This document outlines a conceptual framework for developing community-based mountain bike tourism. The framework centers on bringing together partnerships between the community, government, and First Nations to develop authorized mountain bike trails and promote their economic and health benefits. Key factors that enable mountain bike tourism include having a trails inventory, funding sources, supporting infrastructure and amenities, and fostering a mountain bike culture. The framework is intended to be flexible and allow for innovative strategies tailored to each community's unique physical geography, stakeholders, and resources.
The Evolution of a Tourism Delivery System: Marketing Garden Clusters on Vanc...Ray Freeman
This paper proposes to support the development of an effective tourism delivery system with a focus on a marketing strategy, which leverages, enhances and delivers the identity of Hatley Park National Historic Site (HP NHS, n.d.a.) to desired tourism market niche consumers. Through collaboration of competitive and complementary businesses and organizations including Hatley Park, the Vancouver Island regional cluster of gardens and supporting businesses form a single tourism product, “The Garden Trail” to market globally. Using cluster theory as a framework (Porter, 1998), this paper examines the collaborative structure, processes and success factors of garden clusters on Vancouver Island conducive to globally marketing competitive tourism products.
Critical success factors for community based tourism development freeman 20...Ray Freeman
This document presents a framework for developing community-based tourism. It identifies critical success factors (CSFs) necessary to ensure sustainable tourism development strategies. Through a literature review and expert survey, the researcher derived CSFs and incorporated them into a conceptual framework. The framework guides community planners to effectively execute sustainable tourism plans by building capacity through tourism infrastructure, services, policies, and stakeholder collaboration. If communities apply the right mix of CSFs, they may experience increased tourism, revenues, infrastructure, and other economic and social benefits.
Detailed Synopsis Mountain Bike Tourism Critical Success Factors - Ray Free...Ray Freeman
The growth in mountain bike tourism development continues to build critical mass in British Columbia with collaborative efforts between mountain bike and community stakeholders using mountain bike tourism to grow and manage positive social, cultural, environmental, and economic outcomes, however; formal research into community mountain bike tourism development is still in its infancy. Utilization of the proposed Conceptual Framework for Community-Based Mountain Bike Tourism Development may assist communities and stakeholders to more effectively execute a successful planning strategy while assisting future researchers to delve further into analysis of the role of Critical Success Factors and the Conceptual Framework.
Royal Roads University - Tourism and Hospitality programs brochureRay Freeman
The document discusses programs offered by Royal Roads University's School of Tourism and Hospitality Management. It highlights programs in sustainable tourism, destination development, and gaining experience in tourism management. It promotes the school's effective programs that help incorporate sustainable tourism and manage evolving market demands and visitor expectations. The school provides industry-experienced instructors and real-world learning to help students build skills and networks to succeed in the tourism and hospitality field.
Mtn Bike Tourism & Community Development Critical Success Factors Ray Freem...Ray Freeman
Mountain Bike Tourism & Community Development in British Columbia: Critical Success Factors for the Future - Graduate Paper - Ray Freeman - Royal Roads University - 2011
Cfphs presentation for evalation comments from o f and jd f
This document summarizes a community-based family planning and HIV/AIDS services project in Malawi. It outlines the project team and rationale, describes the project's geographic scope across several districts, and summarizes its approaches of building supply and demand. It then provides results and accomplishments in areas of family planning service provision, HIV testing and counseling, and demand creation. Challenges, lessons learned, and monitoring and evaluation of the project are also summarized.
Mobile Marketing Research MMA South AfricaRaymond Buckle
This document provides an overview of the South African mobile phone market and mobile internet usage statistics from November 2009. It summarizes that most mobile internet users in SA at that time were black males aged 25-34 using Vodacom and owning Samsung or Nokia phones. Their socio-economic status was likely to be LSM 6. The document also outlines the channels of distribution for mobile phones in South Africa.
The Evolution of a Tourism Delivery System: Marketing Garden Clusters on Vanc...Ray Freeman
This paper proposes to support the development of an effective tourism delivery system with a focus on a marketing strategy, which leverages, enhances and delivers the identity of Hatley Park National Historic Site (HP NHS, n.d.a.) to desired tourism market niche consumers. Through collaboration of competitive and complementary businesses and organizations including Hatley Park, the Vancouver Island regional cluster of gardens and supporting businesses form a single tourism product, “The Garden Trail” to market globally. Using cluster theory as a framework (Porter, 1998), this paper examines the collaborative structure, processes and success factors of garden clusters on Vancouver Island conducive to globally marketing competitive tourism products.
Critical success factors for community based tourism development freeman 20...Ray Freeman
This document presents a framework for developing community-based tourism. It identifies critical success factors (CSFs) necessary to ensure sustainable tourism development strategies. Through a literature review and expert survey, the researcher derived CSFs and incorporated them into a conceptual framework. The framework guides community planners to effectively execute sustainable tourism plans by building capacity through tourism infrastructure, services, policies, and stakeholder collaboration. If communities apply the right mix of CSFs, they may experience increased tourism, revenues, infrastructure, and other economic and social benefits.
