The John Muir Trust is a UK organization that aims to protect and enhance wild land areas. It owns 9 key wild land areas and works with communities to manage land. The Trust defines wild land as large, scenic areas with minimal human development that have ecological and spiritual value. Wild land faces threats from infrastructure like power lines and wind farms. The Trust advocates for stronger protections like new designations and expanded national parks. It discusses challenges around different administrations not having joined-up thinking on environment and development policies. The Trust aims to ensure wild places are valued and protected for future generations.