This document discusses the architectural properties and benefits of Hilux calcium silicate boards. It begins by providing historical context on how ancient Doric architecture placated the gods of fire and water through solid columns. It then lists 5 current architectural imperatives around safety, resilience, dimensional stability, health, and adaptability. The document provides comparisons of Hilux boards to other materials like gypsum and particle boards, showing Hilux's advantages in areas like fire resistance, water resistance, termite resistance, and impact bearing. It includes endorsements from architectural clients who used Hilux boards for projects due to benefits like fire protection and a robust, light design. Finally, it outlines Hilux's versatility for applications like ceilings, partitions, cl

2. Doric architecture,
out of which the Parthenon evolved, was typified
by its solidity and permanence.

3. Doric architecture
was, contextually, God-fearing as well.

4. For the Dorians, the Gods were a frightening
aspect, to be treated with respect and placated.

5. Two of the Gods architecturally placated
in the Parthenon were the Gods of

6. FIRE

7. .. & WATER

8. How did they placate the Gods of Fire and Water?
By placing wide and solid columns across their creations.

9. Today, the architecture of the Parthenon lives on…

12. … and so does the placation of the Gods of
FIRE & WATER…

13. … only the means to placate them has changed.

21. This is our raison d'être…
However, with HILUX, you would also be in sync
with some current & emerging Architectural Imperatives…

22. 5 Architectural
Imperatives
of this decade…

23. 1
‘Burden of community safety’
will shift to the builder/designer

24. Fire-rating &
Combustibility
of materials
is a primary safety
requirement.

25. Only core
passes the
test
Combustibility
Gypsum Board
Easily
Combustible
Combustibility
Medium Density
Particle Board
Easily
Combustible
Combustibility
Plywood Board

26. Completely non-
Combustible
Combustibility
HILUX BOARD

27. 2 Coastal Cities need to adapt to climate change through
resilient design

28. All things being equal, water-resistant
materials would be preferred
Dimensional
Stability on
exposure to
water

29. Medium Density Particle Board
10% swelling after 2 hours
soaking in water
MDF Board
4-5% swelling after 2 hours
soaking in water

30. HILUX
No swelling at all after
2 hours exposure to water

31. 3
‘Booming services sector would require
creating vast office spaces to bring huge
numbers under one roof’.

32. Building strong, yet light structures will be the need of the hour.

33. Gypsum
Dimensions varies because of its
forming process
Fiber Cement Board
High dimensional changes
Wood/Particle Boards
High dimensional changes
Dimensional Stability under duress

34. HILUX
Complete
Dimensional
Stability
under Duress

35. Design will need to nudge people into wellness.
4

37. Chlordane application in termite control
effects human health.

38. Gypsum
Chances of fungus growth after
exposure to water
Medium Density Particle Board
High chances of termite attack
Plywood Board
High chances of termite attack

39. HILUX
Allows no fungus
growth/termite
attack obviating the
need for termite
control with
chemicals.

40. Urban design will take the mixed-use stage – the anchor and types of
space will be varied and easier to resize and re-allocate in response to
shifting demand.5

41. Planning and design will stress the open-ended nature of
Gen Y workplaces — that can be reshaped to stay fresh.

42. Gypsum
Soft board – cannot bear impacts
Medium Density Particle Board
Medium impact bearing
Wood/Particle Boards
High impact bearing but heavier

43. HILUX
High impact
bearing, yet low
density

44. Some of our clients are
experiencing these benefits
Let’s hear what they have to say…

45. Ansal Crown Plaza,
Faridabad

47. “Client kept coming back to fire-protection as being a critical
requirement. And yet there had to be an overall design synergy.
Hilux met both requirements magnificently.”
- Lavesh Kansal, Kansal Associates, New Delhi

49. “We had clearly told the Architect that we need to give a
sturdy yet light look to the interiors – but not to compromise on safety
and well-being of users.”
- Sanjay Pant, GM-Operations, Ansal Crown Plaza

50. Nahar Textiles

52. “Moisture-free environment is a critical requirement for us
and we found that Hilux met those criteria very well.”
- S.K.Sharma, VP-Operations, Nahar Textiles

54. “We had to work our way through with progressive convictions on
product, usage and finally – finish. Support from Hilux was
prompt, focused and very professional.”
- Pratap Parikh, Pratap Parikh Associates, New Delhi

55. GMR Group

57. “ We were pleasantly surprised when our Architects came back with
Hilux Calcium Silicate Board for partitioning, instead of ply.
Hilux came across as being complete on all specifications. It is
definitely a preferred material today.”
- Dinesh Thakur, Project Manager, GMR

59. “Good earlier experience and the robustness of Hilux’s test
results gave us confidence. It remains one of the most refreshing changes
we have made in our portfolio.”
- Nishant Garg, Garg Associates, Bangalore

64. HILUX is versatile enough to be used for a
whole host of applications…

65. Ceiling Grid type
Marquee Clients - GMR, Nokia

66. Ceiling Seamless Finish
Marquee Clients - ONGC, Danfoss

67. Wall Partition
Marquee Clients - LMW, Delhi Metro

68. Washroom Partition
Marquee Clients - Yamaha, Motorola

69. Marquee Clients - Cipla, Cadila
High-rise Partition

70. Hospital Clean Room
Marquee Clients - Fortune, Apollo

71. Movie Hall
Marquee Clients - PVR, Sathyam

72. Duct & Column Encasement
Marquee Clients - Grunfoss, Alstom

73. Designer Ceiling
Marquee Clients - Thuruthy Church, Wipro

74. Office Partitions
Marquee Clients - Tata Motors, L & T

75. Curved Ceiling
Marquee Clients - Tata Motors, L & T

76. External Cladding
Marquee Clients - DLF, Biocon

77. Our Pedigree

78. A brand from
Part of the Ramco Group

79. Rs.6000 crore conglomerate
Cement, Cement Fibre Sheets,
Synthetic Yarn, Software.

80. Ramco Industries Limited
• The only manufacturer of Calcium Silicate Boards in India with Japanese
technology.
• State-of-the-art manufacturing facility at Kotputli, Rajasthan.
• The first to use HPSC technology and Digital Layering in board
manufacturing in India.

81. Deep Conviction
• Allow us to put up 600 sq.ft of ceiling or paneling with
Hilux at your office or any client site, with no pre-
conditions.
• Pay us only if you like it.
• Dismantling, if required, will be at our cost as well.
• For us, it is just another way to show our conviction.
Our conviction runs so deep that we are offering a
30 years guarantee on Ceilings and 10 years on Partitions!

82. Thank You