This document provides an overview of a webinar about HIPAA compliance for using websites, testimonials, and social media for patient attraction. The webinar discusses how these tools are commonly misused, leading to HIPAA violations and risks for healthcare providers. It will cover policies and procedures for compliant use of social media, marketing, and websites while still engaging patients. The target audience includes HIPAA compliance officials, privacy officers, and healthcare administrators. The speaker, Paul R. Hales, is an attorney specializing in HIPAA privacy and security rules.

1. Overview
HIPAA Rules for New Patient Attraction -
Websites, Testimonials, Social Media
Date: Wednesday, October 26th, 2016, Time: 01:00 PM EDT | 10:00 AM PDT
Duration: 60 Minutes
Speaker: Paul R. Hales
New Patients are vital for growing and sustaining a Health Care Provider's Practice.
Patient attraction has become an enormous business resulting in highly visible Internet-
based HIPAA training violations and risks for providers.
Websites, social media, patient satisfaction surveys, email and text messaging sold by
vendors including Business Associates are all subject to HIPAA rules that are frequently
overlooked or ignored.
Why should you attend?
HIPAA compliance for the most common patient attraction tools are clear and
unequivocal. One look at health care plans on provider's website can provide undeniable
evidence of a HIPAA violation and indications of other violations to be investigated.
The lack of Patient Privacy when misusing patient attraction tools can cause to suspect
the provider to reveal a breach wide open on the Internet for all to see. This includes the
U.S. Department of Health and Human Services (HHS) and State Attorney General
enforcement agents. A covered entity’s breach for all to see!
Misuse of social media, websites, or marketing can lead to HIPAA violations, lawsuits,
and loss of patients and revenue. With HHS training audits taking place and current
violations with a minimum of $10,000 fines, it is the time for covered entities to become
compliant while still keeping patient engagement through the ever growing electronic
world.
Areas covered in the webinar
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or
Instagram, you are exposing your practice/business to a potential hipaa privacy rule
breach. The avenues of electronic communications are growing and we must grow with it
Register Now

2. in order to maintain HIPAA compliance and keep the integrity and privacy of patients and
their protected health information.
In this webinar, policies and procedures will be discussed that will help to ensure a
compliant understanding of the usage of social media, marketing efforts and website
development. This is more than posting a notice or opt-out message. This is an accurate,
comprehensive and easy to implement way of patient engagement through examples
and recent breaches. Your entire practice/business personnel should be aware of the
harmful effects of the misuse of social media, marketing, and websites and the devices
used to access these portals.
Learning objective
 Patient Engagement Tips: Protect Patients’ Privacy and PHI, Build the Relationship
 HIPAA-Compliant Policies and Procedures
 Social Media: Reviews, Testimonials, and Likes
 Marketing: Phone Calls, Emails, and Text Messages
 Websites: What to Post and Not to Post
 Portable Devices and Electronic Communications Network
Who will benefit
 HIPAA Compliance Officials (HIPAA Officers)
 Compliance Directors
 Practice Managers
 Privacy Officers
 Security Officers
 CEO’s
 CFO’s
 COO’s
 Chief Information Officers
 Information Systems Managers
 Health Information Managers
 Healthcare Counsel/lawyers
 Office Managers
 Contracts Managers
 Chief Clinical Officers
 Human Resource Professionals
Speaker profile
Paul R. Hales, J.D. is an attorney at law in St. Louis, Missouri whose practice has
included specialization in the HIPAA Privacy and Security Rules from the dates they

3. became effective. He provides assistance and counseling on the new, more demanding
compliance requirements of the HITECH modifications to HIPAA. Mr. Hales is licensed to
practice before the Supreme Court of the United States, Federal Appellate and District
Courts, the State Courts of Missouri and is a graduate of Columbia University Law
School.
For more information, contact support @complianceglobal.us