More Related Content Similar to f87189071_Slide_1 (20) More from Adil Imtiaz (15) 1. GAP Analysis
GEO Network
Oct 2006
SOURCE DATA :GALLUP FOR VIEWERSHIP
AAINA (R-TRACK) FOR CAT AND ADEX OF INDUSTY
DISCOUNT% TAKEN FROM AAINA
2. 0
3
6
9
12
15
18
21
24
00:00 - 00:59 08:00 - 15:59 16:00 - 16:59 17:00 - 17:59 18:00 - 18:59 19:00 - 19:59 20:00 - 20:59 21:00 - 21:59 22:00 - 22:59 23:00 - 23:59
Time Bands
%share
Viewership Share Revenue Share
Gap Analysis for GEO Entertainment – Oct 2006
High disparity time bands Source: Revenue: Aaina(R-Track), Viewership: Gallup Pakistan (market- female urban c&s)
21% 82% 110% 111% 77% 83% 68%
% CAPACITY UTILIZATION
53% 18%22%
Gap between Revenue and viewership share is wide throughout the day parts. After 4:00 PM, the gap
between viewership share and revenue share began to widen. The highest disparity lies between 17:00-
17:59 where viewership share of GEO Entertainment is lower while revenue share is significantly higher.
capacity utilization is found 100% only in 17:00 – 18:59.
Revenue share of GEO decreased in comparison with the increase in viewership
in 16:00 - 18:59 time bands
3. 0
5
10
15
20
25
30
35
40
45
50
00:00 - 00:59 08:00 - 15:59 16:00 - 16:59 17:00 - 17:59 18:00 - 18:59 19:00 - 19:59 20:00 - 20:59 21:00 - 21:59 22:00 - 22:59 23:00 - 23:59
Time Bands
%share
Viewership Share Revenue Share
Gap Analysis for GEO NEWS – Oct 2006
High disparity time bands
Revenue share of GEO is low in comparison with the viewer ship share in 18:00-
19:59 time bands
Thought out the day parts the gap between viewership share and Revenue share is widen. The highest
disparity also lies between 00:00 to 00:59 where viewership share of GEO NEWS is lower while Revenue
share is significantly higher.
44% 36% 114% 74% 42% 77% 82% 62
%
54%64%
Source: Revenue: Aaina(R-Track), Viewership: Gallup Pakistan (market- male urban c&s)
4. 0
5
10
15
20
25
30
35
40
45
50
55
08:00 - 15:59 16:00 - 16:59 17:00 - 17:59 18:00 - 18:59 19:00 - 19:59 20:00 - 20:59 21:00 - 21:59 22:00 - 22:59 23:00 - 23:59
Time Bands
airtimeminutes
Geo NEWS - avg. daily airtime
Capacity utilization analysis for GEO NEWS
High disparity time bands
Oct 2006
Time Band 8:00-15:59
16:00-
16:5
9
17:00-
17:5
9
18:00-
18:5
9
19:00-
19:5
9
20:00-
20:5
9
21:00-
21:5
9
22:00-
22:5
9
23:00-
23:5
9
Industry avg. daily air time 40 10 234 201 208 257 194 157 98
Geo NEWS avg. daily air time 52 6 19 13 7 13 14 11 9
GEO share of avg. daily
airtime 11 5 8 6 3 5 7 7 9
Average Daily Air Time
Capacity for more Revenue found in 16:00-16:59 & 19:00-19:59
time band.
