Fifa

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FIFA is the governing body of soccer that has faced corruption crises involving bribery for votes in their tournaments and World Cup bidding process. They responded quickly by holding press conferences and frequently updating their website to be transparent. The media played a key role in investigating and widely reporting on the crises due to FIFA's huge influence over soccer globally. FIFA continues working to improve transparency and ethical guidelines.

History
Founded: May 21 1904
Established to be the single governing body for soccer
Nickname: “United Nations of Soccer”
Headquarters: Zurich, Switzerland
First tournament: 1908 Olympics in London
Currently: 208 affiliates

Services
• Men’s and Women’s Tournaments
• World Cups
• Olympics
• Youth Olympics
• Confederations Cup

Crises
FIFA faced two different crises
• Payment for votes
• Bidding corruption

Bidding Corruption
• Reynald Temarii, president of the Oceania
Football Confederation and Amos Adamu
suspended after allegations that they
received bribes for votes.
• Further investigation showed that several
members were receiving bribes for votes.

Payment For Votes
• Sepp Blatter is criticized by many because of the way he is
running FIFA.
• Blatter announces his plan to give one billion dollars to
organizations to stimulate their programs.
• Mohammed Bin Hammam decides to run against Blatter.
• Hammam and Warner are accused of offering bribes to
Caribbean Football League.
• Hammam and Warner are suspended.

FIFA Response
• FIFA responded quickly.
• Press releases
• News conferences
• Strived to be transparent and be a source for media rather
than a road block.
• Did not turn to social media
• Updated their website with information frequently.

Media Response
• Very critical
• Because FIFA has such a huge influence over the
game, the crises was a major topic all over the world.
• The media have played a key role in aiding to the
investigation of the crises.
• They have also been very receptive to the news
releases and press conference posed by FIFA.

Recommendations
 Continue to strive for transparency.
 Continue to reevaluate ethical guidelines and
membership obligations.

 Continue investigations.
 Continue to keep open communication

FIFA has faced two major corruption crises. In the first crisis in 2010, two FIFA members were caught taking bribes for their World Cup host country votes. An investigation began and several members were fined or suspended. In the second crisis in 2015, accusations surfaced of conspiracies in the FIFA presidential election, with members bribing votes. Investigations into key figures like Mohammed Bin Hammam and Jack Warner led to suspensions and charges. Through both crises, FIFA responded quickly with statements, investigations and updates to maintain transparency with the public.

Fifa powerpoint

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FIFA is the international governing body of soccer. It has faced corruption scandals in recent years related to the bidding processes for the 2018 and 2022 World Cup hosting rights. Specifically, Russia and Qatar's winning bids are thought to involve bribery. This has damaged FIFA's reputation and brand. Investigations by government and media organizations have led to suspensions and fines for FIFA officials. Reforms to FIFA's ethics and governance are recommended to address these issues.

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FIFA is the international governing body of soccer that was formed in 1904 and is headquartered in Zurich, Switzerland. It has 208 member associations and is led by President Sepp Blatter. FIFA is responsible for organizing and governing major international soccer tournaments including the lucrative World Cup. However, FIFA has faced several corruption scandals in recent years related to bribery and vote-rigging for hosting rights.

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FIFA is the international governing body of soccer with 208 member associations. Recent scandals involved bribery in the bidding processes for the 2018 and 2022 World Cup hosts. FIFA's reputation and relationships with stakeholders were damaged. FIFA initially denied wrongdoing but later agreed to investigations. Media coverage of the scandal increased pressure while fans, sponsors, and governments responded with criticism and calls for reform.

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FIFA has been very successful due to their exclusive sponsorship model where they auction sponsorship rights for large companies. This generates substantial revenue that finances their World Cup activities. They protect sponsors' brand value by preventing ambush marketing. National soccer federations and players also benefit financially from numerous personal sponsors whose brands they must protect at the World Cup to satisfy sponsorship agreements. FIFA's success depends on maintaining an exclusive sponsorship environment.

MEDIA CAMPAIGNS

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FIFA uses various media platforms to promote its annual FIFA video game release, including billboards, social media, magazines, and trailers. Colorful billboards feature images of star players like Ronaldo celebrating to engage soccer fans. Social media pages provide updates on transfers and matches. Magazine covers prominently display "EXCLUSIVE FIFA 18 REVEAL" with screenshots to generate interest. Trailers showcase gameplay highlights and graphics. Together these platforms spread awareness of the new FIFA game to its large, worldwide target audience of soccer/football fans.

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Rugby, cricket, football, and athletics were some of the first sports to become professional in the late 20th century. This led to athletes giving up other jobs to focus on sports full-time and requiring payment. More money then came into sports through sponsorship, spectators, food, media coverage, lottery funding, and private company investments. As sports professionalized and money increased, more spectators were drawn in, creating even more revenue but also initial conflict between upper and lower classes over the commercialization of sports. The media also saw the growing interest in sports as an opportunity to make money quickly.

2010 development of sport late 20th

Luc

Rugby, cricket, football, and athletics were some of the first sports to become professional in the late 20th century. This led to athletes giving up other jobs to focus on sports full-time and requiring payment. More money then came into sports through sponsorship, spectators, food, media coverage, lottery funding, and private company investment. As sports professionalized and money increased, more spectators were drawn in creating a self-reinforcing cycle that also initially caused conflict between upper and lower classes over the purpose of sports. The media also saw the growing interest in sports as an opportunity to make money quickly.

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