Over the next 5 years, social technology will change the shop floor experience for customers in three key ways according to the document:
1. Connected customers who are using WiFi, smartphones, tablets and sharing content in real time on social media communities.
2. Connected stores that utilize digital crowd sourcing, digital point-of-sale systems, digital merchandising, and connections between individual stores, other stores, and head offices.
3. Improving the digital skills of shop floor staff to address the existing skills gap and ensure staff can provide customer service across multiple channels. Investing in training staff is important to take advantage of new technologies.
Lunch-Club is a proposed fast food delivery service and e-commerce platform that will provide healthy, affordable lunches to office workers in downtown Montreal. The founder aims to capture an underserved market of young, health-conscious professionals by offering convenient lunch delivery. Key aspects of the business include an easy-to-use website and mobile app, partnerships with local suppliers, and a focus on social media marketing to drive word-of-mouth referrals. Major startup costs include funding the commercial kitchen, delivery vehicles, and 6 months of operating expenses such as rent and salaries during the initial phase.
The document appears to be a student portfolio containing sketches and diagrams related to landscape architecture projects for a class in fall 2012. It includes sketches of elevations, landscapes, towers, and abstract forms as well as diagrams separating out the different sounds in a song by Beat Connection and a reference to urban landforms in New Orleans.
The document discusses permaculture, which is described as an art and science of employing life in service of itself to create a safer and saner world beyond sustainability. Permaculture fosters self-supporting systems that grow in fertility, creativity, and possibility. It utilizes Earth Care ethics, People Care ethics, and Resource Share principles to design integrated systems that observe natural patterns and honor life. The goal is to design an ethical and elegant descent from current unsustainable peaks through regenerative living.
This document is an architecture portfolio containing technical drawings from projects completed by Siddanth Satyapal Rao over six months working in Qatar. It includes tender drawings and elevations for a Qatar Coast Guard ancillary building project and villa extension and redesign projects for Abdul Aziz Al Jaber and Dr. Hamid Al Marwani. Floor plans, sections, elevations, and detail drawings are presented from the projects to showcase Siddanth's experience in design modifications, developing design concepts, and preparing tender documents.
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Universidad Austral - Communication & Digital TransformationFederico Gottfried
Federico Gottfried is a digital transformation consultant who gave a presentation on communication and digital transformation. The presentation covered:
- Recent history of digital transformation and how it has changed reach, speed, and scale of business.
- Status of internet users in Argentina and Latin America.
- Five key topics for digital transformation: content, speed, transparency, innovation, and performance. Examples given include Starbucks focusing on customer experience through storytelling, Airbnb using design thinking to innovate, and Amazon prioritizing results.
- Traditional vs digital companies and how the digital paradigm has changed answers to key business questions around growth, markets, products, and risk.
Lunch-Club is a proposed fast food delivery service and e-commerce platform that will provide healthy, affordable lunches to office workers in downtown Montreal. The founder aims to capture an underserved market of young, health-conscious professionals by offering convenient lunch delivery. Key aspects of the business include an easy-to-use website and mobile app, partnerships with local suppliers, and a focus on social media marketing to drive word-of-mouth referrals. Major startup costs include funding the commercial kitchen, delivery vehicles, and 6 months of operating expenses such as rent and salaries during the initial phase.
The document appears to be a student portfolio containing sketches and diagrams related to landscape architecture projects for a class in fall 2012. It includes sketches of elevations, landscapes, towers, and abstract forms as well as diagrams separating out the different sounds in a song by Beat Connection and a reference to urban landforms in New Orleans.
The document discusses permaculture, which is described as an art and science of employing life in service of itself to create a safer and saner world beyond sustainability. Permaculture fosters self-supporting systems that grow in fertility, creativity, and possibility. It utilizes Earth Care ethics, People Care ethics, and Resource Share principles to design integrated systems that observe natural patterns and honor life. The goal is to design an ethical and elegant descent from current unsustainable peaks through regenerative living.
This document is an architecture portfolio containing technical drawings from projects completed by Siddanth Satyapal Rao over six months working in Qatar. It includes tender drawings and elevations for a Qatar Coast Guard ancillary building project and villa extension and redesign projects for Abdul Aziz Al Jaber and Dr. Hamid Al Marwani. Floor plans, sections, elevations, and detail drawings are presented from the projects to showcase Siddanth's experience in design modifications, developing design concepts, and preparing tender documents.
