See Samples of Dena's Work

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3. Clients Services
Target Direct Marketing
Marshall Field's Advertising
Canon USA Promotion
MGM | UA Branding . Identity
Sony Corporate Design
Sharp Package Design
Samsung Retail Environments
The St Paul In Store Marketing
Miracle Ear Collateral Systems
Travelers Express Web . Interactive
Caterpillar Color Proofing
Smead Photo Shoot Casting
Paine Webber + Art Direction
Jenny Craig
Dominos
Simmons
3Com
Digidoc Technical
IBM
Honeywell Creative Suite
Lens Crafters Indesign
General Mills Illustrator
Meals on Wheels Photoshop
Toyota Quark
Yamaha
Gentra Systems
Computer Associates
Mitsubishi Motors
Bristol-Myers Squibb
Rhone-Poulenc
Glaxo Wellcome
The Arnold Group
Landscape Structures
Gander Mountain
Allianz
Schwan’s
Prudential
St. Paul Chamber
University of MN

5. SUMMER STOCK-UP PROGRAM { TARGET SOFTLINES IN-STORE & MARKETING }
Target Market: Retail Guest Project Scope: RTW, Mens, Girls, Boys, Baby|Toddler, Footwear,
Accessories, Intimates, Hosiery & Performance Photographers: Grey Zisser & Mark Andrew
Objective: Create a summer campaign to generate sales of specific stock-up items in all areas of the
softlines floorpad. The unique campaign was right on brand, with a fun, poppy look and, of course,
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an unexpected, "Target wink."

7. "WANTS & NEEDS" DIRECT MAIL { TARGET MARKETING }
SCREENED TEES FOCAL WALL
WANTS&& NEEDS CAMPAIGN Target Market: Target Associates & Contacts, Current & Potential Guests Project: Postcard Mailer
WANTS NEEDS CAMPAIGN
Objective: Create awareness & buzz for the "Wants & Needs" campaign. Remind people that Target
Info about the campaign & project. and Hudson’s the campaign & project. Info about the brand DHC internal communications. Thethe campaign & project. Info
Target Audience: Dayton’s, Marshall Field’s Info about employees. Objective: Launch a hip, new look to campaign & project. Info about goal was to create
Info about the campaignmaterials that Info about the campaign & project. Info about besmartest place to shop both Info about the campaign & project. Info
engaging, campaign & project. Info were easy to use. Results: The program was reported to the campaign & project. for about the campaign fashion, homeInfo about the latest
& project. is the successful and well received. Our things they want (fun
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about theattention-grabbing about the campaign & project. Info about the campaign & project. Info agency won the Recruitment & project.
about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the (household commodities, groceries, medicine). The
Package as a result. The program was reported campaign & project. Info about the campaign & project. Infothings they need campaign to brand.
beauty products) and for the & project. Info about
the campaign & project. Info about theto be successful and well received. Our agency won the Recruitment Package as a result. Launch a hip look project. Info about the
about the campaign &
the campaign & project. Infowas reported to be successful and well Info about the campaign Recruitment Package as a result. from many & look tocategories in a consistently branded way.
Package as a result. The program about the campaign & project. received. Our agency won the & showcasesInfo about the campaignhip project. Info about the
campaign project. Target’s products Launch a different brand.
campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project.

8. Main Aisle Signing
Lane Toppers
Home & Garden Gift Endcap Home Decor Gift Run

9. Hardlines
Gift Packaging
Martini Glasses Martini Glasses
Set of Four Set of Four
7 fl oz (207 ml) 7 fl oz (207 ml
Graphic Tee Hangtag Woven Label Frame Backer
"LOVE GOES AROUND" VALENTINE'S DAY { TARGET HARDLINES & SOFTLINES ISM & PACKAGING }
Target Market: Retail Guest Project Scope: Storewide In-Store Marketing & Signing, Hardlines & Softlines Packaging, Promotions,
Product Style Guides, Hangtags, Labels, Shippers Objective: Create a hip, fun, retail experience for the Valentine's Day holiday
season with a cohesive look across all areas of the store. The "love goes around" theme communicates gift ideas for everyone on
your list. And there's nothing more cute [ & marketable ] than the famous Target icon, "Bullseye-The-Dog," finding love.

10. MERONA ®
SUIT cOllEcTION

12. Remember to update your plan either online or at
human resources 1-800-763-4000. Remember
to update your plan either online or at human
resources 1-800-763-4000.
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DAYTON HUDSON CORPORATION EXECUTIVE OFFER PACKET MARSHALL FIELD’S BENEFITS POSTER
Target Audience: Potential executive-level hires for Dayton Hudson Corporation Target Audience: Marshall Field’s employees. Objective: Create an inviting new look to
Objective: Create a unique executive offer packet customized with a personal touch brand Marshall Field’s internal communications. And generate awareness of upcoming
to attract and acquire desired upper-level management. Packet accompanied by benefits enrollment with a new statement: Style, Community, Pride, Benefits.
a Harry & David gourmet gift basket.

13. LEWproductions
home client s services contact
LEW PRODUCTIONS WEBSITE SAINT PAUL AREA CHAMBER OF COMMERCE ANNUAL EVENT
Target Audience: Production Company Clients Objective: Create an online Target Audience: St. Paul Chamber Members, City Officials and Community Leaders
resource and share a gallery of recent work produced by LEW Productions. A leading Objective: Create a compelling invitation that reflects the true meaning and significance
New York based production company who manages domestic and international of this premier event. Because the Mississippi is vital to Saint Paul historically and presently,
photo shoots, casting, location scouting, etc. for the advertising & film industry. the theme was based on water and movement. The cover reflects a feeling of winter
elegance, on a cool Minnesota evening.

14. M a r s h a l l F i e l d ' s S t o r e s T r a i n i n g
Benefits enrollment March 10th-18th
• T h e L a t e s t Tr e n d s
• Product Knowledge Information
• Storewide Calender of Events
• Weekly Marketing Focus
• Sunday Circulars
• Collection Books
• Current Policies & Updates
• And Much More!
MARSHALL FIELD’S TRAINING POSTER THE MASLON FIRM CORPORATE PACKAGE
Target Audience: Marshall Field’s employees Objective: Inform employees of a new online tool Target Audience: Law Firm Clients Objective: Attract and obtain clients with a design
available and upcoming stores training. Campaign included identity, posters, brochures, and which allows for customization in a variety of situations. The brochure introduces clients
other training materials. Results: The program was reported to be successful and well received. to the experience and expertise of this full service law firm. One of the best kept secrets
in town.

15. THE ARNOLD GROUP AGENCY WEBSITE CORPORATE IDENTITY & PROGRAM LOGOS
Target Audience: Ad Agency Clients Target Audience: A variety of companies, products, services & markets Objective: To inspire,
Objective: Introduce potential clients to The Arnold Group and give an overview of the agency. inform, empower, educate, hype, increase, recruit, applaud, influence, brag, reveal, motivate,
Who they are, the work they’ve done, their goals and new mantra: Creative w/Accountability. move, and of course, brand.