Hegemonic Masculinity and Women in the Media

Hegemonic Masculinity And Women In The Media
Scholars have discussed the media's increasing influence within contemporary society, and shaping
of identities. It has been suggested that the media provides us with limited notions and materials to
brand ourselves, which involve the concept behind being a man or woman and differentiate the
means of what is acceptable and not in society. There are various prominent mediums used by the
media to convey or direct a message. Images from media arbitrated precepts tend to become the
conception of the individual's self. Vigorito and Curry (1998, p. 136) indicate that pop culture is
increasingly visual and images seen in the media tend to convey the ideal cultural norms, values and
gender relations. These images are not subtle, but explicit notions ... Show more content on
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If we look at masculinity in reality, the concept is very rarely subjected to one's life as a positive
aspect. Prominent figures in the media generally play a large role in how men in society try to act.
As one can expect based on the defined expected male roles, men who are very masculine will sleep
with multiple women, however Tiger Woods, a professional golf player while married had engaged
in various sexual acts with multiple women. This was reported as the Tiger Woods scandal which
would ruin his career and reputation in golf and society, both in which he was considered a hero. By
cultural definition this may have been seen as a more masculine act, as he had the ability to sleep
with multiple women. The reason the women may have had any sexual interactions with Tiger
possibly might be due to his fame. This provides an ideology and concept that famous and
successful men can sleep with multiple women, thus making them more masculine. Another
example would be the event which led to the killing of April Jace, who was murdered by her
husband Michael Jace, an actor. Michael Jace felt entitled to his wife, a woman and felt that he
could take her life away without repercussion, currently in trial he may be found innocent as he has
pled not guilty. This again, referring back to men required to act heroic, Michael
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Havas Pr Research Paper
Havas PR celebrate 40th anniversary with a significant charitable splurge
Havas PR North America will mark its 40th anniversary with "$400K for 40," a pledge to donate
$400,000 worth of man hours in support of worthwhile organisations between now and March 2017.
Havas PR, initially founded on March 1, 1976, as Creamer Dickson Basford (CDB), continues to
root its work in community and culture. In honour of this historic anniversary, each Havas PR North
America office will provide pro bono services to organisations in its home city or region. The full
list is still being formed, but initially the New York office will work with the Bob Woodruff
Foundation, the Phoenix–based team will collaborate with Tucson Values Teachers, and the group in
Pittsburgh ... Show more content on Helpwriting.net ...
Havas PR has embarked on a national public relations campaign that will help ORIG3N propel its
patient–powered democratisation of medical research. The agency's work will focus on PR for
LifeCapsule and LifeProfiles; corporate visibility and thought leadership in the burgeoning field of
regenerative medicine; strategic partnership development; as well as event marketing and brand
visibility at high–profile events such as SXSW and the Boston Marathon. Salzman said: "ORIG3N
epitomises the type of cutting–edge company that we find to be exhilarating clients. It is our great
pleasure to help establish them as a pioneering force pushing the future of

Community Interview Research Paper
years and I simply just had to ask her permission to undergo a lighter tone of an interview and to
answer some questions with me here and there and without hesitation she kindly agreed.
In preparation, I wanted the scenery of the interviews to be in a cool, comfortable, and collective
environment; therefore, the settings of our encounters included her coming over to my house and us
just hanging out in the backyard, with my dog. Although our recent encounters throughout the last
week of June where due to the cross cultural experience, it personally wasn't much work on my part
to be in the company of a dear friend. Again, due to her being one of my dearest friends, I didn't feel
the need to jump straight into questions I had previously prepared ... Show more content on
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Nevertheless, content analyses of the research on lesbian, gay, and bisexual (LGB) issues in
psychology have indicated that the most common method of assessing the sexual orientation of
participants is to request self–identification as a gay man, a lesbian, a bisexual, or a heterosexual (or
some variation), often by forced–choice formats" (Worthington & Reynolds, 2009).
Awareness of minor assumptions that are used on a day to day basis need to be continuously
monitored. Currently, we have recent terminology we use in our counseling program now, but in the
next five years when we as students are hopefully in the field are now in a lapse of new and updated
acceptance of terminology. Keeping an open mind along with staying current should service
counselors into fundamentally staying active and progressive in the LGBT

Masculinities The Metrosexual And Media Image Summary
Pompper, Donnalyn. "Masculinities, the Metrosexual, and Media Images: Across Dimensions of
Age and Ethnicity." Springer Link. Springer US, 16 Nov. 2010. Web. 10 July 2017.
Whenever we say a nicely groomed male in society some people make the assumption that he is
either gay or heterosexual. Today certain men have taken a role position on their identity by
expressing themselves through feministic consumerism such as: fashion products and cosmetics. In
"Masculinities, the Metrosexual, and Media Images: Across Dimensions of Age and Ethnicity" looks
to challenge a male's metrosexual across different cultures and ethnicities through research and
empirical findings due to frustration and role confusion trying to live up to the idea male masculine
image. Pompper successfully shows in her article the conceptualization of masculinity through role
identity as they feel a sense of invisibility and confusion through the portrayal of media as she
questions what other cultures perceive as masculine.
This author has very outstanding credentials. Donnalyn Pompper brings a wealth of knowledge and
an extensive 25 years of academic journalism through her teachings on public relations. Currently a
professor currently employed at Temple University and also taught at the University of Oregon. She
has written an academy award winning book "Corporate Responsibility, Sustainability and Public
Relations and Negotiating Multiple Complex Challenges. Within the last several years, Pompper has
won

Laura Mulveys The Male Gaze Theory
'Heterosexuality and homophobia are the bedrock of hegemonic masculinity' a fundamental element
of hegemonic masculinity, is that in terms of Laura Mulveys 'The Male Gaze Theory' women exist
as potential sexual objects for men, they provide men sexual validation and compete for this. The
idealized form is that 'it is pseudo–netural, tough, contradictory, crisis–prone, rich and socially
sustained' (Donaldson, 1993: 4) cultural forces surrounding male dominance often excludes working
class and ethnic minority males. The cultural forms social media sites such as Instagram and
Facebook pages induce is the sexual ideology of the male body that all men should conform to to
reach the goal of 'masculinity'. These sites provide platforms for role models ... Show more content
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In addition, outlined previously social media sites and twitter give way for celebrities predominantly
reality stars to broadcast their good physics, looks, diet plans and fitness regimes such as reality
show Geordie Shore's star Gary Beadle continually promoting fitness products via digital media
platforms Instagram, snapchat and Twitter accounts to his followers making it exceptionally difficult
for that primary target audience to get away from the importance of being physically attractive. His
continue success has been built on looking good and continually striving for a better physique.
Therefore, men idolize to be like him along with other reality stars who always look good on screen
and deceptively off screen for the reason that social media platforms allow the male demographic an
insight into reality stars personal life. Moreover, fashion house Armani adverts featuring Cristiano
Ronaldo topless along with popstar Justin Bieber featured in Calvin Klein poster, both have a
predominate audience of young males, who are ultimately encouraging the drive for many males to
openly admit to wanting to be like them and be obsessed with their body