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Universidad Austral - Communication & Digital TransformationFederico Gottfried
Federico Gottfried is a digital transformation consultant who gave a presentation on communication and digital transformation. The presentation covered:
- Recent history of digital transformation and how it has changed reach, speed, and scale of business.
- Status of internet users in Argentina and Latin America.
- Five key topics for digital transformation: content, speed, transparency, innovation, and performance. Examples given include Starbucks focusing on customer experience through storytelling, Airbnb using design thinking to innovate, and Amazon prioritizing results.
- Traditional vs digital companies and how the digital paradigm has changed answers to key business questions around growth, markets, products, and risk.
Community Infopoint - proof of concept pilot resultsGARY COYLE
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The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
This document discusses three opportunities provided by the Elation Group: EFP World, EFP hub, and Elation Talentrade. EFP World is described as an e-commerce marketplace that allows local brands in India to sell directly to consumers. Elation Talentrade is presented as an all-in-one platform for personal and professional requirements, including projects, services, and hybrid opportunities. The goal of the Elation Group is to add value for consumers, provide equal opportunities for individuals, and help businesses and local economies grow.
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Technology, Service Innovation and Intrapreneurship in the Retail IndustryJvrena Whitehall
The document discusses technology and innovation in the retail industry. It provides an overview of trends in retail and the increased focus on customer service. It then presents a case study of Burberry and its strategic service innovations under CEO Angela Ahrendts from 2005-2014. These included developing an end-to-end digital enterprise, personalized customer experiences using new technologies, and transforming stores into digital brand experiences. Lessons highlight the importance of institutionalizing service innovation and using technology to enhance customer personalization and service delivery.
Retail2020 - Forecast for the future of RetailSuhas Dutta
The document discusses the future of retail in 2020 and beyond. It predicts that technology will continue to rapidly disrupt retail through developments like mobile commerce, social media, and convergence of media. Customers will expect more personalized experiences. Retailers will need to focus on sustainability and go beyond physical stores to engage customers online at all times. The retail landscape in India is also expected to change significantly as internet penetration grows, especially in tier 2 and 3 cities, and more international players enter through franchising. Overall, retailers must adapt quickly to new technologies, deeply understand their customers, and think both short-term and long-term to succeed in this changing environment.
The document summarizes plans to support the digital media sector in the West Midlands region of the UK through various initiatives. These include a £5 million Digital Media Fund matching funds from Channel 4 to total £10 million for the region. The fund will support projects transforming businesses and encourage European and international collaboration. Business support services will also help firms improve management and marketing to access funds and innovation in areas like digital convergence. The overall goal is to establish the West Midlands as a UK hub for digital media through new partnerships and unexpected collaborations across sectors.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
The document provides recommendations for improving the in-store customer experience at Yuterra based on an audit and benchmarking analysis. Key recommendations include more effectively using storefront displays, rationalizing signage styles to better fit the brand identity, and using bolder signage fonts for improved readability. Multichannel strategies are also addressed, suggesting the store experience should better reflect synergies with the website, magazine, catalogue, and social media.
The Local Government Digital Fund from O2: Do differentO2 Business UK
We live in a world dominated by digital. It's all around us. And it's the way that we all want to interact with one another, and with public services.
That's why O2 have launched the Local Government Digital Fund, with up to £250k up for grabs for local authorities that put forward the best ideas for digital engagement.
Here are the slides from the launch events, and if you've got any questions then get in touch - you can tweet us @O2businessuk.
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This document discusses how multichannel ecommerce can be used to enhance sales across multiple distribution channels rather than threaten existing channels. It provides examples of Ducati's multichannel distribution network and encourages brands to use their online presence and internet marketing to develop overall sales. The document suggests starting with new online sales or using ecommerce to boost primary offline sales and provides tips for integrating channels like identifying gaps, pricing strategies, and using tools like a store locator to drive traffic.
In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation.
Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.
