Mark Helle has over 25 years of experience in senior leadership roles in the healthcare industry, specializing in strategic planning, sales and marketing, mergers and acquisitions, and business development. He has a track record of leading growth and transformations at large healthcare companies through innovative strategies, partnerships, and new service offerings. Currently he is a Senior Sector Advisor at a merger and acquisition consultancy focused on the healthcare field.

1. MARK S. HELLE
1809 Foxridge Court Aurora, IL 60502  301-648-5450  mhmh2014@outlook.com
EXECUTIVE SUMMARY
Senior Leadership – Field Operations – Sales and Marketing – Mergers and Acquisitions
Develop and lead entities that transform the lives of individuals in need of health care solutions while simultaneously
strengthening operating results and enhancing the company’s global reputation for innovative solutions in health care
services including specialty patient care practices, medical devices, home health care and outpatient rehabilitation.
Establish and expand collaborative enterprise and industry wide partnerships that produce wide ranging long term
benefits.
Core Skills and Strengths
 Leadership in the Development and Execution of Strategic Business Plans for Healthcare Care Providers
 Sales & Marketing Team Development and Leadership
 Merger, Acquisition, Integration and Business Unit Turnaround
 Brand Development, Brand Management and Rebranding
 Product Development and Marketing
 Electronic and Social Media Strategy
PROFESSIONAL EXPERIENCE
AFFINITY VENTURES, Albuquerque, NM www.affinityventures.com
industry leading merger and acquisition consultancy providing M&A services to a wide variety of industry sectors including
health care, energy, business services, construction and manufacturing.
Services include merger, acquisition and valuation advisory, buy and sell side representation, exit planning and
recapitalization projects. Affinity Ventures has participated in over 250 transactions since 1995, representing more than
$1.5B in value.
SENIOR SECTOR ADVISOR, Affinity Ventures January 2014 – Present
Engage in, lead and/or advise during the various valuation, transactional and integration phases of sector specific merger
and acquisition activities. Lead the development of strategic communication and business plan strategies pre and post
close.
HA NGER INC., Austin, TX www.Hangerclinic.com
1.1 Billion-dollar public company focused on the rehabilitation solutions marketplace, specifically orthotic and prosthetic (O&P) patient
care, innovative rehabilitation solutions and product distribution.
NATIONAL VICE PRESIDENT OF SALES AND MARKETING, Hanger Clinic, June 2005 – December 2013
Provided leadership for strategic planning, brand positioning and business development while leading, training and
mentoring the sales and marketing team in support of 760+ patient-care clinics. Played a critical leadership role in a
10-year growth trend driving sales from $567 million to $1+ billion.
Key Accomplishments:
 Ground-Breaking Market Penetration Strategy:
Dramatically advanced division growth by an average of 5% faster than overall company growth during a
5-year period by creating an innovative strategy to penetrate entrenched relationships held by privately owned
practice groups. Targeted consumers/end-users directly by recruiting, training and employing condition-specific
physically challenged professionals to engage in business development activities
 Media Outreach on Advances in Orthotics and Prosthetics:
Generated unprecedented media exposure over a 10-year period by collaborating with the public relations team to
launch “pitch campaigns” to media outlets, based on stories involving individuals overcoming adversity with help from
major technology advances. Coverage included CBS, NBC, ABC, CNN, The Today Show, Good Morning America,
People magazine, the New York Times and hundreds of affiliates