Detailed Synopsis Mountain Bike Tourism Critical Success Factors - Ray Free...Ray Freeman
The growth in mountain bike tourism development continues to build critical mass in British Columbia with collaborative efforts between mountain bike and community stakeholders using mountain bike tourism to grow and manage positive social, cultural, environmental, and economic outcomes, however; formal research into community mountain bike tourism development is still in its infancy. Utilization of the proposed Conceptual Framework for Community-Based Mountain Bike Tourism Development may assist communities and stakeholders to more effectively execute a successful planning strategy while assisting future researchers to delve further into analysis of the role of Critical Success Factors and the Conceptual Framework.
Royal Roads University - Tourism and Hospitality programs brochureRay Freeman
The document discusses programs offered by Royal Roads University's School of Tourism and Hospitality Management. It highlights programs in sustainable tourism, destination development, and gaining experience in tourism management. It promotes the school's effective programs that help incorporate sustainable tourism and manage evolving market demands and visitor expectations. The school provides industry-experienced instructors and real-world learning to help students build skills and networks to succeed in the tourism and hospitality field.
Mtn Bike Tourism & Community Development Critical Success Factors Ray Freem...Ray Freeman
Mountain Bike Tourism & Community Development in British Columbia: Critical Success Factors for the Future - Graduate Paper - Ray Freeman - Royal Roads University - 2011
Cfphs presentation for evalation comments from o f and jd f
This document summarizes a community-based family planning and HIV/AIDS services project in Malawi. It outlines the project team and rationale, describes the project's geographic scope across several districts, and summarizes its approaches of building supply and demand. It then provides results and accomplishments in areas of family planning service provision, HIV testing and counseling, and demand creation. Challenges, lessons learned, and monitoring and evaluation of the project are also summarized.
Mobile Marketing Research MMA South AfricaRaymond Buckle
This document provides an overview of the South African mobile phone market and mobile internet usage statistics from November 2009. It summarizes that most mobile internet users in SA at that time were black males aged 25-34 using Vodacom and owning Samsung or Nokia phones. Their socio-economic status was likely to be LSM 6. The document also outlines the channels of distribution for mobile phones in South Africa.
Social micro-siting - Increasing acceptance through local adaption Mariann Ma...Winterwind
This presentation outlines an approach for siting wind turbines that increases citizen acceptance through local adaptation. It involves an early and ongoing collaborative process between local citizens, municipalities, and project developers to share information, learn from each other, and gradually adapt the project to local physical and social conditions. The goal is to build social capital and trust in the community which leads to greater acceptance of projects and societal benefits like economic growth and environmental action. Challenges include gaining interest from citizens, establishing trust, and overcoming closed social networks or limited influence.
Ponencia de Angelica Mkok de Amadeus durante #OMTtechPlatma Tourism
This document discusses Amadeus IT Group's efforts to promote sustainable social development through their travel technology and distribution networks. It outlines their strategy of using value chain surpluses to support underprivileged groups through various partnership projects focused on technology transfer, PC donations, training, and volunteer work. Examples of current projects in regions like South Africa, Croatia, and Egypt are provided. Selection criteria and results showing over 90 employees and 20 alliances involved in ongoing CSR initiatives are also summarized.
Supplementary visuals to CarFree Maine presentation given (briefly) at the Maine Alliance for Sustainable Transportation meeting at Peloton Labs, Portland Maine October 25 2011.
A case study and approach to detecting and fixing a great organizational brand online - presented at the 2011 Internet Summit #ISum11 ...Based on my experience as the former Director of Internet Strategy & Web Services at Hopkins Medicine. The presentation reflects personal opinions and not of Hopkins Medicine. Drew Diskin and Hopkins Medicine (and its affiliates) are independent of each other. All rights reserved, respectively.
The document discusses Dell's journey with social media and online communities over the past 5 years. It summarizes Dell's approach as embracing social media revolution and evolution by (1) establishing a centralized Social Media and Community team, (2) focusing on listening as the heart of its strategy, (3) creating a Social Media and Community University to train employees, and (4) developing tools like IdeaStorm and internal collaboration platforms. The document also notes Dell's focus on balancing business goals with customer needs and prioritizing engagement initiatives based on opportunities.
The document discusses Dell's journey with social media and online communities. It summarizes that (1) Dell has established a Social Media and Community team to embed social media into the company, (2) Dell uses a holistic approach with centralized and distributed social platforms and tools to engage internal and external communities, and (3) Dell measures the business value and return on investment of social media across the customer lifecycle from awareness to support to sales.
Tommy Hutchinson founded i-genius, a social entrepreneurship organization, in 2011. In its first year, i-genius built a global community in over 90 countries, was featured in media outlets, partnered with television networks on projects, organized international competitions, and hosted a world summit with prominent business and media leaders. I-genius provides a platform to connect social entrepreneurs, promote their initiatives, and support advocacy and funding opportunities through conferences, training, and an online learning community.