The Future of Digital Retail - Asia Retail Congress 2016Deborah Weinswig
The document discusses disruptive trends in digital retail and technology. It identifies the top 16 disruptors for 2016, including the sharing economy, online grocery shopping, and the subscription economy. It also outlines the top five retail technology trends in Asia, such as the growth of streaming media and the fast adoption of 3D printing. The document is a summary and analysis of emerging technologies and business models that are impacting the retail industry.
Digital Is Dead: Effective Retailing & Engagement in the Omnichannel WorldRyan Slack
This document discusses how brands can create meaningful connections with consumers in the digital age. It argues that digital is now ubiquitous and the focus should be on the experiences brands enable through technology. Brands should use invisible technology to provide seamless experiences across platforms. Storytelling is key to crafting authentic retail experiences both online and offline. The future requires brands to think globally but act locally, bring heart to their business, and be prepared to transform in order to engage consumers and thrive. Data from consumer interactions can help brands constantly improve.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
Intuit leverages social media through an integrated culture and set of tools. Key lessons include: 1) maximize Facebook for acquisition, sales and experiments; 2) use lean experimentation to test hypotheses before decisions; 3) identify and prompt advocates to share through easy and incentivized ways; 4) Facebook sales campaigns and partnerships can increase traffic; 5) infographics drive sharing more than blogs; 6) build thought leadership through relationships. The presentation emphasizes measuring social impact, adapting practices, and focusing on customers.
The document discusses how stores of the future will change and focus on discovery, engagement, and personalization. It provides examples of how some retailers are embracing these trends, such as b8ta allowing customers to test products through monthly subscriptions and interactive in-store experiences like virtual reality headsets. The stores of the future will also offer more services beyond products, including food and beverage options. Personalization will be key, with technologies allowing stores to understand customer preferences and provide tailored recommendations and assistance through mobile platforms and robot sales associates.
The document discusses how stores of the future will change and focus on discovery, engagement, and personalization. It provides examples of how some retailers are embracing these trends, such as b8ta allowing customers to test products through monthly subscriptions and interactive in-store experiences like virtual reality headsets. The stores of the future will also offer more services beyond products, including food and beverage options. Personalization will be key, with technologies allowing stores to understand customer preferences and provide tailored recommendations and assistance through associates or robots.
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Hillier case study retail summit feb 11 2013
1. “How will Social Technology change the shop floor experience
for customers over the next 5 years? ”
Pete Doyle, Managing Director, Social Retail Limited
www.socialretail.co.uk
@socialretail
#highstreet13
2. About Social Retail
Founded by former Retail Manager, Pete Doyle in 2008, Social Retail was the
About Us
UK’s first Social Retail specialist consultancy and training company.
Pete Doyle has a enjoyed a quality professional retail career over the last 25
years for some of the most successful national and international retail
companies such as Waitrose, Toys R Us, Hamleys of London, Direct Wines and
M&S.
Pete was behind the launch of Waitrose.com in 1999 and founded the early
online business for Toys R Us in the UK and globally for Hamleys of London. His
unique retail career gives him a 360 view of the way retail works and how
social technology will help retailers grow their sales.
Our Social Retail Blog is ranked top on Google out of 1bn sites, our
@socialretail twitter reach is almost 20m and our clients include British Retail
Consortium and Henley Business School.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
3. Social Technology next 5 years
Connected Customers
Connected Stores
Digital Skills of Staff
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
4. Social Technology next 5 years
Connected Customers
• Wifi
• Smartphones
• Tablets
• ‘Real time sharing’
• # communities
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Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
5. Social Technology next 5 years
Connected Stores
• Digital Crowd Sourcing
• Digital PoS
• Digital Merchandising
• Store to Store
• Store to Head Office
• Store to Suppliers
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
6. Social Technology next 5 years
Digital Skills
• Skills gap of shop floor staff
• Investment in digital workforce
• Multi-channel approach
• Customer service is not a
department
• Are you investing in the digital
skills of your shop floor staff?
