Customer-Centric, Strategic Sales Leader with 15 years of experience successfully navigating the complex sale and introducing SaaS and solutions that leverage cloud technology. Research, data, business intelligence and digital marketing. Fin-tech, legal, compliance, risk management, CRM and employee management software. Delivered revenue growth by as much as 300%, regularly beating goals through a focused consultative sales approach. Developed and enhanced up to 250+ client relationships annually, often at the C-level. I earn trust and build relationships with integrity. Responsive self-starter who closes business in the field with minimal oversight. Team player with a strong executive presence who is coachable, resourceful and results oriented.
Sales and marketing professional recognized for the ability to identify the deal opportunity vision and create a business value strategy for the customer
Continually drives 40% of all new deals and 20% and upwards within the existing account base
Understands how to utilize a methodology to manage the sales process, customer relationships, close business, and on-board clients quickly
Established success record as an individual contributor selling Marketing, Finance, SEM, IT related and SAAS services
B2B marketing - Make ABM Actually Work: A Blueprint ForwardRollWorks
While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM.
Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation.
At the end of this session you will be able to:
Understand why ABM is a sales + marketing lifestyle change
Realize the importance of executive support and tips to achieve alignment
Build target account lists and put your data to work
Measure success and build your metrics framework
Get first-hand results of ABM campaigns from RollWorks
How to take the lead with your abm strategyRollWorks
As an ambitious B2B marketer, you’re always challenging yourself to identify and close more accounts. You’re also trying to tie your efforts directly to revenue — something other teams are more than willing to take credit for.
Join Pendo and RollWorks for a peek behind the curtain of high-performing account-based strategies. See how to take the lead with these steps and set up your marketing and sales teams for success:
Coordinate demand gen and ABM strategy;
Integrate account-based advertising systems; and
Change your mindset about success metrics.
Whether you’re a seasoned ABM specialist or just starting out, you’ll leave with actionable takeaways to improve your programs.
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:
-Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
-Find and engage your ideal accounts and buyers
-Convert the leads that come to your site from your ABM campaigns
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
How to run a multi-channel ABM campaign | Sendoso & RollWorksRollWorks
Watch the full webinar on-demand here:
https://www.rollworks.com/resources/webinar/how-to-run-a-multi-channel-abm-campaign/
In this month’s webinar, we’re partnering with Sendoso to show you how to coordinate your digital and direct-mail channels. Discover how we run hyper-personalized digital ads, while Sendoso shares their best direct-mail secrets.
You’ll learn how to create a full-fledged account-based marketing campaign that stands out from your competitors:
Create different tiers of personalization in your marketing
Customize your messaging for multiple buyer personas
Coordinate direct mail and display ads to make a big impression
Sales and marketing professional recognized for the ability to identify the deal opportunity vision and create a business value strategy for the customer
Continually drives 40% of all new deals and 20% and upwards within the existing account base
Understands how to utilize a methodology to manage the sales process, customer relationships, close business, and on-board clients quickly
Established success record as an individual contributor selling Marketing, Finance, SEM, IT related and SAAS services
B2B marketing - Make ABM Actually Work: A Blueprint ForwardRollWorks
While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM.
Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation.
At the end of this session you will be able to:
Understand why ABM is a sales + marketing lifestyle change
Realize the importance of executive support and tips to achieve alignment
Build target account lists and put your data to work
Measure success and build your metrics framework
Get first-hand results of ABM campaigns from RollWorks
How to take the lead with your abm strategyRollWorks
As an ambitious B2B marketer, you’re always challenging yourself to identify and close more accounts. You’re also trying to tie your efforts directly to revenue — something other teams are more than willing to take credit for.
Join Pendo and RollWorks for a peek behind the curtain of high-performing account-based strategies. See how to take the lead with these steps and set up your marketing and sales teams for success:
Coordinate demand gen and ABM strategy;
Integrate account-based advertising systems; and
Change your mindset about success metrics.
Whether you’re a seasoned ABM specialist or just starting out, you’ll leave with actionable takeaways to improve your programs.