2040 RTP Community Advisory Committee/Core Technical Team #1CHCRPA
Presentation made to the 2040 RTP Community Advisory Committee and Core Technical Team 7.25.12 & 7.16.12. The presentation introduces the purpose of the 2040 Regional Transportation Plan, goals and challenges, land use and transportation integration, and the concept of performance-based planning.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
Social micro-siting - Increasing acceptance through local adaption Mariann Ma...Winterwind
This presentation outlines an approach for siting wind turbines that increases citizen acceptance through local adaptation. It involves an early and ongoing collaborative process between local citizens, municipalities, and project developers to share information, learn from each other, and gradually adapt the project to local physical and social conditions. The goal is to build social capital and trust in the community which leads to greater acceptance of projects and societal benefits like economic growth and environmental action. Challenges include gaining interest from citizens, establishing trust, and overcoming closed social networks or limited influence.
Ponencia de Angelica Mkok de Amadeus durante #OMTtechPlatma Tourism
This document discusses Amadeus IT Group's efforts to promote sustainable social development through their travel technology and distribution networks. It outlines their strategy of using value chain surpluses to support underprivileged groups through various partnership projects focused on technology transfer, PC donations, training, and volunteer work. Examples of current projects in regions like South Africa, Croatia, and Egypt are provided. Selection criteria and results showing over 90 employees and 20 alliances involved in ongoing CSR initiatives are also summarized.
Supplementary visuals to CarFree Maine presentation given (briefly) at the Maine Alliance for Sustainable Transportation meeting at Peloton Labs, Portland Maine October 25 2011.
A case study and approach to detecting and fixing a great organizational brand online - presented at the 2011 Internet Summit #ISum11 ...Based on my experience as the former Director of Internet Strategy & Web Services at Hopkins Medicine. The presentation reflects personal opinions and not of Hopkins Medicine. Drew Diskin and Hopkins Medicine (and its affiliates) are independent of each other. All rights reserved, respectively.
The document discusses Dell's journey with social media and online communities over the past 5 years. It summarizes Dell's approach as embracing social media revolution and evolution by (1) establishing a centralized Social Media and Community team, (2) focusing on listening as the heart of its strategy, (3) creating a Social Media and Community University to train employees, and (4) developing tools like IdeaStorm and internal collaboration platforms. The document also notes Dell's focus on balancing business goals with customer needs and prioritizing engagement initiatives based on opportunities.
The document discusses Dell's journey with social media and online communities. It summarizes that (1) Dell has established a Social Media and Community team to embed social media into the company, (2) Dell uses a holistic approach with centralized and distributed social platforms and tools to engage internal and external communities, and (3) Dell measures the business value and return on investment of social media across the customer lifecycle from awareness to support to sales.
Tommy Hutchinson founded i-genius, a social entrepreneurship organization, in 2011. In its first year, i-genius built a global community in over 90 countries, was featured in media outlets, partnered with television networks on projects, organized international competitions, and hosted a world summit with prominent business and media leaders. I-genius provides a platform to connect social entrepreneurs, promote their initiatives, and support advocacy and funding opportunities through conferences, training, and an online learning community.
2040 RTP Community Advisory Committee/Core Technical Team #1CHCRPA
Presentation made to the 2040 RTP Community Advisory Committee and Core Technical Team 7.25.12 & 7.16.12. The presentation introduces the purpose of the 2040 Regional Transportation Plan, goals and challenges, land use and transportation integration, and the concept of performance-based planning.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
1. Conceptual Framework for Community-Based Mountain Bike Tourism Development
Contingent Factors
•Partnerships •Trails inventory,
(Community, (Emerging Clusters) Profile of trail use,
Government, First Trail access &
Nations), Community design for various
Physical
Authorized trails, Champions / levels of riders
Promotion of Geography /
Stakeholders
benefits, Terrain /
/ Political
Economic impact Trails
analysis Will
Funding
•Land access, Trail
standards
Legislation / Sources •Economic
Regulatory (Public / development
(sustainable
Frameworks Private / In- corporations,
practices), Liability
Public sector,
mitigation, Kind) Private corps,
Insurance
Stakeholders,
Clubs/Volunteers
•Trail •Infrastructure,
management, Bike friendly
Community businesses &
education and Mountain partnerships
Infrastructure
training Bike Clubs / (experiences
/ Amenities /
Schools / Supporting
packaging),
Camps / Signage, Maps
Services
Programs
•Identify target
markets, Media Mountain
relations, Package Destination
Bike Culture •Social media,
& promote Marketing / Community
/ Lifestyle /
experiences, Web Management health, Sport
presence, Identify Events tourism (growing
marketing participation in
partnerships Non-Contingent Factors events)
(Maturing Clusters)
Innovation / Outlier Strategies / Alternative Factors and Approaches
i.e.: Social media to facilitate collaboration amongst Community Champions / Stakeholders;
Terrain developed in a variety of environments: Hartland Landfill (www.simbs.com), Community Pumptrack /
Dirtjump Parks (www.hoots.ca/projects), Ray’s Indoor MTB Parks (www.raysmtb.com)