2. MARK S. HELLE Page 2
 Direct-to-Consumer Social Media and Patient Support Network:
Elevated Hanger’s competitive position regarding direct consumer e-commerce by creating a business case for and
pioneering development of the Amputee Empowerment Partners network, www.empoweringamputees.org, currently
the largest support/social media network worldwide for individuals living with limb loss
 Brand Transformation and Revitalization:
Championed and launched a successful multimillion dollar campaign to recraft and reenergize Hanger’s century old
patient care brand. Recommended and created a board approved business case for full rebranding combined with a
sophisticated internal and external communication strategy. Results included a reenergized team commitment to
world-class patient care
 Global Cooperation for Treatment of Veterans:
Established relationships with coalition defense department rehab teams that achieved amputee patient care
treatment protocols for critically wounded coalition soldiers. Results of the global communication and collaboration
included extended rehab treatment for many soldiers at Hanger’s US center of prosthetic excellence
 Unique Product Development Application:
Gained “best of class” brand designation for an amputee gel liner product (Winter’s Gel) with post-commercialization
sales increasing from 0 to over 10,000 units in 3 years. Coordinated efforts with the clinical team that consulted on
the “Dolphin’s Tale” movie while developing and applying new technology to assist Winter’s recovery. The technology
subsequently proved beneficial for soldiers with limb loss caused by IED blast injuries
 Development of a National Major Client Contracting Process
Pioneered and implemented a national contract strategy that effectively aligned pricing across regions, decreasing
integrated delivery network consolidation risk (price concession risk) for more than 1,750 acute and long term care
facility contracts translating to an annual revenue increase of over $40.5 Million annually over a nine year period.
Additionally, partnered with our managed care contracting team to secure, grow and service more than 6,500
commercial payer contracts over nine years. These contracts generated over $377 Million in revenues in 2013
REGIONAL VICE PRESIDENT – CENTRAL US, Hanger Clinic, June 2000 – June 2005
Directed development of short and long range operating objectives and plans, as well as the development and
implementation of best practices. Created and integrated business unit plans into the overall enterprise management
strategy for over 100 Outpatient Orthotic & Prosthetic patient care practices. Influenced and inspired clinic managers to
achieve operating objectives, including growth, innovation and quality improvement while meeting or exceeding overall
financial targets all 5 years.
Key Accomplishments:
 Envisioned, championed and executed an effective contract management strategy and process that mitigated the
impact of Integrated Healthcare Delivery Network (IHDN) consolidations. This effort stabilized customer
relationships and secured long term revenue streams annualized at $40 million
 Integrated and implemented best practices while consolidating 35+ acquisitions into the company’s existing
operations
 Reduced liability for pricing concessions and cancellation of contracts
 Improved the deal-closing ratio by 120% nationally
NOVACARE INC., King of Prussia, PA
In 2000 NovaCare, Inc. was America's leading provider of contract rehabilitation services, outpatient rehabilitation and
orthotic and prosthetic clinical care. The company's largest business group, “Contract Services” coordinated speech,
occupational, and physical therapists providing services in over 1,900 health care institutions and nursing homes in 39
states. At the time NovaCare was the largest non-government employer of rehabilitation therapists, and had a nine
percent share of the orthotics and prosthetics field. (Hanger, Inc. purchased Novacare’s orthotic and prosthetic
division in 2000).

3. MARK S. HELLE Page 3
REGIONAL VICE PRESIDENT – CENTRAL US, Novacare Inc., May 1995 - June 2000
Directed development of short and long range operating objectives and plans, as well as the development and
implementation of best practices. Created and integrated business-unit plans into the overall enterprise management
strategy for over 130 Outpatient Rehabilitation and Orthotic & Prosthetic patient care practices.
Key Accomplishments:
 Established over 150 contract relationships with private and public businesses, athletic teams and hospitals
 Led acquisition consolidation and onboarding processes for more than 50 acquired facilities merging into the
company’s existing operations
 Established 22 start up and satellite facilities
 Led the organization and implementation of therapy plan “extender” treatment protocols reducing labor cost and
improving internal operating efficiency while at the same time exceeding quality and outcome measures
 Implemented and opened the companies first combined care “Center of Excellence” which provided both
outpatient rehabilitation and Orthotic and Prosthetic services in the same facility
APRIA HEALTHCARE INC., Costa Mesa, CA www.Apria.com
Public company with approximately $500 annual revenues; provider of respiratory and infusion therapies and durable
medical equipment (DME) services through nearly 250 offices nationwide.
REGIONAL VICE PRESIDENT / REGIONAL GENERAL MANAGER, January 1991 – April 1995
Managed P&L, sales and acquisition integration for distribution, delivery and patient home care facilities. Consistently
exceeded all growth and EBITDA objectives in a highly competitive marketplace.
Key Accomplishments:
 Planned and executed a multi-pronged operational efficiency initiative that improved operations while increasing
profit and accelerating ROI
 Led acquisition activities in a major metro area that resulted in 5 additional locations, which required creation of a
consolidation plan to reduce duplication
 Designed and directed development of Apria’s first coordinated care unit, a 60,000-square-foot service center that
supported DME, respiratory, infusion and mobility home care services
 Increased sales 12% and EBITDA 3.1% for the first full year of operation after consolidating and restructuring 19
operating units and completing 8 startups
Previous positions at Apria: Regional Sales Director; Senior Account Executive
EDUCATION
Masters of Science, University of Illinois-Champaign Urbana
College of Applied Health Sciences; Physiology, Kinesiology and Biomechanics
Bachelors of Science, University of Illinois-Champaign Urbana
College of Applied Health Sciences