Hillside, a sports and lifestyle club in Turkey, conducted user testing on the second version of their mobile app which included new social features. The testing revealed several usability and user experience problems with the social features. Specifically, users found the navigation buttons and social profiles confusing and were often lost. While many users liked the idea of socializing in the app, the interface and flow needed improvement to be easily grasped. The report provided recommendations to address the issues and better facilitate social interactions within the app.
We all want our project to go well. We thus need clearly-defined goals. By structuring our projects around users’ needs we can ensure that the products do their job. We’ll learn to meet users where they are, think through their intuitive experiences, and create products that more effectively meet both stakeholder goals and our end users’ goals. We’ll practice thinking critically through the steps and decisions encountered in interacting with our product.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
We all want our project to go well. We thus need clearly-defined goals. By structuring our projects around users’ needs we can ensure that the products do their job. We’ll learn to meet users where they are, think through their intuitive experiences, and create products that more effectively meet both stakeholder goals and our end users’ goals. We’ll practice thinking critically through the steps and decisions encountered in interacting with our product.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
I am a UI/UX Designer with 4 Years experience in Designing Digital Products. Basically, I am an Engineer by education and Designer by Passion. My Designs are always solution driven and User-centered. I am a critical thinker who works on Lean Methodologies. Please Take a look at my portfolio.
GetHelp UI Interface and Interaction Design Case StudySu Yuen Chin
This is a case study I wrote as a handout to accompany a presentation I gave about User Interface and Interaction Design. The presentation slides are at http://www.slideshare.net/suyuen/get-help-ui-and-interaction-design-presentation
Group/Company name
Group members, leader
App name
App description (1 paragraph)
Logo
Logo description
Business Model Canvas
Viability (explain in details)
Creativity/Originality (describe)
User Interface (screen-shoots, document it with details as in a manual)
Social Media Integration (explain how, be detailed)
Aesthetics (describe)
Usability (results of the testing, do an assessment)
Gamification (explain how, be detailed)
Website name
Aesthetics (describe)
Marketability (describe, include app pricing, platforms, versions, memberships)
Responsive Design (screen-shoots, document it with details as in a manual)
Special section (describe where in the project each member had participation)
Extra (present any other section of your interest)
Conclusions (summary of most important features accomplished during the project)
References (Websites visited, books, articles, app examples, etc.)
Open Arms Inc., Report
Dr.
Business Opportunity
There are many humanitarian organizations like Red Cross established in order to provide emergency assistance and the alleviation of human suffering. However, it is impossible to give a hand to everyone in need, and sometimes the organizations might be involved in corruptions by gathering huge amount of money but using in another way instead of helping others. People do not know where the money go/ to be used, or the exact person they helped. In addition, the poor cannot get help from the organization due to the limited channel. Meantime, generally speaking, most people do not know where to donate the money or would not take action without the call of certain entities including schools and companies.
Solution
Therefore, we create this App aims to provide a platform for both those who want to donate money (or to give a hand to the poor) and those who in need especially for the medical treatment. The app is linked to social media like Facebook so that the donation request will be widely and quickly spread through word of mouth due to the strong relationship network via social media. In the meantime, the app will require those who want to collect money to provide all kinds of certifications including ID, medical records, medical expense receipts etc., Consequently, they are able to know where their money exactly to be used and the person who gets benefits from their donation. On the other side, it is possible for the poor to get donation based on social networks.
Business Model Canvas: (link)
Read-only: https://canvanizer.com/canvas/rNEN3vFGA3eEB
Editable version: https://canvanizer.com/canvas/w0BFIiQAHLJit
APP Name: Open Arms
APP Link
https://www.fluidui.com/editor/live/livePreview/cF80aWFOT3Z3eklOVHVvZkJzZ0VwenNUaFRuYURmdXdaVA==
App Description
Logo
Logo Description
Viability
Our company earns money mainly through advertisement. Basically, people who use our Open Arms app to publish information, seek for help and get fundraising, we would charge him/her from the fundrais ...
With increasing competition in the market, it’s not enough to build a mobile app. You need to ensure an unparallel user experience. Check out the blog to avoid some critical UX design mistakes in mobile app development. https://royalmagazine.net/ux-design-mistakes-to-avoid-mobile-app-development-guide/
Making simple, elegant solutions is HARD and often invisible. These are some of the most common things I hear come out of people’s mouths when heading for a bad UX decision.
