Adapting relevance – the data capture game The advertising dollars are brought in based on audience data, but what data sets are the really relevant ones? What will deliver relevance, (paid) listeners and advertisers? Do streaming platforms have more valuable data for advertisers with the ability to target audiences better? Hessel van Oorshoot, Founder and CEO, New Media Squad

1. Radio vs RadiOS

3. Why Radio
Advertising is a
Really, Really Stupid
Waste of Money in
2017
Published on March 29th, 2010

4. 
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5. 
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6. Want to measure what
people are listening to
when and where?
You can!
Streaming music services - when designed properly - can
interact with hardware and operating systems to monitor
relevant datasets like audio source, time, date, duration, device
ID, location, volume and personal settings.

7. Want to measure and
respond to excitement
in a room with people?
You can! Literally.
Hardware with build-in software checking for pre-defined
characteristics of sound, not spoken words, thus making it
both language independent and privacy-protected. Actions
based on pre-programmed events or even live interaction.

8. Want to activate one
single fan or a niche
target audience?
You can!
Pre-defined rules can respond automatically and instantly to
the action of one or a group of listeners.
The power of precision targeting.

9. Want to serve
consumers relevant
content in the kitchen,
at the gym, shopping,
traveling?
Mood based playlists, sensor technology, connected devices,
the technology is available. Out of home media companies
and consumer-centric services can/should make a bold move.

10. (New) revenue models?
 Premium advertisers and consumer brands interested in target audiences
 Subscriptions / recurring revenue
 Pay for VIP experience, comfort, safety, wellness
 Up- and cross sell opportunities
 Paid music services for businesses

11. THANK YOU
Hessel van Oorschot
hessel@newmediasquad.com
+31 6 180 830 79
CREDITS
Photo Vintage Sony Transistor Radio Model 2R-27 by Joe Haupt