Marketing Strategy Of Dove
Dove's strategy for women's products:
Dove which was launched in the 1940s under Unilever as a beauty soap bar and its growth from an
average company to its current giant status is legendary. Dove has traditionally always targeted
women as its core customers. Their strategy was simple. At the time of its launch soaps caused the
skin to dry. But Dove was marketed as a much gentler option. It actually did not market it as a soap
bar at all. Although initially the brand recognition was Dove was low, by the 1970s Dove had
captured the consumer imagination as a gentle beauty bar for women. It was marketed as a skincare
bar with 25 percent cleansing cream. By the next decade Dove was the preferred option for
beauticians, physicians and models. With ... Show more content on Helpwriting.net ...
Dove launched advertisements and campaigns which showed everyday women with different looks
and figures which was not perfect as per the traditional stereotypes. But the campaigns focused on
the beauty of these women. The main aim of this strategy was to make every woman "feel good
about herself". A strong emotional connect is what the company wanted to establish by these
marketing campaigns. These campaigns helped increase the self esteem of women who did not fit
the tall, blonde and thin stereotype. This made the company establish a connection with majority of
the women. Other innovative ideas were also part of Dove's strategy over the years. A video known
as "Dove Real Beauty Sketches" is one of their most celebrated ads with over 55 million views on
Youtube. Dove success lies in the fact that it is never stagnant. It continuously evolves itself and
aligns its strategy as per the market requirement. It has also used women from all age groups while
promoting their products thereby ensuring a reach to higher number of people. It has also worked to
keep its product line small. It has also reduced the number of products from 1600 to only 400. This
showed that constantly updating your strategy as per requiring is a pre requisite for success

Women’S Studies Is The Study Of Women. Women Have Their
Women's Studies is the study of women. Women have their own programs and degrees in order to
secure and define the importance of equality and how women measure in the world. Man Studies is
not heard of; it is not a degree many people rush to major in because it does not exist the way
Women's Studies do. Women have been normatively considered the submissive gender in
comparison to men as the dominate gender. Gender Studies seeks to understand both social
constructions of femininity and masculinity in order to understand why society created them to be
this way. Masculinity is not specifically about the male sex. Its' main attachment is to the man but
not exclusive. Women can be considered masculine as well even if they are normatively ... Show
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They were manly bearers of babies with no real hint of being feminine at all. On that same page,
page 33, there is a picture of the women in Allison's family. They are shown as women who do not
care for the rules of etiquette when it comes to sitting up straight and taking care of one's
appearances. They look like they have seen dark places and came back a little different each time,
unlike higher class women who are protected from the dark by the men they marry. Female
masculinity is represented in the lower class families who have single–parent households and not
enough income to provide as well as buy what makes a woman feminine, like make up. These
women work hard every day in Allison's family to give their children the best with the least amount
of money. She describes these women as "manlike" allowing and image of a female with more
muscle, a harder set face, and hands calloused by a day at work.
Masculinity is also different along intersectional lines of race. It is not a overgeneralization that all
men have to follow the same masculine identity or they are not considered masculine men. In the
chapter Dude You're a Fag written by C.J. Pascoe, he goes to a high school where the term "fag" is
being thrown around loosely among the male sex of the school. However, this is more dominantly
seen in the cis–white men of the school and not their African American counterparts. With being a
man

Culture Synthesis Essay
As something people tend to hold the most dearly, culture can be a sensitive topic to discuss and
engage in. Often, it is made even more difficult due to issues of the past and the way different
cultures influence one another. Moreover, the concepts of cultural assimilation and mainstreaming
have brought light on problems regarding the treatment of minority cultures within American
culture, specifically with the use of stereotyped imagery and hijacking outside cultural ideas. The
issues of cultural stereotyping and assimilation, as seen in South Park, have garnered attention due
to the nature of offence and its subjective nature. Starting off, the South Park episode "Go Fund
Yourself" is concerned with racial stereotyping, more specifically in reference to Native Americans
and the Washington Redskins. This episode is based on the removal of the Washington Redskins'
trademarks for being disparaging against Native Americans. South Park portrays the Washington
Redskins as hypocrites when Stan, Kyle, Cartman, Kenny, and Butters create a start–up company
using the recently cancelled Redskins trademarks. When the owner of the Redskins, Dan Snyder,
complains that the boys using their name for their company is offensive, considering the company
became infamous for doing nothing, Cartman claims the use of the name is out of "deep
appreciation" for the football team, mirroring Snyder's and other executives' real–life position on
keeping the Redskins' name (Parker, "Go Fund

Marketing and Picky Pat
[pic] Group Assignment on Marketing Management ESSAY ON KORRES NATURAL PRODUCTS
CASE STUDY 1. How would you segment the cosmetics industry? What segment is Korres
targeting? Cosmetics are products which are used to enhance one's appearance and odour. It is this
human need to be liked and accepted by people around us that makes the cosmetics industry a truly
universal market both in terms of influence and overall sales with only a few exceptions, mainly
religious, cultural and belief based. In fact, the cosmetics industry is among the largest in the world
with an annual turnover upwards of 17(0) billion dollars (Eurostaf – May 2007), whilst Worldwatch
reports that worldwide annual expenditures for cosmetics total U.S. $18 billion; the ... Show more
content on Helpwriting.net ...
Do propose 3 tactics that they could use to influence different consumer decision making process
stages. Be specific of the stages and reasons for your proposal. Taking for example two of the
segments described above i.e. the Picky Pat and the Cheapskate we can distinguish different patterns
emerging in their decision making processes. The prior is involved in what is called "extended
decision making process", while the latter in a "nominal" or "limited decision making process".
Picky Pat has a high, enjoyable purchase involvement and treats the type of product she will chose
as a more important purchase than the Cheapskate whose sole criterion is the price of the product
and does not look forward to shopping for cosmetics. Picky Pat is more likely to gather information
by both internal processes such as searching the internet or reading the make–up pages of magazines
and external processes such as seeking advice from her friends and experts (pharmacists and/or
beauty care professionals), unlike the Cheapskate whose information search will be limited to the
price tag and little else. After purchase, Picky Pat is more likely to be happy with her decision but at
the same time if she is also more likely to experience post–purchase dissonance if the product she
chose has not met her expectations since she had more time and effort vested in her decision. To the
contrary, the Cheapskate is less likely to be dissatisfied by her

Fight Club Essay
Alan Badel English 100/Major Essay #2 Professor Raymond Morris 23 October 2015 The Fight
Club Aims to Free Individuals from Society's Emasculating Shackles Chuck Palahniuk's Fight Club
is an exciting fictional novel that will hold the audience captive following three revolving main
characters in Marla Singer, Tyler Durden, and the narrator himself as they take the reader through
confusing twists and perspectives, while providing a most revealing closure. Although the title
suggests an exclusive organization focused on violence, the novel describes the emasculation of man
in today's modern age of consumerism, societal associations and family structure along with the
main and sub–characters' exercising of power and submission to power ... Show more content on
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Today's age of computer automation sparked a generation pampered with gadgets that enabled the
user to complete labor intensive and complicated tasks with a touch of a button or a simple act of
pulling a lever. Now, with this type of jobs commonplace all over the world, a feeling or sense of
emasculation of these individuals as a result of being restricted to such menial tasks affectionately
labeled as "space monkeys," rebellion among this repressed group may arguably occur in order to
display external power. The narrator synonymously identified emasculation in the early chapters in
the most literal sense of a man's loss, a symbolic loss to man's virility as to woman's fertility. In
chapter two, the narrator felt emotional and routinely cried weekly for and with his friend Bob; a
largely built man whose own "huevos" were removed due to testicular cancer (21). The narrator
hugged and cried with Bob, a visually striking man with "bitch tits" now adorning the former body
builder's physique. Such displays of affection between men are not commonly seen in public, and
therefore the author projected both as fragile, emasculated men submitting to the power of a
debilitating disease such as cancer. Emasculation has become

