommercial bank.ppt
commercial bank.ppt
RichaGoel44
 
Intro to World War -1(1914-1918).pptx
Intro to World War -1(1914-1918).pptxIntro to World War -1(1914-1918).pptx
Intro to World War -1(1914-1918).pptx
RichaGoel44
 
intro to macro.ppt
intro to macro.pptintro to macro.ppt
intro to macro.ppt
RichaGoel44
 

More from RichaGoel44 (20)

demand& the elasticity and degrees of .PPT
demand& the elasticity  and degrees of .PPTdemand& the elasticity  and degrees of .PPT
demand& the elasticity and degrees of .PPT
 
govt budget and the economy for sust.ppt
govt budget and the economy for sust.pptgovt budget and the economy for sust.ppt
govt budget and the economy for sust.ppt
 
hubbard01_instructorppt01.ppt eco founda
hubbard01_instructorppt01.ppt eco foundahubbard01_instructorppt01.ppt eco founda
hubbard01_instructorppt01.ppt eco founda
 
EXIM procedures & documentation for.pptx
EXIM procedures & documentation for.pptxEXIM procedures & documentation for.pptx
EXIM procedures & documentation for.pptx
 
Business_Cycles working fiscal measures .ppt
Business_Cycles working fiscal measures .pptBusiness_Cycles working fiscal measures .ppt
Business_Cycles working fiscal measures .ppt
 
1. Concept of Business Env bvhjhkjljj.ppt
1. Concept of Business Env bvhjhkjljj.ppt1. Concept of Business Env bvhjhkjljj.ppt
1. Concept of Business Env bvhjhkjljj.ppt
 
Role of Government in organized society; Changing Perspective- government in ...
Role of Government in organized society; Changing Perspective- government in ...Role of Government in organized society; Changing Perspective- government in ...
Role of Government in organized society; Changing Perspective- government in ...
 
Musgrave theory of comparaitive advantage in public finance
Musgrave theory of comparaitive advantage in public financeMusgrave theory of comparaitive advantage in public finance
Musgrave theory of comparaitive advantage in public finance
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and education
 
Bdian session.pptx
Bdian session.pptxBdian session.pptx
Bdian session.pptx
 
Lecture01.ppt
Lecture01.pptLecture01.ppt
Lecture01.ppt
 
digital markt ppt.pptx
digital markt ppt.pptxdigital markt ppt.pptx
digital markt ppt.pptx
 
Sale_of_goods_act_913275503 (1).ppt
Sale_of_goods_act_913275503 (1).pptSale_of_goods_act_913275503 (1).ppt
Sale_of_goods_act_913275503 (1).ppt
 
INTERNATIONAL_MONETARY_FUND.pptx
INTERNATIONAL_MONETARY_FUND.pptxINTERNATIONAL_MONETARY_FUND.pptx
INTERNATIONAL_MONETARY_FUND.pptx
 
foreigntradepolicy 2015-2020.pptx
foreigntradepolicy 2015-2020.pptxforeigntradepolicy 2015-2020.pptx
foreigntradepolicy 2015-2020.pptx
 
Business_Cycles.ppt
Business_Cycles.pptBusiness_Cycles.ppt
Business_Cycles.ppt
 
NI.PPT
NI.PPTNI.PPT
NI.PPT
 
commercial bank.ppt
commercial bank.pptcommercial bank.ppt
commercial bank.ppt
 
Intro to World War -1(1914-1918).pptx
Intro to World War -1(1914-1918).pptxIntro to World War -1(1914-1918).pptx
Intro to World War -1(1914-1918).pptx
 
intro to macro.ppt
intro to macro.pptintro to macro.ppt
intro to macro.ppt
 

Recently uploaded

一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
bbeucd
 
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla FincorpWho Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
beulahfernandes8
 
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
otogas
 
What's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightnessWhat's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightness
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
5spllj1l
 
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
qntjwn68
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
Colin R. Turner
 
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
nimaruinazawa258
 
Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)
AntoniaOwensDetwiler
 
How Does CRISIL Evaluate Lenders in India for Credit Ratings
How Does CRISIL Evaluate Lenders in India for Credit RatingsHow Does CRISIL Evaluate Lenders in India for Credit Ratings
How Does CRISIL Evaluate Lenders in India for Credit Ratings
Shaheen Kumar
 