Source: Revenue: Aaina(R-Track)
5. CPRP Evaluation and Comparison
GEO Network & Competitor Channels
Oct 2006
SOURCE DATA :GALLUP FOR VIEWERSHIP
AAINA (R-TRACK) FOR CAT AND ADEX OF INDUSTY
DISCOUNT% TAKEN FROM AAINA
6. CPRP Evaluation for 18:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discounte
d Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 1800 86 501 2,408,531 2,404 0.07 0.07 0.07 34,339 34,339 34,339
Apna Channel 1800 65 414 3,044,124 3,676 0.05 0.05 0.04 73,530 73,530 91,912
Ary Digital 1800 80 548 5,479,665 5,000 0.93 1.61 0.28 5,376 3,105 17,856
Ary One World 1800 75 275 2,754,998 5,009 0.16 0.17 0.15 31,307 29,465 33,394
Avt Khyber 1800 75 222 444,566 1,001 0.08 0.03 0.13 12,516 33,376 7,702
Ch3-Atv 1800 90 164 574,583 1,752 0.56 0.55 0.56 3,128 3,185 3,128
Filmazia 1800 65 108 454,650 2,105 0.03 0.02 0.03 70,162 105,243 70,162
Geo 1800 36 587 7,514,798 6,401 2.71 4.04 1.43 2,362 1,584 4,476
Geo News 1800 36 389 4,868,998 6,258 1.63 1.54 1.73 3,839 4,064 3,618
Hbo 1800 55 50 448,500 4,485 0.24 0.13 0.35 18,688 34,500 12,814
Hum Tv 1800 86 325 1,760,774 2,709 2.55 2.96 2.16 1,062 915 1,254
Indus Music 1800 78 52 486,150 4,675 0.11 0.11 0.12 42,496 42,496 38,954
Indus Plus 1800 81 189 1,402,600 3,711 0.09 0.08 0.1 41,229 46,382 37,106
Indus Vision 1800 81 106 717,266 3,383 0.08 0.08 0.08 42,292 42,292 42,292
Ktn 1800 64 484 2,976,389 3,075 0.37 0.5 0.25 8,310 6,150 12,299
Ptv 1800 26 239 18,340,447 38,369 1.92 1.8 2.03 19,984 21,316 18,901
Ptv World 1800 80 89 1,336,000 7,506 0.46 0.26 0.66 16,317 28,868 11,372
Sindh Tv 1800 75 790 3,297,832 2,087 0.61 1.11 0.13 3,422 1,880 16,056
The Musik 1800 65 85 444,762 2,616 0.19 0.18 0.2 13,770 14,535 13,081
Tv One 1800 79 443 2,835,124 3,200 0.06 0.08 0.04 53,332 39,999 79,998
7. CPRP Evaluation for 19:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discounte
d Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 1900 78 430 5,039,649 5,860 0.11 0.09 0.12 53,273 65,112 48,834
Apna Channel 1900 60 439 3,689,559 4,202 0.07 0.06 0.08 60,032 70,037 52,528
Ary Digital 1900 73 476 7,149,565 7,510 1.23 2.05 0.44 6,106 3,663 17,068
Ary One World 1900 75 295 4,421,498 7,494 0.37 0.34 0.41 20,254 22,041 18,278
Avt Khyber 1900 70 390 1,404,480 1,801 0.14 0.03 0.24 12,862 60,021 7,503
Ch3-Atv 1900 90 515 4,375,232 4,248 0.94 1.06 0.82 4,519 4,007 5,180
Filmazia 1900 60 282 1,351,280 2,396 0.08 0.04 0.12 29,949 59,897 19,966
Geo 1900 32 406 14,530,483 17,895 2.62 4.19 1.1 6,830 4,271 16,268
Geo News 1900 32 223 7,302,364 16,373 2.14 1.74 2.53 7,651 9,410 6,472
Hbo 1900 50 60 595,333 4,961 0.39 0.14 0.63 12,721 35,436 7,875
Hum Tv 1900 86 506 4,082,457 4,034 2.13 1.85 2.41 1,894 2,181 1,674
Indus Music 1900 81 101 1,500,400 7,428 0.22 0.19 0.25 33,762 39,093 29,711
Indus Plus 1900 81 135 1,504,540 5,572 0.19 0.22 0.16 29,328 25,329 34,827
Indus Vision 1900 81 109 1,205,030 5,528 0.27 0.28 0.26 20,473 19,742 21,260
Ktn 1900 59 680 6,513,310 4,789 1.52 1.28 1.76 3,151 3,742 2,721
Ptv 1900 21 262 28,660,183 54,695 3.16 3.36 2.96 17,309 16,278 18,478
Ptv World 1900 80 94 1,409,999 7,500 0.83 0.4 1.25 9,036 18,750 6,000
Sindh Tv 1900 70 519 2,602,277 2,507 0.64 0.92 0.37 3,917 2,725 6,776
