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BISG @ BEA 2008
Working to create a more informed, efficient, and empowered book
industry
What is ACAP and why does it
matter?
Michael Healy
Executive Director
Book Industry Study Group
Working to create a more informed, efficient, and empowered book
industry
Agenda
 Where did ACAP come from?
 Who’s involved?
 Why does it matter?
 What’s the current status?
The basics
 Automated Content Access Protocol
 All content-related transactions on the
network involve policies relating to access
and use – consciously or unconsciously
 Sometimes policies may be assumed
(implied licenses); sometimes they may be
enforced (e.g. technical protection
measures).
 Sometimes it matters they are expressed
and understood
The basics
 It’s tough to follow rules if you don’t know
what they are
 Machines find it tough to learn how to read
and understand rules
 The answer? Makes the rules accessible
and easy to understand automatically, i.e.
without human intervention
The start of ACAP
 January 2006 – consortium of global
publishing trade associations is formed with
goals:
 To improve access to content
 To look at options for asserting IP rights
 To improve relations between content owners
and search engines
 WAN, IPA, FEP, EPC, EANA, etc.
Content & search engines
 Automated crawling and indexing requires
automated information on rights and
permissions
 Expression of use permissions today is not
sophisticated enough
 What about robots.txt?
 Cannot express conditional policies
 Applied inconsistently by different crawlers
Benefits of ACAP
 Consumers benefit by more access to more
content, with less behind firewalls
 Content owners benefit from more
opportunities to offer more content to more
consumers while satisfying their commercial
interests
 Intermediaries benefit from more branded
content made available under clear terms of
access and use
ACAP timeline & objectives:
2007
 12-month pilot project throughout 2007
 Standard framework for machine-readable
expression of permissions for access and
use
 Proof of concept and pilot implementation
 Focus on two distinct resource types
 Openly published web content (e.g.
newspapers)
 Content on closed servers (e.g. books,
journals)
 Business plan for sustainable future post-
pilot
 Communication plan
ACAP today: 2008
 ACAP 1.0 published – focused on “search”
use cases
 Implementations in 20+ countries
 UK publishers representing more than 50%
of the industry by value have implemented
or are implementing ACAP v 1.0
 UK implementers include Random House,
Hachette Livre, Bloomsbury, Faber & Faber
 Extensive education program
ACAP today: 2008
 Adoption by major search engines not yet
achieved; some promising signs
 Publishers expressing permissions in a
language that no one can yet interpret
 Possible new use cases, e.g. syndication?
In conclusion
 A technical solution to the problems that
affect the relationships of content owners
and search engines
 A standard
 Not a business model or set of services
 Not reinventing wheels
 Collaboration with EDItEUR
 Compatibility with ONIX for Licensing Terms
 Initial adoptions underway

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Healy "What is ACAP and Why Does It Matter?"

  • 1. BISG @ BEA 2008 Working to create a more informed, efficient, and empowered book industry What is ACAP and why does it matter? Michael Healy Executive Director Book Industry Study Group Working to create a more informed, efficient, and empowered book industry
  • 2. Agenda  Where did ACAP come from?  Who’s involved?  Why does it matter?  What’s the current status? The basics  Automated Content Access Protocol  All content-related transactions on the network involve policies relating to access and use – consciously or unconsciously  Sometimes policies may be assumed (implied licenses); sometimes they may be enforced (e.g. technical protection measures).  Sometimes it matters they are expressed and understood
  • 3. The basics  It’s tough to follow rules if you don’t know what they are  Machines find it tough to learn how to read and understand rules  The answer? Makes the rules accessible and easy to understand automatically, i.e. without human intervention The start of ACAP  January 2006 – consortium of global publishing trade associations is formed with goals:  To improve access to content  To look at options for asserting IP rights  To improve relations between content owners and search engines  WAN, IPA, FEP, EPC, EANA, etc.
  • 4. Content & search engines  Automated crawling and indexing requires automated information on rights and permissions  Expression of use permissions today is not sophisticated enough  What about robots.txt?  Cannot express conditional policies  Applied inconsistently by different crawlers Benefits of ACAP  Consumers benefit by more access to more content, with less behind firewalls  Content owners benefit from more opportunities to offer more content to more consumers while satisfying their commercial interests  Intermediaries benefit from more branded content made available under clear terms of access and use
  • 5. ACAP timeline & objectives: 2007  12-month pilot project throughout 2007  Standard framework for machine-readable expression of permissions for access and use  Proof of concept and pilot implementation  Focus on two distinct resource types  Openly published web content (e.g. newspapers)  Content on closed servers (e.g. books, journals)  Business plan for sustainable future post- pilot  Communication plan ACAP today: 2008  ACAP 1.0 published – focused on “search” use cases  Implementations in 20+ countries  UK publishers representing more than 50% of the industry by value have implemented or are implementing ACAP v 1.0  UK implementers include Random House, Hachette Livre, Bloomsbury, Faber & Faber  Extensive education program
  • 6. ACAP today: 2008  Adoption by major search engines not yet achieved; some promising signs  Publishers expressing permissions in a language that no one can yet interpret  Possible new use cases, e.g. syndication? In conclusion  A technical solution to the problems that affect the relationships of content owners and search engines  A standard  Not a business model or set of services  Not reinventing wheels  Collaboration with EDItEUR  Compatibility with ONIX for Licensing Terms  Initial adoptions underway