The deck used to speak to MBA students at U of L 56/8/16

1. Join the IP Targeting Revolution

2. Google ZMOT
10.7Average number of sources used
before purchase (2011)

3. El Toro Team

4. The Evolution of El Toro
DNS
Fraud
Screening
IP
Targeting

5. Featured On

6. Patent Pending Algorithm
Our patent-pending process combines more than
30 public data elements to hyper-accurately map
an IP address to a home address.

7. Product Arsenal
IP TARGETING CAPTIVE AUDIENCE DIGITAL NEW MOVERSTM
Target from a Database or a
3rd party list.
Target a specified
building, venue, hotel,
college, convention
center, etc.
Target people before,
during, and after their
move.
EMAIL TO IP
Serve digital banner ads to
individuals who have
showed interest via
opening an email.

8. El Toro IP Targeting
Target from a
Database
or 3rd Party List
Reaches your
exact target
at their HOME
On any
connected
device
To a real person,
with measureable
actions for banner
and video ads

9. It’s Time To Rethink Direct Mail
728x90 Banner Ad
300x250 Banner Ad

10. What is Non-Human Traffic?
Server Farms Click Farms Crawlers

11. Online Data vs Offline Data
Online Logic:
The IP Address has been to several
BMW websites, therefore he owns a
BMW.
Offline Logic:
John Smith of 123 Main Street, 40206,
bought a BMW, therefore he owns a
Yacht.
You can also find:
-Time of purchase
-Bought new or used
-Credit Score
-Has kids
-etc.
“Stop guessing, and
start knowing.”

12. Captive Audience | Venue Targeting
The next generation of Account Based Marketing.
With Captive Audience you can target:
College
Campuses
Hotels, Trade
Shows, and
Conventions
Key Venues B2B

13. Digital New MoversTM
Pre-Movers
“I’m selling my house”
Escrow
“I’ve sold my house, but
haven’t moved yet”
Post-Movers
“I just moved in"
Three Categories of Digital New Movers:

14. El Toro Love Campaign

15. El Toro Referral Program

16. Greg Mosley
Director of Sales and Training
greg@eltoro.com
(530) 219-7587
@s1lversurfer1