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Discover Influencers Before Opinions Go Viral
1. The Social Voice Reaches All Corners of the World
When your customers make a buying decision,
they are turning to social media for advice. A
new generation of influencers—including both
“super fans” and detractors as well as professional
reviewers and self-appointed experts—have
emerged on the social web. In addition, your
traditional influencers have moved there and have
spread their voices across the globe. If you want to
know how these people are affecting your brand,
you need to know who they are and what they are
saying – as soon as they say it.
Identify Your Influencers Before Their Opinions Go Viral
The NetBase influencer discovery solution offers a business-ready template to single out the
people who matter from hundreds of millions of posts and understand what those people
are saying. Built on an Internet-scale, high-performance, flexible enterprise social intelligence
platform and web-based application builder, the solution hones in on small, fast-growing
conversations so that you can find your influencers before their posts have reached critical mass
and gain the most advantage from what hey have to say.
Implement an Early Detection System
With the NetBase solution, you know not only where the buzz is big but also which
conversations are gaining momentum. As a result, you can identify influencers before their
opinions go viral – when your actions can have a positive effect.
Get Inside the Heads of Your “Super Fans”
Many of the strongest brands in the world have cult followings. You can learn from:
What they like about your brand
How they express their emotions
How much their sentiment changes in response to your marketing activities
Encourage Your Advocates
By knowing who your most important advocates
are, you have the opportunity to offer them
additional service or special incentives.
Neutralize Your Detractors
Armed with insights into the people who are
expressing negative opinions about your products
or your brand, you can:
Proactively reach out to make them more successful
Take action on their feedback
Know Who Your Advocates
and Your Detractors Are BENEFITS
INCREASE MESSAGE
REACH by gaining the most
advantage from influencers
around the globe
DISCOVER new and
emerging influencers
GAIN MARKET TRACTION
by understanding what
makes people passionate
about your brand
MAKE BETTER
DECISIONS by predicting
market reactions
ANTICIPATE AND
ACCELERATE RESPONSES
to detractors’ voices
INFLUENCER DISCOVERY
KEY FEATURES
Identify influential authors
and their profiles, including
gender and geography
Review actual conversation
verbatims in real-time
Measure influencer net
sentiment on an ongoing
basis and evaluate trends
over time
Understand influencer likes
and dislikes, emotions and
language used to describe
your products and brand
Analyze geographical
hot spots
Mitigate issues proactively
by engaging with detractors
Identify areas for
improvement before the
competition can respond
E N T E R P R I S E S O C I A L I N T E L L I G E N C E