The Relationship of Metrosexuality to Media and Male...
Juan Lorenzo S. Cruz English 12: Research Paper Draft 28 January 2013 The Relationship of
Metrosexuality to Media and Male Psychology CHAPTER ONE Introduction In today's media–
savvy world, male vanity is something that we now witness everyday. It has become very apparent
and has led to actions and trends that society has learned to accept. We see it in the actors in movies,
TV shows, and commercials, we see it in the models for billboards and various ads wherever we go.
We are also able to see closer evidence of it in our day–to–day activities, in the numerous male
beauty products in grocery stores ranging from hair gel to masculine wash, and in the men that we
interact with everyday. These men wear fashionable clothes and always ... Show more content on
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Manliness (2006) begins with the author, Harvey C. Mansfield, explaining how the concept of
"manliness" has become outdated due to the concept of a gender–neutral society being increasingly
more prevalent in today's times. The book explores the idea of manliness being a stereotype and
ends with the idea that there are still certain traits that are expected of men. Men and Masculinity
(2001) is a collection of works that demonstrates how men's actions and traits are constructed and
influenced by cultural perceptions of masculinity and structures of gender. The selections are able to
enumerate on the various roles and that men are given and the relationships that they partake in.
Mirror, Mirror... (2006) is a Time magazine article written by Ling Liu that studies the rise of male
vanity and metrosexuality by studying the recent trends and actions of men, particularly those in
Asia. Liu writes about the changing definition of masculinity and how this new definition has been
spreading and is slowly being accepted by society. Methodology The topic of this research paper
was primarily explored due to the topic of male vanity that was found in the article, "Mirror,
Mirror..." written in Time magazine during the June 22, 2006 issue. The scholar then looked more
into the topic of male vanity and it's

Why Men Read Books About Women
Yet, the main argument one can point out is this, "Women read books, about women, with women's
ideas in mind, about women, for women, but are written by men" is true. You can see this in many
literatures such as Matilda, Madeline, and even Alice's Adventures in Wonderland to name a few.
Questions come to play, why do men write books about women, when in fact they are males? In
Cheryl Lange's paper, Men and Women Writing Women: The Female Perspective... she discusses
Alan Williamson, a male feminist's theorist, who mentions male writers could be outcasts, gay, or
rejects of male cultures. Williamson describes that many male writers feel shame at not being
accepted as "real men" by other males, because of their ability to identify with women. Does

How Is Masculinity Constructed Within The Content Of FHM...
In this essay I will be exploring how masculinity is constructed within the content of FHM (For him
magazine) magazine. Through the images and topics covered I will be analysing how this magazine
is portraying how a man should be by the branding of masculinity in one of the UK's best selling
men's magazine. I will be doing this by exploring the products advertised and analysing the content
throughout. Also I will be touching on how FHM is shaping the minds of their readers and attitudes
towards this topic and how stereotypical representations and attitudes reinforce what makes a man
masculine in the eyes of a 21st century person.
Over the decades the perception of men has changed considerable. Men were seen as the dominant
breadwinners and providers in society making them 'masculine'. Since then this has changed
drastically. The idea's we use to relate to masculinity is now being challenged in society and mostly
within the media. The more traditional idea of masculinity first started being question back in the
1980's. This was when women first started breaking out of the stereotype of just being stay at home
housewives and submissive to men. This stereotype was the "norm" way of thinking back then.
Stereotyping is basically making an assumption on a group of people based on their characteristics.
"This type of thought process reflects the most traditional conceptualization of stereotypes within
social psychology, in which stereotypes are considered to be 'the picture in

The Glamorization Of Vampires In Vampire Horror Movies
Vampires themselves are nothing new to me. I have seen a multitude of media where vampires are
the main protagonist. Most of my favorite films are vampire horror movies, and I believe the first
one I had seen was The Lost Boys, which sparked my interest. These tantalizing, young, and
erotically appealing creatures called out to my soul and they haven't let go of me.
The glamorization of vampires has reinvented the depiction of the notorious monster. Vampires are
not fully human, nor fully animal, neither fully alive nor fully dead. In a variety of aspects, they are
superior beings. Vampires are immortal creatures portrayed as sexy, powerful, and mysterious
beings of the night. Today's vampire possesses immaculate beauty along with untamed ... Show
In W. Scott Poole's book, Monsters in America: our historical obsession with the hideous and the
haunting, he argues that the vampire's eternal life is rich of passion, yet tortured, sexy and
glamorous. In order to help us understand his argument Poole explains how vampires also play a
vital role in American body wars, along with popular culture by being a symbol of transcendence.
For Poole, the main idea is that the immortal and eerily gorgeous creatures are merely idols that
some people look up to and want to become,

Effects of Stereotypes on Gender Roles
The Effects of Gender Roles
Kayla Keidel
Research Design
Ohio Valley University
Abstract Gender roles are an expression of society's thought on how a man or woman should be.
This is shown by individuals having pressure from the people in society telling them how they need
to act, dress, look, and be. In this paper gender stereotypes will be discussed this will consist the role
they play in what is expected of men and women according to society, the male and the female
breadwinners for their families and their expectations of one another and their selves. The main
purpose of this paper is to view the tradition gender roles and the contemporary or equal gender
roles combined them together and this will help people perceive themselves in a ... Show more
In addition, it examines the extent to which status affects the evaluations associated with women's
and men's self–perceived traits...the instrumental and expressive attributes that have been the focus
of most theoretical and empirical work, in addition to other less–researched attributes." (Gerber,
2008). This basically says that gender roles can be defined by individuals and by society. An article
by Christine E. Stanik and Chalandra M. Bryant called "Marital Quality of Newlywed African
American Couples: Implications of Egalitarian Gender Role Dynamics" (2010) says that there are
two different types of attitudes an individual can have towards gender roles and household labor.
Stanik and Bryant believe that the two types of attitudes are traditional attitudes and the
contemporary or equal attitudes. Traditional attitudes can be described as attitudes that separate men
into paid roles of work outside of their own home whereas the women would stay at home and do
unpaid work. This work would consist of keeping up with the house, cooking, and taking care of the
children. The more contemporary or equal attitude would be that men and women are equal it
shouldn't matter if a man wants to stay at home and do house work while the woman goes out and
provides for her family. Stanik

