Tapal Tea Roadshows & BTL Mobile Floats
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This document outlines Tapal Tea's mobile activation units from 1999-2009, which were used for rural marketing and consumer promotions. Some key units included: - Hand painted 40ft containers decorated with tea packs used for promotions from 2000-2002. - A medium sized mobile activation van with a tea demo and digital photo booth in 2009. - A caravan with 3D impact external graphics in 2005. - Various promotional floats, mobile kiosks, kitchens, and sampling vehicles to support the brand and engage consumers between 2006-2009.
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Lighting roadshow review sheet 091916
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Gorakhpur Roadshow & Outdoor Activity
Think Tek Media is a leading advertisement agency in Gorakhpur, India that specializes in below-the-line (BTL) activations. BTL activations involve consumers directly, unlike traditional media, and can create a lasting impression even with a low budget through flexible mediums like van activations and on-ground promotions. The document provides examples of two successful BTL campaigns: a Mirinda van activation that promoted their brand in small villages through fun engagement activities to increase sales, and an ABP News school activation that showcased their show and provided materials to schools to boost brand awareness among students across Uttar Pradesh. Think Tek Media offers end-to-end BTL activation services for brands.
EET 40th Anniversary Presentation
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Marconix BTL
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This document outlines a multi-year marketing campaign to celebrate a 40th anniversary. It includes pre-campaign events like a consumer contest and PR roadshow in 2012. The main 40th anniversary campaign in 2013 will feature print ads, roadshows, PR events, CSR initiatives and a finale event. In 2014, the campaign focuses on collaboration and celebrating 40 years of heritage through PR events.
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The document outlines a road show activation plan for ACI Reaper agricultural equipment. The campaign will involve road shows in rural areas across 22 districts and 100-150 villages over 50 days. The road shows will demonstrate the product, educate farmers on its benefits, and encourage engagement through music, entertainment and feedback collection. Follow-up events will be held in 5 locations to further promote the product and build relationships with farmers. The goal is to establish ACI Reaper as the top of mind brand for farmers in rice and wheat harvesting.Viewers also liked (20)
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- 1. Mobile Activation Units the freedom to make the impossible possible.. By Activation Team Tapal Tea (Pvt) Ltd. Pakistan
- 2. Me and My Team First Mobile Road show of Tapal Tea – Year 1999
- 4. Rural Marketing Initiative Mobile Truck, Merchandising Van & Film Unit on Jeep Year 1999
- 5. Hand Painted 40ft Container – Year 2002
- 7. Hand Painted 40ft Container with Packs on Launch – Year 2002
- 8. Hand Painted 40ft Container with On Independence Day-Year2001
- 9. Medium Sized Mobile Activation Van
- 11. Mobile Activation Van with Tea Demo and Digital Photo Booth - 2009
- 18. Hand Painted 40ft Container with On Independence Day-Year 2000
- 20. Rally to celebrate Independence Day-Year 2000
- 23. Caravan- with 3d impact external graphics 2005
- 29. Compact Float on promotional tour 2009
- 33. Mobile Photo Both Year 2008
- 36. Family Carnival on Mobile Units with Built in Games and Activities – year 2009
- 41. Promotional Float to support the Brand With support of sport activity. Year 2008
- 44. Karaoke and Music Video Unit Year- 2008
- 52. Endurance Activity on Float Year 2008
- 57. Consumer Promotion Tour Year 2007
- 61. Concert on Wheel – 40 ft Year 2006
- 65. Kitchen and Money catcher games on Mobile Unit-Year 2006
- 69. Traditional Sindhi Bhetak On Mobile Truck Year 2006
- 73. Mobile Puppet Show Year 2006
- 76. Promotional Float to support the Brand With support of sport activity. Year 2008
- 78. Live Lion/Zoo on Mobile Van. Year 2007
- 83. Concert on Wheel – 40 ft Year 2006
- 89. Mobile Kiosk and Kitchen Year 2009
- 98. Ice Tea Sampling Unit Year 2006
- 100. Ice Tea Sampling Vehicle Year 2008
- 104. Ice Tea Sampling Jeep Year 2007
- 110. And many more to come… Fahad Riaz Ansari