2. I aim to create a sports magazine focusing on the sporting stars from Hertfordshire and
there successes
Inspire the next generation of Hertfordshire sportsmen and women
Our USP will be the fact that we focus on there youth and how they got to where they
are today.
3. >Monthly Release(1st of every month)
>Will be available in print and online
>Can be mail ordered
>Will be based around Herts Sport stars
>Semi-Formal
>Monotone Colour Scheme
>Sans Serif Fonts, Halifax
>£35 annually, £4 for 1
5. PRIMARY: Young, 10-30, Hertfordshire
Secondary: Adult, 40+, Hertfordshire
For all ethnicities and genders
6. Interviews, Career History, Anecdotes, Halifax Font, Monotone colour scheme, Semi Formal
This example includes Lewis Hamilton
7. Personnel:
>Writers
>Photographers
>Social Media Manager
>Graphic Designer
>Marketing Team(Outsourced)
>Accountant(Outsourced)
>Distribution Team(Outsourced)
Equipment:
>Computers
>Camera(tripod, SD card, lenses
>Capital(For marketing and Distribution)
>Website
>Office Space
>Quark(Software)
>AdobeInDesign(Software)
>Excel and Word(Software)
Editor's Notes
Title:
>Simple
>Appeals to old and young
>Clearly illustrates the genre
>Promote Hert’s sport
>Inspire
>Entertain
>Showcase the sporting prowess of Hertfordshire and it's biggest success
>Focus on how they got to where they are today
>Monthly Release(1st of every month)
>Available in print and online form
>Mail Ordered
>Semi Formal
>Monotone colour scheme
>Sans serif font:Halifax
>£35 annually, £4 individually
>Ours is cheaper
>Hert's is lifestyle
>Our USP: magazine for the stars not the sport
>Primary Audience: Sports interests younger people, inspired, idol, 15-30
>Secondary Audience: Adult, people wanting to learn, sports fans?, 40+, Hertfordshire avg. age
>All ethnicities and genders, Hertfordshire is diverse
>Things included: Interviews, Career History, Anecdotes, Young Stars, Info about how to get involved, Promotions, Money?
>Example: Lewis Hamilton, Interview, Halifax Font, Black Background, Semi Formal writing style
>We are flexible and can expand into other content areas if it’s needed
Personnel:
>Writers
>Photographers
>Social Media Manager
>Graphic Designer
>Marketing Team(Outsourced)
>Accountant(Outsourced)
>Distribution Team(Outsourced)
Equipment:
>Computers
>Camera(tripod, SD card, lenses
>Capital(For marketing and Distribution)
>Website
>Office Space
