2. CASE
SUMMARY
• Hind Oil Industries (HOI), a manufacturer of edible mustard oil, was
incorporated in July 1992 with a single oil processing machine.
• Hind Oil has steadily grown, increasing capacity to three oil processing
machines but is still considered a small edible oil manufacturer in Asansol,
West Bengal.
• Hind Oil Industries sells its Maa mustard oil to the local consumers throughout
the entire city of Asansol and its nearby suburbs. Around 60% of HOI’s Maa
mustard oil sales are through the retail sales channel.
• Customers through this channel are very brand loyal due to the unique taste
and signature pungent smell by brand.
4. SUGGESTIVE SOLUTION
1. INCREASING PRODUCTION EFFICIENCY.
2. DIVERSIFYING PRODUCT PORT FOLIO.
3. INVESTING IN REASEARCH AND
DEVELOPMENT.
4. BUILDING STRONG BRAND IMAGE.
5. IMPROVING QUALITY CONTROL.
5. SUGGESTIVE SOLUTION
1. INCREASING PRODUCTION
EFFICIENCY.
2. DIVERSIFYING PRODUCT PORT FOLIO.
3. INVESTING IN RESEARCH AND
DEVELOPMENT.
4. BUILDING STRONG BRAND IMAGE.
5. IMPROVING QUALITY CONTROL.
