The document discusses how social media can be used to win over more customers. It states that social media has redefined business and relationships at an unprecedented scale. Leading brands now focus on relevancy and engagement over just reach. Social media allows two-way relationships with consumers that influence others and build brand awareness, sales, loyalty and equity. It then provides details on using platforms like Facebook, Twitter and YouTube to engage customers, advertise products and services, share content and drive traffic back to branded pages. The final section discusses social media management and advertising services provided by an agency called Design Larisa to help companies achieve their goals.

1. Winover more
Customers
using Social Media

2. Social media is a revolutionary force
that has come to redefine the way we
do business and manage our
relationships on an unprecedented
scale.
Leading Brands have come to realize
that it is no longer about reach. Its
about relevancy and consumer
engagement.
Social media provide brands with a
unique opportunity to create a two-
way relationship with consumers
that influences the influencers,
which ultimately builds brand
awareness, drive sales, retain loyalty
and create enduring brand equity
and goodwill.
Social media is the only “mass
marketing” platform that confers
“exclusivity” on FMCG brands.

3. Social media leverages advance technologies that enjoys cross
platform access and reach (Mobile phones, Tablets and PCs).
This creates communication across electronic channels that
encourage interaction and sharing leading to viral marketing via
buzz (word-of-mouth) and shared relationships.

4. Engagement and Interaction More Cost Effective Fits into Existing Campaigns Better Targeting
More Measurable“Instant” Turnaround TimeTactical Response

6. • Facebook as a social media platform is a revolutionary
force that has come to redefine the way we do
businesses and manage our relationships on an
unprecedented scale
• People use Facebook to keep up with friends, share their
interest and opinions , upload an unlimited number of
photos, share links and videos.
• The main focus of social media is to create buzz,
maintain top of mind presence, influence the
influencers, strengthen brand equity and engender
demand and goodwill while creating stronger bonds
and deeper brand engagement.

7. • A fan page will be deployed to educate
and inform our consumers of the
incredible benefits offered by your brand.
The page will be dynamic, interactive and
engaging.
• Note that a fan page can perform all the
functions of a full-fledged website and is
the anchor of your social media presence.
• One of the main benefits of Facebook is
the automatic broadcast of comments and
actions of our consumers on our fan page
to their friends via Facebook newsfeed.

8. • Sponsored stories – Promoted (advertised)
positive feedback of consumers and brand
updates aimed at celebrating brand’s
history, milestones, events and
achievements.
• The most outstanding thing about
Facebook ads (sponsored stories and
general ads) is the fact that it leverages
relationships by advertising the fact that
friend(s) of the ad recipient is already a fan
of our page thus increasing credibility, trust
and confidence.
page post like story
page like story

9. • General Ads on Facebook – To drive online
traffic to the fan page, create awareness,
promote our causes, offer coupons and
discounts and advertise the other
social/web presence.
• Its noteworthy to mention that ads and
sponsored stories are measured by
impressions (number of times it is
displayed) 1 impression = 1 display.
• Typically, ads are targeted
General Ads

10. Overall Nigerian Stats
45,039,711 - Internet Users
7,630,940 - Facebook Users
350,000 - Unique Daily Users
Facebook World Facts
Over 400 million Users
100 million Mobile Users
250 million Monthly Users
Nigeria’s most visited website
S/No. State
Audience
size
Male (25-50)
1 Lagos State 300,700 161,740
2 Imo State 174,200 110,900
3 Oyo State 327,000 124,960
4 Edo State 179,000 91,980
5 Ogun State 327,000 136,760
6 Kano State 109,000 48,460
7 Ondo State 198,000 105,020
8 Ekiti State 66,000 20,980
9 Yobe State 29,000 8,660
10 Osun State 120,000 48,380
11 Kwara State 98,000 42,420
12 Abia State 29,560 14,400
13 Anambra State 120,000 56,020
14 Benue State 12,240 7,340
15 Taraba State 36,000 12,120
16 Nasarawa State 54,000 20,860
17 Plateau State 49,000 8,740
18 Borno State 89,000 31,340
19 Katsina State 10,000 6,240
20 Zamfara State 14,060 8,880

11. Target your message based on
• Age, Location, Sex, Marital status, Family size, Interests, Designation, Titles etc?

12. • When you combine messages that are quick to write, easy to
read, public, controlled by the recipient and exchangeable
anywhere, you’ve got a powerful, real-time way to communicate.
Twitter is essentially a mini blog with message length of 140
characters.
• Twitter will make it possible to easily and quickly share
information with the public, gather real-time intelligence and
feedback, create buzz and build goodwill and affinity.
• Twitter is rapidly gaining popularity among Nigerians and so an
handle will be created to compliment the our main social media
channel (Facebook) for interactions with followers ensuring
greater ROI overall for social media. Our tweets are formulated
to be memorable, funny, creative and witty.

13. • YouTube is the world's most popular online video
community, allowing millions of people to discover, watch
and share originally-created videos. YouTube provides a
forum for people to connect, inform, and inspire others
across the globe.
• A YouTube account is like owning a private cable channel
and one will be created to promote your brand.
• All creatives and clips of adverts, funny, exciting and
thrilling moments (especially at events and activations) will
be uploaded to further drive awareness and create bonding
with audiences.

14. S/No. Item/Details Amount Remarks
1 Social Media Management
Content development, daily profile update, management of
sales incentives (discounts, rebates etc) on social media,
promote corporate events, monitoring of competitive brands
on Facebook and Monthly performance report/evaluation.
Free Twitter and YouTube Management
Free 20,000 impressions advertising monthly.
N35,000.00
monthly
maintenance fee
2 Social media advertising on Facebook
Engaging ads on Facebook with estimated 100,000
impressions spread over 2-weeks
N50,000.00
500,000 impressions spread over 4-weeks N225,000.00
1,000,000 impressions spread over 6-weeks N450,000.00

15. • Design Larisa is a 361 degrees Marketing
Communications Firm.
• Our distinction lies in the fact that we operate as an
“hybrid Agency” (combining the benefits of traditional
advertising with effectiveness of Digital marketing -
Internet, social and mobile).
• Staffed by experienced professionals with over 21 years
cumulative experience, we bring a fresh perspective
that ensures your continued success in a highly
competitive, ever changing marketing landscape.

16. Our mission is to enhance our clients’
capacity to do business by facilitating
goodwill via effective marketing
communication between the brand and
her publics (both internal & external).

17. Lets talk today!
It will give us great pleasure to make
a capability presentation to you at
your earliest convenience.

18. Reach us as convenient via;
…creative brand expressions
Adewale Alaba (COO)
08191594076, 08098710627
Design Larisa
Plot 4, Block 5
Dove Estate, Off Unity Str.,
Oke-odo, Ile-Epo
Lagos.
designlarisa@gmail.com
Facebook.com/designlarisa
Twitter.com/designlarisa