The document discusses a proposed carpooling app called Hitchd. It aims to provide safe, flexible and reliable carpooling options for commuters. The app would allow riders to hitch rides on short notice and allow drivers to offer rides according to their schedules and destinations. This would help commuters save on transportation costs and traffic time. The document outlines user profiles for a potential rider named Pat and driver named Jo and describes key features and interaction flows for the proposed Hitchd app. It also shares feedback from user testing which was mostly positive and suggests some improvements for version 2.0 of the app.

1. Emily Baldi, Kristina Eastham & Ryan Hunt
Presented April 27, 2016

3. "Carpooling
isn’t really an
option for me."

4. Benefits of Carpooling
• Reduction in traffic
• Reduction in fuel costs
• Reduction in greenhouse gas emissions
• Smartphones allows non-drivers to be
productive

5. Why Not?
• Inflexible
• Two-way Dependent
• Driver + Rider must have same locations
and same schedule
• Difficult to safely meet new carpool
contacts

6. Hitchd provides safe,
flexible and reliable
carpooling options for
commuters.

7. Hitchd Requirements
• Seamless Interface for Riders & Drivers
• NFC Rider Check-in
• Flexible Scheduling
• Navigational Aid/Google Maps API
• Social - Facebook, LinkedIn APIs
• Rating System
• Stats/Analytics Dashboard

8. Meet Pat Ryder
“I want a cheap and convenient way
to get to and from work, without
being stuck in a rigid schedule.”
Pat just got a new tech job in San Jose. He has a car,
but he lives outside city limits where housing is more
affordable. He hates the idea of being stuck in traffic for
hours a day and doesn't want to pay for a monthly
parking spot. Pat uses his smartphone for everything.
Pat is dedicated at his new job and sometimes stays late
to finish a project, or go out with coworkers for drinks.
Goals:
• Get to work on time.
• Get home safely, when I want.
• Save money on gas, parking, transit fares, and tolls.
• Meet new people.
Frustrations:
• Being stuck in traffic.
• Depending on other people’s schedules.
• No access to convenient public transit options.
• Unreliable or untrustworthy rideshare services.

9. Meet Jo Dryver
"Helping people with a ride into work
helps me get to work faster too, as
long as I can trust them."
Jo works at a family medical practice in San Jose. She
drives into work every day, but hates the traffic. Jo often
coordinates with friends and co-workers to carpool into
the city so they can use the HOV lane. She ends up
driving most of the time, but doesn't mind; her hybrid car
is fuel efficient and her riders usually pitch in some gas
money.
Goals:
• Get to work on time.
• Save time and money.
• Lend people a helping hand.
• Feel safe and in control.
• Reduce carbon footprint.
Frustrations:
• Being stuck in traffic.
• People who change/cancel plans without telling her.
• Dealing with shady/creepy hitchhikers.
• Being taken advantage of.

11. Key Path Scenarios
1. New User Signup
2. Hitch a Ride Now
3. Schedule a Ride
4. Confirm Rider/Driver Identity

12. New User Signup

19. Hitch a Ride Now

20. Find a Rider

27. Design Principles

28. Transient applications
must be
simple, clear,
and to the point.

29. Software should behave
like a considerate
human being.

30. Focus the design for each
interface on a single
primary persona.

31. Obey standards unless
there is a truly superior
alternative.

32. Wayfinding
Be easily understood

33. Confirmation Be considerate.

34. Now or later?
Remember inputs
Fitts' Law

35. Feedback & Motivation
Be meaningful,
pleasurable and
convenient

36. User Feedback

37. Hitchd is “very
thorough” and
“well thought out.”

38. “Clean and
familiar feel.”

39. "Clean, crisp, modern
design and graphics.
Easy to use interface.”

40. “The simplicity and the
intuitive UI. Everything
was self explanatory
and to the point.”

41. 3 out of 4 of users
tested would
recommend Hitchd
to friends

42. Hitchd 2.0 Improvements
• More information about the product
before creating an account.
• Protected messaging between users.
• Ability to set additional ride preferences
like allergies or music taste.

44. Why Hitchd Works
• Fulfills unmet need, identified by research
• Leverages drivers who are already on the
road
• Expands the market for ridesharing
options, while putting users in control
• Emphasis on safety with ratings, social
connections, safety contact alerts, and
NFC vehicle access

46. Thank you!
Check out the prototype here!
http://smdghe.axshare.com/#c=2