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Pharmacy pov dec 2010

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Pharmacy pov dec 2010

  1. 1. A point of view on the phArmAcy industry silverlink communicAtions november 2010
  2. 2. The Consumer:1. Patient Centric approach is critical path.2. Be proactive not reactive.3. Literacy and health disparities need to be addressed.4. People are different…act appropriately.5. Genomics are fascinating...but can be confusing.Business Strategy:1. The pharmacist role has to change from refills to outcomes.2. Blend high touch and automation in specialty.3. Integrate your physician and consumer strategies.4. You need a STAR strategy for your PDP.5. Mobile is here to stay.6. Social media will change the conversation.
  3. 3. FOCUS ON THE PATIENTUse data. Create an experience. Think outside-in.
  4. 4. 24M Diabetics in the US. STOPlooking in the rearview mirror. 57M Pre-diabetics in the US.
  5. 5. “Nearly 50% of all adults may have problems understanding prescriptions, appointment slips, informed consent documents, insurance forms, and health education materials.”http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf
  6. 6. You can’t peanut butter your communication strategy.
  7. 7. Only 10% of MDs believe they have the training and education to use genetic testing… Genomics: Cool But Confusing How confused to you think consumers are?
  8. 8. K.I.S.S. in SpecialtyThey are still patients
  9. 9. Consumer StrategyPhysicianStrategy
  10. 10. What are yourMedicare Star ratings?What’s your strategy toimprove them?
  11. 11. What channel? When to use?How to design?Who to target?
  12. 12. P2P “Data” Will Change The Conversation
  13. 13. The Consumer:1. Patient Centric approach is critical path.2. Be proactive not reactive.3. Literacy and health disparities need to be addressed.4. People are different…act appropriately.5. Genomics are fascinating...but can be confusing.Business Strategy:1. The pharmacist role has to change from refills to outcomes.2. Blend high touch and automation in specialty.3. Integrate your physician and consumer strategies.4. You need a STAR strategy for your PDP.5. Mobile is here to stay.6. Social media will change the conversation.
  14. 14. cHanGe is THE new NorMALInnovate or be marginalized.
  15. 15. Checklist for success: Data and consumer insights Multi-channel coordination abilities Technology platform Expertise – industry, clinical, creative Repeatable, quality implementation process Accurate, real-time reporting Analytics and outcomes analysis Process based design with embedded business rules
  16. 16. Call us to schedule time to hear our thoughts on where to focus and how to innovate.

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