The Musik 1900 60 96 576,300 3,002 0.19 0.15 0.23 15,798 20,010 13,050
Tv One 1900 78 256 3,482,674 6,802 0.09 0.06 0.13 75,579 113,368 52,324
8. CPRP Evaluation for 20:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discounte
d Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 2000 78 552 6,341,698 5,744 0.11 0.08 0.15 52,221 71,804 38,295
Apna Channel 2000 60 657 5,518,379 4,200 0.11 0.05 0.18 38,179 83,994 23,332
Ary Digital 2000 76 643 10,907,264 8,482 1.44 2.37 0.54 5,890 3,579 15,707
Ary One World 2000 65 418 8,774,847 10,496 0.51 0.42 0.6 20,581 24,991 17,494
Avt Khyber 2000 65 510 2,141,089 2,099 0.16 0.04 0.28 13,119 52,478 7,497
Ch3-Atv 2000 85 696 8,875,698 6,376 1.09 1.27 0.92 5,850 5,021 6,931
Filmazia 2000 60 230 1,103,600 2,399 0.08 0.06 0.1 29,989 39,986 23,991
Geo 2000 31 437 28,996,526 33,177 3.59 5.98 1.28 9,241 5,548 25,919
Geo News 2000 32 408 13,383,604 16,401 2.47 2.49 2.46 6,640 6,587 6,667
Hbo 2000 50 67 671,500 5,011 0.39 0.19 0.59 12,849 26,375 8,494
Hum Tv 2000 86 537 4,262,882 3,969 2.01 1.07 2.92 1,975 3,709 1,359
Indus Music 2000 76 51 877,200 8,600 0.3 0.29 0.31 28,667 29,655 27,742
Indus Plus 2000 76 174 2,406,750 6,916 0.24 0.21 0.28 28,816 32,933 24,700
Indus Vision 2000 76 150 2,794,933 9,316 0.41 0.43 0.39 22,723 21,666 23,888
Ktn 2000 59 868 8,417,477 4,849 3 1.46 4.49 1,616 3,321 1,080
Ptv 2000 18 308 43,689,640 70,925 5.01 5.42 4.61 14,157 13,086 15,385
Ptv World 2000 75 104 3,110,499 14,954 1.31 0.5 2.11 11,416 29,909 7,087
Sindh Tv 2000 70 376 1,882,591 2,503 1.12 0.93 1.3 2,235 2,692 1,926
The Musik 2000 60 116 927,733 3,999 0.27 0.17 0.37 14,811 23,523 10,808
Tv One 2000 70 462 8,684,723 9,399 0.14 0.17 0.11 67,136 55,289 85,446
9. CPRP Evaluation for 21:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discounte
d Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 2100 78 510 6,548,098 6,420 0.19 0.1 0.28 33,788 64,197 22,928
Apna Channel 2100 60 491 4,125,379 4,201 0.15 0.03 0.27 28,007 140,033 15,559
Ary Digital 2100 76 463 11,811,397 12,755 1.38 2.09 0.69 9,243 6,103 18,486
Ary One World 2100 75 658 13,156,996 9,998 0.65 0.44 0.87 15,381 22,722 11,492
Avt Khyber 2100 70 276 993,120 1,799 0.22 0.04 0.4 8,178 44,978 4,498
Ch3-Atv 2100 90 343 2,918,050 4,254 1.1 1.25 0.96 3,867 3,403 4,431
Filmazia 2100 60 131 627,200 2,394 0.09 0.01 0.16 26,599 239,389 14,962
Geo 2100 33 357 17,524,582 24,544 3.11 4.91 1.36 7,892 4,999 18,047
Geo News 2100 30 434 29,473,604 33,956 3.12 2.92 3.3 10,883 11,629 10,290
Hbo 2100 50 119 1,192,333 5,010 0.52 0.18 0.86 9,634 27,832 5,825
Hum Tv 2100 86 424 2,168,699 2,557 2.03 1.47 2.58 1,260 1,740 991
Indus Music 2100 81 60 831,400 6,928 0.28 0.28 0.29 24,744 24,744 23,891
Indus Plus 2100 81 135 1,433,900 5,311 0.28 0.16 0.4 18,967 33,192 13,277
Indus Vision 2100 81 106 1,423,533 6,715 0.34 0.3 0.37 19,749 22,383 18,148
Ktn 2100 64 434 2,679,389 3,087 1.93 1.01 2.83 1,599 3,056 1,091
Ptv 2100 14 167 18,566,950 55,590 3.23 3.52 2.94 17,210 15,793 18,908
Ptv World 2100 80 23 346,250 7,527 0.71 0.35 1.06 10,602 21,506 7,101
Sindh Tv 2100 70 243 1,215,760 2,502 1.89 1.12 2.63 1,324 2,234 951
The Musik 2100 65 104 726,366 3,492 0.45 0.24 0.65 7,760 14,551 5,373