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:
-Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
-Find and engage your ideal accounts and buyers
-Convert the leads that come to your site from your ABM campaigns
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
How to run a multi-channel ABM campaign | Sendoso & RollWorksRollWorks
Watch the full webinar on-demand here:
https://www.rollworks.com/resources/webinar/how-to-run-a-multi-channel-abm-campaign/
In this month’s webinar, we’re partnering with Sendoso to show you how to coordinate your digital and direct-mail channels. Discover how we run hyper-personalized digital ads, while Sendoso shares their best direct-mail secrets.
You’ll learn how to create a full-fledged account-based marketing campaign that stands out from your competitors:
Create different tiers of personalization in your marketing
Customize your messaging for multiple buyer personas
Coordinate direct mail and display ads to make a big impression
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
Accomplished, flexible, and results-driven Marketing Professional with 20+ years of experience and expertise in Performance Management, Client Retention, Organization, Communication, Multi-Tasking, Problem Solving, and Time Management. Skilled in all aspects of Email Marketing management, analyzed targeting and data optimization including email performance analytics, revenue planning and accountability, manage one employee. Proven track record of increasing click through and open rates, increasing customer loyalty and new accounts, and creating a team environment with merchants, web and html designers, and marketing assistant resulting to increase in on time productivity. Committed to quality service and able to perform responsibilities with professionalism & ethics even under extreme pressure while implementing established standards and procedures.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
Now that “everyone” is doing ABM, the focus is shifting from how to get started to optimizing performance and results. The recent study from ITSMA and the ABM Leadership Alliance highlights the growing maturity of ABM as a strategic marketing discipline, and the lessons learned from the most effective and experienced programs.
The ABM Leadership Alliance builds on the findings from last year’s study with new examples and insights on key questions such as:
Defining ABM objectives and metrics
Building multichannel campaigns
Working with sales
Leveraging data and tools
Strengthening teams and skills
Winning in the Engagement Economy: 10 New Product InnovationsMarketo
At Marketing Nation Summit in San Francisco, we unveiled 10 new product innovations to help you succeed in the Engagement Economy, which will be available or begin to roll out this year. View these slides as our product expert dives into the latest product insights.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
The Art of the Marketing Scorecard Webcast by BECKONAmanda Roberts
Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADERCarl Larson
Sales and marketing subject matter expert with hands-on B2B sales leadership experience at small, medium and large organizations. Consistently successful and notably grows sales revenue, gross profit margins and market share to exceed objectives. Recognized as a champion at building, re-building and transforming best in class sales organization performance, operational process excellence and customer outcomes. Develops new business customers, grows existing customer revenues and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation and closing sales.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
Accomplished, flexible, and results-driven Marketing Professional with 20+ years of experience and expertise in Performance Management, Client Retention, Organization, Communication, Multi-Tasking, Problem Solving, and Time Management. Skilled in all aspects of Email Marketing management, analyzed targeting and data optimization including email performance analytics, revenue planning and accountability, manage one employee. Proven track record of increasing click through and open rates, increasing customer loyalty and new accounts, and creating a team environment with merchants, web and html designers, and marketing assistant resulting to increase in on time productivity. Committed to quality service and able to perform responsibilities with professionalism & ethics even under extreme pressure while implementing established standards and procedures.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
Now that “everyone” is doing ABM, the focus is shifting from how to get started to optimizing performance and results. The recent study from ITSMA and the ABM Leadership Alliance highlights the growing maturity of ABM as a strategic marketing discipline, and the lessons learned from the most effective and experienced programs.
The ABM Leadership Alliance builds on the findings from last year’s study with new examples and insights on key questions such as:
Defining ABM objectives and metrics
Building multichannel campaigns
Working with sales
Leveraging data and tools
Strengthening teams and skills
Winning in the Engagement Economy: 10 New Product InnovationsMarketo
At Marketing Nation Summit in San Francisco, we unveiled 10 new product innovations to help you succeed in the Engagement Economy, which will be available or begin to roll out this year. View these slides as our product expert dives into the latest product insights.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
The Art of the Marketing Scorecard Webcast by BECKONAmanda Roberts
Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADERCarl Larson
Sales and marketing subject matter expert with hands-on B2B sales leadership experience at small, medium and large organizations. Consistently successful and notably grows sales revenue, gross profit margins and market share to exceed objectives. Recognized as a champion at building, re-building and transforming best in class sales organization performance, operational process excellence and customer outcomes. Develops new business customers, grows existing customer revenues and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation and closing sales.