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
7. The Shop Floor Theatre
versus
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Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
8. Multi-Channel : Are your Operations Joined Up
Wk/Mth Wk / Mth
Topic 1 Topic 2
• Integrated
Social Channels
Approach Twitter, Facebook, YouTube,
Blog, Smart Apps
Channels
Broadcast Channel
TV,PR, Website
Radio, Newsletters
Events & In Store Channel
Shopfloor / Consumers Shows /
Trade Shows / Local events
Face to Face Channel
Sales Team / Trade Relationship
Time
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
9. Mark Pitman, Operations Manager, Hillier Garden Centres
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
10. Ecommerce is now LOCAL & MOBILE ....
“the future of the web is local”, Peter Fitzgerald, Google UK
Investing in your “80% of retail searches are done on mobile”
‘Shop floor’
“ retail is about being local, mobile and personal with a theatre event in store ”
“When a customer invests their own time to visit one of your stores, let’s
welcome them with open arms and serve their needs.”
“ecommerce is not a head office function any more”
“we built ivory ecommerce towers in the late 90s and now ecommerce needs
to be managed locally with trained and competent social ambassadors on the
shop floor “
Social Retail is the only company in the world with a structured and proven
training programme to enable retailers to create ‘social shopfloor
ambassadors’.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
11. Your Shop floor colleagues are your Ambassadors..
The Business Case for investing in “Social Retail Amabassadors”
Investing in Increase the local connections by allowing shopfloor staff to use smartphones
‘Shopfloor’ / tablets on social media , during the quieter periods in the trading day.
Ambassadors
Each shop ambassador can :-
1. Drive up a local following and connections
2. Exploit time sensitive offers and attractions locally
3. Grow sales
4. Improve local customer engagement
Our recent case study has proved that empowering shop floor staff to use
social media can bring about many business benefits..
Improved footfall and sales
Enhanced customer experience and engagement
Empowered and enthusiastic employees
Sustainable local marketing within the local communities
Increase the REACH of your marketing networks
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
12. Our Recent Case Study
Staff
Ambassadors • Hillier Nurseries established 144 years ago in
1864
Our Hillier Case • Expert Publishers on Trees, Shrubs and Plants
Study • 67 Gold Awards at Chelsea Flower Show
• Supply trees to Olympic Stadium
• Royal Warrant
• Supplies retail trade
• Retails from 13 Garden Centres
• Over 200,000 products
• Turnover of £30m
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
13. Our Recent Case Study
Before
Customer March 2012
Experience
Our Hillier Case
Study
1 H/O Twitter Covering 13 Managed by 1
Account Garden Person
Centres +
@hilliergarden Online Store ‘On the side’
Single point of Failure at Head Office
Not Local Stories
Not close to the action / local issues
Too distant
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
14. Our Recent Case Study
After
Customer August 2012
Experience
Our Hillier Case
Study
14 Twitter Followers Army of
Accounts 500 to 2129 Enthusiastic
Ambassadors
13 local + 1 Reach deployed in local
national 70k to 2.5m communities
We’ve created a reach of 2.5million people in local communities
Sustainable local marketing channel
We have an army of empowered enthusiastic ambassadors
Head office can lead ‘The Conversation Plan’
Well Trained and Compliant Local Ambassadors
More fun to work on the shop floor
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
15. Our Recent Case Study
Our Approach was to PILOT first and closely monitor
Customer
Experience
• We ran a pilot across 3 stores for 12 weeks.
Our Hillier Case
Study
• Professional training and weekly reports and coaching from
Social Retail with our 4 years experience of local social
media
• Careful and diligent compliance to company tone of voice.
• Increase the digital skills of shop floor employees.
• Our first direct sales within 8 days.
• Engaging and happy shop floor employees.
• After a review, Hillier decided to roll out to the rest of their
garden centres.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
16. Example of a Social Conversation
• How to Tweet?
• Start a conversation with someone.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
17. Conversation Planning - Twitter
• How to Tweet?
• A reply..
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
18. Conversation Planning - Twitter
• How to Tweet?
• A conversation...
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
19. Conversation Planning - Twitter
• How to Tweet?
• Link to picture of plant..
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
20. Conversation Planning - Twitter
• How to Tweet?
• Etiquette.. ‘Thank you’ goes a long way...
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
21. Conversation Planning - Twitter
• How to Tweet?
• Happy Customer .....
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
22. Reporting and Monitoring
Weekly Tracking and Insight Reports with advice and guidance
@hillierbath
Increase Increase in
Mutual Inner Outer
Followers in Mutual
Friends Reach Reach
Followers Friends
Week 6 145 13 55 6 33196 66192
Week 5 132 16 49 7 30931 55528
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
23. Sharing best practice..
Tweet of the Week – sharing best practise
@hillierbath
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
24. Social Communities
” Social Retail worked with us creating a pilot in Social
Media, using Twitter, within a small selection of stores.”
