Hi 5 Rebranding
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This is a presentation about how hi5 can launch a come back in the Indian market where it is taking a beating at the hands of facebook and orkut...
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This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
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Hi 5 Rebranding
- 1. RELAUNCHING Hi5 Social Networking Portal
- 11. Hi5 yesterday Hi5 is a social networking website. The company was founded in 2003 by Ramu Yalamanchi who is also the current CEO. As of January 2009, Hi5 claimed to have over 60 million active members.
- 16. Hi5 launched Hi5 Games in 2009, adding casual games like sports, arcade, strategy and cards to its roster of social entertainment initiatives catered to some 60 million unique monthly users.
- 19. The Market Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position. The sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007 Total India – Age 15+, Home/Work Locations* Source: comScore World Metrix Total Unique Visitors (000) Dec-07 Dec-08 % Change Total Internet : Total Audience 26,240 32,099 22 Social Networking 12,795 19,369 51 Orkut 7,123 12,869 81 Facebook.com 1,619 4,044 150 Bharatstudent.com 1,736 3,269 88 hi5.com 714 2,012 182 ibibo.Com 1,970 990 -50 MySpace Sites 352 741 110 LinkedIn.com 293 513 75 PerfSpot.com 2,106 433 -79 BIGADDA.com 515 385 -25 Fropper.com 256 248 -3
- 35. Thank you Sneha Ramachandran - 94 Ranjan Atreya -131