Bridging the gap: Online job postings, survey data and the assessment of job ...
Bridging the gap: Online job postings, survey data and the assessment of job ...Bridging the gap: Online job postings, survey data and the assessment of job ...
Bridging the gap: Online job postings, survey data and the assessment of job ...
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
Falcon Invoice Discounting
 
Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!
FinTech Belgium
 
SWAIAP Fraud Risk Mitigation Prof Oyedokun.pptx
SWAIAP Fraud Risk Mitigation   Prof Oyedokun.pptxSWAIAP Fraud Risk Mitigation   Prof Oyedokun.pptx
SWAIAP Fraud Risk Mitigation Prof Oyedokun.pptx
Godwin Emmanuel Oyedokun MBA MSc PhD FCA FCTI FCNA CFE FFAR
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
Colin R. Turner
 
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptxOAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
hiddenlevers
 
Detailed power point presentation on compound interest and how it is calculated
Detailed power point presentation on compound interest  and how it is calculatedDetailed power point presentation on compound interest  and how it is calculated
Detailed power point presentation on compound interest and how it is calculated
KishanChaudhary23
 
1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine
Lawrence101
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
taqyea
 

Recently uploaded (20)

一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB毕业证)圣芭芭拉分校毕业证如何办理
 
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla FincorpWho Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
 
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
 
What's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightnessWhat's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightness
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
 
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
 
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
Tdasx: In-Depth Analysis of Cryptocurrency Giveaway Scams and Security Strate...
 
Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)
 
How Does CRISIL Evaluate Lenders in India for Credit Ratings
How Does CRISIL Evaluate Lenders in India for Credit RatingsHow Does CRISIL Evaluate Lenders in India for Credit Ratings
How Does CRISIL Evaluate Lenders in India for Credit Ratings
 
Bridging the gap: Online job postings, survey data and the assessment of job ...
Bridging the gap: Online job postings, survey data and the assessment of job ...Bridging the gap: Online job postings, survey data and the assessment of job ...
Bridging the gap: Online job postings, survey data and the assessment of job ...
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
 
Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!
 
SWAIAP Fraud Risk Mitigation Prof Oyedokun.pptx
SWAIAP Fraud Risk Mitigation   Prof Oyedokun.pptxSWAIAP Fraud Risk Mitigation   Prof Oyedokun.pptx
SWAIAP Fraud Risk Mitigation Prof Oyedokun.pptx
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
 
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptxOAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
 
Detailed power point presentation on compound interest and how it is calculated
Detailed power point presentation on compound interest  and how it is calculatedDetailed power point presentation on compound interest  and how it is calculated
Detailed power point presentation on compound interest and how it is calculated
 