Bromances In The Media Analysis
In my blog, I will discuss about Bromances and how they are portrayed in media. Bromances are
everywhere in movies, in sitcoms, and even in our daily lives. Bromances can be taken way back to
the 1940s where we had Bing Crosby and Bob Hope A bromances is defined as two straight men
who have a very close intimidate friendship. Due to their bond and high level of intimacy, people
might question their sexuality. This could be because they challenge the stereotypes and ideologies
of being masculine. Masculinity comes from the idea of patriarchy society, where men are supposed
to be strong, powerful, insensitive, have leadership and not be emotional. However, if a man lacks
these qualities than people may question his sexuality. Usually as seen ... Show more content on
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Homophobia is when men are scared to show any sign of being sexual with another man. In the
show New Girl, Nick and Schmidt show this sometimes when they get to intimate, but mostly Nick
since he more masculine. Even though Schmidt also gives some of masculine ideologies, he more
connected to his emotional and shows affections. When this homophobia happens it causes
audiences to laugh because of the awkward situation. This can be humor relief as we discussed in
class, were we laugh because of the awkward situation.
Considering this, during the sitcom New Girl season 4 episode 7 called "Goldmine," Nick had to
pretend he was gay so that Jess's date wouldn't leave after telling him ex–boyfriend, Nick lived with
her and the others guys. It did work for a while, Nick portrayed all the stereotypes of what a gay.
Then to continue the act, he used Schmidt as his love partner, though even though he didn't know
what Nick was up to, Schmidt continued to be himself which made Jess date actually think they
were a couple since Schmidt was being so close and intimate. So basically the bromances is so
emotionally connected that it can easily be mistaking, as

The Advertising Campaign For Dolce And Gabbana
1. About the advertiser The advertising campaign was produced for Dolce & Gabbana. It is an
Italian company and fashion house that has been founded in 1985 by Domenico Dolce and Stefano
Gabbana (Dolce & Gabbana Corporate, n.d.). Since then, it has been delving into the world of
fashion and beauty; the brand produces various clothing articles, handbags, jewellery and watches,
glasses, perfumes and fragrances, as well as cosmetics (Dolce & Gabbana, 2017). It develops
products both for women and men; since 1999, Dolce & Gabbana also carries out children
collections (Reinach, n.d.). While Dolce & Gabbana's brand is not nearly as old as other brands such
as Armani or Versace, it is well–known and well–established (FragranceX, 2017). Its products have
been worn and used by Madonna, Whitney Houston, Demi Moore, and Nicole Kidman, among
others (FragranceX, 2017). 2. Their product The product the chosen advertisement aims to sell is the
women fragrance The One Eau de Toilette (Dolce & Gabbana, n.d.). In 2006, Dolce & Gabbana had
released an "oriental flower fragrance" named The One Eau de Parfum ("The One Eau de Toilette",
2017). Compared to an eau de parfum, which is highly concentrated, an eau de toilette tends to be
lighter ("The One Eau de Toilette", 2017). Overall, the Eau de Toilette fragrance is similar to the
original The One, but it was created by the perfumer Michel Girard to freshen and reinvent the
product ("The One Eau de Toilette", 2017). Dolce & Gabbana describes

Waldo Descriptive Writing
It is the year 2032 and I am a profile–writer for GQ. This particular year is monumental because it
marks the 75th year of GQ's publication and my editor, Jim Nelson, plans to do it big for the entire
world to see – literally. To mark the occasion, the magazine is featuring the 75 most stylish men of
the past 75 years. Nelson has selected the cover story subject to be none other than the elusive and
unpredictable Waldo. Yes, Waldo: the funny–looking fellow in the red–and–white striped sweater,
identically patterned hat and blue jeans, who has been entertaining and evading children since 1987.
One would think that after 45 years of escaping the public eye, the sneaky legend would never allow
a journalist into his home, but he apprehensively relented. ... Show more content on Helpwriting.net
...
However, if they dared, his crew of Waldo Watchers will snatch them away and feed them to Woof's
grandchildren with no evidence remaining. In order for me to even get to the island, it took two
months of top–secret planning by his publicist and team of Watchers to organize my arrival without
the slightest suspicion from fans and paparazzi. He explains, "There were too many children
stalking me." The first thing Waldo says to me during our session is, "I am not bitter, nor am I afraid
of the public. I just want to live a life of ease." He explained that he started his job in 1987 at the
tender age of 20 because, when offered by Martin Handford the opportunity to travel the world for a
living, he was eager to see European architecture and exotic Caribbean girls. Then, he met Wenda.
Together, they traveled the globe and had the time of their lives. Wenda is now a prominently
featured and highly paid photographer for National Geographic. "I am so proud of her," he

Modern Chinese Men 's Lifestyle Magazines
Evaluate the image of the ideal man constructed in contemporary Chinese men's lifestyle magazines.
Introduction
The development of Chinese men's lifestyle magazines was held by back by the government's strict
control until the 1990s (Siyu, 2012). Such magazines are consequently a relatively recent topic of
discussion and, as an emerging form of popular culture, they have also begun to exert an
increasingly significant influence on what it means to be a man in today's China (Song and Lee,
2010).
This essay will compare the traditional ideal image of the Chinese man, through conventional values
such as wen and wu, to identify the ideal man constructed in modern Chinese lifestyle magazines
today. If the genders were previously separated from one another through these dichotomies, how
does the modern ideal man compare? The ideal man in the Communist era was of an androgynous
nature, and thus began a more blurred definition of the constructed gender images. This essay
analyses the 'blurring' through the idea of 'metrosexuality' and uses currently circulated magazines
as the foundations of its discussion.
Following this, increasing globalisation in the world has produced certain new features of the "ideal"
image (Ji, 2010), which has led to further and more sophisticated gender images in China. This is
visible through the analogy of the imported 'new man' and 'new lad' from the West, specifically from
the UK. This will be covered in detail in what follows.
The concept of

Gender Roles In The Sun Also Rises
The male and female roles have been made since the beginning of time. The man is to provide for
the family while the wife is to tend to the household duties and children. Now, instead of the
traditional roles men and women are changing up the perspective. Gender roles in the 19th to 20th
century have evolved from the traditional roles.
In the story "The Sun Also Rises" there is a female character named Brett, who has many male
attributes, she wears manly clothing and her hair is trimmed down to a length normally for men. In
the nineteenth century her appearance would have been seen as unattractive, but in the twentieth
century it would contribute to her sex appeal. She was considered a cross dresser, cross–dressing is
the act of going against ... Show more content on Helpwriting.net ...
The term metrosexual originated in the early 90's, Mark Simpson combined the terms
"metropolitan" and "heterosexual" to form metrosexual. This term stands for a man who cares about
his appearance and is not gay. The misconception about metrosexual men is they have "gay"
characteristics simply because they are well groomed. Metrosexual men are just as equal as all other
sexualities.
Regardless, of sexuality or characteristic preferences, all deserve the same respect as others. In the
LGBT community equality is the goal for all members. Being able to love and be you is the biggest
accomplishments of all gay rights

Culture and Worldviews
Culture and Worldviews Culture is a way of life. It can be defined as a group of people linked by
geographical location, ethnicity, gender or age. Culture can be reflected through language, clothing,
food, behavior, spirituality and traditions. The behavioral patterns developed through culture are
difficult to change. Cultures are formed from the human need for preservation and significance.
According to unit 4's lecture on western thought worldviews and culture "culture is emergent and
developmental: cultures are learned or invented through internal and external changes" (western
Thought–Worldview and culture, 2013, para 3). An example of cultural traditions made–up through
internal and external changes is the Thanksgiving Holiday. The Thanksgiving holiday is a national
holiday that primarily is celebrated in North America. The original purpose of this holiday was to
celebrate the harvest of the previous year and give thanks. Throughout the years the Thanksgiving
holiday has transformed to celebrate food, love and family (western Thought–Worldview and
culture, 2013). Cultural knowledge has an impact on the way people within the culture view the
world, interact with each other and make decisions. It is a collection of values and beliefs that hold a
culture together. World views are not independent from culture. Worldviews are a set of primary
viewpoints concerning reality. The fundamentals of a person's worldview include beliefs about
knowledge, the existence of God,

