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PIne Hills, FL Final community presention
- 1. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Town Center Master Plan Pine Hills, Orange County, Florida American Planning Association Community Planning Assistance Team
- 2. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Team Ryan Scherzinger – Charrette Organizer Graham Billingsley – Team Leader Bob Lewis – Economics Aaron Arnett – Branding / Vision Claire Hempel – Land Use / Urban Design
- 3. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Time Monday Wednesday Thursday Friday 8:00 a.m. Team Arrives Location / studio setup Debrief / strategize 9:00 a.m. 10:00 a.m. 11:00 a.m. 12:00 p.m. Lunch Lunch Lunch 1:00 p.m. Location / studio setup Stakeholder Interviews 2:00 p.m. 3:00 p.m. 4:00 p.m. 5:00 p.m. Organize evening session Team Dinner Opening presentation Update public/inter Public presentation 7:30 p.m. 8:00 p.m. Pine Hills Charrette Draft Schedule – May 5 - 9, 2014 Create final presentation Work session for, concepts, supporting data, alternatives and sketches Tuesday Lunch Team debrief/final assignments and schedule Work session to refine concepts Team meeting and refinement of scheudule and assignments Stakeholder Interviews Work session for, concepts, supporting data, alternatives and sketches 5:30 p.m. Driving and walking tour of area Strategic meeting, discuss background info, finalize opening presentation Dinner Dinner Dinner
- 4. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 5. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners MILLIONS OF 2013 DOLLARS $1,400 $1,200 $1,000 $800 $600 $400 $200 $0 Retail Sales Buying Power 0-‐1 Miles 1-‐2 Miles 2-‐3 Miles
- 6. Issues/Opportunities High school is a great asset but feels walled off from community Sidewalks are present in most areas, but road carries fast-moving traffic and loud noise Large amounts of vacant land on NW and SW corners Wide intersections bisect the center
- 7. What we heard in the interviews Weaknesses • Employment opportunities missing • Perception of crime • Pedestrian safety • Traffic • Local business property access • Property maintenance Positives • Strong community high school • Multicultural community • Lynx neighborhood bus Ideas • Post-secondary education, technical training • Art Center, Library, information resource • Community events • Transportation hub • Public safety instead of crime prevention Needs • Community computer access • Pedestrian bridge • Parcel consolidation • Trail connection
- 8. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 9. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Market Position • Market Position – Based on input and visioning – Set stage to tell positive message – Pine Hills as a place • Heritage – Early suburb to multicultural neighborhood – Diversity of people, faiths, tastes, and experiences – Community Pride – connection to Evans, family • Vision – Aspirational – presenting vision – Taking ownership of our future – Internal message
- 10. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 12. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 13. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Comments from Wednesday Night Mixed was the way to go Plazas and open space have to be included Entertainment uses such as bowling, skating rink, performance arts are wanted Agreed that additional educational and community service uses are needed Entrepreneurial opportunities important History museum Walk of Fame
- 14. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 16. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 17. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 18. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 19. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners
- 20. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Very Preliminary Development Program Housing 200-‐500 units Mostly new Retail Space 200,000 to 300,000 square feet Mostly new, some relocaBon Office, Educ., Gov’t 100,000 to 350,000 square feet Almost enBrely new Public Realm Streets, landscaping Transit, trail, uBliBes
- 21. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Very Preliminary Development Cost (2014 dollars) • Private $200 -‐ $225 mil • Public $75 -‐ $100 mil $200-‐$300 million • 25% to 30% • Public dollars • Development incenBves • Philanthropy Private “Gap”
- 22. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Early “Wins” Showing Progress (Possibly Within Three Years) MulB-‐Modal Transit Center Land Assembly & DemoliBon Pine Hills Trail Walk of Fame, InformaBon Center
- 23. American Planning Association’s Community Planning Assistance Team Professional Institute American Institute Major ImplementaBon Steps of Certified Planners • Secure property • Form partnerships • Aaract and manage developers Semi-‐Independent Redevelopment OrganizaBon • Specific requirements and expectaBons • Specific guidelines • Specific development regulaBons Adopt Town Center Plan as County Policy • Take it “on the road” to all governments • Persistent stories, updates, pictures • Programmed acBviBes to aaract patrons “Sell” the Town Center Plan -‐ -‐ -‐All the Time-‐ -‐ -‐
- 24. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Community IdenBty • Reinforce the posiBve aaributes of community, linking assets and values • Connect the community and its partners with a unified message that: – Promotes community pride – Resonates with outsiders – Recruits investment • Create a “toolbox” to beaer tell Pine Hills’ story.
- 25. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Elements of Community IdenBty • Brand Statement • Color Paleae • Typeface • Icon • Tagline
- 26. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Brand Statement We are Pine Hills, Florida. Developed in the early 50s as one of Orlando’s first suburbs, Pine Hills has a heritage that conBnues to grow more rich with each passing year. Today we are proud to say that people from all walks of life and ethnic groups call Pine Hills home. Whether black or white, HaiBan or Jamaican, Chinese or Hispanic, the ciBzens of Pine Hills enjoy a life that is defined by family, faith, pride, and resiliency.
- 27. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Brand Statement We face daily challenges but are striving to make each generaBon have a beaer life than the one they follow. We are nurturing a younger populaBon that will go forward to enrich Pine Hills and other places they may call home. This can be seen and heard in the halls of Evans High School, where Trojan Pride has become the heart and soul of our community, and the anchor of our neighborhood.
- 28. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Brand Statement We are strong. We are a family. One that includes not only our brothers and sisters, but also our next door neighbors, classmates, and simply those who are in need. We celebrate our diversity, and our character is a rich tapestry of many cultures, all bound by a common passion for the Pine Hills community. We are taking ownership of our future, one filled with brightness that blends culture, creaBvity, educaBon, and safe neighborhoods.
- 29. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners Pine Hills Brand Statement We are Pine Hills, Florida. Many Cultures, One Bright Future.
- 30. PRIMARY COLORS ACCENT COLORS
- 34. BRAND EXTENSION
- 56. Community Planning Assistance Team American Planning Association’s Professional Institute American Institute of Certified Planners What’s Next Organize around the goal Advocate for redevelopment Educate those who can help about Pine Hills potential Create some quick wins Don’t take no for an answer