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BRAND BUILDING
We have been involved first-hand with the growth
of some heavy hitting brands as brand strategists,
brand ambassadors and sales agents.
From start-ups in early stages of brand generation
to established, multi-national brands we have
direction to give.
Our experience means that we deliver results:
•in-depth knowledge of retailers large and small
•insight into regional markets
•personal relationships
PRODUCT DEVELOPMENT
Our capabilities include project management
and all points of access to…
•Design
•Development
•Manufacturing
•Sourcing
•Production
…in the US, Canada, Europe and Asia.
BRAND STRATEGY & POSITIONING
Building a brand, introducing a brand, re-
launching a brand: Moraine has experience
and success with all of these efforts and
understands what it takes.
We will show you how your brand fits in and
how it can differentiate from the competition.
SALES STRATEGY
A quality product and well-articulated brand
mean nothing without sales. We can guide you
on a sales strategy specific to your product and
brand. For example:
•Where do you want to sell?
•Who do you want to sell?
•When do you start selling to department stores?
•Should you get promotional?
•What margins do you offer?
•Should you open your own retail distribution?
•Should you sell direct on a website?
RELATIONSHIPS
Decades of 24x7 road trips, sales calls, trade
shows, annual meetings, showings,
appointments
+
a team that loves people and has a lot of
integrity
=
Relationships. Tons of them. And that means
partnerships, collaborations, new ideas.
SHOWROOM
Our life as a sales agency started 16 years ago
in the outdoor-lifestyle arena. With the
culmination of hard work, solid success and a
knack for aligning ourselves with companies as
dedicated to style and quality as we are, we
have been embraced as a top-tier NYC fashion
showroom.
BRANDS WE HAVE WORKED WITH
We have partnered with some of the best
names in the business. Below are a few:
RETAIL PARTNERS (an exemplary selection):
Bergdorf Goodman
Neiman Marcus
Barneys New York
Saks Fifth Avenue
Wilkes Bashford
Mitchells
Richards
Ron Herman
Intermix
Odin New York
Mr. Porter
Net-a-Porter
Nordstrom
Bloomingdale’s
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies
Brand Building & Product Development Strategies

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Brand Building & Product Development Strategies

  • 1.
  • 2.
  • 3. BRAND BUILDING We have been involved first-hand with the growth of some heavy hitting brands as brand strategists, brand ambassadors and sales agents. From start-ups in early stages of brand generation to established, multi-national brands we have direction to give. Our experience means that we deliver results: •in-depth knowledge of retailers large and small •insight into regional markets •personal relationships
  • 4. PRODUCT DEVELOPMENT Our capabilities include project management and all points of access to… •Design •Development •Manufacturing •Sourcing •Production …in the US, Canada, Europe and Asia.
  • 5. BRAND STRATEGY & POSITIONING Building a brand, introducing a brand, re- launching a brand: Moraine has experience and success with all of these efforts and understands what it takes. We will show you how your brand fits in and how it can differentiate from the competition.
  • 6. SALES STRATEGY A quality product and well-articulated brand mean nothing without sales. We can guide you on a sales strategy specific to your product and brand. For example: •Where do you want to sell? •Who do you want to sell? •When do you start selling to department stores? •Should you get promotional? •What margins do you offer? •Should you open your own retail distribution? •Should you sell direct on a website?
  • 7. RELATIONSHIPS Decades of 24x7 road trips, sales calls, trade shows, annual meetings, showings, appointments + a team that loves people and has a lot of integrity = Relationships. Tons of them. And that means partnerships, collaborations, new ideas.
  • 8. SHOWROOM Our life as a sales agency started 16 years ago in the outdoor-lifestyle arena. With the culmination of hard work, solid success and a knack for aligning ourselves with companies as dedicated to style and quality as we are, we have been embraced as a top-tier NYC fashion showroom.
  • 9. BRANDS WE HAVE WORKED WITH We have partnered with some of the best names in the business. Below are a few:
  • 10. RETAIL PARTNERS (an exemplary selection): Bergdorf Goodman Neiman Marcus Barneys New York Saks Fifth Avenue Wilkes Bashford Mitchells Richards Ron Herman Intermix Odin New York Mr. Porter Net-a-Porter Nordstrom Bloomingdale’s