South Park: Fun With Veal
My initial inspiration in becoming a vegetarian was simple: eating animals is not essential to living a
healthy life and I would prefer to avoid engaging in a discordant relationship with nonhuman
animals and the natural world. Theretofore, I had been an eager, indiscriminate consumer of
nonhuman animals, often outfitted in leather footwear and annually swathed in my winter wool.
Thenceforth, family anticipated and dreaded my finicky dietary demands and envisaged the
emaciated shell of a once healthy son toiling over paltry tasks. Friends taunted me with kabobs and
sushi. Others kept a close eye on my behavior lest I step on a bug or unwittingly ingest carnal
victuals. While I was largely unperturbed by such petty adversity, I was ... Show more content on
Helpwriting.net ...
She suggests that this set of basic beliefs is buttressed by hegemonic masculinity in practice and has
traditionally provided western societies justification for marginalizing both women and the
nonhuman natural world. Moreover, Warren's claims are substantiated by both Carol Cohn's
explication of gender discourses' permeation of other, seemingly disjunctive cultural discourses and
Carol J. Adams' analysis of the cultural connotations attached the meat/vegetable dichotomy, as well
as her elucidation of the structure of the absent referent embedded in an oppressive, patriarchal,
conceptual framework. Furthermore, Adams offers an anthropological account of the consumption
of animals to suggest that meat's role as a symbol of male dominance is in part the result of a
transposition from the male role as hunter and distributor of meat to the male role of meat–eater
thereby implicating meat consumption in the development and maintenance of patriarchal societies.
Finally, in "Metrosexuality can Stuff it: Beef Consumption as (Heteromasculine) Fortification," C.
Wesley Buerkle argues that performing traditional masculinity is contingent on avoiding the
feminine stigma associated with abstention from consuming animals. In agreement with both
Warren and Adams, Buerkle claims that by consuming meat men seize on a presumably stable
component of masculinity thereby perpetuating and engaging in a cultural performance of sexual
domination

Marketing and Picky Pat
[pic]
Group Assignment on Marketing Management
ESSAY ON KORRES NATURAL PRODUCTS CASE STUDY
1. How would you segment the cosmetics industry? What segment is Korres targeting?
Cosmetics are products which are used to enhance one's appearance and odour. It is this human need
to be liked and accepted by people around us that makes the cosmetics industry a truly universal
market both in terms of influence and overall sales with only a few exceptions, mainly religious,
cultural and belief based. In fact, the cosmetics industry is among the largest in the world with an
annual turnover upwards of 17(0) billion dollars (Eurostaf – May 2007), whilst Worldwatch reports
that worldwide annual expenditures for cosmetics total U.S. $18 billion; ... Show more content on
Helpwriting.net ...
The Fashion Victim
The third category is the Fashion Victim and is made up by customers who, either by habit or, more
frequently by peer/social pressure are loyal to a particular brand, usually a higher–end brand. These
brands are on the higher end of the spectrum and give a certain status and sense of privilege to the
user. Typically, this would be a woman over thirty who wouldn't be caught dead with an inferior
brand. She is typically well off but not necessarily educated or professional, unlike the Health Freak.
The Cheapskate
The Cheapskate is the fourth category which is made up by customers whose primary criteria for a
purchasing a cosmetics product is the price. This segment is typically made up by the traditional
male and less well off female who buy lower end cosmetics such as toothpaste, shampoo and
deodorant on the basis of their price alone and the fact that these products are necessities, but need
not be an expensive upscale brand, as a cheap alternative would suffice. (Bic vs Gillette – any
comments? – A similar example is the disposable razors market, where the trend for cheap razors is
alerting the expensive replacement razor manufacturers, such as Gillette, to diversify their marketing
strategies in order to keep their customers loyal against the rise in the cheap disposable razors
competition (i.e. BIC) ) Similarly, this segment also includes younger women and teenagers who do
not yet have the money to

Androgynous Pauline: Queering Gendering Expressions in 1...
Michael Van Huis BIBL 440.J1
03.11.13
Androgynous Pauline: Queering Gender Expressions in 1 Thessalonians 2:1–12 Introduction At
Abilene Christian University, the predominating discourse towards biblical exegesis circulates
around two methodologies, the synchronic (social–rhetorical) and diachronic (historical–critical)
approaches.1 Although both methods are required for valid exegesis, the tendency to gloss over
nontraditional hermeneutics could tentatively result in detrimental ministry, specifically to
nontraditional people groups. Failure to see through diverse perspectives almost always results in
tragedy. Therefore, the purpose of this short exposition is to highlight the value of nontraditional
hermeneutics, by exposing ... Show more content on Helpwriting.net ...
Vincent Leitch (New York: W.W. Norton & Company Inc, 2001), 20–25. 5
Ibid., 22. 2
Michael Van Huis BIBL 440.J1
03.11.13
This is where Foucault's examination of power in Discipline and Punish is seen as "a circulation or
distribution of knowledge."6 The commonality of knowledge is what enforces the "meanings and
functions of normalization."7 Human beings who do not function in the majority of the normative or
refuse to conform towards the ubiquitous standard will endure the consequences by being classified
as abnormal and being excluded from the norm. Through the works of Judith Butler (who is
influenced by Foucault and Derrida), a novice deconstruction towards the gender binary could point
towards how, in actuality, gender operates primarily out of performance. For gender to function
within the norm, gender must correlate within heteronormativity.8 Thus all aspects of anatomy and
sexuality have been originated from structures built by society. Society has placed meaning on the
semantics and schema of language that determine gender roles, sexual roles, and how they intersect
with one another. It is here where deconstruction is seen as the inverting and reinscription of
traditional binary fixations. Additionally, the reality of gender or sexuality is never without a
hermeneutical bias precisely because reality is always mediated through the "lens of language."9
From the ontological example, even though male is not female, female is needed in order

Should Same Sex Marriage Be Legal?
Since June 2015, Supreme Court declares same–sex marriage is legal in all 50 states (npr.org, 2015).
This movement caused the nation to be torn between those who were for and those who were
against same–sex marriage. Although the nation has made a huge step forward, its' people still have
so much more to learn about what this movement means overall. In regards to same–sex marriage,
people only think just as it states same–sex marriage, but how about the others who do not quite fit
into either heterosexuality or homosexuality? Outside from heterosexuality, there are so many other
types of sexual orientation. The current stereotypes of homosexuality and other types of sexualities
have a negative connotation. In today's society, it is perhaps the lack of education, and religious
beliefs that caused this rift. Many people do not realize that there is a difference between gender
identity and sexual orientation. As well that there is many different types of sexual orientations and
what they all mean. The country, itself, has presented itself has proudly heterosexual for a long time.
This causes the people who are not heterosexual to feel discomfort in their own cities.
Some people may confuse sexual orientation with gender identity, and vice versa. They often
confuse these two terms because they are often unsure of the correct definition. Sexual orientation is
sexual and romantically attracted towards a certain sex (American Psychological Association, 2011).
This means that a

