The document presents Hitchd as a carpooling app that offers more flexible and reliable ridesharing options than traditional carpooling. It introduces two users, Pat and Jo, who are looking for affordable and convenient commuting options. Pat needs flexibility since he sometimes works late, while Jo is willing to drive others if she can trust them. The document outlines Hitchd's features like seamless interfaces, check-in systems, flexible scheduling and social integrations. It provides scenarios of signing up, requesting a ride now or scheduling one in advance, and confirming rider/driver identities. Design principles focus on simplicity, usability and consideration for users. Feedback suggests the app is well-designed and addresses unmet needs for commuting flexibility

3. "Carpooling isn't really
an option for me."

4. Benefits of Carpooling
• Reduction in traffic
• Reduction in fuel costs
• Reduction in greenhouse gas emissions
• Smartphones allows non-drivers to be
productive

5. Why Not?
• Inflexible
• Two-way Dependent
• Driver + Rider must have same locations
and same schedule
• Difficult to safely meet new carpool
contacts

6. Hitchd provides safe,
flexible and reliable
carpooling options for
commuters.

7. Hitchd Requirements
• Seamless Interface for Riders & Drivers
• NFC Rider Check-in
• Flexible Scheduling
• Navigational Aid/Google Maps API
• Social - Facebook, LinkedIn APIs
• Rating System
• Stats/Analytics Dashboard

8. Meet Pat Ryder
“I want a cheap and convenient way
to get to and from work, without
being stuck in a rigid schedule.”
Pat just got a new tech job in San Jose. He has a car,
but he lives outside city limits where housing is more
affordable. He hates the idea of being stuck in traffic for
hours a day and doesn't want to pay for a monthly
parking spot. Pat uses his smartphone for everything.
Pat is dedicated at his new job and sometimes stays late
to finish a project, or go out with coworkers for drinks.
Goals:
• Get to work on time.
• Get home safely, when I want.
• Save money on gas, parking, transit fares, and tolls.
• Meet new people.
Frustrations:
• Being stuck in traffic.
• Depending on other people’s schedules.
• No access to convenient public transit options.
• Unreliable or untrustworthy rideshare services.

9. Meet Jo Dryver
"Helping people with a ride into work
helps me get to work faster too, as
long as I can trust them."
Jo works at a family medical practice in San Jose. She
drives into work every day, but hates the traffic. Jo often
coordinates with friends and co-workers to carpool into
the city so they can use the HOV lane. She ends up
driving most of the time, but doesn't mind; her hybrid car
is fuel efficient and her riders usually pitch in some gas
money.
Goals:
• Get to work on time.
• Save time and money.
• Lend people a helping hand.
• Feel safe and in control.
• Reduce carbon footprint.
Frustrations:
• Being stuck in traffic.
• People who change/cancel plans without telling her.
• Dealing with shady/creepy hitchhikers.
• Being taken advantage of.

10. HITCHd Components
• Mobile Application
• NFC Vehicle Check-in
• [Photo of Magnet + phone w/ app
coming from Ryan]

11. Key Path Scenarios
1. New User Signup
2. Hitch a Ride Now
3. Schedule a Ride
4. Confirm Rider/Driver Identity

12. New User Signup

19. Hitch a Ride Now

21. Design Principles

22. Transient applications
must be
simple, clear,
and to the point.

23. Software should behave
like a considerate
human being.

24. Focus the design for each
interface on a single
primary persona.

25. Obey standards unless
there is a truly superior
alternative.

26. *Wayfinding

28. Confirmation
Be considerate.

29. Now or later?
Remember inputs.
Fitts' Law

30. Feedback & Motivation
Be easily understood.
Be meaningful,
pleasurable and
convenient.

31. User Feedback

32. Hitchd is “very
thorough” and
“well thought out.”

33. “The simplicity and the
intuitive UI. Everything
was self explanatory
and to the point.”

34. "Clean, crisp, modern
design and graphics.
Easy to use interface.”

35. Hitchd V2.0 Improvements
• More information about the product before
creating an account.
• Protected messaging between users.
• Ability to set additional preferences like
allergies or ride preferences.

36. Why Hitchd Works
• Why Hitchd is good – based on user
feedback
• Unmet need

38. Thank you!