I am a UI/UX Designer with 4 Years experience in Designing Digital Products. Basically, I am an Engineer by education and Designer by Passion. My Designs are always solution driven and User-centered. I am a critical thinker who works on Lean Methodologies. Please Take a look at my portfolio.
GetHelp UI Interface and Interaction Design Case StudySu Yuen Chin
This is a case study I wrote as a handout to accompany a presentation I gave about User Interface and Interaction Design. The presentation slides are at http://www.slideshare.net/suyuen/get-help-ui-and-interaction-design-presentation
Group/Company name
Group members, leader
App name
App description (1 paragraph)
Logo
Logo description
Business Model Canvas
Viability (explain in details)
Creativity/Originality (describe)
User Interface (screen-shoots, document it with details as in a manual)
Social Media Integration (explain how, be detailed)
Aesthetics (describe)
Usability (results of the testing, do an assessment)
Gamification (explain how, be detailed)
Website name
Aesthetics (describe)
Marketability (describe, include app pricing, platforms, versions, memberships)
Responsive Design (screen-shoots, document it with details as in a manual)
Special section (describe where in the project each member had participation)
Extra (present any other section of your interest)
Conclusions (summary of most important features accomplished during the project)
References (Websites visited, books, articles, app examples, etc.)
Open Arms Inc., Report
Dr.
Business Opportunity
There are many humanitarian organizations like Red Cross established in order to provide emergency assistance and the alleviation of human suffering. However, it is impossible to give a hand to everyone in need, and sometimes the organizations might be involved in corruptions by gathering huge amount of money but using in another way instead of helping others. People do not know where the money go/ to be used, or the exact person they helped. In addition, the poor cannot get help from the organization due to the limited channel. Meantime, generally speaking, most people do not know where to donate the money or would not take action without the call of certain entities including schools and companies.
Solution
Therefore, we create this App aims to provide a platform for both those who want to donate money (or to give a hand to the poor) and those who in need especially for the medical treatment. The app is linked to social media like Facebook so that the donation request will be widely and quickly spread through word of mouth due to the strong relationship network via social media. In the meantime, the app will require those who want to collect money to provide all kinds of certifications including ID, medical records, medical expense receipts etc., Consequently, they are able to know where their money exactly to be used and the person who gets benefits from their donation. On the other side, it is possible for the poor to get donation based on social networks.
Business Model Canvas: (link)
Read-only: https://canvanizer.com/canvas/rNEN3vFGA3eEB
Editable version: https://canvanizer.com/canvas/w0BFIiQAHLJit
APP Name: Open Arms
APP Link
https://www.fluidui.com/editor/live/livePreview/cF80aWFOT3Z3eklOVHVvZkJzZ0VwenNUaFRuYURmdXdaVA==
App Description
Logo
Logo Description
Viability
Our company earns money mainly through advertisement. Basically, people who use our Open Arms app to publish information, seek for help and get fundraising, we would charge him/her from the fundrais ...
With increasing competition in the market, it’s not enough to build a mobile app. You need to ensure an unparallel user experience. Check out the blog to avoid some critical UX design mistakes in mobile app development. https://royalmagazine.net/ux-design-mistakes-to-avoid-mobile-app-development-guide/
Making simple, elegant solutions is HARD and often invisible. These are some of the most common things I hear come out of people’s mouths when heading for a bad UX decision.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
Maria Mora
July 21st, 2016
Content & Copy
Microcopy might seem like a small detail, but it can make a huge impact on user experience, engagement and even conversions. Treat it as an afterthought and you may send your users fleeing, but well-strategized and well-crafted microcopy can not only direct but delight users.
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4. Hillside, a leading sports and lifestyle club in Turkey was aiming
to develop v2 of their mobile application where a new module
will help the users to socialize in the club.
There are 3 main features in the application and one of them lets
users to socialize with each other.
The aim of the client is to provide an easy to use and effective
interface for users to interact. The purpose of the test is to
observe the overall UX and UI of socializing module and finding
interface and experience problems.
During the test general UX and other features was also tested.