Comparing Gender And The Media
3.2 Gender and the Media.
3.2.1 The portrayal of men in films
There are a variety of men portrayed in modern films: ranging from the most common "manly man"
to the "goofball" to the slowly emerging more sensitive man: one who is more comfortable with
stereotypically "female" emotions such as sadness. Men in films such as "The Hangover" fall into
the "lad" category, characterized by their immaturity, and adolescent behavior (Moore 1998:209).
Men are also portrayed as the "warrior", or "hero" in films such as "Saving Private Ryan", or "San
Andreas respectively. Both films demonstrate male actors in traditionally male roles, saving the day,
often rescuing women (more so in the latter than the former). Men are also portrayed as "players" or
... Show more content on Helpwriting.net ...
MPDGs are said to help their men without pursuing their own happiness, and such characters never
grow up; thus, their men never grow up. (Wikipedia) This trope is particularly disliked amongst
feminists due to the portrayal of women as not only objects for the male to obtain, but also because
of the negative light it shines on women.
3.2.3 The "narcissistic" man
The narcissist is characterised by status – all the right labels, the best grooming, and the perfect wife
(Fourie 2008:313). Many men in media are portrayed in this light, such as Don Draper from "Mad
Men" who only wore the most expensive suits – both as a status symbol, and as a means of
intimidating and impressing those in his field. The narcissist is also used often in adverts, such as
George Clooney posing for Nespresso – these ads appeal to the narcissist who will view a Nespresso
machine not only as a status symbol, but to make themselves appear more attractive through the
acquisition of the machine.
3.2.4 The "yuppie" man
The Yuppie must have. (Mort 1996:172). Yuppies are often portrayed as young, single men who
make it their mission to have the best of everything – designer suits, sports cars, watches. They

Dodge Charger Masculinity
The viral Dodge Charger Man's Last Stand (2010) commercial illustrates the loss of masculinity. It
aims to reassert a man's right to control and domination in society through material consumption
with blatant sexist messages. Additionally, it highlights cultural, economic and social structures as
the root cause of the loss of masculinity.
The commercial presents close–ups of ethnically diverse men, positioned in the bedroom, the
kitchen and the living room. Each of the males is motionless while a narrator criticizes the day–to–
day activities that males undertake. For example, the narrator says, "I will walk the dog at 6.30 AM"
(Dodge Charger, 2010, 0:01). The most basic responsibilities, cleaning up after oneself, are offered
as arbitrary ... Show more content on Helpwriting.net ...
In the closing scene, the man in the fitted suit utters with anger, "I will carry your lip balm" (Dodge
Charger, 2010, 0:34). Notably, in this scene, the viewer can sense the rage through the raised
eyebrow and the intensity of the eyes. This is a symbol that Goffman associates to male aggression
and power (Jhally, 2009). The men are presenting themselves as expected of them society. Hence,
the commercial is illustrating what Goffman calls "commercial realism" (Jhally, 2009). Since the
viewer tries to resist the advertisements, this commercial is quick and effective, and thus uses codes
of gender display because they are familiar to us all (Jhally, 2009). Evidently, the commercial aims
at depicting men as metrosexual or rather intruded by the everyday activities to reinforce the
features of masculinity: active, aware of the world and in charge of their surroundings. This point
echoes Sean Nixon's genealogy of the development (1996) of how the representational practice of
masculinity is derived from fashion (metrosexual imagery) and advertising (masculine features)
(Gill, forthcoming, para 8). Additionally, this is furthered by Gill's reflection on Foucault's ideas on
all identities are socially constructed and non–essential (forthcoming, para 8). On that condition, the
men must engage with the dominant masculine identities that are portrayed by the

Hegemonic Masculinity: Is It Fragile?
Hegemonic Masculinity. Is it Fragile?
Not long ago, the phrase #MasculinitySoFragile was trending on Twitter. From what I can
remember, the purpose of this hashtag was to stress how toxic masculinity (hegemonic masculinity)
constrains men by fostering a culture that requires them to only use certain products or do certain
things if it meets the standard of 'manliness'. This force may be made through misogynistic or
homophobic 'policing' of the hegemony. For instance, the conversation of whether having a rose–
coloured iPhone would be pondered as 'gay', or the discussion if wearing a v–neck would be
considered as 'gay'.
There is a direct observation in which there is a subtle yet heavily policed border between femininity
and masculinity. Status and privilege that come with masculinity do so with a price tag. For
instance, men may pay with poor health, shallow relationships and shorter lives. This may begin to
unpack how masculinity is so fragile, met with much heavy policing. To paraphrase Pierre Bourdieu,
men are ... Show more content on Helpwriting.net ...
In addition, in the early 21st century, the infamous phrase "no homo," was devised to let men
compliment other men without fear of being seen as 'gay'. Nowadays, 'bro' and 'man' are seen as
essential prefixes for actions that may endanger masculinity. Examples include: "bromance," to
describe men who like each other on a platonic level; a 'manbag' to describe a bag that looks like a
purse; men feeling uncomfortable 'liking' another man's tweet because the icon has changed to a
'heart'; or how distress among males arose in the release of the recent Star Wars movie that had a
kickass female protagonist. So prefixes of "bro", "man", and "guy" patrol the borders of gender, but
at the same time slander femininity and moulds homosexuality as wrong and

Deborah L. Rhodes The Beauty Bias
As I was reading The Beauty Bias, by Deborah L. Rhodes, I came across a statistic that perplexed
me, saying the total "annual global investment in grooming" comes to $115 billion (Rhodes, pg. 32).
This shocking fact provokes a worrisome question: Why do we, humans, spend so much time,
money, and thought on our appearance? As a complex question, there are several equally complex
answers. However, the simple answer is that everyone else invests their time and thought into your
outer shell, eliciting effort from you to improve what they study – your external image. The concern
placed on one's fashion choice or natural features by society takes away from larger, more pressing
issues such as the declining economy, or feeding third–world countries. ... Show more content on
Helpwriting.net ...
In the article "Books and Covers", by Jay Nordlinger, he points out that while many thought that
Richard Armitage, deputy secretary of state, was a republican, he often sided more democratic and
made decisions represented by the liberal party (Nordlinger). This happens quite often, where people
decide what political party someone's in just by examining their looks, or "cover". That's like
reading the table of contents in a book, then writing a book report over it. These individuals are
often wrong, for the simple reason that you can't judge a book, or person, by the cover. Since
humans don't have psychic abilities, putting someone in a category because of their apparel or
physique is fallacious. Also in Nordlinger's article, he exhibited an old ad for Obamacare, displaying
a man in his pajamas, drinking hot cocoa. Many said the model looked metrosexual, but he was in
fact heterosexual (Nordlinger). When people assume that someone's in a group because of how they
look, it's often not only false, but also frequently hurtful. Oscar Wilde's adage about the word
"assume" keeps proving itself to be true. The cost of being hasty to generalize or judge is far greater
than presumed and it's just not worth it. Placing people into columns or political parties

