3. MISSION & VISION
RIGHT TO HEALTH – KNOWLEDGE IS EMPOWERMENT – ACCESSIBLE AND AFFORDABLE
How we bring care to you:
1. We are mobile and meet you at your
convenience
2. We offer free screenings
3. We provide support—in raising awareness,
improving diet, and taking next steps
Our Mission
We want to achieve health parity by addressing
the communities in Chicago that are most at risk
—and most in need. Accessible and affordable
are our biggest goals, and we want to emphasize
everyone’s right to health and empower each
community and each person to be healthy.
The data we collect will be used to fuel predictive
analysis of diabetes—and in the long run, better
preventative care and greater health savings.
Our Vision
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4. FOOD TRUCK, M.D. is…
LET US COME TO YOUMD: Mobilized Diabetes Prevention
Accessible
First Stage:
Truck will be located in frequented
public spaces and community
spaces.
Second Stage:
Incorporate smartphone integration
that will allow the client to request the
truck on their own convenience.
Affordable
Diabetes Testing:
FREE Glucometer Reading
((REQUIRES FASTING FOR 8 HOURS))
$5 A1c Test
((DOES NOT REQUIRE FASTING))
Free Healthy Meal
In exchange for a test and quick survey
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5. WHAT DO WE KNOW?ABOUT RISK FACTORS FOR DIABETES AND THE OBSTACLES WE FACE.
Family
History
Having a family member
who has diabetes increases your risk
of developing diabetes
Educa)on
and
Socio-‐Economic
Status
Having less than a high school
education and a family income below
poverty level was associated with a
twofold higher mortality from diabetes.
Diet
A poor diet directly can directly
contribute to type 2 diabetes– living in a
food desert can exacerbate your diet.
Ethnicity
Certain ethnicities are
disproportionately affected by type 2
diabetes
Environmental
Factors
Factors such as physical activity and
diet can be hindered by environmental
factors such as a lack of sidewalk and
parks, as well as crime.
Rou)ne
Check
Up
Overall 76.8% of adults reported that
had visited a doctor or healthcare
provider in the past year.
In 2012, 29.1 million Americans had diabetes, 9.3% of the population.
21.0 million (72.2%) were diagnosed
8.1 million (27.8%) were undiagnosed
Additionally 86 million Americans had prediabetes.
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6. DIABETES IN CHICAGO
OBSTACLES THE PEOPLE FACE.
In
short,
the
environment.
Over half a million people live in
food deserts in Chicago.
FOOD DESERTS
1
Health insurance premiums often
grow faster than earnings low
income workers.
Physician visits can be seen as
a waste of time and money
INCOME
2
Fewer healthcare facilities makes
accessing healthcare difficult
ACCESS TO
HEALTHCARE3
Education contributes to the 3
previous obstacles if individuals do
not see that they have a right to
their own health.
EDUCATION4
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7. OBSTACLES FOR DATA COLLECTION
How do we provide low cost screenings
for the people of Chicago?
04 Minimizing Costs
How do we market our solution
to the people and collect data?
06 Marketing
How do we get people to actively
WANT to be screened?
05 Incentivizing ScreeningHow do we collect accurate data?
Do we screen for diabetes ourselves?
03 Unmanaged Diabetes
How do we obtain data?
Existing or collect primary data?
01 HIPPA
How do we access neighborhoods?
Collect primary data.
02 Underserved Areas of Chicago
GETTING THE GEARS MOVING
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8. CREATING NEW
(MOBILE)
DATA AGENTS
SOLUTION:
Bring access and affordability
to the client.
Traditional data sources such as hospitals
and clinics give little insight on prevalence
and risk of diabetes in low income areas.
OBSTACLE:
Lack of access and affordability.
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9. ORDERING FROM THE FOOD TRUCK, M. D.A FOOD TRUCK A DAY KEEPS THE DOCTOR AWAY
Arrive
at
Truck
1
Sign
Consent
Form
2
Fill
Out
Survey
3
Be
Tested
4
Receive
Results,
Food,
and
Support
5
See
You
Next
Time!
(in
6
Months-‐1
Year)
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These results are NOT a diagnosis.
They are meant to serve as a risk assessment and are a (close) estimate. If the result of the screening is “at
risk,” we will provide helpful next steps and a physician referral, and offer diabetes resources from partners.
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10. THE MOBILE APPLICATION
LET US COME TO YOU.
CLIENT PROVIDE AVAILABILITY SCHEDULE A TIME
We will first release the application on Android, and subsequently iOS.
Why Android?
People living in the South Side predominantly use Android, which is an area we would like to target.
We imagine that areas with similar demographics, should have similar trends.
SATISFACTIONTELL FRIENDS ADMINISTER TEST
REQUEST THE TRUCK
REVIEW RESULTS
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11. ! WHEN DID YOU LAST EAT?
! AGE
! GENDER
! ETHNICITY
! FAMILY MEDICAL HISTORY
! ZIP CODE
! HOW HARD IS IT TO ACQUIRE PRODUCE?
! HAVE YOU HAD A CHECK UP IN THE PAST YEAR?
DATA COLLECTION
ADDRESSING THE COMMUNITIES OF CHICAGO
In the early stages, the data will be collected on paper.
Later, the mobile app features health surveys required during each
screening.
We only ask for the following data points:
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12. RESPONSIVENESS
By mimicking proven successful methods in other types of health screenings,
we can achieve high rates of responsiveness and accuracy in our results.
DESTIGMATIZE AND
SUPPORT
PRIVACY
EXTERNAL
INCENTIVES
RIGHT TO HEALTH
FRAMING
ACCURATE RESPONSES
+ INFORMED CLIENTS
= GREATER HEALTH
WE GIVE YOU
YOUR
HEALTH RESULTS
AND SUGGESTED
NEXT STEPS
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13. PARTNERSHIPS
ALONG THE WAY
Step 01
PHYSICIANS
NON-PROFITS
Step 02
Step 03
Step 04
Step 05
Step 06
GROCERY STORES
RESTAURANTS COMMUNITY LEADERS
VOLUNTEERS: STUDENT
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14. Fixed Costs Variable Costs
Food Truck
Storage
Licensing
Insurance
Glucometer
<$30,000 ea.
$50/month
$1,000
A1 Strips
$0.25 ea.
$8 -$5 = $3 ea.
$15/hr * 1,200 hr/year = $18,000/year
With conservative estimates for both fixed and variable costs, we calculate that our costs distributed over our
target of serving 5,000 people within 2 years is roughly $20 per person*.
Over time, with predictive analysis put into addressing preventative care, we can better lives and save money.
$2,500
~$0
Glucometer Strips
Labor
TOTAL: $34,700 TOTAL: $32,125/year
Food supplies $5,000/year
Gas $3,000/year
COST ANALYSIS
WE HAVE GOOD PRICE
*Calculated
using
conservaVve
esVmates
that
80%
of
all
tests
will
be
done
using
A1C
strips
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15. FUNDRAISING
1. PARTNERSHIPS WITH
PHYSICIANS AND RESTAURANTS
3. JOINT FUNDRAISING
EVENTS WITH THE ADA AND
OTHER NONPROFITS
2. COMMUNITY EVENTS
4. GRANTS
But we will also have our own community events such as
cook-offs, yoga-in-the-park, etc.
We also look for assistance from restaurants or groceries
whose products we promote, and physicians whom we refer.
We will need to fundraise alongside other major diabetes or health
organizations to leverage their influence and name recognition
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