Nathaly discovered a lump in her breast on New Year's Eve 2003 at age 35. She underwent lumpectomies to remove the cancer, followed by chemotherapy every two weeks for four months. This was a difficult time as she experienced many unpleasant side effects from the chemotherapy drugs. In July 2004 she had a bilateral mastectomy and reconstruction to prevent cancer reoccurrence. Nathaly maintained a positive outlook throughout her cancer battle and treatments.

2. BRANDS
INSPIRES
PERSUADES
REMINDS

3. HAVE YOU EVER
THOUGHT ABOUT
THE POWER
OF YOUR BRAND?

4. TIMES
ARE
CHANGING...
More and more “reacting”:
Even more experts, consumers decode perfectly
most mechanisms implemented to seduce.
They become more skeptical
and de ant quot;against trademarks.

5. More and more saturated with innovation: They expect less and less
consumer marketing. Less and less quot;predictablequot; behavior : They adopt increasingly
complex opportunistic, recomposed, and sometimes even opposed by their level
of involvement, and the context of their choice, especially in times of crisis.
The trouble is nobody is quite sure just what the future holds…
The only certainty, at the moment, is uncertainty…
It’s no more an issue, we are exactly what you are looking for!

6. BRANDS TRANSCEND BORDERS AND SO DO WE BY MIXING THE
TALENTS, EXPERIENCES AND IDEAS OF OUR INTERNATIONAL TEAM.
Successfully founded in 2005. Owner-managed private company
A “branding by design” agency based in London, Buenos Aires and soon in Barcelona.
A multicultural team of 20 people and more than 20 consultants around the world.
MIRKO
JOE OLI
CHRIS
STEPHEN
CHRIS
ROMAIN
ANGUS NATASHA
GILLES THIBAULT DIEGO
DAVID
FABIO STEF
DANIEL YUKO
SARAH
ALICE
MANJEET
DAVID
FEDERICO
MATEO
INES
FLORE MATT
MATT
DANIELA
FEDE F.
FEDE G

7. A UNIQUE BLEND OF TALENT...
WITH A CHALLENGING AND
INTERNATIONAL APPROACH TO
MULTI-DIMENSIONAL DESIGN
We’re bursting with ideas.
Combining talent and experience,
we hold ourselves to the highest
professional standards.

8. A SPECIFIC ANSWER TO EACH KIND OF SPECIFIC ISSUE
YOU MAY HAVE WITH OUR 4 DIFFERENT TEAMS DEDICATED TO
MEDIA® PACK® MUSIC® SPACE®
FIBRE OPTIC BROADBAND
If you live outside a cable area, we can offer you the right broadband solution. From our zippy Unlimited service, to our Pay As You Go package.
CIRKLE BY CADOGAN
Tall is beautiful
ww w. l on g t a l l s a l l y. c o m
L O N G TA L L S A L LY W O M E N S W E A R
Our first love is design. But today’s market demands more.
Our strategic approach has evolved into mixed media.
Images, music, text, and graphics create uni ed messages
across all your touch points. The result is work that’s fresh,
gorgeous and unique to your brand.

9. FROM STRONG CONCEPTS
GROW BRANDS
THAT COLOUR OUR WORLD.
We create and develop gorgeous brands, with
beautiful thinking, strategy and design, by
challenging the established rules of the market.

10. Strategy
MORE THAN ANYTHING ELSE, BRAND STRATEGY
DRIVES YOUR BUSINESS AND KEEPS IT FOCUSED.
Through discussion and research, we’ll work with you to identify the values and narratives
your brand represents. Ultimately, these values direct your promotions, the behaviours of staff, and
the whole customer experience. The strategy we develop will govern the long term future of the
brand, while providing a set of behaviours and objectives that can deliver bene ts in the near term.

11. Identity
GOOD, STRONG STRATEGY LAYS
THE FOUNDATION FOR A SUCCESSFUL BRAND,
BUT IT ACHIEVES ITS POWER THROUGH
WORDS AND STRIKING DESIGN.
Of course, logo design just scratches the surface.
Some of the most impactful retail programmes, websites and communications
materials around have been executed by our experienced creative people.

12. Experience
TODAY, WE DRAW THE BRAND INTO AS
MANY AREAS OF CUSTOMER EXPERIENCE AS
WE CAN, USING IT TO DIFFERENTIATE CHANNELS
LIKE RETAIL, THE WEB, CUSTOMER LITERATURE
AND CUSTOMER SERVICE.
Once you have a compelling and well defined brand,
you need to get it to your customers. Traditionally,
the primary tool for promoting the brand was advertising.