5. Methodology
- Scenario based tasks to get
users accustomed to the new
application and receive feedbacks
- Ongoing improvement of test
scenarios
- Remote 1-on-1 interviews
Target Metrics
Solving UI Problems
Betterment of social features
Betterment of UX and interaction
Insights
The new version is way more
user friendly and is more
functional however the social
modules are hard to grasp
7. First Glance
Overall users like the new fonts and
colours. Regular Hillside fonts and
brand image is been noticed.
Homepage seems functional and
users like the interface at first glance.
The users find the flow of application
incredibly complicated.
Users could not understand the main
features of the application at the first
glance.
8. Ezgi
Comes to Hillside only for
fitness. She has friends
however not open for
socializing. She is open for
spending some time with her
friends at the club.
Alper
Personas
Çağla Ergin
Likes the Hillside culture. She
spends a lot of time at the club
and is open for meeting new
people. She has losts of
friends at the club.
He comes to hillside mainly for
fitness and has many
“buddies”. He is interested in
group activities and
socializing.
10. Interface Problems
Navigation buttons are
seriously confusing. One
user defined the
experience as “terribly
bad”. Users natively
press the upper left to
reach the previous page
however this button
directs them to
homepage. Further the
functionality of the
buttons is hard to grasp
and decreases the
pleasure users receive
from the flow
11. The buttons at the home page is hard
to graps by user. The profile page
(which can be accessed by lower right
button) seems like “hi” instead of “h.”
short for hillside. Users couldnt
understand why this “hi” button directs
them to a profile page.
Users natively slide cards from right to
left (or vice versa), thus they did not
like the current flow. The gap below
the cards could be utilized for
providing a better value with navigation
bar.
Most of the users did not grasp why
there is an instagram account included
among cards. They mentioned there is
a lack of harmony among content.
12. User Experience
Most of the Hillside users, especially the ones who
are more involved in fitness activities simply loved
these screens.
One of the users mentioned that he was taking
photos of activities and workout routines and this
feature is a great substitute. No more photo taking.
One user mentioned that there is a discrepancy at
the application. Most of the app is in English, but
there are also Turkish headlines. Also they did not
like the tipography of the headlines.
The colours scheme of these pages are disliked by
users.
13. The screen is already crowded, thus one of the
users mentioned that there are no need of
buzzwords such as “Isınma yapmayı unutmayın!”
The interface of fitness agenda is very
complicated. Users requested a more easy to use
interface.
Uservision reccommends deep dive interviews
with both hillside and non-hillside consumers, as
these pages have the potential to provide value
to both parties.
14. Other
The info button seemed unnecessary to
users.
A female user disliked that there are only
female visuals all over the application.
The simple jogging feature seemed
uncessary to customers
15. One user reccommended that instead of “places next
to me” an alphabetical list would be a better interface.
Further they indicated that a search bar would be
useful. Many users indicated that they don’t use
location services.
Users mentioned that there is no need for catch
phrases like “Eğlencenin en avantajlı kartı”. Such acts
corrupts the brand image. That are could be used for
adding a search bar.
As Uservision, we recommend Hillside to gamify this
loyalty experience.
Loyalty Card
18. “I am LOST!”
“It feels like Tinder. I dont like it. If it
allows me to easily shut down
receiving messages. I would not
delete the app. If creating a profile is
obligatory I would not use the app. If
I can stalk everybody else without
being involved in the app, that
would be amazing though”
“Profile page is confusing, but I
LOVED the idea of reacing the
snapchat and instagram
account of users!”
“Great stalking app, hard to
grasp”
“If I can easily shutdown
messages, the idea is incredible”
“I would use it!”
For our first persona, the application and social features harms the brand
identity. For these users, social features should be invisible and should
not be brought up constantly in front of them. Even for users who are
willing to frequently use the app, getting offline should be an option. On
the other hand it is motivating to see the development of other users
and interacting with them.
%70 of testers liked the idea of
socializing and establishing a
community.
The interface and experience is
disliked by users and was hard to
grasp. Many users indicated that
there were lost and dont know what
to do or why they are interacting
with the app.
%70
19. Group Notifications
“It is fun and informative. However the interface is complicated”
“Same people go to same activities. Nice feature”
“It would be nice to check out different groups easily”
“Really nice feature, bad implementation. I have no idea how to use it”
This part is not included in the case study.
24. - A user is willing to check his/her fat/muscle index over
the app and track the improvement
- A user requested more content over healthy living and
cooking- This part is not included in the case study.