Justin Cronin
Justin Cronin is an American author. He has written four novels, won the
PEN/Hemingway Award, the Stephen Crane Prize, and the Whiting Writers Award. He is also a
father and a husband. He recently wrote an article on the highly debatable gun topic and his view on
gun ownership along with his personal experience with guns in general. In his article,
Confessions of a Liberal Gun Owner, Mr. Cronin gives several different points of views on gun
ownership by, growing up in New England and being a Liberal and growing up in the Northeast he
makes a strong point that gun ownership probably isn't a high demand, also the fact that he brings up
that he his political views are mainly Democratic and has voted once in is lifetime for a
Republican is a sure shot at first that he is widely ... Show more content on Helpwriting.net ...
He wasn't afraid to stereotype in this article mainly because guns and gun owners carry a lot of
stereotypes. At the end of the article he shows joy when his teenage daughter proves the firearm
instructor wrong by sliding the action with no problems, not typical for most women. He also shows
a sense of joy and pride when his daughter is interested in taking shooting lessons because they both
understand the statistics that involve American women and sexual assault.
Confessions of a Liberal Gun owner, was a great article and very cohesive in bonding several points
of views together. Mr. Cronin used logic, personal experience, and a sense of a straightforward
emotion to express his own views and experience on gun control. The reader takes with them a
better understanding of a different point of view from someone you wouldn't consider owning a gun,
let alone citing personal experiences to further persuade them of the benefits of owning a

D&G Gang Rape Advert
Television commercials or print ads are often developed that rely on unusual creative tactics and
have very little relevance to the product or service being advertised. Creative personnel in agencies
defend the use of these ads by noting that they are novel and provide a way to break through the
high level of clutter on television and in magazines. Evaluate the pros and cons of this argument.
Find an example of a television commercial or print ad that takes an unusual creative approach and
discuss whether you feel it is effective or ineffective.
'Suicidal' Advertising or not?
[pic]
John Paul Mifsud– MKT 762: Integrated Marketing Communications
This advert was first issued in March 2007 edition of 'Esquire' magazine (Spain). ... Show more
An affective IMC strategy implies thorough understanding of their customers and the identification
of the market (demographic) since a product cannot broadly apply to all consumers. D&G are
targeting young men & teenagers, middle and upper class professionals, metrosexual couples and
people that are employed in artistic and innovative industries such as interior designers.
Why should these categories buy D&G products? What is the perceived value customers gain when
purchasing D&G products? Marketers are aware that some teenagers and young men find it difficult
to socialize with women. This advert is informing this category that with D&G products socializing
with women becomes an easy task (Women will fall for you!).
The black box at the background and the white opening symbolize their liberal and rebellious
attitude. They are challenging the viewers to think outside the box (lateral thinking– black box).
They are provoking the viewer to reflect and dig deeper, to search for the connotative meanings
behind the rape scene. The background portraying the clouds gives the notion of paradise and
transmits the feeling that the woman is giving consent. In other words they are saying that this is not
rape but a heavenly experience. This idea might appeal to metrosexual couples. D&G is making a
statement that they cater for people who are open minded (white opening).
One might argue that the idea behind using these images

Critical Analysis of Monique Wittig
Critical Analysis of 'One Is Not Born a Woman' by Monique Wittig
In her essay, One is Not Born a Woman, Monique Wittig explains, "'Women' is not each one of us,
but the political and ideological formation which negates 'women' (the product of a relation of
exploitation). 'Women' is there to confuse us, to hide the reality 'women' . . . For what makes a
woman is a specific social relation to a man, a relation that we call servitude." Monique Wittig
attacks the concept of naturalizing biology and the 'woman' category. She believes that the form of a
woman's identity is a product of normal and intrinsic human facts. Thus, her main point is that one is
not born a woman but becomes a woman based upon the social constructs of gender and ... Show
Her article is laden with obfuscation. Is she saying that sex is not an eternal category or does she
mean that gender is not eternal and can therefore, be destroyed? I disagree that gender can be
undone by focusing only on materialist grounds. The ideas of masculinity and femininity are so
deeply engraved in our collective subconscious and are impossible to separate from our daily
interactions that we continuously affirm gender no matter how much we try not to.
She makes another statement affirming her position that female oppression could be related to
anything but human constructs that must be destroyed:
"...there are lesbians who affirm that "women and men are different species or races (the words are
used interchangeably): men are biologically inferior to women; male violence is a biological
inevitability..." By doing this, by admitting that there is a "natural" division between women and
men, we naturalize history, we assume that "men" and "women" have always existed and will
always exist.'"
I strongly disagree with this statement because there is a natural physiological division between
males and females which can be explained through sexual dimorphism as I mentioned earlier. This
dissimilarity between males and females does not influence our needs, reactions, constructs or
tastes. Most importantly, it is totally out of one's control. It's because of this undeniable truth that I
recommended the separation of reproduction from the other criteria

Fred Astaire's Ability To Dance
Fred Astaire, a well–known stage and film dancer, is considered to be one of the best American
dancers of all time. His classiness and his ability to be light on his feet developed the musical film
industry into what it is today. Astaire's dancing style seemed effortless with exceptionally fast
footwork. However, his grace required endless hours of practice, but it wasn't all for nothing. There
wasn't a movie back in the 1920's that didn't require some form of dancing and his ability to look
classy eventually landed him a signature role. Gene Kelly, a world famous Irish dancer said, "he can
give people pleasure just by walking across the floor." In his younger years, Fred was considered to
be frail and weak in comparison to other boys of his age. His mother, Johanna Geilus, was his initial
push into dancing hoping he would develop a greater athletic figure. Over time, his ability to dance
began to come naturally and complimented that of his sister's style. Fred was considered to be more
of an innovator ... Show more content on Helpwriting.net ...
His official late career started with Jean Negulesco's "Daddy Longlegs" (1955), which allowed
Astaire to be on the forefront of acting again. Fred Astaire continued to make more films including
one of his most famous musical hits, "Funny Face" (1957) with Audrey Hepburn. To this day,
"Funny Face" is still regarded as one of the best musical style films ever made. His final film
appearance was in John Irvin's "Ghost Story" (1981). Due to his age, this was a smaller role for a
horror novel adaptation.
Astaire contributed his wonderful dancing to dozens of films. Throughout his film career, he won
numerous outstanding awards including two Golden Globe awards, three Emmy awards, and one
Honorary Award at the Academy Awards. He also had countless nominations including one
nomination for an Oscar for Best Actor in a Supporting Role for "The Towering Inferno"

Soft Masculinity Ideas
The term "soft masculinity" is used by Jung to describe a non–national, hybrid constructed image of
men that combines the traditional image of a seonbi masculine male, with the cuteness of Japanese
kawaii masculinity, and a "global metrosexual" masculinity. This, she says, is characterized by three
performative elements. The first element being, "tender charisma," which Jung considers to be a
masculine "third space," in which the man can be simultaneously gentle and strong. This idea is
connected to seonbi masculinity where it is the Confucian idea of a man with "a tender exterior and
a strong inner will." The second element to Jung's masculinity idea is that of purity and innocence,
while the third is politeness. This form of soft masculinity has translated into the kkonminam (a
word that is a combination between the words for flower and "beautiful man") pretty boy
phenomenon in South Korea, which ... Show more content on Helpwriting.net ...
Its music video demonstrates some of the kinds of hybrid masculinities that Sun Jung points to. The
song touches on the topic of a man's inability to get out of a toxic relationship with a femme fatale
figure. In terms of their clothes, the dance sections feature leather vests and heavy, strong clothing.
In the narrative sections, they all wear simple black suits, which signals could be described as a
"cool," non–descript image of global masculinity. In the dance sections, the wardrobe speaks of
toughness and grittiness. Indeed, their robust, purposeful dance moves signal a certain sense of
power and authoritativeness that is in line with 2PM's jimseungdol image. This power is reflected in
the narrative section where the male figure in the music video, voyeuristically watches the girl
without her knowledge. The dance ends with their faces in their hands. Here is the soft masculinity
that Sun Jung points to––the simultaneity of femininity and