“The pilot was deemed such a success we are rolling this
out to all our stores during 2012”... Mark Pitman,
Operations Director, Hillier Garden Centres.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
25. Our Recent Case Study
Social Retail Pilot with Weekly Reports and Conversation Planning
Growth over
Week 1 Week 9 period
Twitter Account Twitter Name Followers Reach Followers Reach Followers Reach
HillierGarden @hilliergarden 454 9,472 585 226,867 29% 2295%
@hillierbath 43 21,798 209 238,906 386% 996%
@hillierbosham 25 23,038 114 104,415 356% 353%
@hillierpevensey 34 16,141 90 85,684 165% 431%
Total 556 70,449 998 655,872 79% 831%
Andy McIndoe @andymcindoe 330 16,141 462 269,275 40% 1568%
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
26. Our Recent Case Study
Hillier Garden Centres - Social Media Monitoring Example Report
Run on 15/08/2012
Run by Pete Doyle
Example Report : Twitter Reach Report
Reach Report
Twitter Account Store Name Inner Outer Total
@hillierbath Bath 347,412 140,469 487,881
@hillierbotley Botley 4,706 6,935 11,641
@hillierbanbury Banbury 3,183 97,349 100,532
@hillierbosham Chichester 498,692 1,622 500,314
@hillierhorsham Horsham 43,396 2,441 45,837
@hillierhemel Hemel 85,967 5,149 91,116
@hillierplantctr Braishfield 3,358 1,952 5,310
@hilliersunndale Sunningdale 18,695 5,065 23,760
@hillierpevensey Eastbourne 214,820 752,237 967,057
@hillierliss Liss 4,240 3,774 8,014
@hilliernewbury Newbury 729 2,707 3,436
@hillierwinchstr Winchester 10,087 1,490 11,577
@hillierromsey Romsey 3,630 11,924 15,554
@hilliergarden GCHQ 44,171 239,154 283,325
Total all accounts 1,283,086 1,272,268 2,555,354
(C) Copyright Social Retail Limited 2012. All rights reserved.
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
27. Our Recent Case Study
Industry Publicity and Acknowledgement too
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
28. What are the commercial benefits using
local Social Media in Stores?
Empowered shop floor staff grow their local sales and
improve customer engagement and experience
Sustainable links deep in the heart of local communities
Investment in digital skills within the workforce – great for
talent spotting future digital managers within the business
Using social media in an engaging and empowering way to
get real feedback from customers in the community
Opportunities to develop local digital marketing channels and
give you a sustainable competitive advantage, locally
Opportunities to exploit new mobile and tablet platforms in
practical ways on the shop floor
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
29. What are the management challenges using
local Social Media in Stores?
Technology – wifi and smartphone / tablet tools
Shop floor staff will need professional social media training to
ensure consistency of approach and brand values upheld –
Social Retail are experienced at training shop floor staff on
using social media tools and sites.
Cannot scale in one go – Social Retail will manage a pilot for
you across a cross section of store formats
Monitoring each conversation – Social Retail will monitor and
coach shop floor management on weekly basis during a pilot
period
Time management of shop floor staff – avoiding conflicts with
other operational duties . Social Retail audits the best time of
day and day of week to carry out the social media activity
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
30. Julie Stenning, Plant Assistant, Hillier Bath Store
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
31. Georgina, Customer, Hillier Bath Store
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
32. Social Retail Customer Engagement
Audit Strategy Pilot
Monitoring Monitor
Your Organisation
Training Policies Evaluate
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459
33. Contact details
Pete Doyle
Managing Director
Social Retail Limited
www.socialretail.co.uk
Tel: 0207 193 5004
Mobile: 07445 845 560
Email: pete.doyle@socialretail.co.uk
Twitter: @socialretail
Registered Office: 1 Forbury Square, The Forbury, Reading, Berks, RG1 3EB
(C) Copyright Social Retail Limited -2012. All Rights Reserved.
Registered Office 1 Forbury Square The Forbury Reading Berkshire RG1 3EB Company No: 06638459