De "social media doktor" Henk van Ess gaf op het congres: Het recept voor een beter geëngageerd publiek

1. RULES FOR ENGAGEMENT
YOUR DOCTOR: Henk van Ess
zwolle, 9 oCTOBER 2014
LET’S GET PERSONAL

3. TODAY
• ANALYSE THIS!
• 10 WAYS TO GET GOOD FRIENDS
• 8 QUICK WINS TO GET ATTENTION
• 20 TIPS TO ENGAGE WITH YOUR
AUDIENCE

4. analyze this

5. • GOOD: A lOT of QUESTIOns
• BAD: ALMOST NO ANSWERS

6. No postings

7. No postings

8. WE LIKE OURSELVES

9. WE LIKE OURSELVES

10. Analyse this!

11. Analyse this!

12. Analyse this!

14. PROBLEM #1
YOU DON’T
INTERACT WITH
YOUR CUSTOMER

15. SOLUTION
DO NOT BORE PEOPLE

16. PROBLEM #2
MEGAPHONE!

17. SOLUTION
‘WHY SHOULD I KNOW THIS’

18. BIGGEST PROBLEM
(#3)
ENGAGEMENT!

19. 5,5

20. THE MEDICINE (1)
tips to get good friends

21. SHARE LINKS BE AN OPINION LEADER / WATCHER

22. DO YOU COPY? RESPOND TO USERS

23. BE RELEVANT INVOLVE YOUR PUBLIC

24. CONTESTS DONT ASK FOR LIKES TOO OFTEN

25. TIPS GIVE TIPS, BUT NOT LIKE THIS

26. PRO ACTIVE ENGAGE WITH PEOPLE IN YOUR FIELD

28. 10 tips TO GET mORE FRIENDS
HOW? EXAMPLE
SHARE LINKS BE AN OPINION LEADER / WATCHER
pro-active ENGAGE WITH PEOPLE IN YOUR FIELD
NO MEGAPHONE DO NOT JUST SEND, interact
DO NOT COPY DO NOT COPY OLD CONTENT For 100%
DO YOU COPY? RESPOND TO USERS
CONTESTS BEWARE FORCED LIKES
SHARE LINKS BE INTERNET SAVVY, GIVE TIPS
List made by Henk van ESS,2014
BE RELEVANT
WHAT DOES YOUR PUBLIC WANT TO
KNOW?
BE YOURSELF KEEP YOUR AUTHENTICITY
CONTESTS
DONT ASK FOR LIKES TOO OFTEN

29. THE MEDICINE (2)
8 QUICK WINS
TO GET ATTENTION

30. 1. YOU THINK TWITTER IS SHORT?
Posts with 80 characters or less receive 23% higher interaction than longer posts
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

31. 2. BE A LITTLE MORE NOCTURNAL
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

32. 3. POST ALSO IN THE WEEKENDS…
Industry When? When not?
Technology MON FRI
Non Profit SUN WED
Travel SUN MON
Food SAT/SUN MON/THURS
Advertising/Consulting SAT/SUN WED
Clothing/Fashion THURS SUN
Health/Beauty
SAT/SUN/MO
N
TUES
http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/

33. DO YOU POST IN THE WEEKEND?
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

34. 4.DON’T BE HYPERACTIVE…
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

35. 5. BUT DON’T BE TOO SHORT…
WIThOUT SHORTENERS, YOU GET A 16% higher interaction RATE
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

36. 6.ASK QUESTIONS AT END OF THE POSTING
“?” AT THE END INVOKES IMMEDIATE RESPONSE
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

37. 7. BE EMOTIONAL :)
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

38. 8. BE HUMBLE ENOUGH TO ASK
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

39. DR.
FACEBOOK
Henk van Ess
even more tips!

40. THE MEDICINE (3)
20 tips to get ENGAGEMENT

41. SO WHAT CAN YOU ASK AS A .. HOSPITAL?

42. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
FILL THE BLANKS OUR HOSPITAL SHOULD ….___
ASK OPINIONS DO YOU LIKE OUR NEW PARKING?
YES OR NO? SHOULD WE WIN ZorgVeiligPrijs?
TODAY IS.. TODAY IS KinderBeestFeest.
WHAT WAS YOUR LAST FESTIVITY?
WHAT WOULD YOU
DO
WE INVITED JULIUS (11) TO OUR PLACE
DID YOU EVER WANT TO BE A DOCTOR?
IF, THEN IF YOU ARE THE BOSS OF HOSPITAL THEN
PHOTO
WHAT DO YOU SEE? TIP: IT’S SHARP
INTERACTION

43. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
WHAT? EXAMPLE QUESTION
SHARE YOUR TIP HOW CAN WE IMPROVE …… ?
GUESS A FACT TRUE OR NOT TRUE: BLOOD IS RED
DOCTOR OF THE
DAY
THIS IS (…) YOU CAN ASK HIM ANyTHING
PROVOCATIVE DOES THE GOVERNMENT CARE FOR CARE?
ENTERTAINMENT THE CD THAT DOCTOR X LOVES (ETC)
EYEWITNESSES DID YOU EVER SEE (a doctor asleep)?
SAVE THE WORLD WHAT CAUSE IS iMPORTANT AND WHY
CALL TO ACTION DO THIS AND GET THAT
WHO TO FOLLOW WHO SHOULD WE FOLLOW AND WHY?
MY FAVORITE … WHAT IS YOUR FAVORITE (..) AND WHY?
List made by Henk van ESS,2014

44. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
CALL TO ACTION LIKE, COMMENT, CALL ETC.
CROWDSOURCE WE WANT SMALLER queueS. HOW?
USER POSTINGS TELL US YOUR FAVORITE HOSPITAL STORY

45. BIGGEST TIP:
DO IT RIGHT OR DON’T DO IT

46. CONTACT ME:
HENK@VANESS.NL
+31 33 7 508 747
THANKS!
HENK VAN ESS
@henkvaness