Gender Roles In The Sun Also Rises
Appearance equals stereotypes
The male and female roles have been made since the beginning of time. The man is to provide for
the family while the wife is to tend to the children and household duties. Now, instead of the
traditional roles men and women are changing up the perspective. Gender roles in the 19th and 20th
century have dissolved from the traditional roles to the inclination of the individual.
In the novel "The Sun Also Rises" there is a female character named Lady Brett, who has many
male attributes. She wears male clothing and her hair is trimmed down to a length normally for men.
In the nineteenth century her appearance would have been seen as unattractive, but in the twentieth
century it would contribute to her sex appeal. ... Show more content on Helpwriting.net ...
Metrosexual has become associated with males who place a high priority on their own physicality
and individual environment. In Peter Hymans, Today's Real Men Are In Touch With Their Feminine
Side, he elaborates on how metro sexuality is supposed to represent the "freedom for a straight male
to get into his creative and sensitive side without fear of reprisal" (Hyman 155). The term
metrosexual originated in the early 90's, Mark Simpson combined the terms "metropolitan" and
"heterosexual" to form metrosexual (Hyman 151. This term stands for a man who cares about his
appearance. The misconception about metrosexual men is they have "gay" characteristics because
they are more concerned about their appearance. Hyman talked about metrosexual men through out
his passages he expresses, "male–vanity men apparently care more today about the way they look
more than ever. (Hyman 155)"
In a society where appearance is associated with who a person is and how they are viewed,
stereotypes are formed for both genders. Women are supposed to be sensitive, caring and
submissive. For instance if a woman chooses not to fit the status quo she would be labeled as
"tomboy" or a "cross dress". While men are to be providers, hard workers, and protectors unto
others but if men fail to be seen as such they are considered to be homosexual or

Stereotypes In South Park
South Park is a fictionalized animated account of a group of grade school friends who live in
Colorado. The show is what's known as an equal opportunity offender. It takes no prisoners when it
comes to stereotypes of religion, sex, race and gender. An abundance of sociological concepts and
social issues are present. Since its start in 1989 it has taken on social issues with unparalleled
bravery, one of them gender. Many episodes pit the guys against the girls and the battle of the sexes
and break–ups ensue. In the episode "Marjorine," a male character named Butters infiltrates a girl's
sleepover to retrieve a device that tells the future (it's really just a paper fortune teller) and hilarity
and social high jinks ensue. He has to endure ... Show more content on Helpwriting.net ...
Many religions are mocked and torn apart by the show's creators Matt Stone and Trey Parker. They
mock Christianity, Islam, Judaism and Scientology. One example of South Park mocking the Jewish
faith is the names of the two boys who are brothers and belong to the Jewish faith. Their names,
Kyle and Ike, when put together, form the word "Kike," a derogatory name for Jews. Religion is
portrayed literally with its figureheads walking the streets of South Park. For example, Muhammad,
the prophet of the Islamic faith, cannot be insulted without becoming enraged, much like radical
Islamic terrorists today. The story of Scientology is told frankly and with embarrassing detail in the
episode titled, "The Return of Chef." For example, they mock L. Ron Hubbard's version of a
spaceship hovering above Earth by portraying the vessel as a golden Boeing 747 that came from
outer space to Earth. The shows characters are amazed and bamboozled by this ridiculous story, yet
some of them foolishly, like certain people and high–profile stars, buy into it as

Gender And Masculinity: A Discursive Approach
This chapter first establishes the discursive approach to gender as the foundation for conceptualizing
masculinities. Next, it introduces some recent conceptualizations of masculinities and the types of
masculinities propagated within the Singapore context. Following that, it explores how
advertisements produce and transfer meaning before looking at some of the masculinities present in
the advertisements within men's lifestyle magazines.
2.1 Gender and Masculinity: A Discursive Approach
Traditionally, the notion of "masculinity" has been tied to physical attributes of men: conceived as
biologically determined, masculinity was considered a "fact of nature" which legitimized and
perpetuated male power (Saco 1992:23; Stibbe 2004:32). However, ... Show more content on
Helpwriting.net ...
Within the field of gender, masculinity is a performance closely tied to power and identity.
2.1.2 "Masculinities"
Given culture's effect on masculinity, Beynon (2001) cautions against regarding "masculinity" as
"implying uniformity". Instead, he suggests considering masculinity as a "singular–plural" like
"data", comprising a range of masculinities (2001:1–2). Despite the multiple definitions and types of
masculinity, hegemonic masculinity is ever–present in various settings (Stibbe 2004:33).
2.1.2.1 Hegemonic Masculinity
With multiple masculinities, certain masculinities are valued hierarchically over others. A
hegemonic form of masculinity is most valued, whereas other masculine styles – such as the young,
effeminate and homosexual – are subordinated (Hanke 1992:190; Connell 1998:5). Notably in
relation to masculinity, femininity is relegated as

Paraphrase of Alexa Hackbarth's Vanity, Thy Name Is...
Paraphrase of Alexa Hackbarth 's: "Vanity, Thy Name Is Metrosexual"
In "Vanity, Thy Name Is Metrosexual," freelance writer Alexa Hackbarth explains that she had
recently moved to Washington, a city different from any other she lived in before, a sanctuary for
the metrosexual. A metrosexual is best described as a straight man that is fashion savvy, concerned
with personal appearance, and is emotionally secure. Metrosexual men are similar to the cliché of
being gay, but are in fact heterosexual.
As an example, Hackbarth explains that even gay men have a difficult time distinguishing between
homosexuals and heterosexuals. However, the modern metrosexual is more likely to take any
comments from a gay man as a compliment rather than take ... Show more content on
Helpwriting.net ...
The speculation behind men changing their appearance and obligations seems to be pleasing to
women, but she finds it difficult to believe. Concerned that all this is a byproduct of an advertising
campaign towards men, Hackbarth brings up the point that a writer discussing the effects of being a
male consumer coined the term "metrosexual". Now a marketing ploy has taken the term and is
running at the male consumers with it. Realizing there are many factors that have an effect on the
modern metrosexual man, the same factors that have an effect on the modern women. Hackbarth
feels that there is something else behind it, believing that this new metrosexual trend shows how
detached we have become from reality. Hackbarth believes that financial freedom and frivolous
spending is making today 's man lazy and unskilled. Metrosexuals are able to afford to pay others to
do what they once could have done themselves. She feels that there seems to be something missing
between working hard and the achievements men reach through their careers. Since there seems to
be no real gratification in working anymore, men are looking towards the success of their
relationships for satisfaction. Whatever metrosexuals are missing from their lives, Hackbarth hopes
they find it. Work Cited
Hackbarth, Alexa. "Vanity, Thy Name Is Metrosexual." Good Reasons With Contemporary

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