14. WITH OUR 4 SPECIFIC SERVICES WE CAN
CREATE MEMORABLE EXPERIENCES
Give your brand Make your next brand
the identity it deserves convention unconventional
your
b®and
Wrap your products to drive Get inside your customers’ heads
your brand performance so that your brand is unforgetable

15. WITH OUR 4 SPECIFIC
SERVICES WE CAN
CREATE MEMORABLE
EXPERIENCES

16. How do we work?
focus
We take pride in enhancing everyday products
with a touch of class while answering the consumers’
needs and our clients’ expectations.
Therefore, we have 3 guidelines
creativity
pragmatism
1 YOUR BRAND awareness
2 THINKING
3 CREATIVITY
Pragmatism, focus and awareness on creativity in
our approach to dealing with your requirements
innovation and in our problem solving process
creation
strategy
marketing
your thinking
b®and
creative work Think concret rather than abstract and
refinements apply the right combination of strategy,
innovation and creative work
Our client first

17. BRAND IS THE COMPANY’S
MOST VALUABLE ASSET
Our beliefs
Brand is the driver of all forms of communication
Brand is a unique and speci c set of values
It’s expression will impact its power of attraction
Strategy Identity Experience
Qualitative research Naming Retail
Quantitive research Visual identity Product brands
Brand audits Written identity Literature systems
Brand strategy Sonic identity Websites & online media
Brand architecture Motion identity Customer statements
Brand valuation Guidelines Packaging

18. Experience
THE FIRST STEP IN BUILDING LOYALTY IS
PROVIDING THE PRODUCT THAT YOUR
CUSTOMERS GET EXCITED BY, OR THE PRODUCT
THAT FULFILLS THEIR NEEDS.
Our approach
We create effective and inspiring design for your brand by communicating the essence
and personality in a way that consumers will notice and intuitively understand.

19. EXCEEDING EXPECTATIONS.
We always develop our projects with passion and love, and are proud
of what we create. We are brand experts and leverage your brand values to guide
our creative work and realise the power of your brand.
We are driven to break boundaries and exceed your expectations at every turn.

20. London Buenos Aires

22. THANK YOU
LONDON
68 Great Eastern Street
EC2A 3JT London UK
BUENOS AIRES
Nicaragua 6082 - 4to B
C1414BWN Capital Federal
Buenos Aires, Argentina
m. +44 (0)79 8590 5237 t. +44 (0)20 7739 2762
f. +44 (0)20 8082 5361 skype. tanielondon
www.taniebrand.com

24. Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn
Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia
Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia
Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella
Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley My life was
Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey
Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah
Alina Sofia Jessica Kayla
about to change
Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya
Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa drastically.
Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah
Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah
Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma
I had two lumpectomies to remove the cancer and a
Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana
sentinel lymph node biopsy that showed lymph node
Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail
involvement. The cancer was diagnosed stage 2b.
Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha
I underwent 4 months of dose dense chemo. This is
Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie
chemo every two weeks. My first cocktail of chemo was
Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca
Adriamycin and Cytoxan. My second round of chemo was
Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Taxotere. These drugs were very hard for me to tolerate.
Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina I suffered from the usual chemo side effects that
Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee included nausea, body aches, shortness of breath, low
Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella energy, complete hair loss, extreme swelling and many
Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia other unfavorable side effects. I did manage to maintain
Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella a positive outlook through out my treatments. Nathaly at age 35,
Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley On July 7, 2004 I had a bilateral mastectomy and on New Years Eve 2003
Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla reconstruction. I wanted to prevent any chance of a found a lump in
Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah
Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya
breast cancer reoccurrence.
her left breast...
Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa
Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah
Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah
Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey
I had two lumpectomies to remove the cancer and a
My life was sentinel lymph node biopsy that showed lymph node
involvement. The cancer was diagnosed stage 2b.
about to change I underwent 4 months of dose dense chemo.
drastically. This is chemo every two weeks. My first cocktail of
chemo was Adriamycin and Cytoxan. My second round of
chemo was Taxotere. These drugs were very hard for me
to tolerate. I suffered from the usual chemo side effects
I had two lumpectomies to remove the cancer and a that included nausea, body aches, shortness of breath,
sentinel lymph node biopsy that showed lymph node low energy, complete hair loss, extreme swelling and
involvement. The cancer was diagnosed stage 2b. many other unfavorable side effects. I did manage to
I underwent 4 months of dose dense chemo. maintain a positive outlook through out my treatments.
On July 7, 2004 I had a bilateral mastectomy and
This is chemo every two weeks. My first cocktail of reconstruction. I wanted to prevent any chance of a
chemo was Adriamycin and Cytoxan. My second round breast cancer reoccurrence.
of chemo was Taxotere. These drugs were very hard for
me to tolerate.
Natasha at age 32, I suffered from the usual chemo side effects that
My life was Natasha at age 32,
on New Years Eve 2003
on New Years Eve 2003
found a lump in
included nausea, body aches, shortness of breath, low
energy, complete hair loss, extreme swelling and many about to change found a lump in
her left breast...
drastically.
other unfavorable side effects. I did manage to maintain
her left breast... a positive outlook through out my treatments.

25. You are today
where your thoughts
have brought you,
you will be tomorrow
where your thoughts
Pink Ribbon, Breast Cancer take you.
more
Samsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used
than
by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising.
talk Nicole Kidman
AMBASSADOR
Essence
This brand book is intended:
Why a Brand Book?
These pages describe how to
bring “more then talk” to life through
copy and visual design.
They set forth a tone of voice and look and
feel that is unique to the category, ownable
by Samsung, and flexible for use across all
communication touch points and GEOs.
My life was Following these guidelines will help ensure
about to change that all of our communications consistently
and powerfully express the essence
drastically. of “more then talk”

26. www.artnetwork.com

27. www.artnetwork.com

28. www.artnetwork.com

29. www.artnetwork.com

31. Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5

33. www.artnetwork.com