SlideShare a Scribd company logo
VR RESORT DISCOVERY PLATFORM
HOW DO YOU PLAN YOUR TRIPS?
Today’s Tourists interact at every stage of the Journey.
MISSION Delivering a High Quality experience for resort discovery 

on the Web using VR
PROBLEM
Current Process
Visual Content
Detailed Information
$$$
Mostly limited to photos
& videos

Lack of interactive
solutions
About Facilities, Activities and Personalisation
Content creation

OTA Commissions

Less Direct bookings
SOLUTION
Content
Standardised rules for imagery, videos

Use of VR Imagery and Aerial Videos

Scaling up with On-demand creators
Where you stay, what’s around you & what you do
Product
Clear, structured information for search & discovery

Mobile web ready - no app required

Instant Messaging/Direct Communication
How you book and How you communicate
SOLUTION
LET’S LOOK AT SOME DATA
22,OOOTotal no of resorts, BnBs in India
OPPORTUNITY
$13BContribution by resorts, BnBs to Domestic Travel
OPPORTUNITY
Growing at CAGR 13%
14 MINSAverage time spent on a resort page on highir.com
HIGHIR
3XIncrease in no of direct bookings 

for resort owners
HIGHIR
300
On boarding
Properties per quarter
HIGHIR
PRICING
Per Property Per Year
15K - 100K INR
Social Content

Website Embeds

Messaging Platform

Publish Deals for revenue optimisation

Leads for direct booking
Based on size of the property
SCALING UP
On-demand Content Creators
In-house Training & Gear
Regional Teams
Sales support by Central team
Pay per conversion/shoot
Done WIP Phase 2 Phase 4Phase 3
FUTURE
Messenger Integration

Jun 2018
Oct 2018
Jan 2018
Apr 2019
Content Distribution

VR Videos
Booking tech
Enabling Direct communication
Activity/Experience based content

Distribution through Travel agency/
operator
For resorts, BnBs, Activity,
Experience etc
Live rates and availability
information to enable direct
booking
WITH FACEBOOK
Drive VR adaption Messenger Platform
Distributing 360 Content Reviews & Ratings
Enable first time VR users

Open up consumer VR use cases
Direct Communication

Use of images, cards, buttons 

& Quick replies

Possible automation with NLP
Resort owners are free to share 

all 360 content on Facebook

Drive engagement for Highir using 

Facebook 360
Use reviews and ratings for resorts 

from facebook & foursquare
PRESS
TEAM
Combined Experience in Travel & Tech
50 YEARS
Background in Photography, Aerial Imaging

Startup experience

Travel, Resort Management and OTA 

Product Management & Consumer growth
HIGHIR.COM
Thank you!



Questions?

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Highir.com Pitch: Facebook Demo

  • 2. HOW DO YOU PLAN YOUR TRIPS?
  • 3. Today’s Tourists interact at every stage of the Journey.
  • 4. MISSION Delivering a High Quality experience for resort discovery 
 on the Web using VR
  • 5. PROBLEM Current Process Visual Content Detailed Information $$$ Mostly limited to photos & videos
 Lack of interactive solutions About Facilities, Activities and Personalisation Content creation
 OTA Commissions
 Less Direct bookings
  • 6. SOLUTION Content Standardised rules for imagery, videos
 Use of VR Imagery and Aerial Videos
 Scaling up with On-demand creators Where you stay, what’s around you & what you do Product Clear, structured information for search & discovery
 Mobile web ready - no app required
 Instant Messaging/Direct Communication How you book and How you communicate
  • 8. LET’S LOOK AT SOME DATA
  • 9. 22,OOOTotal no of resorts, BnBs in India OPPORTUNITY
  • 10. $13BContribution by resorts, BnBs to Domestic Travel OPPORTUNITY Growing at CAGR 13%
  • 11.
  • 12. 14 MINSAverage time spent on a resort page on highir.com HIGHIR
  • 13. 3XIncrease in no of direct bookings 
 for resort owners HIGHIR
  • 15. PRICING Per Property Per Year 15K - 100K INR Social Content
 Website Embeds
 Messaging Platform
 Publish Deals for revenue optimisation
 Leads for direct booking Based on size of the property
  • 16. SCALING UP On-demand Content Creators In-house Training & Gear Regional Teams Sales support by Central team Pay per conversion/shoot Done WIP Phase 2 Phase 4Phase 3
  • 17. FUTURE Messenger Integration
 Jun 2018 Oct 2018 Jan 2018 Apr 2019 Content Distribution
 VR Videos Booking tech Enabling Direct communication Activity/Experience based content
 Distribution through Travel agency/ operator For resorts, BnBs, Activity, Experience etc Live rates and availability information to enable direct booking
  • 18. WITH FACEBOOK Drive VR adaption Messenger Platform Distributing 360 Content Reviews & Ratings Enable first time VR users
 Open up consumer VR use cases Direct Communication
 Use of images, cards, buttons 
 & Quick replies
 Possible automation with NLP Resort owners are free to share 
 all 360 content on Facebook
 Drive engagement for Highir using 
 Facebook 360 Use reviews and ratings for resorts 
 from facebook & foursquare
  • 19.
  • 20. PRESS
  • 21. TEAM Combined Experience in Travel & Tech 50 YEARS Background in Photography, Aerial Imaging
 Startup experience
 Travel, Resort Management and OTA 
 Product Management & Consumer growth