Tv One 2100 78 346 4,807,540 6,947 0.14 0.21 0.07 49,624 33,082 99,247
10. CPRP Evaluation for 22:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discounte
d Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 2200 91 360 1,099,125 1,527 0.25 0.13 0.36 6,106 11,743 4,240
Apna Channel 2200 70 340 2,142,524 3,151 0.15 0.02 0.28 21,005 157,539 11,253
Ary Digital 2200 85 405 7,289,698 9,000 0.69 0.8 0.58 13,043 11,250 15,517
Ary One World 2200 80 646 10,331,997 7,997 0.47 0.2 0.74 17,015 39,985 10,807
Avt Khyber 2200 80 233 558,080 1,198 0.22 0.02 0.4 5,444 59,880 2,994
Ch3-Atv 2200 90 69 275,867 1,999 0.86 0.73 0.99 2,324 2,738 2,019
Filmazia 2200 80 280 672,720 1,201 0.05 0 0.09 24,026 0 13,348
Geo 2200 38 278 8,830,789 15,883 1.39 1.71 1.07 11,426 9,288 14,844
Geo News 2200 38 329 10,333,206 15,704 1.75 1.63 1.87 8,974 9,634 8,398
Hbo 2200 60 98 787,466 4,018 0.67 0.09 1.24 5,997 44,641 3,240
Hum Tv 2200 90 273 1,077,375 1,973 2.96 3.8 2.13 667 519 926
Indus Music 2200 85 103 926,400 4,497 0.29 0.17 0.42 15,507 26,453 10,707
Indus Plus 2200 85 189 1,134,300 3,001 0.29 0.16 0.42 10,348 18,755 7,145
Indus Vision 2200 85 118 1,065,000 4,513 0.34 0.23 0.44 13,273 19,620 10,256
Ktn 2200 69 327 1,431,712 2,189 0.96 0.43 1.48 2,280 5,091 1,479
Ptv 2200 30 149 13,706,089 45,994 1.15 0.98 1.33 39,994 46,932 34,582
Ptv World 2200 80 43 257,200 2,991 0.44 0.22 0.66 6,797 13,594 4,531
Sindh Tv 2200 75 128 330,844 1,292 1.73 0.4 3.02 747 3,231 428
The Musik 2200 65 176 1,230,483 3,496 0.4 0.13 0.66 8,739 26,890 5,297
Tv One 2200 88 203 811,733 1,999 0.12 0.15 0.09 16,661 13,329 22,215
11. CPRP Evaluation for 23:00 Hrs.
Channel Hour
Assume
d
Discount
%
CAT
Discount
ed Ad
Spent
Avg.
Cost /
30 Sec
Ratings CPRP
Urban
C&S
Male
Urban
Female
Urban
Urban
C&S
Male
Urban
Female
Urban
Aaj Tv 2300 91 168 549,125 1,634 0.14 0.06 0.22 11,674 27,238 7,429
Apna Channel 2300 75 202 1,061,812 2,628 0.08 0.01 0.16 32,853 262,825 16,427
Ary Digital 2300 85 196 2,060,274 5,256 0.33 0.35 0.32 15,927 15,017 16,424
Ary One World 2300 85 321 1,927,299 3,002 0.33 0.14 0.51 9,097 21,443 5,886
Avt Khyber 2300 90 115 207,510 902 0.13 0.02 0.24 6,940 45,111 3,759
Ch3-Atv 2300 90 19 74,733 1,967 0.41 0.26 0.56 4,797 7,564 3,512
Filmazia 2300 85 314 565,680 901 0.02 0 0.05 45,038 0 18,015
Geo 2300 40 95 2,983,957 15,705 0.52 0.58 0.47 30,202 27,078 33,415
Geo News 2300 40 284 4,209,603 7,411 0.77 0.61 0.94 9,625 12,150 7,884
Hbo 2300 70 59 353,500 2,996 0.67 0.05 1.27 4,471 59,915 2,359
Hum Tv 2300 90 257 448,354 872 2.89 4.42 1.41 302 197 619
Indus Music 2300 90 60 240,533 2,004 0.12 0.04 0.21 16,704 50,111 9,545
Indus Plus 2300 86 84 228,033 1,357 0.13 0.06 0.19 10,441 22,622 7,144
Indus Vision 2300 86 104 598,633 2,878 0.19 0.15 0.23 15,148 19,187 12,513
Ktn 2300 74 210 489,625 1,166 0.74 0.19 1.27 1,575 6,136 918
Ptv 2300 35 46 1,480,375 16,091 0.37 0.15 0.58 43,489 107,274 27,743
Ptv World 2300 85 26 115,200 2,215 0.28 0.12 0.43 7,912 18,462 5,152
Sindh Tv 2300 80 48 98,399 1,025 1.42 0.85 1.98 722 1,206 518
The Musik 2300 65 129 678,300 2,629 0.22 0.05 0.4 11,950 52,581 6,573
Tv One 2300 89 208 908,900 2,185 0.06 0.04 0.07 36,414 54,621 31,212