Roger is responsible for P&L, sales, leads, marketing, business development, pipeline, operations, commission design, planning, and budgets for client organizations. He establishes and maintains successful relationships with partners/customers building custom digital solutions including Social, AI & RPA solutions, B2X Digital Platforms, Cybersecurity, Machine Learning, and Blockchain applications, Renewable Solar Energy, Adtech, Health-tech, Supply Chain & Logistics, MSO's, Direct To Consumer App, Telco and Pay TV operators and OTT platforms in Media & Entertainment domains.
Roger advises on sales & marketing pipeline management activities to ensure profitable revenue targets are met and manages the level of risk vs. desired goals to accelerate revenue. He plans, designs, and executes sales and marketing, speeding up strategies, and adds positive revenue results from all targeted revenue streams.
►Proficiently produces new opportunities that deliver improved marketing and enlarge SaaS revenue across all client disciplines.
►Increases performance of all RevOps functions within the organization, including Sales, Marketing, and Customer Success.
►Serves as a Head of Sales & Marketing with ownership of the “marketing technology stack” including marketing automation, sales-force automation/ CRM, digital channels, the web and social, business intelligence, and data management.
►Accountable for all sales goals.
►Motivate and coach a team of 68 people consisting of sales leaders, AEs, AMs, ISRs, SDRs, operations, and marketing.
►Define and manage GTM strategy to acquire new customers while retaining and expanding across existing customers.
►Hire fantastic new talent around the world to meet the demands of customers.
Skills: Sales Strategy · Build Strong Relationships · Team Building · FinTech · Complex Sales · Go-to-Market Strategy · Sales & Marketing · Sales Planning · Sales Pipeline Management · Team Management · Strategy · Problem Solving · Executive Management · International Sales · Startups · Business Analysis · Mergers & Acquisitions (M&A) · Online Advertising · Salesforce.com · Digital Media · Sales Operations · SaaS · Start-ups · Sales Management · B2B Marketing · Business-to-Business (B2B) · Sales Process · Solution Selling · Artificial Intelligence (AI) · Software as a Service (SaaS) · Management
Skills: Go-to-Market Strategy · Startups · Analytical Skills · Mergers & Acquisitions (M&A) · Business Development
Skills: Enterprise Software · Software as a Service (SaaS)
Carl Larson Resume v2 ENTERPRISE SOFTWARE AND SERVICES SALES LEADERCarl Larson
Sales, marketing, and customer success subject matter expert with hands-on B2B sales leadership experience at small, medium, and large organizations. Consistently successful and notably grows sales revenue, gross profit margins, and market share to exceed objectives. Recognized as a champion at building, re-building, and transforming best in class sales organization performance, operational process excellence, and customer outcomes. Develops new business customers, grows existing customer revenues, and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation, and closing sales.
Brett D Schuessler Sales Executive - Actively LookingBrett Schuessler
My Resume. Please review. I am actively looking for a sales position I can dive into. I'm looking for a quality organization with a great reputation and product with a strong desire to grow revenue.
Customer-Centric SaaS and Technology Sales Executive
1. MATTHEW R. MANNINGHAM
Mobile: 424-390-9115
www.linkedin.com/in/manningham
mmanningham@gmail.com
SUMMARY
Customer-Centric, Strategic Sales Leader with 15 years of experience successfully navigating the complex sale and
introducing SaaS and solutions that leverage cloud technology. Research, data, business intelligence and digital
marketing. Fin-tech, legal, compliance, risk management, CRM and employee management software. Delivered
revenue growth by as much as 300%, regularly beating goals through a focused consultative sales approach.
