Academy Oost Congres - Steven van Belleghem

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Academy Oost Congres - Steven van Belleghem

  1. 1. Time tochange@StevenVBE
  2. 2. It’s not aboutsocial media@StevenVBE
  3. 3. It’s not abouttechnology@StevenVBE
  4. 4. It’s about PEOPLE
  5. 5. CONVERSATIONS between people
  6. 6. Conversationsbuild a reputation.………..……………………...………..……………………...
  7. 7. You have loads ofUnusedConversationPotential !………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  8. 8. Open youreyes & earsStart lookingfor your UnusedConversationPotential.It’s everywhere.………..………………………………..………………………
  9. 9. Conversation Companyboosts your business through:………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………PeopleCultureSocial Media……………………………………………………
  10. 10. Company Culture isthe Conversation Guide………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  11. 11. ……………………………………………………….…Brand positioningis the long term effectof company culture……………………………………………………….…
  12. 12. ………………………………………………Company Cultureis the only longterm strategy ofthe ConversationCompany………………………………………………
  13. 13. Conversation Companyboosts your business through:………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………CultureSocial MediaPeople……………………………………………………
  14. 14. In the Conversationage, PEOPLE arethe media…………………………………….…………………………………….
  15. 15. 28%Unused Conversation Potential:Customers………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  16. 16. 40%Unused Conversation Potential:Employees………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  17. 17. Conversations from external stakeholdersConversationsfrominternalstakeholdersProudcompanyConversationcompanyBoringcompanyAdoredcompany
  18. 18. Conversations from external stakeholdersConversationsfrominternalstakeholdersCustomer experienceProudcompanyConversationcompanyBoringcompanyAdoredcompany
  19. 19. Conversations from external stakeholdersConversationsfrominternalstakeholdersProudcompanyConversationcompanyBoringcompanyAdoredcompanyCulture&newscontent
  20. 20. The magic words:Train & facilitate………………………………………….….………………………………………….….
  21. 21. Become anopen kitchen……………………………….……………………………….……
  22. 22. Conversation Companyboosts your business through:………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………PeopleCultureSocial Media……………………………….…………………………………….……
  23. 23. Social Media are NOT the goal………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  24. 24. Social Media are the perfect partner ofthe Conversation Company………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  25. 25. …………………………………………Until now, weonly used thefirst dimensionof their power…………………………………………
  26. 26. Firstdimension:people tobuild reach……………………………………………………………………
  27. 27. Seconddimension:Collaboration……………………………………………………………………
  28. 28. StructuralcollaborationLowReachHighLowHigh
  29. 29. StructuralcollaborationLowReachHighLowHighCurrent focus ofmost companies
  30. 30. StructuralcollaborationLowReachHighLowHighAll fourquadrants havevalue
  31. 31. StructuralcollaborationLowReachHighLowHigh
  32. 32. StructuralcollaborationLowReachHighLowHighConsumerconsultingboardConversationsBroad, openCollaborationCustomerExperienceContent
  33. 33. OPEN AUTHENTIC POSITIVE………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………A true people centric Company CultureEmployees CustomersCollaborationContentConversationsCustomer Experience
  34. 34. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………A true people centric Company CultureEmployees CustomersCollaborationContentConversationsCustomer ExperienceCustomer Experience is about what you DO,Not whay you SAY.
  35. 35. Unused Conversation Potential:Customer Experience………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………Serviceschizophrenia
  36. 36. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………A true people centric Company CultureEmployees CustomersConversation Management is aboutobserving, facilitating & joining.Conversations
  37. 37. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………A true people centric Company CultureEmployees CustomersContent should be the start of a good conversationContent
  38. 38. Content does NOT equal campaignUnused Conversation Potential:Content………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  39. 39. ContentSpecific update,project or campaign………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  40. 40. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………A true people centric Company CultureEmployees CustomersCollaboration is an extreme form of customer centricity.Collaboration
  41. 41. …………………………They areemployeesthat arenot on thepayroll…………………………
  42. 42. Start now!………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  43. 43. Thank you!………………………………………….………..……………..…………………………………………linkedin.com/in/stevenvanbelleghem@stevenVBeSteven@VanBelleghem.bizLet’s connect on………………………………………….………..……………..…………………………………………
  44. 44. Erwin Nyhoff

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