Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
The NFL is continuing to push their brand to fans outside the United States. I take a look at what the NFL has done, is doing, and could potentially do when it comes to increasing their brand on a worldwide perspective and what some questions may come about from it.
The research project looks at several interesting aspects of the football industry right from the history of football, industry financials, global leaders, recent trends and potential pitfalls.
The Kansas City Wizards are helping with a grassroots campaign to bring the World Cup to the U.S.A. in 2018 or 2022. KC is a potential game site! To sign the petition in favor of KC, go here: http://www.gousabid.com/city/local/kansas-city-mo/
Guide to the explosive growth of sport in china 2016Mailman Group
China is home to the fastest growing sports industry in the world. The government has set lofty goals for the growth of participation and the sports industry. By 2025 China will be by far the most powerful sports industry in the world. Here is your guide to how 2016 has been the biggest year for sport in China yet.
In Europe, especially since the legalisation of online gambling in most jurisdictions, sport and gambling industries are increasingly converging in a process known as 'gamblification'