This document discusses a social media marketing strategy called SponsorITSports that leverages the social networks of sports parents to promote local business sponsors. It notes that a single hockey team with 17 players and 34 parents represents immediate access to around 3000 people through their Facebook accounts and contacts. For a $25 sponsorship, a business's ad could reach 3000 people, and for $0.01 per additional reach, they could access 30000 people. This is significantly more cost effective than traditional flyer advertising which has no way to track effectiveness. SponsorITSports allows businesses to get demographic details on viewers, build goodwill, access referral customers, and communicate directly with their growing customer base through sponsored team profiles on the site and Facebook announcements.
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Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
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▸ How Facebook targeting provides audience insight to improve the performance of your campaigns.
▸ How Attentive.ly's social listening platform can help you get more out of your Facebook ads by combining social listening with your CRM data.
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2. Leverage Sports Parents Social
Contacts
1 Hockey Team
17 Players
34 Parents
20 Facebook Accounts
150 Contacts Avg. per Facebook Account
Immediate access to 3000 People
If each parent get’s 10 ‘Likes’, a sponsors ad
would get viewed by 30 000 plus people.
3. SponsorITSports VS Flyer Advertising
Sponsoritsports.com Flyer Program
3000 People 3000 Flyers Printed
Reached and Delivered
$25.00 $390.00
30000 Flyers Printed
30000 People
and Delivered
Referred
$3900.00
$250.00
How Many Were
Read?
4. What Happens with Paper
Flyers?
Demographics are a guestimate.
No ability to track conversion rate.
Unable to communicate directly with
customers.
90% of your flyers will be recycled.
5. SponsoritSport.com
Demographic Reports(Age, Gender,
What time they visited your Ad).
GOODWILL
New Customers are Referred Customers.
Ability to Communicate with your
Customer.
Ability to Begin your Social Marketing
Campaign.
6. Why is Social Advertising
Better?
SMB has the advantage over Large
Enterprise
Referred business by your existing
customers or raving fans
Create emotional attachment with new
customers.
Know your customers Personally
Save advertising dollars
7. Stop Giving Away your
Advertising Dollars for
• Gain New Customers.
NO MONETARY RETURN
• Referral Base Customers.
• Communicate specials,
industry information,
informative and entertaining
content.
• Become a known expert in
your field.
• Create an emotional
connection with your Social
network following.
8. Welcome To The Revolution
Create an account for your business.
Answer a few questions and do a little write up on your
products and services.
Pick a team, or individual in your area.
Buy Sponsor IT credits.
We will create an online profile for your business on our site
for all visitors to see.
An announcement page of your sponsorship will be posted
on Facebook per team sponsored, and linked to our site.
You will only pay for ‘Likes’ connected with your actual
Facebook Announcement page.
Your team will have a Campaign manager that you can
communicate with once your page goes live.
Editor's Notes
Hi My names Kevin Joss ** and I’m here to help you change the way your advertising. **SponsorITSports.com We are changing the way fundraising has been accomplished . No more selling door to door, or begging local business to sponsor for little or no return. **We will provide sponsors with the ability to leverage a TEAM… or ATHELETES social media contacts against advertising campaigns. We will be putting your advertising dollars to use against the sponsorship of a local little league team. Our program will allow you to maintain the goodwill in the community that you are already achieving through sponsorship, **BUT.. we will NOW.. allow you to push an advertising campaign to thousands of people for a fraction of the advertising costs that you may have been used to.
**Here’s how it works, Let’s take a look at an average hockey team. **1 hockey team consists of **17 players17 players with 2 parents each equals **34 parentsOf 34 parents approximate age range of 35-45,** 20 will have Facebook accountsThe average Contacts per Facebook account is now actualy 166, **but let’s use 150 for round numbers for this exercise. If 1 person clicks “like” on 1 advertisement on Facebook, all 150 of their contacts are notified of the advertisement that was ‘liked’ Now if 20 people click ‘Like’ on the same ad, **all 3000 of their contacts are notified, and this equates to an advertisement being seen by those 3000 people. Let’s say each Parent on this team was to get 10 ‘likes’ each for a particular sponsors add, **that add would be viewed by 30 000 people. An add campaign of this size through SponsorITsports.com would cost $250.00, $200.00 of that would be given directly back to the team that promoted the sponsors business in this campaign.
** Let’s compare aSponsorITsports Campaign to a run of the mill Flyer advertising campaign.**3000 People reached At a price of 13 Cents per flyer (printed and delivered) **a business would pay out $390.00 .**To reach 3000 people via Sponsoritsports.com, **the cost to a business would be $25.00 bucks. Now let’s look at a realistic Campaign.**To reach 30000 people via flyer, ** 3900.00 Dollars**To be REFERED to 30000 people via SponsorITsports.com **250.00 bucks , 200 of which is going back to the local little league sports team. No Brainer Right?** Oh yeah and how many of those flyers do you think were actually read?
**In fact What does a Flyer campaign really do for your business anyway?**No Demographics**No ability to track Conversions to sales rates**Can’t communicate directly with the customers as they read your flyer.**And your flyer ends up in the recycling bin without being read 90% of time. **Is there any value here?
**Sponsoritsports.com**We report Demographics (age, Gender, location, time of day that you campaign was viewed)**Customers Are referred, by someone who your helping, by a parent from one of these teams.. (Do you Want to talk about goodwill?)**This is referral advertising on Steroids. **You will have the ability to Communicate with your newly found referred customers, our adds are live on Facebook you can comment, answer questions, provide more information, generate interest in your product or service. **Social media is where advertising is going,people are on the internet commenting on your business good or bad anyways. You can either join them or leave their questions and comments un-answered. Which is the logical choice?
**If your business isn’t going social, it needs to be. **Social media marketing is where most companies are going, as a small to medium size business you have an advantage over Large enterprise. **Social media was once considered the “The Great Equalizer”, it has in fact gone 1 step further and now tilts in favor of the small guy.**Your Strength lies in personal connection with your customers, brand loyalty, the intimate conversations that can now take place between the CEO or Owner of your organization and your Fan’s. Enterprise CEO’s are buried in bureaucracy and have little if any time to deal with customers on a personal level. **Smalls companies have the luxury of employing dedicated staff to focus on Social media incentives, and truly represent the company to your customers and followers. **Create a “Human Brand” with little or no buffer between it and your “company Brand”, Have a face to your organization.
It comes down to this.. **IF your currently sponsoring local teams your giving away your money with the expectation to not gain any new customers, or any new sales. **IF your participating in a Flyer program your spending your money to have 90% of the population recycle your investment with out even looking at it. SponsorITsports.com not only allows for you to keep the Goodwill that your currently achieving as a sponsor, but we also help provide you with an opportunity for return.**Gain New customers**Not just run of the mill customers but Referred customers. And isn’t that the best kind?**Our advertisements provide you with the ability to communicate with your perspective new clientele via Facebook, be informative, be entertaining, **become a known expert in your industry.**Create an emotional connection with a Social Network you didn’t have before.
SponsorITsports.com can provide you with means to get your Social Vehicle started. Join the new wave of sponsorship, the new wave of advertising, donate most of your advertising dollars to a local team.Join the Sponsorship Revolution. Welcome to SponsorITsports.com