Developed and enhanced up to 250+ client relationships annually, often at the C-level. I earn trust and build
relationships with integrity. Responsive self-starter who closes business in the field with minimal oversight. Team
player with a strong executive presence who is coachable, resourceful and results oriented.
Core competencies: Solution selling, cold calling, opportunity qualification, proposal development, key account
management, pipeline development and management, vertical and territory sales planning. Adept lead generator
utilizing data driven insights and social selling to acquire new business. Known for compelling correspondence, high
impact presentations and selling the value in a positive, productive and collaborative style.
PROFESSIONAL EXPERIENCE
Lincoln Educational Services / Lincoln College of Technology, Denver, CO
Higher Education organization with 28 college campuses in 14 states.
Sales and Admissions Director 2015-2018
Prospect, qualify and generate sales acquiring new students for multiple Lincoln College of Technology campuses.
• Presented educational programs to senior leaders at corporations seeking talent, school districts and
municipalities.
• Outlined Lincoln’s program advantages to students and families, outlining financial benefits and opportunities.
Grew territory 160%. Honored with Lincoln Star Award for territory management and revenue growth.
SubItUp.com, Boston, MA
MIT inspired SaaS start-up providing cloud-based employee management solutions.
Head of Sales and Business Development 2012-2014
Prospect, qualify and generate sales of cloud based employee management software that increases accountability,
eliminates conflicts, streamlines budgets and reporting and improves communication. Grew account base over 150%
to leading enterprise clients including Arizona State, University of Minnesota and Peak Resorts.
• Identified and penetrated accounts with a compelling value proposition and calculable ROI. Demonstrated and
presented employee management platform to the C-Level and the end user.
• Worked closely with client services team to ensure product adoption and customer retention.
• Crushed annual quotas and sales goals with entirely new logo clients.
The Warren Group, Boston, MA
Leading source of real estate and financial data, analytics and market insight.
Senior Data Solutions Manager 2008-2011
Managed sales for entire data licensing and software platform for 150 year old publisher of real estate and financial
data, news and information.
• Established, negotiated and renegotiated prices and deal structure.
• Hired by President to reinvigorate data licensing during the largest downturn in company history. Transforming
data delivery from traditional publishing to SaaS delivery.
• Created strategic plan for new business revenue stream selling critical market information and consulting
services to broad user base. Increased data licensing revenue over 300%
2. MATTHEW R. MANNIHGHAM mmanningham@gmail.com Page Two
The Bureau of National Affairs (Bloomberg BNA), San Francisco, CA
Leader in delivering resources that enable legal, tax, compliance and government affairs professionals to make more
informed decisions, provide strategic advice, grow and manage their business and remain compliant.
Legal Sales Executive 2005-2008
Responsible for sales within Northern California region for leading authority of expert analysis and business
information delivered via SaaS.
• Grew sales by 130% employing effective marketing, business development and consultative sales strategies.
• Highest Revenue growth in Western Region 3 times. Highest new business revenue growth in western region 5
times
• Developed partnerships with Thomson’s LexisNexis and CCH to deliver BNA content of competitive SaaS
platforms.
• Managed instrumental San Francisco Bay area territory that included a portfolio of top nationwide key accounts.
LexisNexis, San Francisco, CA
Global Provider of technology assisted research, business information, client management software, marketing
technology and risk management services.
Sales Executive 2002-2005
Responsible for sales of SaaS delivering research, public records and business information within legal and
government markets.
• New business sales and management of over 300 accounts in the critical market of San Francisco.
• Initiated and drove new business including the acquisition of key new clients including the San Francisco
Supreme Court, which had used main competitor for over 100 years.
• Top Sales Executive in California region 4 times.
• Chosen for competitive level 2 training program within first year.
• Averaged 80% Year over Year revenue growth.
.
EDUCATION
High Point University
High Point, NC, Major in Political Science
Pepperdine University School of Law
Straus Institute for Dispute Resolution and Negotiation
AFFILIATIONS
American Cancer Society
Skid Row Housing Trust
Boston Housing Partnership
Save the Children