Recommended
More Related Content
Similar to Effective Communications in Today's Evolving Healthcare Environment
Similar to Effective Communications in Today's Evolving Healthcare Environment (20)
Recently uploaded
Recently uploaded (20)
Effective Communications in Today's Evolving Healthcare Environment
- 1. EFFECTIVE COMMUNICATIONS IN TODAY’S EVOLVING HEALTHCARE ENVIRONMENT HEATHER GARTMAN Managing Director, Chandler Chicco Companies DC 1
- 3. THE MORE THEY STAY THE SAME… While the environment we operate in continues to evolve and where you put your emphasis (value-proposition) may change, the path to effective healthcare communication remains the same: Don’t neglect the fundamentals… Utilize an integrated communications strategy and execute it flawlessly 3
- 4. RULES OF ENGAGEMENT… Be open and honest Make new friends but keep the old Know the power of one Think nationally AND locally Listen more act less Integration is everything
- 5. THE POWER OF ONE: How Dangerous Is That Sketchy Subway Bread Chemical, And Who Else Uses It? 'Eat Fresh' Rubber 'Where winners eat'? Subway meals can be UNHEALTHIER than those from McDonald's Subway Phasing Out Bread Additive After Blogger Flags Health Concerns 5
- 6. TODAY’S EFFECTIVE COMMUNICATIONS MODEL Earned Gov’t Relations Marketin g Paid PR Your Message Shared Managed Markets Owned Advocac y Legal/ Regulatory 6
Editor's Notes
- No matter what side of the political aisle you may stand on, we can all agree on one thing: the healthcare environment has changed As we heard from Julie and Dean, some of these changes are nuanced, some changes are more pronounced and some we won’t know the true effects of for quite some time. So then, how do we as communicators chart a clear communications strategy for the companies we represent even when the environment we are operating in is increasingly murky? Working in Washington, we keep our pulse on the ACA, and what is working and what is not and one clear message comes through…
- The more things change…the more they remain the same. An effective communications strategy now more than ever is about focusing on the fundamentals and doing them well There’s a lot of outside forces beyond your control, but the model of effective communications is within reach So how has the ACA changed healthcare communications?
- Our Commitment to our Customers: Serving Quality BreadAs part of our on-going commitment to provide quality products, we have been working on numerous bread improvements, including the removal of the ingredient Azodicarbonamide.Azodicarbonamidei s an extremely common bread ingredient that is fully approved and recognized as safe by the FDA. Not only is it approved and safe, it is commonly used in breads at fast food chains, in restaurants, and in the bread sold in supermarkets.
- “Integrated communications” used to be a buzzword thrown around a lot. Now I would argue it’s the only model for success.Lobbyists and government relations need PR, PR needs your lobbying team. And legal, and regulatory, and corpcomms and brand marketing and advertising. All have to function together. Our clients now come to us and ask us to give them a seamless team. So we’re doing the clinical trial recruitment, publicizing data, developing the brand marketing strategies, crafting the corporate storylines and all in touch with our government relations experts at Breakaway who feed us the latest developments we need to navigate. It’s not enough to integrate Paid, Earned, Owned and Shared to get results—you have to work across your companies to have a fully integrated team where the left hand—or in this case the left side of the country, knows what the right hand (or right side coast in Washington) is doing.