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Healy "What is ACAP and Why Does It Matter?"
1. BISG @ BEA 2008
Working to create a more informed, efficient, and empowered book
industry
What is ACAP and why does it
matter?
Michael Healy
Executive Director
Book Industry Study Group
Working to create a more informed, efficient, and empowered book
industry
2. Agenda
Where did ACAP come from?
Who’s involved?
Why does it matter?
What’s the current status?
The basics
Automated Content Access Protocol
All content-related transactions on the
network involve policies relating to access
and use – consciously or unconsciously
Sometimes policies may be assumed
(implied licenses); sometimes they may be
enforced (e.g. technical protection
measures).
Sometimes it matters they are expressed
and understood
3. The basics
It’s tough to follow rules if you don’t know
what they are
Machines find it tough to learn how to read
and understand rules
The answer? Makes the rules accessible
and easy to understand automatically, i.e.
without human intervention
The start of ACAP
January 2006 – consortium of global
publishing trade associations is formed with
goals:
To improve access to content
To look at options for asserting IP rights
To improve relations between content owners
and search engines
WAN, IPA, FEP, EPC, EANA, etc.
4. Content & search engines
Automated crawling and indexing requires
automated information on rights and
permissions
Expression of use permissions today is not
sophisticated enough
What about robots.txt?
Cannot express conditional policies
Applied inconsistently by different crawlers
Benefits of ACAP
Consumers benefit by more access to more
content, with less behind firewalls
Content owners benefit from more
opportunities to offer more content to more
consumers while satisfying their commercial
interests
Intermediaries benefit from more branded
content made available under clear terms of
access and use
5. ACAP timeline & objectives:
2007
12-month pilot project throughout 2007
Standard framework for machine-readable
expression of permissions for access and
use
Proof of concept and pilot implementation
Focus on two distinct resource types
Openly published web content (e.g.
newspapers)
Content on closed servers (e.g. books,
journals)
Business plan for sustainable future post-
pilot
Communication plan
ACAP today: 2008
ACAP 1.0 published – focused on “search”
use cases
Implementations in 20+ countries
UK publishers representing more than 50%
of the industry by value have implemented
or are implementing ACAP v 1.0
UK implementers include Random House,
Hachette Livre, Bloomsbury, Faber & Faber
Extensive education program
6. ACAP today: 2008
Adoption by major search engines not yet
achieved; some promising signs
Publishers expressing permissions in a
language that no one can yet interpret
Possible new use cases, e.g. syndication?
In conclusion
A technical solution to the problems that
affect the relationships of content owners
and search engines
A standard
Not a business model or set of services
Not reinventing wheels
Collaboration with EDItEUR
Compatibility with ONIX for Licensing Terms
Initial adoptions underway