1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
 
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
 

HOch12_instructor monopolistic competition.ppt

  • 1. c h a p t e r twelve © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. Prepared by: Fernando & Yvonn Quijano Monopolistic Competition: The Competitive Model in a More Realistic Setting
  • 2. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 2 of 19 After studying this chapter, you should be able to: Explain why a monopolistically competitive firm has a downward-sloping demand curve. Explain how a monopolistically competitive firm decides the quantity to produce and the price to charge. Analyze the situation of a monopolistically competitive firm in the long run. Compare the efficiency of monopolistic competition and perfect competition. Define marketing and explain how firms use it to differentiate their products. Identify the key factors that determine a firm’s profitability. Starbucks: Growth through Product Differentiation LEARNING OBJECTIVES 1 2 3 4 5 6 …the coffeehouse market is monopolistically competitive, rather than perfectly competitive.
  • 3. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 3 of 19 Monopolistic Competition: The Competitive Model in a More Realistic Setting Monopolistic competition A market structure in which barriers to entry are low, and many firms compete by selling similar, but not identical, products.
  • 4. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 4 of 19 The Demand Curve for a Monopolistically Competitive Firm 12 - 1 The Downward-Sloping Demand for Caffe Lattès at a Starbucks Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market LEARNING OBJECTIVE 1
  • 5. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 5 of 19 Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market Marginal Revenue for a Firm with a Downward-Sloping Demand Curve Demand and Marginal Revenue at a Starbucks 12 – 1 CAFFÈ LATTES SOLD PER WEEK (Q) PRICE (P) TOTAL REVENUE (TR = P x Q) AVERAGE REVENUE (AR – TR/Q) MARGINAL REVENUE (MR = ΔTR/ΔQ) 0 1 2 3 4 5 6 7 8 9 10 $6.00 5.50 5.00 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 $0.00 5.50 10.00 13.50 16.00 17.50 18.00 17.50 16.00 13.50 10.00 - $5.50 5.00 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 - $5.50 4.50 3.50 2.50 1.50 0.50 -0.50 -1.50 -2.50 -3.50
  • 6. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 6 of 19 Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market 12 - 2 How a Price Cut Affects a Firm’s Revenue Marginal Revenue for a Firm with a Downward-Sloping Demand Curve
  • 7. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 7 of 19 Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market Marginal Revenue for a Firm with a Downward-Sloping Demand Curve 12 - 3 The Demand and Marginal Revenue Curves for a Monopolistically Competitive Firm
  • 8. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 8 of 19 LEARNING OBJECTIVE 2 12 - 4 Maximizing Profit in a Monopolistically Competitive Market How a Monopolistically Competitive Firm Maximizes Profits in the Short Run
  • 9. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 9 of 19 What Happens to Profits in the Long Run? LEARNING OBJECTIVE 3 How Does Entry of New Firms Affect the Profits of Existing Firms? 12 - 5 How Entry of New Firms Eliminates Profits Don’t Confuse Zero Economic Profit with Zero Accounting Profit
  • 10. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 10 of 19 What Happens to Profits in the Long Run? How Does Entry of New Firms Affect the Profits of Existing Firms? The Short Run and the Long Run For a Monopolistically Competitive Firm 12 – 2
  • 11. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 11 of 19 The Rise and Fall of Apple’s Macintosh Computer 12 - 1 Macintosh lost its differentiation, but still has a loyal – if small – following.
  • 12. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 12 of 19 The Short Run and the Long Run for the Macintosh 12 - 2 LEARNING OBJECTIVE 3
  • 13. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 13 of 19 What Happens to Profits in the Long Run? A firm’s profits will be eliminated in the long run only if the firm stands still and fails to find new ways of differentiating its product or fails to find new ways of lowering the cost of producing its product. Is Zero Economic Profit Inevitable in the Long Run?
  • 14. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 14 of 19 Staying One Step Ahead of the Competition: Eugène Schueller and L’Oréal 12 - 2 Unlike many monopolistically competitive firms, L’Orèal has earned economic profits for a very long time.
  • 15. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 15 of 19 Comparing Perfect Competition and Monopolistic Competition 12 - 6 Comparing Long-Run Equilibrium under Perfect Competition and Monopolistic Competition LEARNING OBJECTIVE 4
  • 16. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 16 of 19 Comparing Perfect Competition and Monopolistic Competition The profit-maximizing level of output for a monopolistically competitive firm comes at a level of output where price is greater than marginal cost and the firm is not at the minimum point of its average total cost curve. Excess Capacity under Monopolistic Competition Consumers benefit from being able to purchase a product that is differentiated and more closely suited to their tastes. How Consumers Benefit from Monopolistic Competition
  • 17. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 17 of 19 Abercrombie and Fitch: Can the Product Be Too Differentiated? 12 - 3 Did Abercrombie and Fitch narrow its target market too much?
  • 18. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 18 of 19 How Marketing Differentiates Products LEARNING OBJECTIVE 5 Marketing All the activities necessary for a firm to sell a product to a consumer. Brand Management Brand Management The actions of a firm intended to maintain the differentiation of a product over time.
  • 19. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 19 of 19 What Makes a Firm Successful? LEARNING OBJECTIVE 6 12 - 7 What Makes a Firm Successful?
  • 20. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 20 of 19 Midnight Snack Figure 1: Product differentiation shifting the demand curve for a monopolistic competitor Figure 2: “Spreading the overhead”
  • 21. © 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting 21 of 19 Brand management Marketing Monopolistic Competition