1. Why chose Opportunities
by email?
Arguments used so that the client be
successful and happy with his
Campaign!

2. “Be afraid of our
customers, because those
are the folks who have the
money. Our competitors
are never going to send us
money.” –Jeff Bezos

3. Our Mission.
What we do.
How does OPC generate leads?
•Search engine presence
•Use of competition to benefit our customers
•Strong expertise in natural and paid advertisements
How does OPC stand out over other vendors?
•Using the principle of healthy competition even within its platforms
•Ensuring a cost effective and measurable ROI
•By charging the customer only for the leads
•Educating the customer to optimize their chances of success with OPC
How to optimize the retention rate of customers?
•By setting realistic expectations from the start
•By providing a flawless customer service, pre-sale, during and post sale
•Offering vast array of products convert a larger number of customer requests

4. Our Mission
•Route requests from potential clients to
organizations by ensuring a good ROI.
•Offer the user a chance to shop for the
best offer within the same site.
* **Knowing that the user submits an average of five requests for
quotations on the Internet before making his choice.

5. What we do?
OPC-generates leads through users interested
in its websites.
OPC then routes them to three paying
customers in a given area via email and SMS.
OPC-educates its customers (companies) and
suggest ways convert inquiries/leads into
customers (users).

6. How does OPC Generate leads?
-Search Engine Presence:
• OPC invests 50% to 60% of its budget in Google. This is a proportion that few companies
can match which provides high visibility on the web.
-Use of the competition to benefit our customers.
• OPC uses a large amount of keywords, for all its silos, enabling it to go out in search
engines. Also, this visibility helps clients attract customers that would normally find the
competition.
• For example, a user who would write RE/MAX in Google will quite possibly see
Maisonparcourriel.com out in the members area. By applying on Maisonparcourriel.com,
Century 21, Royal LePage, La Capitale agents will receive the user's request and probably
make a sale they would not have entered otherwise.
-A highly specialized expertise in natural and paid advertising:
• OPC has developed a considerable level of expertise in paid advertising. This allows them
to sell the applications it generates at a fixed cost to its customers. A company having
neither expertise nor our quality score with Google that starts a campaign on the web will
pay a higher price from one day to another. With OPC, they pay a fixed price which is easy
to include in their budget!
• OPC is launching its strategy for natural positioning through blogs to position themselves
on organic results. The aim is to go out with the blog in the first pages of Google in the
organic section and come out with the main silo in the pay section. This will increase both
our quality index and Google will reduce our costs of paid advertising and gain more
visibility.

7. How OPC stands out against other suppliers?
-Using the principle of competition even within its
platforms:
• By sending the request to three of our clients at the same
time by specifying it to the user, it increases the chances
that it completes the process of exploration and purchase
(sale funnel) using 1 application to receive competitive bids.
-Ensuring a cost effective and measurable ROI:
• The customer buys a predetermined number of requests.
Therefore they can calculate the number of sales out of the
leads received and verify the profit they made out of each
dollar invested. Without counting the profit made through
references and retention.

8. -OPC charges their customers only for leads received:
• No surprises! Although the cost of leads varies each day, OPC
does not refile the cost of variability to its customers. The customer
pays a fixed price determined in advance in the contract. If OPC
decides to increase the price of its leads, it will only be applicable
at the end of the contract and prior to renewal.
-Educating the customer to optimize their chances of success with
OPC:
• OPC offers extensive training to all its customers who are starting
a new campaign
• OPC offers free and efficient automatic response, automated
emails *, SMS-email synchronization to increase the conversion
rate of leads into customers!
*** According to Leadqual, it often takes up to 5 emails to interest a
surfer!

9. How to optimize the turnover rate of
customers?
-A happy customer is more likely to renew! Satisfied customer s that are renewing are
the very foundation of our success!
-By setting realistic expectations from the start
• OPC is transparent with all its clients. We providethem with realistic statistics. On a
first campaign, in most areas except in real estate, a new client can expect to have a
closing rate of 5% to 20% if they use all the tools that we make available .
-By providing a flawless pre, during and post sales customer service :
• OPC ensures that the campaign runs smoothly by frequently following up with its
clients. Indeed, several multivariate techniques can undermine the success of the client.
If OPC is proactive and provides rigorous support to its customers, clients are more likely
to renew.
-By offering all products to convert a larger number of customer requests into
sales(automated answering systems, automation of email, SMS, blogs, etc..)